How to Set Up QR Code Tracking in Real Time: Ultimate Guide in 2023

Last updated:   March 20, 2023

QR code tracking is vital in business processes especially if you use it as a marketing tool, as it will  contribute and impact the improvement of your current QR marketing strategies. Needless to say, it is one of the critical resources for future growth!   

There is an axiom that goes, “what you can’t measure, you can’t improve!” the same notion applies in business and marketing. 

Tracking is very essential for every business as it improves practices and marketing efforts.

This also enables you to gauge the overall growth in your company or business.  

So how does QR tracking work? What are the two types of QR codes? Let’s find out. 

What is QR code tracking and how does it work? 

QR code trackers enable you to monitor your QR code statistics or scans in real-time and monitor your QR code scans. 

When you track your QR codes using a dynamic QR code (which is the trackable type), you will be able to see the demographics of your scanners such as where do they scanned from, the time when they scan, their location, and the device they use. 

This helps you analyze your QR marketing campaign and your audience. 

Two types of QR codes: static QR codes and dynamic QR codes 

To clear things first, there are two types of QR codes: one that is not trackable (static) and one that is trackable (dynamic). 

Static QR codes (not trackable)

Static QR codeWhile static QR codes are free to get, they do not enable you to track, or edit the content of your QR code.

Therefore, you cannot change the data of your QR code after generation.

That being said, static QR codes are never advisable for marketing and business. 

Static QR codes are only good for a one-time campaign.

However, it provides unlimited scans of your QR. Your static QR code will never expire, and you can use it for a lifetime.

Dynamic QR codes (trackable)

Dynamic QR code

If you are a marketer or businessman eager to track your QR code scans, then Dynamic QR code is your best bet. 

Dynamic QR codes will allow you two important things that are necessary for your marketing: Tracking your QR code scans and editing your landing page or the data behind your QR code even after printing. 

Therefore, you can retarget your QR code marketing campaign anytime you want. Use the QR code tracker feature to monitor scans without re-generating a QR code again.

Dynamic QR codes, unlike static QR codes, do not store the data right away in the graphics of the code.

It contains a short URL that is stored in the QR code generator dashboard that redirects users to online information. 

Dynamic QR codes are usually paid because they are advanced and flexible to use.

However, you can create a QR code by availing its free trial version and get the most out of it. 

QR code generator

How to set up your QR code tracking? 

  1. Go to QR TIGER, the best QR code generator, and create your Dynamic QR code
  2. Click from the menu what type of QR code solution do you need for your marketing and business.  
  3. Enter the corresponding data of your chosen QR code solution 
  4. Choose the dynamic QR code.
  5. Click the “generate QR code” button. 
  6. Make your QR code attractive
  7. Test your Dynamic QR code before downloading and printing it
  8. Distribute your QR code in your marketing materials
  9. Start to track your QR code

As we have discussed, the dynamic QR code is trackable, and the Static QR code is not, and both are generated using a QR code generator online (you can watch the video above to learn more about tracking QR code and how does dynamic QR code work).

Note: Your dynamic QR code is still editable even when it has been printed or deployed. This saves you time and money from regenerating and printing another QR code.

QR code tracking system explained

Trackable dynamic QR codeQR code tracking is vital for a better marketing strategy.

If you are not tracking your QR code scans’ data, you are simply wasting all the effort you put in your QR code marketing campaign by leaving all the sales opportunities to your competitors!

When you generate a QR code using a Dynamic, you can uncover valuable statistics that are necessary to analyze your marketing goals and target audience. 

The important metrics include when you get the most scans, the device used by your scanners to scan QR code, and the map chart that gives you an overview of your QR code scans.

These data are stored and revealed in the QR code generator online dashboard using a dynamic QR code.

Government institutions can also benefit in using a dynamic QR solution like a travel QR code for a quicker checking and tracking of travel documents. 

Vital QR code metrics or statistics revealed when you track your QR codes 

1. Real-time data of your QR code scans 

QR code real time trackingYou can see from the time-chart the number of scans you get. You can filter the data by days, weeks, months, or years. 

2. Device use by your scanners 

QR code device trackingAre your scanners iPhone or Android users? 

3. Map chart  for a wider QR code scans view

QR code location trackingThe map chart in the QR code generator gives you a comprehensive and better view from anywhere in the world where people have scanned your QR code! And under the map chart, you can see the summary of your QR code scans’ overall statistics. 

