How to Create a Customized Mailchimp QR Code for Signup Forms

By:  Vall
Update:  March 17, 2023
How to Create a Customized Mailchimp QR Code for Signup Forms

A dynamic and customized QR code for your Mailchimp sign-up forms is a powerful way to maximize your email marketing campaign. 

QR codes are no new digital tool in the marketing industry.

Over the years, it has only accelerated its usage in the business sector and is even used to power up and grow email subscribers. 

In this article, you will learn how you can make a custom QR code for your Mailchimp sign-up forms, attract more potential subscribers, and maximize your email list!

What is a Mailchimp QR code for a sign-up form?Mailchimp QR code

Mailchimp is an automation platform and email marketing service that helps its users to manage and talk to their clients, customers, and other interested parties. 

It offers a variety of ways to  grow your email list, attract subscribers on your website, social media platforms, and one of that is using the Mailchimp sign-up forms.

Mailchimp sign-up forms are an easy, quick but powerful way to expand your email marketing campaign’s reach and enhance your long-term audience growth by generating the Mailchimp sign-up forms into a customized QR code.

Why use QR codes for your sign-up forms and why should you customize them?Scan QR code

Using a QR code for your email marketing purposes is a great and seamless approach to get new subscribers. 

Many marketers find QR codes as one of the most innovative ways to collect and gather potential subscribers.

QR codes are optimized for mobile devices just like NFC tags; therefore, they are quickly accessible using smartphones.

Although the Mailchimp QR code generator lets you create a QR code, it does not allow you to customize it.

The best QR code generator lets you make customized QR codes to make it more legitimate and attracts 80% more scans than the traditional black and white QR code.

Making your QR codes customized according to your purpose, marketing strategy, or brand builds retention and relationship to your target audience when they subscribe to your email list!

Incorporating your QR codes as an overall part of your branding using the physical aesthetic, builds trust and rapport among your potential email subscribers.

Example of a Mailchimp QR code that leads to the Mailchimp sign-up form! Scan to try

QR code for Mailchimp

How to generate a customized QR code for your Mailchimp sign-up form

Using the Mailchimp sign-up forms, you can customize your hosted sign-up form for your audience. 

After you are done making it, you are now ready to share it with your potential subscribers using any printed, social media channels or other communication channels.

All Mailchimp forms are responsive using smartphone gadgets, so potential subscribers can sign up from any device anywhere they may be!

In this section, you’ll learn how to create your customized QR code for your Mailchimp sign-up form and how.

Here is the step-by-step process!

1. Go to your Mailchimp account and click the audience icon

Mailchimp dashboard

2. Click sign up forms

Mailchimp sign up

3. Select the form builder

Mailchimp form builder

4. Customize your sign-up form

You can customize your sign-up forms using Mailchimp to collect the information you want from  your potential subscribers.

Mailchimp customize sign up form

In the form builder, you’ll see a Sign-up form URL field. Copy the URL that directs the link to your hosted sign-up form. 

Mailchimp link

QR code generator

7. Click generate dynamic QR code

Generate QR code

Generating your Mailchimp sign-up form in a dynamic QR code allows you to track your QR statistics. You can use QR TIGER as a QR code generator for Mailchimp.

These includes the people who have scanned your QR code, the time when they have scanned, and the geographical location of your scanners.

You can access the comprehensive analytics at QR TIGER's QR code database software.

Furthermore, dynamic QR codes enable you to edit the link of your URL sign-up form to another URL without printing another QR code for your Mailchimp sign-up forms!

For example, if you want to re-customize your sign-up forms and add more information in your custom form, you can update the URL of your QR code.

To do this, just go to the QR code generator dashboard, where your dynamic QR code for your sign-up form is stored, and click the edit QR code data button.     

8. Do a scan test

Scan Me QR code frame

After you generate your Mailchimp sign-up form QR code, do a scan test first and see if it correctly redirects you to the information you have customized in your sign-up form. 

9. Download and deploy your QR code form in print and digital channels! 

Where can you use your sign-up form QR code

Share on the social media platformQR code on social media

You can share your Mailchimp sign-up form QR code on your social media platforms and pinned it on your Twitter, LinkedIn, Facebook, and other leading social media platforms online.

WebsiteWebsite QR code

A QR code on your website is a great addition to maximize your subscribers and email list every time they get to visit your website!

Share in an email campaignEmail QR code

Any time someone receives a forwarded email or views your campaign in their browser, they’ll be able to sign up for your email marketing sign-up form! 

Print ads, newspaper articlesQR code on flyers

Although everything is going digital, the print industry will never go out of style!

You can print your Mailchimp sign-up forms in magazines, leaflets, newspaper articles! QR codes give two-way forms of maximizing your feedback through online and even offline marketing!

Mailchimp postcards with QR code: Helping your brand stand-out

Postcards are a simple, affordable, and flexible direct mail marketing tool that helps you extend and reach a targeted audience through promotional print materials such as coupons.

While this technique might seem a bit old school in the age of email and social media, many fast-growing and top-performing brands and companies are starting to add direct mail marketing to their modern marketing strategy.

A survey shows that 86% of consumers take the time to read through their mail. This gives you a better chance to make your brand stand out to your customers with a piece of print marketing.

And if you might think that people just discard away postcards from companies and businesses, think again! Direct mail marketing brings in 10% more new customers than email!

With the help of advanced platforms like Mailchimp, today’s direct mail marketing doesn’t look like it used to. 

Now you can use your audience information from your social media or digital channels to send a postcard QR code relevant to your customers.

Integrating QR codes for your Mailchimp postcards allows you to digitize your postcards, which can add value to your direct mail marketing and connect your audience from offline to online.

Best practices for your customized QR code for your Mailchimp sign up form

1. Only implement the action that you’re promoting in the QR codeQR code solutions

Since you are making a QR code for your sign-up forms to maximize your subscribers to your email list, only redirect them to a sign-up form and nothing else. Don’t make it complicated. 

2. Add a Call-to-Action in your Mailchimp QR code sign-up formQR code call to action

Make your sign-up form known to your target audience and make them act. Put a call to action that says “scan me” or “subscribe” for them to scan the QR code!

3. Customize your QR code for your Mailchimp sign-up formCustomized QR code

Nothing will ever make your brand stand-out by customizing your QR code. So make sure you do but don’t over-customize it!

4. Use dynamic QR code QR code tracking

As we have discussed, dynamic QR code is a flexible asset tool that you can use in your marketing campaign to track your scanners and edit your URL. 

Create your customized  Mailchimp QR code with QR TIGER QR code generator online

You can use QR code for your email marketing in various ways, and sign-up forms are just one of them. 

With your Mailchimp QR code sign-up forms generated in a dynamic mode, you can expect a flexible email QR code marketing campaign while being economical at the same time.

If you want to know more about QR codes, you can get in touch with us right now through our website.

Related terms 

QR code for email sign up

To make a QR code that will redirect to an email sign-up when scanned, simply create a URL QR code for your email sign-up form. 

Copy and paste the link of the online sign-up to the QR code generator and generate a QR code. 

brands using qr codes

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