29 Creative Uses of QR Codes in 2022

Last updated:   June 27, 2022

QR codes, when applied in real-life, have many possible use-cases whether for personal, marketing or for professional use.

Using QR codes, you can catch the fleeting attention of your audience by making your campaigns as creative as possible. 

With the power of QR code technology, you can be as creative as you can and get the most out of your QR campaign! 

Today, these codes have become even more handy and integral especially in business and marketing in the midst of the ongoing pandemic. 

However most people only know QR codes for smartphone payments and marketing, but did you know that there's so much more?

Here are some clever uses of QR codes you should use for your next marketing campaign! Here are the ideas for your next marketing campaign.

Related: QR code types: 15 primary QR solutions and their functions

Creative uses of QR codes for personal use

1. Wi-Fi network sharing

creative uses of qr codes wifi sharing

How many couple of times did you ask for the Wi-Fi and password, and yes you typed the password wrong.  With a Wi-Fi QR code you can connect to the internet in just one scan.

When the Wi-Fi QR code is scanned, it will instantly connect users to the Wi-Fi. 

2. E-learning

scanning mp3 qr code on e-learning

QR codes are also a popular tool in e-learning to provide a digital dimension to learning materials. For example, people can scan the QR code to access audio or video course from their books. 

A video QR code will automatically redirect scanners to a video while an MP3 QR code when scanned plays an MP3 file. 

3. As a gift

creative uses of qr codes as a gift

Let people scan a QR code to see the online gift that you bought for them. This will allow an element of surprise for the receiver. 

4. vCards

creative uses of qr codes business cards

A vCard QR code displays all your contact details to your scanner's smartphone device.

Moreover, they can directly save all your details on their smartphone gadget, unlike static business cards that only only gets thrown away in the trash bin and not serving its purpose. 

Related: How to make a vCard QR code in 6 steps

Creative uses of QR codes in business and marketing industries

5. Next to packaged food in groceries or on the packaging

creative uses of qr codes food package

You cannot have all the information about your product in one packaging, right?

But worry no more! You can print a QR code to give a digital dimension to your product packaging and give consumers a quick access to information about your product. 

This can be a great way to do marketing! A customized QR code is better as people could associate the traditional black/white QR code with a bar code which they might not want to scan.  

Related: How to use QR codes on product packaging

6. On tables in restaurants to order

creative uses of qr codes in restaurants

Digitized your menu and make it contactless using a menu QR code. 

QR codes have already been widely used in Asian restaurants to reduce the paper consumption and waste from cardboard menu. 

Related: How to make your restaurant or bar menu in a QR code?

7. Posted next to paintings and sculptures at museums

creative uses of qr codes in museum

Great for visitors who want to learn more about the artist, the time period, and the story about the paintings display in museums.

It could also include links that redirect to the other work of the artist, related artists, and even the ability to buy the image on a mug or poster at the museum shop. 

8. On historical sites and on walking trails

creative uses of qr codes historical sites

Sure, a plaque is fine for grandma, but I’d like to delve deeper. Whether with a Wikipedia entry, or a video of a local historian explaining the significance of the site. 

Using a QR code, users can just scan the QR and they will be redirected to a landing page that contains the  historical story of the site. 

Related: QR Codes in parks: How to use QR Codes in amusement parks and zoos

9. On recipes in magazines and newspapers

creative uses of qr codes magazines and newspaperQR codes can be used to redirect scanners to quick link to videos, reviews, and feedback on the website. People love to get more information. They will, otherwise, look online if they have an interest. 

10. In bars 

creative uses of qr codes in bars

QR codes in bars can be used to engage your customers with information, games, lucky draws, surveys, or any other way to give your customers a digital extra. 

11. Mobile payments

creative uses of qr codes in mobile payments

This trend has become a global phenomenon as it makes payments, quick and safe.

Your smartphones have become your wallet. Bitcoin was one of the first who really made the shift. 

Related: QR Code for payment: Road to a cashless society

12. On medical products and beauty products

creative uses of qr codes in beauty product

Nobody likes to read the medical brochure, but everybody would love to see a 30 seconds video to understand the use and benefits of the medicine or beauty product. 

You can use a video QR code that will redirect scanners to video links. 