4. Number of scans 

QR code number of scans

How to set-up your Dynamic QR tracking data? A step-by-step guide

Step 1. Go to QR TIGER and create your Dynamic QR code 

Dynamic QR code generator
To get started with your QR code with tracking, you need to generate a dynamic QR code, and for that, you need a QR code generator online that will enable you to scan and track QR code scans.

But what QR code generator should you use? Well, for marketing and business, using a credible QR code generator online is a must!

With that being said, QR TIGER is a trusted QR code generator and has been featured as one of the best QR code generators online. 

It has even been included in the list of the must-have marketing tools for your business 

Once you decide on which QR code generator you’ll use, proceed to create your QR code.

Step 2. Click from the menu what type of QR code solution do you need for your marketing and business. 

QR code solutionsThere is a wide array of QR code solutions QR TIGER provides, and each has its unique function.

  • URL QR code
  • Social media
  • File
  • H5 editor 
  • Pinterest, Facebook, Instagram, email
  • App stores
  • Multi-URL QR code and more

Step 3. Enter the corresponding data of your chosen QR code solution 

After you have chosen what type of QR code solution you need for your marketing, enter the data that corresponds to the QR solution necessary to generate your QR code.

Step 4. Choose the dynamic QR code.

Dynamic QR code is the trackable type, so always switch from static to dynamic to monitor the data of your QR code scans. 

Step 5. Click the “generate QR code” button. 

To start generating your QR code, just click on the generate QR code button. 

Step 6. Make your QR code attractive

Customize QR codeMaking your QR code fancy will attract your target audience! Stay away from plain-looking QR code. Make it eye-catchy. 

Add your preferred colors, choose unique patterns, and add unique edges, and more. 

Step 7. Test your dynamic QR code before downloading it

Before distributing or deploying your dynamic QR code in your marketing materials, make sure to check it first.  Test your QR code and scan it to see if it redirects you to the correct information or web address. 

If you already printed your dynamic QR code in your materials and you realized you entered the wrong URL, don’t worry.

One of the amazing features of the dynamic QR codes is you can edit and correct it even printed. 

Just head over your QR code generator dashboard and correct it. 

Another thing is that you can create a QR code with password using the dynamic QR code technology.

This feature works best if you want to limit the number of people who can access the data embedded in the QR.

Step 8. Distribute your QR code in your marketing materials

QR code in marketing materialsYou can start printing out your Dynamic QR code along with your campaign materials.

Don’t forget to include a proper call to action in your QR code as it gives your scanners an idea of what your QR code is all about and what they will get upon scanning the QR code! 

If your QR code leads to a video, put a call to action that says “scan to watch a video,” or if it redirects them to a product discount, then put a CTA that says “scan to get a discount.”

Your QR code should be super-specific. Avoid confusing your target audience.

Make your landing page, simple yet attractive but straight to the point. 

Note: QR code can be scanned when printed, and they can be scanned from a computer screen! 

Step 9. Start to track your QR code

Trackable QR code

QR code tracker integration with Google Analytics

You can connect Google Analytics to the QR TIGER QR Code generator for more robust analytics results; it allows you to analyze in-depth detail about the visitors on your website, such as: 

  • The device that they use to access your site
  • The browser being used by your visitors
  • The demographics of your visitors
  • If users leave their contact information
  • And so much more!

With all of the data reports you get, you can identify the trends and adjust your Dynamic QR code tracker for your marketing campaign.

Are you getting enough scans? Where do you get the most scans? What particular location? How well has your campaign performed? Are you getting enough traction? 

With this knowledge you get, you can improve or strengthen the contribution of your QR code marketing in your materials!

QR code generator with logo

QR code tracking: track and retarget your campaigns for better results

Create your Dynamic QR code now and track valuable consumer data with QR TIGER QR code generator now. 

For better marketing results, always generate your QR code in a dynamic form to gauge your marketing campaign’s success. 

Prove and track your return of investment (ROI) using a dynamic QR code. 

Gather your data successes and failures within your game plan and use these statistics for future growth! For more questions and further assistance, you can  also contact our customer support.  

Frequently asked questions

What is QR code tracking app? 

A QR code tracking software allows you to track the scans of your QR code only when generated using a dynamic QR code. 

The data of the dynamic QR code is stored online which can be seen in the QR code tracking app dashboard. 

What is a QR code generator? 

A QR code generator is a tool used to create QR codes.

There are many QR code generator software online that offers this service, such as QR TIGER, Tec-it, QFuse, Go QR.

Brands using QR  codes