QR codes on pharmaceutical packaging, prescription, and labels have been used to enhance and advanced printed medical drugs and communicate better to buyers in the form of using the QR code technology.
According to the International Journal of Pharmaceutics, by utilizing new technology that prints each drug individually, the drug will be customized to meet the needs of each patient, rather than mass-produced.
By using QR codes on medicine packaging, pharmaceutical industries can also combat fake drugs that can impose danger to people’s health.
India is one of the countries that is taking the battle of counterfeit drugs seriously. As a matter of fact, this country is pushing for the use of QR codes on medicines and drug packs.
Just last year, on February 22, a report came out that the Indian government is set to use QR codes on all of their pharmaceutical packaging ordered under the Department of Pharmaceuticals (DoP) to push for fair pricing and combat fake product imitation circulating around.
The government of Russia has also been made aware of the significant use of QR codes in drug packaging. In January, they started marking pharmaceuticals with QR codes that also aimed to fight counterfeit and smuggled drug items that may endanger people’s health.
Also, QR codes on medicines also provide consumers with high quality and legitimate products in all aspects.
Why should pharmaceutical companies include QR codes on medicine or drug packaging?
QR codes offer multimedia content; in short, you can have different types of information embedded behind a QR code.
It could be a PDF QR code that leads to a PDF document, a video QR code that leads to a certain type of information, a survey form, an image, a website address that is generated using a URL QR code, a manual guide, and so much more.
The usual packaging on the product can have such limited space for product information.
With QR codes, you can have the opportunity to expound and give valuable information to your buyers. And this sets you apart from other competing brands.
You can also add extra information about your pharmaceutical company using QR codes.
Add additional information or drug details on box or bottle packaging
We all know the traditional product packaging can only have limited space for product information for necessary details such as ingredients and expiration date.
Using a QR code, you can give more of your consumers’ an idea about product medicine and comprehensively laid out all details.
You direct them to any content that may be essential for your consumers to know, such as the good and bad side effects of a medicine, and let them be aware of it.
You can lead your users to a survey form to rate your product and give their opinion on how it has helped them. This will leverage your brand quality and legitimacy.
Most of the consumers today will always opt to read reviews of certified users before they purchase a medicinal product or any products.
Reviews of certified users will help big on your brand, and people will be likely to trust the brand medicines you produce.
Encourage your users to ask questions
Using a QR code, you can allow your target users to ask questions or concerns about your product. You can redirect them to an email form where they can leave their questions for you.
Most consumers, when they buy medicines, usually don’t ask about the product much and more likely think of a question only after receiving it.
QR codes on pharmaceutical packaging are mainly used for product authentication. Drug prescriptions with QR codes tagged in them will also secure its brand. Each of the items will have a unique digital identity.
Over-the-counter drugs
Over-the-counter drugs are medicines sold directly to the consumer without a prescription from a doctor. QR codes can be used to inform the buyer about the health effects of the drug they are buying and what is it really used for before they intake it.
Self-care products and solutions
QR codes are not only limited to medicines and other pharmaceutical products, these codes are also widely used in the beauty and cosmetic packaging to make an interactive and informative content to their buyer.
The solution: Create a bulk URL QR code with a serial number for medicine packaging
Here's a simple step-by-step process of how it works
1. The unique QR code is inside the lid of the packaging.
2. When the user scans he will be directed to a page to check if the product is original and safe.
3. The user scans a unique URL that contains a token that allows us to check if the product is real.
This is the safest way to avoid against counterfeit as this can't be copied. Read more here to know how.
What QR code generator should you use to create a QR code on medicine packaging?
In choosing your QR code generator to generate your QR code, it is always best to choose the one that’s reliable for your pharmaceutical company like QRTIGER.
QR Tiger is a trusted QR code generator used by many brands around the world.
If you want to try and experiment on your QR code, you can also generate your free QR code using their static QR code, which also allows unlimited scans of your QR code.
But- if you want to upgrade more of your QR code, you can use their Dynamic QR code generator, wherein you can make changes and update your Dynamic QR code’s information anytime you want and track scans.
Using an unreliable QR code generator could put your company’s name in a compromise.
Why is a dynamic QR code better for your drug packaging?
Dynamic QR code is always better to use in all aspects as it allows you to have complete and overall control behind the information of your QR code.
Using a Dynamic QR code generator online, you can change the data of your QR code’s data when it’s necessary.
For example, you can lead your consumers about a product video today, change it the very next day to a PDF file, or whatever type of information you want to embed on it.
All you need to do is go over your Dynamic QR code generator online and click on the “edit” button.
Moreover, with dynamic QR code, you do not need to regenerate your QR code even if it has been deployed. This technology is money wise to use and saves your time as well.
QR codes on pharmaceutical packaging: Digital way to verify medicines to direct buyers
QR codes have a lot of uses when integrated into pharmaceutical products. Not only it fights off fake products that will harm people’s health.
But, using this advanced technology will bring your consumers into the experience that is not provided with the usual medicine production.
It’s time for the pharmaceutical industries to make a revolution using the QR code technology.
If you have more additional questions on how you can use QR codes in your pharmaceutical packaging, drug and medicine label, just contact us today for information!
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