QR codes on TV commercials: The new normal for running TV ads
May 20, 2022
Using QR codes on TV commercials enables brands to give an interactive engagement to their viewers by scanning the QR code that leads to an online content.
Using QR codes on TV ads, innovative marketers can convert offline engagements to online conversions. QR codes can take viewers to any forms of advertisement or promotions online just by scanning the QR code using a mobile device.
From plain and static viewer TV engagement, brands can make use of QR codes to leverage consumers interaction to their brand using QR codes.
What's the advantage of a QR code commercial for marketers and companies today? Read more to find out.
QR codes are 2d barcodes that contains an information (URL, video, social media, digital business card etc.) The data embedded in a QR code is generated using a QR code generator online.
It has the ability to lead viewers to an online information of any kind once they scan the QR code using a smartphone device.
QR codes can be seen displayed and are accessible anywhere it is placed whether it’s printed in offline marketing campaign materials (brochures, flyers, billboards, stickers etc. ) and in online marketing campaign or a digital QR code (QR codes on TV ads, social media, websites, computer screens, mobile, etc.)
QR code commercials are also no longer new. In fact it’s been used by many marketers to engage television viewers and promote their products, services, drive traffic to their website, boost online presence, redirect scanners to their online shop and many more.
The company’s initiative also aims to levitate viewers anxiety who are stuck indoors during the height of the pandemic.
During advertisements, a QR code appear on television, if the viewer is lucky enough to scan the QR code that contains the free whopper deal, then a free meal awaits him! (Image Source)
Fashion TV channel to drive website traffic and engagement
The international fashion broadcasting TV channel, Fashion TV, is also taking advantage of QR code commercials as a marketing campaign on their television channel.
Every once in a while, a QR code will flash on the viewer’s TV screen that when scanned, will drive the viewer to their website, where the viewer can watch and browse different fashion stories and stream various campaigns of high-end brands while driving traffic to their website!
Drive website traffic and brand awareness for your business
Just like how the Fashion TV channel uses QR codes to advertise different luxury brands to viewers from the comfort of their own home, sitting on a couch while sipping on their coffee, a QR code is also one of the best way to drive traffic and brand awareness to your business in a very effortless manner by converting your URL to a QR code.
Viewers can easily scan the QR codes to be redirected to your online marketing campaign and website.
Let viewers download your app
What's great about the QR code commercial trend today is that you can market an app to promote and boost app downloads.
You can generate an app store QR code that will lead your scanners to download your app right away.
By doing this, you’re doing your viewers a favor. They don’t have to look for the app manually on Apple App store or Google Play Store.
Along with movie promotion, you can sell movie tickets faster by flashing QR codes on TV ads that redirect viewers to redeem movie tickets online instantly!
Lead viewers to free meals
People love to eat, of course, and getting a free meal from their favorite restaurants will always sounds fantastic.
Burger King, one of the fast-food chain giants in the global arena, recently used QR codes in a very interactive way to alleviate the mood of their home viewers who are stuck at homes during the pandemic.
By giving them a chance to win a free whopper deal, a moving QR code will appear a few times on television screens that they have to scan to lead them to the free whopper.
If the viewer is quick enough to catch and scan the moving QR code, he might get a chance of winning a free whopper deal! (Image Source)
QR codes on TV commercials that leads to Gift vouchers
You can engage your home viewers just by sitting on their couch by giving them awards like product sale or gift vouchers if they completed a task, in which- they can redeem the voucher online and use later.
You can also award more points or free coupons if they share it with friends or around social media.
Allowing viewers to play fun games
Level up home viewers experience by using QR code to redirect them to fun games like scavenger hunts, trivia questions, PokemonGo, or even play your own game.
With most people stuck in their homes and are probably binge-watching on their television screen whole day, it can be your best opportunity to promote and turn your marketing campaign into exciting games that viewers will love to play!
Why should you use QR codes on TV commercials
Hook viewers with interactive content
Unlike the traditional, plain and static TV engagement, QR codes can provide an interactive visual interface to keep viewers visually hooked and entertained.
QR codes on tv commercials make room for interactive content such as redirecting viewers to videos, images, polls, games that connect with consumers in a more unique and direct way for a more compelling customer experience.
This grows customer interest in the brand and keeps their retention to the brand, as it enables them to be a part of it in a more personal experience rather than just being a distant audience.
One customized social media QR code can bring together all your social media and other digital resources on one page!
Connect all your Social Media Apps in one QR Code displayed on TV ads
A Social Media QR Code displays all your social media apps as Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat for Business, Reddit, Inc., etc. into ONE Mobile-Optimized landing page when scanned. YES!
Make it easy for your audience to like, reach out, and follow your social media profiles right away. No more sharing of long individual links that is inconvenient and time-consuming.
QR codes are updateable in content even after deploying on TV commercials
With your QR solution generated in a Dynamic QR code, which is a modifiable type of QR code, you can make changes behind your QR code’s content to redirect viewers to another content!
This allows you to have a multiple TV ads in one QR code! And no- you do not need to reproduce another QR code again.
You just need to go QRTiger’s QR code software online where your dynamic QR codes are also stored, and make your quick changes and update.
As QR codes have the ability to provide direct information to viewers in just a scan. Viewers don’t need to use other devices to get that information. They can simply open their smartphone devices and scan the QR code shown on TV.
How to generate a QR code on TV commercials
What is the process of creating a QR code for commercial? Here it is:
Select the type of QR code you will need for your TV ads
Generate your QR code in a dynamic mode
Personalize your QR
Download and deploy
How to scan QR code on TV screen
To scan a QR code on TV screen or anywhere where you see a QR code, you need to have a smartphone device and enable the settings to read QR codes. The user only needs to point his camera towards the QR code for 2-3 seconds to access its content.
If your smartphone device can’t read QR codes you can also opt to download QR code readers/scanners.
Moreover, social media apps also have the capability to read QR codes such as Messenger, LinkedIn, Snapchat, Instagram and the likes,
TV registration using QR codes
Samsung TV QR code
Other ways tv companies use QR codes is to allow their customers to register their product through QR codes instead of having to manually fill up registration forms.
One example for this is the Samsung company which also uses QR codes to have their customers register their TV purchase online.
QR code advertising
QR codes can provide more information about the product or service without a sweat, and the information quickly goes to the user’s device in just a scan which makes effortless and hassle free.
Basically, QR codes promote interaction and engagement through the mobile phone.
This type of marketing strategy enables businesses to transfer information to the user right away.
QR codes on TV commercials: The next big advertising opportunity for marketers
Using QR (Quick Response) codes on television commercials, brands and marketers can engage their TV audiences by enabling a scan-to-purchase channel.
What's better about the use of a QR code commercial is that your audiences can engage with just one scan of their smartphones.
Still wondering what is the QR code commercials benefits? You can contact us today for more information.