QR code tracking is vital in business processes as it impacts improvements in your current marketing strategies. It is one of the critical resources for future growth!
There is an axiom that goes, "what you can't measure, you can't improve!" Needless to say, the same notion goes for every business and marketing!
Tracking is very important for every business as it improves business practices and marketing efforts. This also allows you to gauge the overall growth in your company or business!
Static QR codes do not allow QR code tracking but- dynamic QR codes do. A dynamic QR code generator is one of the most efficient and affordable tools to track your business and marketing efforts and even view statistics in real-time!
But how do tracking works?! What are QR codes?! What are the two types of QR codes? Keep on reading to know-how!
How to set up your QR code tracking?
- Go to www.qrcode-tiger.com and create your Dynamic QR code
- Click from the menu what type of QR code solution do you need for your marketing and business.
- Enter the corresponding data of your chosen QR code solution
- Choose the dynamic QR code.
- Click "generate QR code" button.
- Make your QR code attractive
- Test your Dynamic QR code before downloading and printing it
- Distribute your QR code in your marketing materials
- Start to track your QR code
What is a QR code?
If you are familiar with barcodes, QR codes are simply a 2D barcode type.
We usually see barcodes attached to product items, food packaging, and almost every item we purchase! They contain numerical information detected using a readable machine scanner to know the price of an item, right?
Now, why QR codes are advanced? Well, unlike the standard barcode, a QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently.
Furthermore, it has fast readability and scannable using smartphone devices and greater storage to store data!
Today QR codes are used a lot to give a digital dimension to a product or flyer that leads to a URL.
You can only track your QR code in Dynamic. Static QR codes are free to create though it does not offer an advance tracking feature.
How does QR code retargeting or tracking works?
To clear things first, there are two types of QR codes: one that is trackable and one that is not.
Dynamic QR code is trackable, and Static QR code is no trackable, and both are generated using a QR code generator online. (you can watch the video above to learn more about tracking QR code and how does dynamic QR code work)
What is the difference between the two?
Static QR codes do not allow you to edit and track your QR code.
Therefore, you cannot change the data of your QR after generation
That being said, static QR codes are never advisable for marketing and business.
Static QR codes are only good for a one-time campaign. However, it is free to create and provides unlimited scans. Yous static QR code will never expire, and you can use it for a lifetime.
However, it is not advisable to use it if you are a marketer or businessman, as you cannot track and modify the data of your QR code.
In this case, you need to use a Dynamic QR code for tracking end editing!
Dynamic QR codes will allow you two important things that are necessary for your marketing: Tracking your QR code scans and editing your landing page or the data behind your QR code! (as shown above)
Therefore, you can retarget your QR code marketing campaign anytime you want and monitor your QR code scans!
Dynamic QR codes, unlike the static QR codes, do not store the data right away in the graphics of the code. It contains a short URL that redirects users to online information.
Note: Your dynamic QR code is still editable even when it has been printed or deployed. This saves you time and money from regenerating and printing another QR code.
QR code tracking system: How does it work?
Tracking the data of your QR code is vital for a better marketing strategy. If you are not tracking your QR code scans' data, you are simply wasting all the effort you put in your QR code marketing campaign by leaving all the sales opportunities to your competitors!
When you generate a QR code using a Dynamic, you can uncover valuable statistics that are necessary to analyze your marketing goals and target audience.
The important metrics include when you get the most scans, the device used by your scanners to scan QR code, and the map chart that gives you an overview of your QR code scans. These data are revealed in the QR code generator online dashboard using a dynamic QR code.
Related: How do dynamic QR codes work?
What are the vital statistics revealed when you track your QR code?
Real-time data of your QR code scans
You can see from the time chart the number of scans you get. You can filter the data by days, weeks, months, or years!
Device use by your scanners
Are your scanners iPhone or Android users?
Map chart for a wider QR code scans view
The map chart in the QR code generator gives you a comprehensive and better view from anywhere in the world where people have scanned your QR Code! And under the map chart, you can see the summary of your QR code scans' overall statistics.
