How to use QR codes on product packaging

Last updated:   June 21, 2022

QR codes on product packaging are more than just design! They are also used to enhance the overall customer experience by giving value-added information to consumers.  

Generating Quick Response (QR) codes for product packaging helps businesses by being flexible and technology-based. Because of this, QR codes are catching up with the pace of the world so quickly.

Due to its versatile functions, people are now flocking over to find the best QR code generator to create their QR code.

Since these codes are readable or scannable through mobile or specialized QR scanning machines, it also offers convenience and a fast-paced service.

Moreover, QR codes are used for storing key information that is necessary for promotional campaigns.

Related: QR code types: 15 primary QR solutions and their functions

QR codes on the product packaging: Why does it matter? 

Your next game-changer is a QR code!

Attaching a QR code to the product package is an effective communication tool since the introduction of this advanced technology.

qr code on product packaging

You can create a QR code by simply choosing a QR code generator with an online logo, and connecting it to sources that provide more information about your products, like URL and PDF, for instance.

And since it was designed to be viewed using the camera on the smartphone or a specialized QR code scanner, accessing the information is easier than most people might think.

Having just the mobile app ensures that everybody can open a portal to any information that you want to share about your service!

There’s no reason for the customers to go through their laptops or computers and face the hassle of manually searching for information when the tool is already within their hands.

QR code for product packaging makes it simpler for you to share and pass on valuable details about the products you offer directly to your customers.

Whether your aim is to advertise your company, item, gain reviews from consumers, exchange details, or advertise your business’s social networking accounts, all of this can be achieved with a QR code.

The introduction of this genius development definitely brings added value to your ordinary packages. 

Related: How to Make a QR code

Three major types of packaging where QR codes can be applied:

  1. Primary packaging
  2. Secondary packaging
  3. Tertiary packaging

In all these packaging, the placement of QR codes can be efficiently done.

There are multiple reasons why you shall opt for the QR codes on the packaging some of which are as follows.

Related: How to use QR codes on Food packaging?

How to use QR codes on product packaging to make it interactive?

1. QR codes for products’ details and information

scanning qr code on product packaging

QR codes on product’s packaging will help your customers track the origin of all the ingredients and components of your final products.

The current competition, as well as the awareness of the customers, require the companies to win their utmost trust. 

For instance, people want to know if their packaged food is organic or not. By using a QR code in packaging or in food packaging, you can send your consumers detailed recipes for the food products.

This will increase the market value of your product.

With this, you can generate a video QR code or convert your PDF file into a QR code! You can share your product’s details in a scan!

Related: How to use a PDF QR code generator online for an easy file sharing

2. Video linkages with QR codes on product packaging

scanning video qr code on product packaging

If you want to fully elaborate on how your product works and how it will benefit consumers, you can simply attach a video to your QR code.

Doing this will not only save the consumers from claiming opened yet used goods or FMCG the next day but also show your dedication towards your customers.

Related: How to Create a Video QR Code?

3. Add a social media QR code to boost online social platforms

scanning social media qr code on product packaging

Make a statement with your product packaging by integrating a social media QR code with it.

Creating this innovative digital tool makes sharing and connecting virtually even easier.

Place your social media QR code at a location in your products’ packaging where it can be seen easily so they can also easily scan it.

Related: Social media QR code: Connecting all of your apps in one scan!


4. Customized landing page QR code for product information

scanning url qr code on product packaging

There’s no need to establish a website for your business just so you can have a landing page for your QR code on product packaging.

You can go all out on providing details and more interesting deals for your customers by generating an H5 QR code.

Deploy the QR code on the products’ wrappers and boxes so when customers see it, they will immediately scan and have access to more information on an H5 page.

5. Multilingual product manuals

scanning multi-language qr code on product packaging

If, by chance, your business serves an international market, and your products need extensive instruction manuals employing a certain type of QR code solution on any surface of your product packages is a wise choice.

And by QR code solution, there exists a multilingual QR code.

This type of multi-URL QR code has a language-based redirection process that detects the language set on the device used for scanning.

So, for instance, if customers scan the QR code using a phone set in the Chinese language, they will be redirected to a product manual transcribed in Chinese as well.

The ease and intelligence of this tool are highly suitable for any company that wishes to cater to the demands of the international and multilingual market.

Related: What is multi-URL QR code and how to use it?

6. Redirect to app download page

scanning app store qr code on product packaging

Suppose you have developed an application software designed to provide digital services and you are aiming to increase the download traffic.

The best QR code generator provides you with the solution to this situation.

Get creative with the content you wish to embed on your QR codes for product packaging. Generate an App store QR code to easily send out links to your applications to consumers.

In this way, your app’s potential to increase its download statistics is also highly possible.

7. Easier alternative for customer feedback and support

scanning feedback qr code on packaging

The old-school way of providing contact details to gather customer feedback is long gone.

Instead, QR codes are used nowadays so that customers can just scan them and they are immediately led to a feedback landing page.

Generate and print a feedback QR code and get faster feedback and customer reviews right away!

8. Faster alternative for product inventory and tracking

scanning text qr code on packaging

Since QR codes do not only benefit the customers, it functions in a way that is also advantageous to the QR code owners.

Using the Text QR code solution gives you a convenient alternative in placing serial numbers and other product information for easy inventory.

9. For newsletter subscription and email marketing

scanning email qr code on packaging

Rather than manually typing your company’s email, you can introduce a better alternative to your audience with an email QR code.

Now, strengthening your connection with your customers is even easier with this.

They can reach out to you and easily send you an email in just one scan.

