How QR Codes are Used in Europe
QR codes started to emerge in European countries around the 21st century. How do people maximize QR code usage in Europe?
Do Europeans make good use of it?
Almost 7 in every 10 QR codes provide adequate information about a particular product or service.
These QR codes have been extremely popular over the past several years and even more so today.
Through these, brand marketers find a new way to engage customers further down the sale funnel.
Related: How do QR codes work? The beginner’s ultimate guide
How do people maximize QR code usage in Europe?
By offering extensive information, price, and other detailed information about the product, customers are more likely to take them into consideration.
With the advent of modern technology and smartphones, these QR codes give access to rich information to consumers that help retailers enhance their conversion in-store.
There are two types of QR codes: Static and Dynamic
QR codes market in Europe
The QR code scanners in Europe represent around 14.1% of the total mobile phone users.
Only the QR code scanners in Spain increased by 9%, reaching 16% in total. This made the European market the second biggest industry in terms of technology and QR code scans.
QR codes have also found their way all the way to Paris in the transportation business. The RATP system in Paris uses this code at bus stops.
The museums and art exhibitions also use these codes to educate the audience with all sorts of information.
Retail market in Europe
Right now, the retail market in Europe has been using QR codes a great amount just to make sure that consumers are having an efficient in-store experience.
Brand marketers use these QR codes as a bridge between the offline store and online customers.
Related: How to use QR Codes in retail? 8 smart ways
Medicinal packages in Europe
To strengthen the campaign against falsified medicines, new EU regulations are imposed.
By requiring pharmaceutical companies to attach QR codes in their medicine packages, consumers can identify what’s the real deal. In this way, the EU prioritizes its citizens’ safety.
Related: How to use QR codes on pharmaceutical packaging
Cashless payments in Europe
As 6 million Chinese tourists went to Europe in 2020, the implementation of cashless payments started.
By using QR codes as payment outlets for some business operators, cashless payments are now easy.
Through these, European banks are adopting the use of QR codes in their bank transactions. In this way, they are able to cater to the needs of their Chinese clients.
Package tracking in Europe
As online shopping in European countries skyrockets, the need for package tracking increases. 65% of e-buyers purchase clothes and sporting wears from other EU countries, a shipment of it takes time to arrive.
To provide quality shipping services, features like package tracking is introduced.
By integrating QR technology in parcels, the problem in manually checking in the package to point hubs decreases.
Related: How to use QR codes on product packaging
Benefits of QR code usage in Europe
As QR codes bring convenience to European marketers and consumers, here are 5 identified QR code usage in Europe you also apply:
Convenient
As QR codes bring convenience to marketers and consumers, their implementation increases. From shops to restaurants, QR codes are essentially useful and self-sufficient.
By scanning the QR code using their smartphone devices, access to in-depth information is possible.
Thus, it saves time and resources for shop owners and marketers.
This is the reason why the EU advocates the use of QR codes in almost every field.
Economical
For struggling companies such as startup companies and small businesses, the use of QR codes can hold a great advantage in minimizing ad spending.
Through the use of it, business owners and marketers can interpolate different marketing platforms into one portal, the QR codes.
In this way, marketers and business owners can save funds from ad spending and distribute it to other areas of business.
By this means, using QR codes leads to economical advertising prowess and usage.
Eco-friendly
Maintaining a healthy and safe environment is a hard task to do. It requires massive convincing skills to create the go-green movement.
But with the use of QR codes, you can lowkey start a Go Green movement.
In this way, you can minimize the use of paper and thus save more trees.
User-friendly
Providing the best user experience is one of the business marketers’ goals in digital marketing.
By using QR codes to provide additional information on pertinent objects, users can experience a new means of interaction.
By bridging the gap between print and digital platforms, the user’s experience maximizes and makes way for additional information using QR codes.
Flexible marketing campaigns
Dynamic QR codes are flexible and advanced as they are editable and trackable. As QR codes are an option for maximizing marketing campaigns, their usage gives an advantage to marketers.
Through the use of dynamic QR codes, implementing a user-friendly marketing campaign is possible.
In this way, QR codes give more marketing uses.
Related: How to Make an Editable QR Code?
Overall thoughts
When it comes to digital marketing, brand marketers and business owners in Europe have also stood on top with modern ideas.
Are you running an online store, a conventional retail store, or any kind of business?
Well, these visual QR codes can help to convert the audience into customers efficiently.
And what’s more, according to our investigation, a visual QR code can improve 30% scans compared with traditional black and white QR codes.
It is amazing how QR codes can help markers right now.
Seems like science fiction? Actually not. Just over a few years ago, no one would have thought to be the efficiency of a digital code (today recognized as QR code) – how it can store a vast amount of information.
QR TIGER QR Code Generator is a professional QR generator online trusted by many international brands.
It is a well-known visual QR code generator that provides its customers with a number of customized options – all you can avail of within a few minutes. For more inquiries and information about QR codes, please contact us today!
