QR codes on TV commercials: The new normal for running TV ads

Last updated:   May 20, 2022

Using QR codes on TV commercials enables brands to give an interactive engagement to their viewers by scanning the QR code that leads to an online content.

Using QR codes on TV ads, innovative marketers can convert offline engagements to online conversions. QR codes can take viewers to any forms of advertisement or promotions online just by scanning the QR code using a mobile device.

From plain and static viewer TV engagement, brands can make use of QR codes to leverage consumers interaction to their brand using QR codes. 

What's the advantage of a QR code commercial for marketers and companies today? Read more to find out.

QR codes on TV commercials and how they work  

QR codes are 2d barcodes that contains an information (URL, video, social media, digital business card etc.) The data embedded in a QR code is generated using a QR code generator online.

It has the ability to lead viewers to an online information of any kind once they scan the QR code using a smartphone device. 

qr codes on TV ads


QR codes can be seen displayed and are accessible anywhere it is placed whether it’s printed in offline marketing campaign materials (brochures, flyers, billboards, stickers etc. ) and in online marketing campaign or a digital QR code (QR codes on TV ads, social media, websites, computer screens, mobile, etc.)

QR code commercials are also no longer new. In fact it’s been used by many marketers to engage television viewers and promote their products, services, drive traffic to their website, boost online presence, redirect scanners to their online shop and many more.

Related: What is a QR code and how does it work? The Beginner's Ultimate Guide!

Digital QR code

QR code commercials on TV use a digital QR code that routes users to online marketing platforms.

Digital QR code like QR codes displayed on TV ads is a form of QR code marketing campaign which uses an online platform through television.

As what we can mentioned, QR codes are great to use as they provide dual form of marketing (both offline and online).

qr code on TV screen

QR codes on TV ads: Real-life examples  

There are a lot of examples how QR codes are used on TV ads. Here are some use-cases scenario how innovative marketers are making use of QR codes on TV ads!

Burger King's TV commercial with a QR code that leads to a free Whopper

The fast-food burger chain giant, Burger King, just recently rolled out fun QR code TV advertisement that gives free a whopper deal to viewers.

The company’s initiative also aims to levitate viewers anxiety who are stuck indoors during the height of the pandemic. 


During advertisements, a QR code appear on television, if the viewer is lucky enough to scan the QR code that contains the free whopper deal, then a free meal awaits him! (Image Source)

Fashion TV channel to drive website traffic and engagement

The international fashion broadcasting TV channel, Fashion TV, is also taking advantage of QR code commercials as a marketing campaign on their television channel.

digital qr code


Every once in a while, a QR code will flash on the viewer’s TV screen that when scanned, will drive the viewer to their website, where the viewer can watch and browse different fashion stories and stream various campaigns of high-end brands while driving traffic to their website!

Related: How did FashionTV Channel Use QR Codes to Advertise Through Television

Lacoste TV commercial with QR code that enables user to purchase goods

The well-known French clothing company also joined the bandwagon of QR codes advertisement on television.

Image Source

Lacoste rolled out a shoppable TV advertisement using a QR code, that once scanned, will redirect the viewers to their e-commerce store where viewers can shop and purchase the brand’s product.

'Love or Money' uses a TV commercial with QR code to market tickets to viewers

Philippine TV movie ‘Love or Money’ uses QR codes on TV ads that allows viewer to redeem tickets for the movie show instantly!

Image Source

How to use QR codes on TV commercials

What is the possible function of a QR code commercial? How exactly does it work?

Depending on what type of content you are promoting or marketing to the audience, QRTIGER QR code generator offers different QR code solutions you can use for TV advertisements.

Here are some lists how you can use QR codes on TV commercials.

Shoppable QR codes

There’s no better way to drive direct purchases than have shoppable QR codes displayed on television ads!

Instead of having your target audience to call or contact you to purchase your item, you can use QR codes that will redirect them to purchase your products, goods and any items right away!

qr code advertising


To do this, you only need to generate the URL of your e-commerce store into a QR code.

Just simply copy the URL/link of your online store and paste it into the QR code generator online (and make sure you generate your URL into a dynamic QR code).

Furthermore, if you want your costumers to be redirected to a particular item online, just copy the URL of that item and paste it into the QR code generator online,

Using a URL QR code will redirect consumers straight to your product and check it out easily.

Related: How to convert URL to QR Code in 6 steps

Drive website traffic and brand awareness for your business

Just like how the Fashion TV channel uses QR codes to advertise different luxury brands to viewers from the comfort of their own home, sitting on a couch while sipping on their coffee, a QR code is also one of the best way to drive traffic and brand awareness to your business in a very effortless manner by converting your URL to a QR code. 

Viewers can easily scan the QR codes to be redirected to your online marketing campaign and website.

Let viewers download your app

What's great about the QR code commercial trend today is that you can market an app to promote and boost app downloads.

You can generate an app store QR code that will lead your scanners to download your app right away.

qr codes on TV ads


By doing this, you’re doing your viewers a favor. They don’t have to look for the app manually on Apple App store or Google Play Store.

