A simple smartphone can be used to scan these codes anywhere anytime. QR codes can rightly be considered a new development in the world of interactive packaging, especially with Augmented Reality (AR) technology.
Why QR codes on product packaging and materials matter?
Your next game-changer is a QR code! Attaching a QR code to the product package is an effective communication tool since the introduction of this advanced technology is easily built to be viewed using the camera on the smartphone.
You can create a QR code, for example, using a QR code generator with an online logo, and connect it to sources that provide more information on what your product has got to offer using a digital means that go beyond the usual labeling.
Having just the mobile app ensures that everybody has access to any information that you want to share about your service!
There’s no reason for the customers to go through their laptops or tablets and look for it themselves.
It is also easy to search a QR code which makes it simpler for you to share and pass on valuable details about the products you offer directly to your customers.
Whether your aim is to advertise your company, item, gain reviews from consumers, exchange details, or advertise your business social networking accounts, all of this can be achieved with a QR code.
The introduction of this genius development definitely brings added value to your ordinary packages!
Follow this post to understand how these codes shall be used in product packaging:
There are three major types of packaging:
In all these packagings, the placement of QR codes can be efficiently done. Despite the ease of placing the QR codes on the product’s packaging, the world is still not embracing these codes fully because of the following reasons:
limitations of 20 alphanumeric characters that can encrypt information
Incorrectly linking the code to a non-mobile-optimized site and broken-down landing page
There is no standard format to the code
These codes functionality often goes unnoticed or causes confusion.
The current competition, as well as the awareness of the customers, require the companies to win their utmost trust.
For instance, people want to know if their packaged food is organic or not. Furthermore, by using a QR code in packaging or in food packaging, you can send your consumers detailed recipes for the food products. This will increase the market value of your product.
For this, you can generate a video QR code or convert your PDF file into a QR code! You can share your product’s details in a scan!
Real-life example of brands using QR code for product packaging
One Degree Organics places QR code on product packaging for traceability
Organic foods maker One Degree touts on its website that its packaging has a QR code that consumers can scan to trace every product. Customers can also watch videos of the farmers and producers behind every ingredient.
The size of your QR code is an important step to determine before finalizing putting it on your product packaging. A QR code gives a digital dimension to your products, so make sure people will notice it in one sight.
Your QR code should be at least 2 x 2 centimeters in size on your packaging but it’s always better to be safe than sorry; thus, printing your QR code bigger for your packaging would be an advantage. Don’t print your QR codes too small.
While you will use specific labeling materials. You need to be cautious about selecting your product packaging material which reflects too much light, as this will interfere with your QR code’s scanning capabilities.
Any kind of resolution you want to print on, it is important that you choose the best available resolution. Make sure your QR code is printed in good quality.
Engage your customers through your product packaging using QR codes!
Different studies and researches show that the customers are keen to embrace the QR code technology. This is so because as they appreciate the interaction with conventional as well as emerging technologies.
Unquestionably, QR codes are an intelligent means to market the products. Therefore, the future packing strategies will make every effort to be ground-breaking and will go beyond the simple concept of visual appeal to packaging.
It’s important to make use of dynamic QR code as they can help you in updating all your information behind your QR code like URL instantly and Dynamic QR codes allow you to track valuable consumer data!