How to set-up your Dynamic QR code for tracking data? A step-by-step guide in 2020!
Step 1. Go to www.qrcode-tiger.com and create your Dynamic QR code
To get started with tracking your QR code first, you need to generate a dynamic QR code, and for that, you need a QR code generator online that will enable you to scan and track QR code scans.
But what QR code generator should you use? Well, for marketing and business, using a credible QR code generator online is a must! With that being said, QRTiger is a trusted QR code generator online and has been featured as one of the best QR code generators online! It has even been included in the list of the must-have marketing tools for your business in 2020.
Once you decide on which QR Code generator you'll use, proceed to create your QR code.
Step 2. Click from the menu what type of QR code solution do you need for your marketing and business.
There is a wide array of QR code solutions QRTiger provides, and each has its unique function.
- URL QR code
- Social media
- H5 editor
- Pinterest, Facebook, Instagram, email,
- App stores
- Multi-URL QR code and more!
Step 3. Enter the corresponding data of your chosen QR code solution
After you have chosen what type of QR code solution you need for your marketing, enter the data that corresponds to the QR solution necessary to generate your QR code.
Step 4. Choose the dynamic QR code.
Dynamic QR code is the trackable type, so always switch from static to dynamic to monitor the data of your QR code scans.
Step 5. Click "generate QR code" button.
To start generating your QR code, just click on the QR code button.
Step 6. Make your QR code attractive
Making your QR code fancy will attract your target audience! Stay away from plain-looking QR code. Make it eye-catchy!
Add your preferred colors, choose unique patterns, and add unique edges and more!
Step 7. Test your Dynamic QR code before downloading it
Before distributing or deploying your dynamic QR code in your marketing materials, make sure to check it first. Test your QR code and scan it to see if it redirects you to the correct information or web address.
If you already printed your dynamic QR code in your materials and you realized you entered the wrong URL, don't worry. One of the amazing features of the dynamic QR code is its ability to be edited and corrected even printed.
Just head over your QR code generator dashboard and correct it!
Step 8. Distribute your QR code in your marketing materials
You can start printing out your Dynamic QR code along with your campaign materials. Don't forget to include a proper call to action in your QR code as it gives your scanners an idea of what your QR code is all about and what they will get upon scanning the QR code!
If your QR code leads to a video, put a call to action that says "scan to watch a video," or if it redirects them to a product discount, then put a CTA that says "scan to get a discount."
Your QR code should be super-specific. Avoid confusing your target audience. Make your landing page, simple yet attractive but straight to the point.
Note: QR code can be scanned when printed, and they can be scanned from a computer screen!
Step 9. Start to track your QR code
Click on the track data button to uncover the demographics of your QR code scanners and other important QR code statistic!
QR code tracking integration with Google Analytics
You can connect Google Analytics to the QRTIGER QR Code generator for more robust analytics results; it allows you to analyze in-depth detail about the visitors on your website, such as:
- The device that they use to access your site
- The browser being used by your visitors
- The demographics of your visitors
- If users leave their contact information
- And so much more!
With all of the data reports you get, you can identify the trends and adjust your Dynamic QR code marketing campaign. Are you getting enough scans? Where do you get the most scans? What particular location? How well has your campaign performed? Are you getting enough traction?
With this knowledge you get, you can improve or strengthen the contribution of your QR code marketing in your materials!
Frequently asked questions
What is a QR code tracking software?
A QR code tracking software or a QR code generator allows you to track the scans of your QR code only when generated using a dynamic QR code. The data of the dynamic QR code is stored online which can be seen in the QR code generator dashboard.
What is a QR code generator?
A QR code generator is a tool used to generate QR codes. There are many QR code generator software online that offers this service, such as QRTiger, Tec-it, QFuse, Go QR.
Related: What is a QR Code Generator?
QR code tracking: Track and retarget your campaigns for better results!
Generate your Dynamic QR code now and track your data!
For better marketing results, always generate your QR code in a dynamic mode to gauge your marketing campaign's success!
Prove your ROI using a dynamic QR code! Gather your data successes and failures within your gameplan and use these statistics for future growth!