Cadbury did a great job promoting PlayPad, their augmented reality (AR) gaming software, through an app store QR code alongside their own stage unlock QR code.
Revealed on Cadbury PlayPad’s website, the branded Cadbury QR code redirects users to Google Play or App Store to conveniently download their app.
But there’s more: the PlayPad app relies on QR code technology.
Kids get the most out of their PlayPad gaming experience by scanning the stage unlock QR code printed within the latest Cadbury Lickables retail packaging.
Once scanned, kids can then enjoy interacting and learning with AR cartoon characters about animals, vehicles, and monuments.
How to use the Cadbury PlayPad app and unlock the next stage by scanning the ‘stage unlock QR code’
The Cadbury PlayPad app runs on AR technology that puts playing and learning together.
But here’s the thing, the PlayPad app is only available in India.
It’s an exclusive AR software that lets Indian kids enjoy learning with India’s famous cartoon characters like Chhota Bheem and Little Singham.
The app is packed with numerous games and characters that come to life, making it more engaging and ideal for learning.
Here’s how to use the Cadbury PlayPad app: