28 creative uses of QR codes in 2022

Last updated:   July 15, 2022

QR codes are back and have been very significant in several ways. Most people know QR codes are for marketing and mobile payments, but we're here to tell you there's more!

Here we explain a few of the best 30 creative uses of QR codes today!

Related: QR code types: 15 primary QR solutions and their functions

Give shoppers quick access to recipes that include the ingredients they see on the shelf this give any consumer product a digital dimension and a direct added value to use your product. 

This can be a great way to do marketing! A customized QR code is here better as people could associate the traditional black/white QR code with a bar code which they might not want to scan.

Related: How to use QR codes on product packaging?

QR code creative ideas

Here are some of the creative ideas to inspire you how to use QR codes for many purposes.

1. On tables in restaurants to order

Scan a QR code order, pay, and wait for your food to arrive, this makes the whole process for the restaurant as yourself more efficient without losing the charm of being in a restaurant. This has been already widely used in restaurants in Asia.

Related: How to make your restaurant or bar menu in a QR code?

2. E-learning

Allow people to scan to access audio or video course from their book with a QR code, this offers the best of both worlds a real book to study in but with a digital dimension. 

Related: How to use QR codes for education?

3. As a gift

Let people scan a QR code to see the online gift that you bought for them, this would keep the surprise effect for the receiver. 

4. Ads inside elevators

If I ran a dry cleaning service or something else that helped busy executives out I’d advertise inside elevators in tall buildings.

Other good options might include flowers, kid activities, discounts on takeout food, etc.

5. Posted next to paintings and sculptures at museums

Great for visitors who want to learn more about the artist, the time period, and the reaction to the photo. It could also include links to other work by the artist, related artists, and even the ability to buy the image on a mug or poster at the museum shop.

Related: How to use QR codes in Museums and art exhibitions?

6. On historical sites and on walking trails

Sure, a plaque is fine for grandma, but I’d like to delve deeper, whether with a Wikipedia entry, or a video of a local historian explaining the significance of the site.

7. QR Codes in train stations, bus stops, and subway stations

A quick scan would give you real-time information on when the next train, bus, or subway would arrive. Super practical.

8. On posters for events

Scan the QR and come on a page to inscribe and pay, this helps the organizer to have a better understanding of how many people would attend and if he needs to do more marketing.

Related: How to use QR codes on Posters?

9. On coffee cups

Plenty of advertising opportunities here. Let the cup be the messenger. Coffee stores and customers can benefit a lot.  

10. On beer glasses and bottles

Ideal to see the story of your beer brewery or have an opportunity to buy online, it gives a great digital extension to your product to market and engages your clients. 

Related: How to use QR codes on wine & beer on bottles & cans?

11. On trade show booths

Scan a picture, (be entered to) win a free item by filling in your email.

12. On recipes in magazines and newspapers

Quick link to videos, reviews, and feedback on the website. People love to get more information, they will otherwise anyway look online if they have an interest.

Related: How to use QR codes in Magazines & Newspapers?

13. In bars

Engage your customers with information, games, lucky draws, surveys, or any other way to give your customers a digital experience.

14. On any printed ad

Giving a digital dimension to a poster ad or flyer is always a great way to measure if your ads actually work.

15. vCards

A vCard QR code is an easy way to get data in SXSW they already do this for 3 years to make contact exchange more easy and efficient. 

Related: How to use vCard QR codes on Business cards

16. Mobile payments

This trend has become a worldwide phenomenon as it makes payments, quick and safe. Your smartphones have become your wallet. Bitcoin was one of the first who really made the shift. 

17. On medical products and beauty products

Nobody likes to read the medical brochure, but everybody would love to see a 30-sec video to understand the use and benefits of the medicine or beauty product. 

18. E-commerce

When you shop the goods to your clients that they order, let them do a quick survey and give them a discount a great way to engage and convert your client into a new sale.

When your customer is happy to receive your goods that's a great moment to convert your customer as a messenger to new potential clients. 

19. Counterfeit of goods

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In many countries counterfeit, is a real problem, with a unique QR code counterfeit that can be easily stopped. Many luxury brands already make use of this method. 

20. Bike and car sharing

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Now that bike-sharing is becoming a trend worldwide, QR codes offer a great way to unlock your bike or car. This can be used to unlock or pay for anything really. 

21. On liquor bottles

Linked to cocktails; this would be especially good for new drinks you’re bringing to market and give people a straight understanding of your product.

Related: How to use QR codes on wine & beer on bottles & cans?

22. On invitations to an event

A great way to send out a real invitation and a QR to confirm, this keeps the best of both worlds. I have seen this many times.

Related: How to Use QR Codes for Your Event

23. QR code uses innovative tags for sustainable clothes

Is that piece of clothing really sustainable? Let’s quickly scan and see its story. Clothing offers a great digital dimension to your regular shopping experience.

Related: How to use QR codes on clothing and T-shirts?

24. On real estate

QR codes allow people to quickly find online more information about the property to buy or rent.

25. In a city game

They let people walk in the city, scan, and solve questions. It's fun engaging and sounds like a real treasure hunt. 

26. At video kiosks

QR codes can appear as people interact with your kiosk, whether it’s at the mall or your place of business.

27. On movie posters

QR code takes them to a preview of the movie. It's a great way to give people a quick understanding of the movie and attract them.

28. Printed on food

QR can be printed on food which makes that the food you eat interactively. We have seen it mostly on cakes and cookies. 

Related: How to use QR codes on Food packaging?

Get creative with your QR code using QRTIGER

QR codes are super beneficial and we will keep seeing more and more use cases in the near future.

What is important is to have a good call for action next to your QR code, a QR code is the same as a door, but if there is no sign to come in, nobody will enter! 

If you want to get the most out of QR codes best to use dynamic QR codes as they can be edited to any other link, WIFI password, data, and you can track data of your QR codes.

What's more, a customized QR code can improve 30% scans than traditional black-and-white QR code. QRTIGER offers an easy to use Custom QR code generator with a logo and even has an API for brands that want to integrate the QR generation and tracking in their CRM. 

Related: Best QR Code Generator and How to Look for One?

brands using qr codes