13. E-commerce

creative uses of qr codes in e-commerce

A great way to engage and convert your client into a new sale using a QR code is redirecting them to a quick survey and give them a discount after.

When your customer is happy to receive your goods that's a great moment to convert your customer as a messenger to new potential clients. 

Related: How to use QR codes in e-commerce and improve your marketing results!

14. Combat counterfeit goodscreative uses of qr codes counterfeit of goods

Image Source

In many countries counterfeit,  is a real problem, with a unique QR code counterfeit that can be easily stopped. Many luxury brands already make use of this method. 

15. Bike and car sharing

unlock your bike by scanning qr code

Now that bike-sharing is becoming a trend worldwide, QR codes offer a great way to unlock your bike or car. This can be used to unlock or pay for anything really. 

Marketing uses of QR codes

16. Ads inside elevators

creative uses of qr codes inside elevator

If you run a dry cleaning service or something else that helped busy executives out I’d advertise inside elevators in tall buildings. Other good options might include flowers, kid activities, discounts on takeout food, etc.

17. QR Codes in train stations, bus stops, and subway stationscreative uses of qr codes trains bus stops

A quick scan would give you real-time information on when the next train, bus, or subway would arrive. Super practical.

18. On posters for events

creative uses of qr codes poster events

Scan the QR and come on a page to inscribe and pay.his helps the organizer to have a better understanding of how many people would attend and if he needs to do more marketing.

19. On coffee cups

creative uses of qr codes coffee cups

Plenty of advertising opportunities here. Let the cup be the messenger. Coffee stores and customers can benefit a lot. 

You can redirect the QR code to your social media pages to boost your online visibility. 

20. On beer glasses 

creative uses of qr codes beer glasses

Ideal to see the story of your beer brewery or have an opportunity to buy online, it gives a great digital extension to your product to market and engages your clients. 

Uses of QR codes in trade show booths

creative uses of qr codes trade show booths

Scan a picture, (be entered to) win a free item by filling in your email.

Related: How to create a QR code for an email (email list and more!)

21. On printed ads

creative uses of qr codes printed ad

Giving a digital dimension to a poster ad or flyer is always a great way to measure if your ads actually work.

22. On liquor bottles

creative uses of qr codes liquor bottles

Linked to cocktails; this would be especially good for new drinks you’re bringing to market and give people a straight understanding of your product.

Related: How to use QR codes on bottles such as wines, beers & cans

23. On invitations to an eventcreative uses of qr codes invitations

A great way to send out a real invitation and a QR to confirm, this keeps the best of both worlds. I have seen this many times.

24. On tags for sustainable clothescreative uses of qr codes clothes

Is that piece of clothing really sustainable? Let’s quickly scan and see its story. Clothing offers a great digital dimension to your regular shopping experience. 

Related: How to use QR codes on clothing and T-shirts?

25. On real estate

creative uses of qr codes real estate

QR codes allow people to quickly find online more information about the property to buy or rent.

Related: How to use QR codes in real estate marketing?

26. In a city game

creative uses of qr codes city gamesThey let people walk in the city, scan, and solve questions. It's fun engaging and sounds like a real treasure hunt.

27. At video kioskscreative uses of qr codes video kiosks

QR codes can appear as people interact with your kiosk, whether it’s at the mall or your place of business.

28. On movie posterscreative uses of qr codes movie postersQR code takes them to a preview of the movie. It's a great way to give people a quick understanding of the movie and attract them. 

29. Printed on food packagingcreative uses of qr codes food packaging

QR can be printed on food which makes that the food you eat interactively. We have seen it mostly on cakes and cookies.

Related: How to use QR codes on Food packaging?

Creative uses of QR codes? There's many to choose from

QR codes are super beneficial and we will keep seeing more and more uses in  many years to come.

What is important is to have a good call for action next to your QR code, a QR code is the same as a door, but if there is no sign to come in, nobody will enter! 

If you want to get the most out of QR codes, remember to use dynamic QR codes as they can be edited to any other link, Wi-Fi password, data, and you can track data of your QR codes. 

What's more, a customized QR code drives 30% more scans than traditional monochromatic QR codes. 

QRTIGER offers an easy to use Custom QR code generator with logo and even has an API for brands who want to integrate QR code generation and tracking in their Customer Relationship Management (CRM). 

Generate your QR codes with us now! 

brands using qr codes