QR codes on pharmaceutical packaging, prescription, and labels have been used to enhance and advanced printed medical drugs and communicate better to buyers in the form of using the QR code technology.
According to the International Journal of Pharmaceutics, by utilizing new technology that prints each drug individually, the drug will be customized to meet the needs of each patient, rather than mass-produced.
By using QR codes on medicine packaging, pharmaceutical industries can also combat fake drugs that can impose danger to people’s health.
India is one of the countries that is taking the battle of counterfeit drugs seriously. As a matter of fact, this country is pushing for the use of QR codes on medicines and drug packs.
Just last year, on February 22, a report came out that the Indian government is set to use QR codes on all of their pharmaceutical packaging ordered under the Department of Pharmaceuticals (DoP) to push for fair pricing and combat fake product imitation circulating around.
The government of Russia has also been made aware of the significant use of QR codes in drug packaging. In January, they started marking pharmaceuticals with QR codes that also aimed to fight counterfeit and smuggled drug items that may endanger people’s health.
Also, QR codes on medicines also provide consumers with high quality and legitimate products in all aspects.
Why should pharmaceutical companies include QR codes on medicine or drug packaging?
QR codes offer multimedia content; in short, you can have different types of information embedded behind a QR code.
It could be a PDF QR code that leads to a PDF document, a video QR code that leads to a certain type of information, a survey form, an image, a website address that is generated using a URL QR code, a manual guide, and so much more.
The usual packaging on the product can have such limited space for product information.
With QR codes, you can have the opportunity to expound and give valuable information to your buyers. And this sets you apart from other competing brands.
You can also add extra information about your pharmaceutical company using QR codes.
QR codes on pharmaceutical packaging are mainly used for product authentication. Drug prescriptions with QR codes tagged in them will also secure its brand. Each of the items will have a unique digital identity.
Over-the-counter drugs are medicines sold directly to the consumer without a prescription from a doctor. QR codes can be used to inform the buyer about the health effects of the drug they are buying and what is it really used for before they intake it.
Self-care products and solutions
QR codes are not only limited to medicines and other pharmaceutical products, these codes are also widely used in the beauty and cosmetic packaging to make an interactive and informative content to their buyer.
The solution: Create a bulk URL QR code with a serial number for medicine packaging
Here's a simple step-by-step process of how it works
1. The unique QR code is inside the lid of the packaging.
2. When the user scans he will be directed to a page to check if the product is original and safe.
3. The user scans a unique URL that contains a token that allows us to check if the product is real.
This is the safest way to avoid against counterfeit as this can't be copied. Read more here to know how.
What QR code generator should you use to create a QR code on medicine packaging?
In choosing your QR code generator to generate your QR code, it is always best to choose the one that’s reliable for your pharmaceutical company like QRTIGER.
QR Tiger is a trusted QR code generator used by many brands around the world.
If you want to try and experiment on your QR code, you can also generate your free QR code using their static QR code, which also allows unlimited scans of your QR code.
But- if you want to upgrade more of your QR code, you can use their Dynamic QR code generator, wherein you can make changes and update your Dynamic QR code’s information anytime you want and track scans.
Using an unreliable QR code generator could put your company’s name in a compromise.