How to create a customized Mailchimp QR code for sign-up forms

Last updated:   October 13, 2021

A dynamic and customized QR code for your Mailchimp sign-up forms is a powerful way to maximize your email marketing campaign!

QR codes are no new digital tool in the marketing industry. Over the years, it has only accelerated its usage in the business sector and is even used to power up and grow email subscribers!

This article will learn how you can make a custom QR code for your Mailchimp sign-up forms, attract more potential subscribers, and maximize your email list!

Related: What is a QR code and how does it work? The Beginner's Ultimate Guide!

What is a Mailchimp QR code for a sign-up form?undefined

Mailchimp is an automation platform and email marketing service that helps its users to manage and talk to their clients, customers, and other interested parties. 

Mailchimp offers a variety of ways to  grow your email list, attract subscribers on your website, social media platforms, and one of that is using the Mailchimp sign-up forms.

Mailchimp sign-up forms are an easy, quick but powerful way to expand your email marketing campaign’s reach and enhance your long-term audience growth by generating the Mailchimp sign-up forms into a customized QR code.

Why use QR codes for your sign-up forms and why should you customize them?undefined

Using a QR code for your email marketing purposes is a great and seamless approach to get new subscribers. 

Many marketers find QR codes as one of the most innovative ways to collect and gather potential subscribers.

QR codes are optimized for mobile devices just like NFC tags; therefore, they are quickly accessible using smartphones.

Although you can generate a QR code for your sign-up form in Mailchimp, it does not allow you to customize it.

A customized QR code makes your QR code’s appearance legitimate and attracts 80% more scans than the traditional black and white QR code.

Making your QR codes customized according to your purpose, marketing strategy, or brand builds retention and relationship to your target audience when they subscribe to your email list!

Incorporating your QR codes as an overall part of your branding using the physical aesthetic, builds trust and rapport among your potential email subscribers.

Example of a Mailchimp QR code that leads to the Mailchimp sign-up form! Scan to try! 


How to generate a customized QR code for your Mailchimp sign-up form

Using the Mailchimp sign-up forms, you can customize your hosted sign-up form for your audience. 

After you are done making it, you are now ready to share it with your potential subscribers using any printed, social media channels or other communication channels.

All Mailchimp forms are responsive using smartphone gadgets, so potential subscribers can sign up from any device anywhere they may be!

In this section, you’ll learn how to create your customized QR code for your Mailchimp sign-up form and how 

Here is the step-by-step process!

1. Go to your Mailchimp account and click the audience icon


2. Click sign up forms


3. Select the form builder


4. Customize your sign-up form

You can customize your sign-up forms using Mailchimp to collect the information you want from  your potential subscribers.

In the form builder, you’ll see a Sign-up form URL field. Copy the URL that directs the link to your hosted sign-up form. 


7. Click generate dynamic QR code


Generating your Mailchimp sign-up form in a dynamic QR code allows you to track your QR statistics. These includes the people who have scanned your QR code, the time when they have scanned, and the geographical location of your scanners.

Moreover, dynamic QR codes enable you to edit the link of your URL sign-up form to another URL without printing another QR code for your Mailchimp sign-up forms!

For example, if you want to re-customize your sign-up forms and add more information in your custom form, you can update the URL of your QR code.

To do this, just go to the QR code generator dashboard, where your dynamic QR code for your sign-up form is stored, and click the edit QR code data button.     

Related: What is a Dynamic QR code: Definition, Video, Use-Cases

8. Do a scan test


After you generate your Mailchimp sign-up form QR code, do a scan test first and see if it correctly redirects you to the information you have customized in your sign-up form. 

Related: QR code test: How to test if your QR code works

9. Download and deploy your QR code form in print and digital channels! 

Where can you use your sign-up form QR code

Share on the social media platformundefined

You can share your Mailchimp sign-up form QR code on your social media platforms and pinned it on your Twitter, LinkedIn, Facebook, and other leading social media platforms online.


A QR code on your website is a great addition to maximize your subscribers and email list every time they get to visit your website!

Share in an email campaignundefined

Any time someone receives a forwarded email or views your campaign in their browser, they’ll be able to sign up for your email marketing sign-up form! 

Print ads, newspaper articlesundefined

Although everything is going digital, the print industry will never go out of style!

You can print your Mailchimp sign-up forms in magazines, leaflets, newspaper articles! QR codes give two-way forms of maximizing your feedback through online and even offline marketing!

Mailchimp postcards with QR code: Helping your brand stand-out!

Postcards are a simple, affordable, and flexible direct mail marketing tool that helps you extend and reach a targeted audience through promotional print materials such as coupons.

While this technique might seem a bit old school in the age of email and social media, many fast-growing and top-performing brands and companies are starting to add direct mail marketing to their modern marketing strategy.

A survey shows that 86% of consumers take the time to read through their mail, which means, this gives you a better chance to make your brand stand out to your customers with a piece of print marketing.

And if you might think that people just discard away postcards from companies and businesses, think again! Direct mail marketing brings in 10% more new customers than email!

With the help of advanced platforms like Mailchimp, today’s direct mail marketing doesn’t look like it used to. 

Now you can use your audience information from your social media channels/ digital channels to send postcards relevant to your customers.

Integrating QR codes for your Mailchimp postcards allows you to digitize your postcards, which can add value to your direct mail marketing and connect your audience from offline to online.

Best practices for your customized QR code for your Mailchimp sign up form

1. Only implement the action that you’re promoting in the QR codeundefined

Since you are making a QR code for your sign-up forms to maximize your subscribers to your email list, only redirect them to a sign-up form and nothing else. Don’t make it complicated. 

2. Add a Call-to-Action in your Mailchimp QR code sign-up formundefined

Make your sign-up form known to your target audience and make them act! Put a call to action that says “scan me” or “subscribe” for them to scan the QR code!

3. Customize your QR code for your Mailchimp sign-up formundefined

Nothing will ever make your brand stand-out by customizing your QR code. So make sure you do but don’t over-customize it!

4. Use dynamic QR code undefined

As we have discussed, dynamic QR code is a flexible asset tool that you can use in your marketing campaign to track your scanners and edit your URL. 

Related: 10 QR Code Best Practices for a Successful Marketing Campaign

Create your customized QR code in Mailchimp with QRTiger QR code generator online!

You can use QR code for your email marketing in various ways, and sign-up forms are just one of them!

With your Mailchimp QR code sign-up forms generated in a dynamic mode, you can expect a flexible email QR code marketing campaign while being economical at the same time!

For more information about QR codes, you can contact us on our website today!