How to Set Up QR Code Tracking in Real Time: Ultimate Guide in 2023
March 20, 2023
QR code tracking is vital in business processes especially if you use it as a marketing tool, as it will contribute and impact the improvement of your current QR marketing strategies. Needless to say, it is one of the critical resources for future growth!
There is an axiom that goes, “what you can’t measure, you can’t improve!” the same notion applies in business and marketing.
Tracking is very essential for every business as it improves practices and marketing efforts.
This also enables you to gauge the overall growth in your company or business.
So how does QR tracking work? What are the two types of QR codes? Let’s find out.
QR code trackers enable you to monitor your QR code statistics or scans in real-time and monitor your QR code scans.
When you track your QR codes using a dynamic QR code (which is the trackable type), you will be able to see the demographics of your scanners such as where do they scanned from, the time when they scan, their location, and the device they use.
This helps you analyze your QR marketing campaign and your audience.
Two types of QR codes: static QR codes and dynamic QR codes
To clear things first, there are two types of QR codes: one that is not trackable (static) and one that is trackable (dynamic).
Static QR codes (not trackable)
Therefore, you cannot change the data of your QR code after generation.
That being said, static QR codes are never advisable for marketing and business.
Static QR codes are only good for a one-time campaign.
However, it provides unlimited scans of your QR. Your static QR code will never expire, and you can use it for a lifetime.
Dynamic QR codes (trackable)
If you are a marketer or businessman eager to track your QR code scans, then Dynamic QR code is your best bet.
Dynamic QR codes will allow you two important things that are necessary for your marketing: Tracking your QR code scans and editing your landing page or the data behind your QR code even after printing.
Therefore, you can retarget your QR code marketing campaign anytime you want. Use the QR code tracker feature to monitor scans without re-generating a QR code again.
Dynamic QR codes, unlike static QR codes, do not store the data right away in the graphics of the code.
It contains a short URL that is stored in the QR code generator dashboard that redirects users to online information.
Dynamic QR codes are usually paid because they are advanced and flexible to use.
However, you can create a QR code by availing its free trial version and get the most out of it.
Click from the menu what type of QR code solution do you need for your marketing and business.
Enter the corresponding data of your chosen QR code solution
Choose the dynamic QR code.
Click the “generate QR code” button.
Make your QR code attractive
Test your Dynamic QR code before downloading and printing it
Distribute your QR code in your marketing materials
Start to track your QR code
As we have discussed, the dynamic QR code is trackable, and the Static QR code is not, and both are generated using a QR code generator online (you can watch the video above to learn more about tracking QR code and how does dynamic QR code work).
Note: Your dynamic QR code is still editable even when it has been printed or deployed. This saves you time and money from regenerating and printing another QR code.
If you are not tracking your QR code scans’ data, you are simply wasting all the effort you put in your QR code marketing campaign by leaving all the sales opportunities to your competitors!
When you generate a QR code using a Dynamic, you can uncover valuable statistics that are necessary to analyze your marketing goals and target audience.
The important metrics include when you get the most scans, the device used by your scanners to scan QR code, and the map chart that gives you an overview of your QR code scans.
These data are stored and revealed in the QR code generator online dashboard using a dynamic QR code.
Government institutions can also benefit in using a dynamic QR solution like a travel QR code for a quicker checking and tracking of travel documents.
Vital QR code metrics or statistics revealed when you track your QR codes
1. Real-time data of your QR code scans
2. Device use by your scanners
3. Map chart for a wider QR code scans view
4. Number of scans
How to set-up your Dynamic QR tracking data? A step-by-step guide
Step 1. Go to QR TIGER and create your Dynamic QR code
To get started with your QR code with tracking, you need to generate a dynamic QR code, and for that, you need a QR code generator online that will enable you to scan and track QR code scans.
But what QR code generator should you use? Well, for marketing and business, using a credible QR code generator online is a must!
With that being said, QR TIGER is a trusted QR code generator and has been featured as one of the best QR code generators online.
It has even been included in the list of the must-have marketing tools for your business
Once you decide on which QR code generator you’ll use, proceed to create your QR code.
Step 2. Click from the menu what type of QR code solution do you need for your marketing and business.
URL QR code
Pinterest, Facebook, Instagram, email
Multi-URL QR code and more
Step 3. Enter the corresponding data of your chosen QR code solution
After you have chosen what type of QR code solution you need for your marketing, enter the data that corresponds to the QR solution necessary to generate your QR code.
Step 4. Choose the dynamic QR code.
Dynamic QR code is the trackable type, so always switch from static to dynamic to monitor the data of your QR code scans.
Step 5. Click the “generate QR code” button.
To start generating your QR code, just click on the generate QR code button.
Step 6. Make your QR code attractive
Making your QR code fancy will attract your target audience! Stay away from plain-looking QR code. Make it eye-catchy.
Add your preferred colors, choose unique patterns, and add unique edges, and more.
Step 7. Test your dynamic QR code before downloading it
Before distributing or deploying your dynamic QR code in your marketing materials, make sure to check it first. Test your QR code and scan it to see if it redirects you to the correct information or web address.
If you already printed your dynamic QR code in your materials and you realized you entered the wrong URL, don’t worry.
One of the amazing features of the dynamic QR codes is you can edit and correct it even printed.
Just head over your QR code generator dashboard and correct it.