How to set-up QR Code Tracking: A step-by-step guide in 2021!
QR code tracking is vital in business processes especially if you use it as a marketing tool, as it will significantly contribute and impact the improvement of your current QR marketing strategies. Needless to say, it is one of the critical resources for future growth!
There is an axiom that goes, “what you can’t measure, you can’t improve!” the same notion goes for every business and marketing!
Tracking is very important for every business as it improves business practices and marketing efforts as this also allows you to gauge the overall growth in your company or business! So how does QR code tracking works? What are the two types of QR codes? Let’s find out!
QR code tracking allows you to track your QR code statistics or scans in real-time and monitor your QR code scans. When you track your QR codes using a dynamic QR (which is the trackable type), you will be able to see the demographics of your scanners such as where do they scanned from, the time when they scan, their location, and the device they use.
Two types of QR codes: Static QR codes and dynamic QR codes
To clear things first, there are two types of QR codes: one that is not trackable (static) and one that is trackable (dynamic).
Static QR codes (not trackable)
Static QR codes though they are free to create, do not allow you to edit and track your QR code or edit its content. Therefore, you cannot change the data of your QR after generation. That being said, static QR codes are never advisable for marketing and business.
Static QR codes are only good for a one-time campaign. However, it is free to generate and provides unlimited scans of your QR. Your static QR code will never expire, and you can use it for a lifetime.
Dynamic QR codes (trackable)
However, if you are a marketer or businessman eager to track your QR code scans, then Dynamic QR codes is your best bet!
Dynamic QR codes will allow you two important things that are necessary for your marketing: Tracking your QR code scans and editing your landing page or the data behind your QR code even after printing!
Therefore, you can retarget your QR code marketing campaign anytime you want and monitor your QR code scans without re-generating a QR code again
Dynamic QR codes, unlike static QR codes, do not store the data right away in the graphics of the code. It contains a short URL that is stored in the QR code generator dashboard that redirects users to online information.
Click from the menu what type of QR code solution do you need for your marketing and business.
Enter the corresponding data of your chosen QR code solution
Choose the dynamic QR code.
Click the “generate QR code” button.
Make your QR code attractive
Test your Dynamic QR code before downloading and printing it
Distribute your QR code in your marketing materials
Start to track your QR code
Video: How does QR code retargeting or tracking works?
As we have discussed, the dynamic QR code is trackable, and the Static QR code is not trackable, and both are generated using a QR code generator online. (you can watch the video above to learn more about tracking QR code and how does dynamic QR code work. )
Note: Your dynamic QR code is still editable even when it has been printed or deployed. This saves you time and money from regenerating and printing another QR code.
QR code tracking system explained
Tracking the data of your QR code is vital for a better marketing strategy. If you are not tracking your QR code scans’ data, you are simply wasting all the effort you put in your QR code marketing campaign by leaving all the sales opportunities to your competitors!
When you generate a QR code using a Dynamic, you can uncover valuable statistics that are necessary to analyze your marketing goals and target audience.
The important metrics include when you get the most scans, the device used by your scanners to scan QR code, and the map chart that gives you an overview of your QR code scans. These data are revealed in the QR code generator online dashboard using a dynamic QR code.
Vital QR code metrics or statistics revealed when you track your QR codes
Real-time data of your QR code scans
You can see from the time chart the number of scans you get. You can filter the data by days, weeks, months, or years!
Device use by your scanners
Are your scanners iPhone or Android users?
Map chart for a wider QR code scans view
The map chart in the QR code generator gives you a comprehensive and better view from anywhere in the world where people have scanned your QR Code! And under the map chart, you can see the summary of your QR code scans’ overall statistics.
How to set-up your Dynamic QR code for tracking data? A step-by-step guide in 2020!
To get started with tracking your QR code first, you need to generate a dynamic QR code, and for that, you need a QR code generator online that will enable you to scan and track QR code scans.
But what QR code generator should you use? Well, for marketing and business, using a credible QR code generator online is a must!
With that being said, QRTiger is a trusted QR code generator online and has been featured as one of the best QR code generators online! It has even been included in the list of the must-have marketing tools for your business in 2020.
Once you decide on which QR Code generator you’ll use, proceed to create your QR code.
Step 7. Test your Dynamic QR code before downloading it
Before distributing or deploying your dynamic QR code in your marketing materials, make sure to check it first. Test your QR code and scan it to see if it redirects you to the correct information or web address.
If you already printed your dynamic QR code in your materials and you realized you entered the wrong URL, don’t worry. One of the amazing features of the dynamic QR code is its ability to be edited and corrected even printed.
Just head over your QR code generator dashboard and correct it!
Step 8. Distribute your QR code in your marketing materials
You can start printing out your Dynamic QR code along with your campaign materials. Don’t forget to include a proper call to action in your QR code as it gives your scanners an idea of what your QR code is all about and what they will get upon scanning the QR code!
If your QR code leads to a video, put a call to action that says “scan to watch a video,” or if it redirects them to a product discount, then put a CTA that says “scan to get a discount.”
Your QR code should be super-specific. Avoid confusing your target audience. Make your landing page, simple yet attractive but straight to the point.
Note: QR code can be scanned when printed, and they can be scanned from a computer screen!
Step 9. Start to track your QR code
Click on the track data button to uncover the demographics of your QR code scanners and other important QR code statistics!
QR code tracking integration with Google Analytics
You can connect Google Analytics to the QRTIGER QR Code generator for more robust analytics results; it allows you to analyze in-depth detail about the visitors on your website, such as:
The device that they use to access your site
The browser being used by your visitors
The demographics of your visitors
If users leave their contact information
And so much more!
With all of the data reports you get, you can identify the trends and adjust your Dynamic QR code marketing campaign. Are you getting enough scans? Where do you get the most scans? What particular location? How well has your campaign performed? Are you getting enough traction?
With this knowledge you get, you can improve or strengthen the contribution of your QR code marketing in your materials!
Frequently asked questions
What is QR code tracking software?
A QR code tracking software or a QR code generator allows you to track the scans of your QR code only when generated using a dynamic QR code. The data of the dynamic QR code is stored online which can be seen in the QR code generator dashboard.
What is a QR code generator?
A QR code generator is a tool used to generate QR codes. There are many QR code generator software online that offers this service, such as QRTiger, Tec-it, QFuse, Go QR.