How to use social Etsy QR code to grow your online shop business
October 13, 2021
A social Etsy QR code allows you to redirect your customers who scanned the code directly to your online shop on Etsy. It also increases your online visibility as customers can easily follow your shop’s social media pages by scanning the code.
QR code has been used by various sellers who have online shops on e-commerce platforms. Its application is not just limited to converting URL to QR code but it can be used to redeem coupons, increasing online traffic to your online storefront, and to expand your customer base.
Etsy is an e-commerce platform or also known as a handmade goods marketplace where people can buy and sell things.
Etsy serves as a middle-man, providing smaller, independent creators an online platform to find and attract customers.
It has millions of independent sellers or online shop owners that are composed of mostly women.
Why do you need a social media QR code for your Etsy shop?
According to a study, the growth of the e-commerce industry contributes to the competition within retail markets. It also affects how online sellers would enhance consumer choice and prompt and facilitate innovation in marketing and sales efforts.
In a 2019 study of Statista, there were 2.5 million active Etsy sellers showcasing their small business wares on Etsy. This means that competition is high. As an online shop owner on Etsy, you have to make sure your shop rises to the top of the Etsy small-business owner crowd.
One of the technologies you can use to grow your Etsy shop business is QR code. It is easy to use, mobile-friendly and ensures customer satisfaction.
You can use it on the packaging or promotional items to provide your customers with a simple way to go directly to your online store and social media pages to help improve your mobile commerce strategy.
Read on to discover what is a social media QR code and how to create one!
Connect all your e-commerce online shops and social media in one using social media QR code
Social Media QR code improves your online visibility and further increases your customer base in your Etsy shop.
This QR code solution stores all your social media as well as your e-commerce online stores in one QR code. When the code is scanned, it will display all of them to the end-user's smartphone readers.
For example, if you want to increase your followers or likes on your social media pages while also giving your customers an option to visit your online store on Etsy, you can do this using a social media QR code.
E-commerce apps that can be embedded in the social media QR code
Social media apps you can embed in the social media QR code
Social Media QR code is an intelligent QR code solution intended to boost your online presence and grow your followers/customers in your e-commerce stores
How to make an Etsy store QR code
To generate a social media QR code for your Etsy shop, you need to convert the Etsy URL of your business into a social media QR code. Here are the steps:
Go to the Etsy website and get the URL of your shop
1. Customers can easily find your online store on Etsy and on social media
Customers always want convenience when shopping online. That is why using QR codes in your offline and online materials allows consumers to easily shop at your online store or to follow your shop’s social media handles.
Instead of manually typing in your shop’s URL on Etsy on their mobile devices, shoppers can be taken to your Etsy store’s product page instantly.
They can even be taken directly to a product you are promoting in your Etsy store.
2. Customized social Etsy QR code that aligns your branding
Branding is important in any online store business so you don’t have to worry if you will incorporate it in your offline ads or collaterals.
With the customization features and design options offered by QR code generator software like QRTiger, you can generate a QR code that aligns with your campaign theme and branding.
You can even add a logo, set colors, and change eyes or patterns according to your design preference.
3. QR code is applicable for both offline and online materials
QR code application is flexible as you can use it for both offline and online materials.
You can display your QR codes in your physical retail stores, in your print collaterals, and even on your social media.
4. Increase online traffic to your online store
Online entrepreneurs wish to increase conversion, and it could only be done when you receive heavy traffic.
QR code can be used to further increase your store’s online traffic since it is accessible via mobile phones. It is easy to use by your consumers and can be incorporated in your offline ads as well.
5. Tracking scans of social Etsy QR code to refine QR code campaign
When you create your QR code in dynamic form, you can easily track each number of scans and access more data to see where traffic and sales are coming from.
You can even integrate Google Analytics in QRTiger’s analytics for more in-depth QR code data results.
Using the data tracking feature provides you with information about your customer base and how they interact with your QR code campaign. You can use this to refine your future QR code campaign and mobile campaign strategy.
How to have an effective social Etsy QR code campaign as an Etsy seller
1. Place social Etsy QR code in your product packaging, pop-ups, and retail stores
You can drive more sales in your Etsy shop business by incorporating QR codes into your product packaging. Offline shoppers can scan those using smartphones to learn more about your products and to directly buy them online.
You can also encourage customers who visit your pop-ups or events to make purchases by a simple tap on their mobile devices.
If your inventory is limited during your pop-up event, your customers will just scan the code to have the item delivered to their door.
Aside from that, you can display your Etsy QR code on the windows of your retail store.
This way, even if your doors are closed, you can still sell to your customers by directing them to your Etsy store or to your social media handles instead.
If you are executing an email marketing campaign to boost your sales and engage customers on Etsy, add QR codes. You can include a QR code in your email to direct your subscribers about the next course of action.
Placing your Etsy QR code will bring your readers to your website and to your social media handles, and you can even offer them a discount as they visit.
Etsy social media QR code: Make QR code for Etsy shop at QRTiger today!
Generate your branded QR codes now with QRTiger. Jumpstart your mobile marketing campaign and grow your Etsy shop online business.
To know more about our QR code solutions, you can contact us directly on our website today!
How to get a QR code for Etsy shop?
To get your QR code for the Etsy shop, copy first the URL of your shop. Then you need to have a QR code generator. The QR code generator software allows you to convert your Etsy shop URL into a QR code.
Then go to the dashboard and click the social media icon. Click on Etsy and paste your Etsy shop URL and choose dynamic.
Add your shop's social media pages to increase your online visibility. Next, generate and customize your QR code. Don’t forget to test it before deploying your Etsy QR code.