Related: How to Use App Store QR Codes

QR codes to redeem ticket to movies

Along with movie promotion, you can sell movie tickets faster by flashing QR codes on TV ads that redirect viewers to redeem movie tickets online instantly!

Lead viewers to free meals

People love to eat, of course, and getting a free meal from their favorite restaurants will always sounds fantastic.

Burger King, one of the fast-food chain giants in the global arena, recently used QR codes in a very interactive way to alleviate the mood of their home viewers who are stuck at homes during the pandemic.


By giving them a chance to win a free whopper deal, a moving QR code will appear a few times on television screens that they have to scan to lead them to the free whopper.

If the viewer is quick enough to catch and scan the moving QR code, he might get a chance of winning a free whopper deal! (Image Source)

QR codes on TV commercials that leads to Gift vouchers

You can engage your home viewers just by sitting on their couch by giving them awards like product sale or gift vouchers if they completed a task, in which- they can redeem the voucher online and use later.

You can also award more points or free coupons if they share it with friends or around social media.

Allowing viewers to play fun games

Level up home viewers experience by using QR code to redirect them to fun games like scavenger hunts, trivia questions, PokemonGo, or even play your own game.

qr code advertising


With most people stuck in their homes and are probably binge-watching on their television screen whole day, it can be your best opportunity to promote and turn your marketing campaign into exciting games that viewers will love to play!

Why should you use QR codes on TV commercials

Hook viewers with interactive content

Unlike the traditional, plain and static TV engagement, QR codes can provide an interactive visual interface to keep viewers visually hooked and entertained.

QR codes on tv commercials make room for interactive content such as redirecting viewers to videos, images, polls, games that connect with consumers in a more unique and direct way for a more compelling customer experience.

This grows customer interest in the brand and keeps their retention to the brand, as it enables them to be a part of it in a more personal experience rather than just being a distant audience.

Grow you social media following

By generating a social media QR code you can grow all of your social media followers!

One customized social media QR code can bring together all your social media and other digital resources on one page!

qr codes on tv ads


Connect all your Social Media Apps in one QR Code displayed on TV ads

A Social Media QR Code displays all your social media apps as Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat for Business, Reddit, Inc., etc. into ONE Mobile-Optimized landing page when scanned. YES!

Make it easy for your audience to like, reach out, and follow your social media profiles right away. No more sharing of long individual links that is inconvenient and time-consuming.

QR codes are updateable in content even after deploying on TV commercials

With your QR solution generated in a Dynamic QR code, which is a modifiable type of QR code, you can make changes behind your QR code’s content to redirect viewers to another content!

This allows you to have a multiple TV ads in one QR code! And no- you do not need to reproduce another QR code again. 

You just need to go QRTiger’s QR code software online where your dynamic QR codes are also stored, and make your quick changes and update. 

Related: How to redirect existing QR code: 7 simple steps!


Track your QR code campaigns

You can track the data of your QR code scans as such the number of scans that has been made in a day/weeks/months or years. Moreover, you can also track your scanners demographics and location.

Related: How to set-up QR code tracking in real-time: A step-by-step guide

Give the information right away to the viewers

As QR codes have the ability to provide direct information to viewers in just a scan. Viewers don’t need to use other devices to get that information. They can simply open their smartphone devices and scan the QR code shown on TV.

How to generate a QR code on TV commercials 

What is the process of creating a QR code for commercial? Here it is:

  • Select the type of QR code you will need for your TV ads
  • Generate your QR code in a dynamic mode
  • Personalize your QR
  • Scan test
  • Download and deploy

How to scan QR code on TV screen

To scan a QR code on TV screen or anywhere where you see a QR code, you need to have a smartphone device and enable the settings to read QR codes. The user only needs to point his camera towards the QR code for 2-3 seconds to access its content.

qr code on tv screen


If your smartphone device can’t read QR codes you can also opt to download QR code readers/scanners.

Moreover, social media apps also have the capability to read QR codes such as Messenger, LinkedIn, Snapchat, Instagram and the likes,

TV registration using QR codes

Samsung TV QR code

Other ways tv companies use QR codes is to allow their customers to register their product through QR codes instead of having to manually fill up registration forms.

One example for this is the Samsung company which also uses QR codes to have their customers register their TV purchase online.

QR code advertising

QR codes can provide more information about the product or service without a sweat, and the information quickly goes to the user’s device in just a scan which makes effortless and hassle free.

qr code advertising


Basically, QR codes promote interaction and engagement through the mobile phone.

This type of marketing strategy enables businesses to transfer information to the user right away.

QR codes on TV commercials: The next big advertising opportunity for marketers

Using QR (Quick Response) codes on television commercials, brands and marketers can engage their TV audiences by enabling a scan-to-purchase channel.

What's better about the use of a QR code commercial is that your audiences can engage with just one scan of their smartphones.

Still wondering what is the QR code commercials benefits? You can contact us today for more information. 

Related: 10 QR Code Best Practices for a Successful Marketing Campaign

brands using qr codes