How to Create a Customized Mailchimp QR Code for Sign-up Forms

Update:  May 21, 2024
How to Create a Customized Mailchimp QR Code for Sign-up Forms

A customized QR code for your Mailchimp sign-up form is a powerful way to maximize your email marketing campaign. When the scanner scans the QR code, he will direct to a sign-up form landing page where he can enter his details.

In this article, you will learn how you can make a custom QR code for your Mailchimp sign-up forms, attract more potential subscribers, and maximize your email list!

What is a Mailchimp QR code for a sign-up form?

Mailchimp QR code

Mailchimp is an automation platform and email marketing service that helps its users to manage and talk to their clients, customers, and other interested parties.

It offers a variety of ways to grow your email list and attract subscribers on your website and social media platforms and one of that is using the Mailchimp sign-up forms.

Mailchimp sign-up forms are an easy, quick, but powerful way to expand your email marketing campaign’s reach and enhance your long-term audience growth by generating the Mailchimp sign-up forms into a customized QR chimp.

You only need to copy and paste the URL of your QR code using the URL QR code generator Mailchimp provides to generate a QR code for it. 

Why use QR codes for your sign-up forms, and why should you customize them?

Using a QR code for your email marketing purposes is a great and seamless approach to getting new subscribers.

Many marketers find QR codes as one of the most innovative ways to collect and gather potential subscribers.

QR codes are optimized for mobile devices just like NFC tags; therefore, they are quickly accessible using smartphones.

Although the QR code generator Mailchimp has lets you create a QR code, it does not allow you to customize it.

The best QR code generator lets you make customized QR codes to make it more legitimate and attracts 80% more scans than the traditional black-and-white QR code.

Making your QR codes customized according to your purpose, marketing strategy, or brand builds retention and relationship with your target audience when they subscribe to your email list!

Incorporating your QR codes as an overall part of your branding using the physical aesthetic builds trust and rapport among your potential email subscribers.

How to generate a customized QR code for your Mailchimp sign-up form

Using the Mailchimp sign-up forms, you can customize your hosted sign-up form for your audience.

After you are done making it, you are now ready to share it with your potential subscribers using any printed, social media channels, or other communication channels.

All Mailchimp forms are responsive using smartphone gadgets, so potential subscribers can sign up from any device anywhere they may be!

In this section, you’ll learn how to create your customized QR code for your Mailchimp sign-up form and how.

Here's the step-by-step process:

1. Go to your Mailchimp account and click the audience icon

2. Click sign-up forms

3. Select the form builder

4. Customize your sign-up form

You can customize your sign-up forms using Mailchimp to collect the information you want from your potential subscribers.

5. Copy the link

In the form builder, you’ll see a Sign-up form URL field. Copy the URL that directs the link to your hosted sign-up form.

Copy link

6. Go to QR TIGER and paste the link in the URL section

7. Click Generate dynamic QR code

Generating your Mailchimp sign-up form in a dynamic QR code allows you to track your QR statistics. 

These include the people who have scanned your QR code, the time when they have scanned and the geographical location of your scanners.

You can access the comprehensive analytics using the QR TIGER dashboard. 

Furthermore, dynamic QR codes enable you to edit the link of your URL sign-up form to another URL without printing another QR code for your Mailchimp sign-up forms!

For example, if you want to re-customize your sign-up forms and add more information to your custom form, you can update the URL of your QR code.

To do this, just go to the QR code generator dashboard, where your dynamic QR code for your sign-up form is stored, and click the edit QR code data button.

Related: Dynamic QR Codes 101: Here's How They Work

8. Do a scan test

After you generate your Mailchimp sign-up form QR code, do a scan test first and see if it correctly directs you to the information you have customized in your sign-up form.

9. Download and deploy your QR code form in print and digital channels

Where can you use your sign-up form QR code

Share on the social media platform

Social media QR codeYou can share your Mailchimp sign-up form QR code on your social media platforms and pin it on your Twitter, LinkedIn, Facebook, and other leading social media platforms online.


A QR code on your website is a great addition to maximize your subscribers and streamline an automated email list every time they get to visit your website!

Share in an email campaign

Any time someone receives a forwarded email or views your campaign in their browser, they’ll be able to sign up for your email marketing sign-up form!

Print ads, newspaper articles

Although everything is going digital, the print industry will never go out of style.

You can print your Mailchimp sign-up forms in magazines, leaflets, and newspaper articles.

QR codes give two-way forms of maximizing your feedback through online and even offline marketing.

Mailchimp postcards with QR code: Helping your brand stand-out

Postcards are a simple, affordable, and flexible direct mail marketing tool that helps you extend and reach a targeted audience through promotional print materials such as coupons.

While this technique might seem a bit old school in the age of email and social media, many fast-growing and top-performing brands and companies are starting to add direct mail marketing to their modern marketing strategy.

A survey shows that 86% of consumers take the time to read through their mail. This gives you a better chance to make your brand stand out to your customers with a piece of print marketing.

And if you might think that people just discard away postcards from companies and businesses, think again! Direct mail marketing brings in 10% more new customers than email!

With the help of advanced platforms like Mailchimp, today’s direct mail marketing doesn’t look like it used to.

Now you can use your audience information from your social media or digital channels to send a postcard QR code relevant to your customers.

Integrating QR codes for your Mailchimp postcards allows you to digitize your postcards, which can add value to your direct mail marketing and connect your audience from offline to online.

Best practices for your customized QR code for your Mailchimp sign-up form

1. Only implement the action that you’re promoting in the QR code

Since you are making a QR code for your sign-up forms to maximize your subscribers to your email list, only direct them to a sign-up form and nothing else. Don’t make it complicated.

2. Add a Call-to-Action in your Mailchimp QR code sign-up form

Make your sign-up form known to your target audience and make them act. Put a call to action that says “scan me” or “subscribe” for them to scan the QR code!

3. Customize your QR code for your Mailchimp sign-up form

Nothing will ever make your brand stand out by customizing your QR code. So make sure you do but don’t over-customize it!

4. Use a dynamic QR code

As we have discussed, a dynamic QR code is a flexible asset tool that you can use in your marketing campaign to track your scanners and edit your URL.

Create your customized Mailchimp QR code with QR TIGER QR code generator online

You can use QR codes for your email marketing in various ways, and sign-up forms are just one of them.

With your Mailchimp QR code sign-up forms generated in a dynamic mode, you can expect a flexible email QR code marketing campaign while being economical at the same time.

If you want to know more about QR codes, you can get in touch with us right now through our website.

Related terms

QR code for email sign up

To make a QR code that will direct to an email sign-up when scanned, simply create a URL QR code for your email sign-up form.

Copy and paste the link of the online sign-up to the QR code generator and generate a QR code.

PDF ViewerMenu Tiger