Related: How to use QR codes for an email marketing campaign

Marketing advantages of integrating QR codes on product packaging

1. Cost-effective marketing campaign with Dynamic QR code

Business marketers who have used Dynamic QR codes attested that it is the best QR code for any marketing campaign. The reason? Because it is trackable and editable.

dynamic qr code is editable

You won’t have to worry about committing errors while generating your product packaging QR codes if you choose a Dynamic QR code.

Since it allows its users to edit out embedded contents and URLs, you can just go back to your chosen QR generator and correct those mistakes.

Rather than spending another hefty budget on re-printing and re-generating another QR code, using a Dynamic QR code saves you from doing financial realignments and still getting the best results you aim to have.

Related: Difference between static and dynamic QR code

2. Tracking your business growth

track qr code scans

Track which stores, markets, or dealers are selling more of your products and goods through QR code scans, returning info from the consumer.

These statistics will help you develop a clever and effective marketing strategy that could help you market potential stores with higher consumers.

By making use of dynamic QR codes as they are trackable it’s easy to follow up on your business growth. 

Related: Dynamic QR Codes Are Better for Your Marketing. Here is Why!

3. Extensive and free coverage

If you choose to advertise your product on some broadcast commercials, you will have to bear hefty costs. However, using QR codes can get you further pitches and that too will be totally free.

Related: How to create a free QR code?

4. Attractions and gifts

You can utilize QR codes to offer gifts and free coupons. For example, it’s easy for you to gift free music downloads through the QR code inside the wrapping of a CD, music player/system, DVD, or iPad.

QR code on product packaging with logo

How to create QR codes on product packaging

Using either a computer or a smartphone device, one can readily create a QR code to be used on their business’ product packaging.

  1. Go to www.qrcode-tiger.com.
  2. Select the type of QR code solution you want to create.
  3. Choose between “Static” or “Dynamic”.
  4. Click the “Generate QR code” button then proceed to QR code customization.
  5. Do a scan test of your QR code to make sure there are no errors.  
  6. Download and deploy your QR codes on product packaging.

Related: Static vs Dynamic QR code: What is the difference?

QR codes can rightly be considered a new development in the world of interactive packaging and are even readily scannable using a simple smartphone device anywhere and anytime.

Today, QR codes are incorporated everywhere including tickets, passes, lottery tickets, table tents, flyers, etc. even gyms and fitness products are incorporating QR codes!

Real-life example of brands using QR codes for product packaging

The partnership between Nestle and Google for the Kitkat QR code

To provide unique entertainment for their Kitkat-loving customers, Nestle partnered with Google to create a QR code for the said chocolate’s packaging.

qr code on kitkat packaging

Image Source

Their 'have a break have a KitKat' campaign promotes the use of QR codes that, when scanned, will lead customers to videos on YouTube to help them be entertained.

Lay’s informative QR code campaign

qr code on lay's food packaging

Image Source

Developing a packaging that connects well with the consumer is the goal of the world-famous Lay’s chips to use a QR code for food information.

Furthermore, the heightened use of technology and digitalized marketing become the pushing force behind this campaign.

5 Tips to make your QR codes on product packaging successful

1. Add Color to your QR code

add color to qr code

Customizing your QR code is beneficial for a better outcome. Make your QR code beautiful and stunning so that you will attract more scanners to scan your QR code.

Note: Steer away from monochromatic QR code colors! 

Upgraded QR code generators today like QRTIGER allows you to custom-design your QR code the way you want it. 

Related: Things to consider when using customized QR Codes for Better Results

2. Never Forget to Put a Call to Action in your QR! Add frame!

qr code frame and call to action button

A call to action guarantees 80% more scans of your QR codes on packaging.

Make your customers take action to scan it, so never forget to add an appropriate CTA of your customized QR code.

Related: How to use QR code frames and get more sales!

3. The Right Size of Your QR Code Matters

qr code right exact

The size of your QR code is an important step to determine before finalizing putting it on your product packaging.

A QR code gives a digital dimension to your products, so make sure people will notice it in one sight. 

Your QR code should be at least 2 x 2 centimeters in size on your packaging but it’s always better to be safe than sorry; thus, printing your QR code bigger for your packaging would be an advantage.

Don’t print your QR codes too small.

Related: What should be the right size of your QR code?

4. Consider the Right Placement

Make your QR code the main highlight in your product packaging so your customers will notice it instantly. It will improve your scanning rates!

Also, don’t print your QR codes on uneven surfaces on your packaging that will crumple the image of your code, making it unscannable.

Related: Printing QR Codes: 10 Must-Follow Tips

5. Inspect Material of Your Packaging

While you will use specific labeling materials. You need to be cautious about selecting your product packaging material that reflects too much light, as this will interfere with your QR code’s scanning capabilities.

Any kind of resolution you want to print on, it is important that you choose the best available resolution. Make sure your QR code is printed in good quality. 

product packaging QR codeQR codes on packaging: Engage your customers through your product packaging using QR codes!

Different studies and researches show that customers are keen to embrace QR code technology. This is so because they appreciate the interaction with conventional as well as emerging technologies.

Unquestionably, QR codes on the packaging are an intelligent means to market the products.

Therefore, future packing strategies will make every effort to be ground-breaking and will go beyond the simple concept of visual appeal to packaging. 

It’s important to make use of dynamic QR codes as they can help you update all your information in your QR code on the packaging.

Moreover, it also allows you to track valuable consumer data. 

Related: How to generate a free dynamic QR code in 5 steps

brands using qr codes