How to use QR codes on product packaging

Last updated:   November 24, 2021

QR codes on product packaging are more than just design! It is used to enhance the overall customer experience! 

Generating QR codes for product packaging help businesses in various ways by being flexible and technology-wise. The Quick Response or QR codes are catching up the pace in the world so quickly.

People are quick to adopt them and understand the benefits it brings.

These codes are readable and can be scanned by mobile or machine. These codes are used for storing key information, for example, different URLs.

Related: QR code types: 15 primary QR solutions and their functions

How to create QR code for product packaging?

  1. Go to
  2. Select from the category what type of QR code solution you want to generate
  3. Click “static” or “dynamic”
  4. Click the “generate QR code” button then proceed to customize
  5. Do a scan test of your QR code and make sure it scans  
  6. Download and deploy your QR codes on product packaging

Related: Static vs Dynamic QR code: What is the difference?

A simple smartphone can be used to scan these codes anywhere anytime. QR codes can rightly be considered a new development in the world of interactive packaging, especially with Augmented Reality (AR) technology. 

Today, QR codes are incorporated everywhere including tickets, passes, lottery tickets, table tents, flyers, etc. Even gyms and fitness products are incorporating QR codes!

Why QR codes on product packaging and materials matter? 

Your next game-changer is a QR code! Attaching a QR code to the product package is an effective communication tool since the introduction of this advanced technology is easily built to be viewed using the camera on the smartphone. 

You can create a QR code, for example, using a QR code generator with an online logo, and connect it to sources that provide more information on what your product has got to offer using a digital means that go beyond the usual labeling.

Having just the mobile app ensures that everybody has access to any information that you want to share about your service!

There’s no reason for the customers to go through their laptops or tablets and look for it themselves.

It is also easy to search a QR code which makes it simpler for you to share and pass on valuable details about the products you offer directly to your customers.

qr codes on product packagingWhether your aim is to advertise your company, item, gain reviews from consumers, exchange details, or advertise your business social networking accounts, all of this can be achieved with a QR code.

The introduction of this genius development definitely brings added value to your ordinary packages!

Related: How to Make a QR code

Follow this post to understand how these codes shall be used in product packaging:

There are three major types of packaging:

  1. Primary packaging
  2. Secondary packaging
  3. Tertiary packaging

In all these packagings, the placement of QR codes can be efficiently done. Despite the ease of placing the QR codes on the product’s packaging, the world is still not embracing these codes fully because of the following reasons:

  1. limitations of 20 alphanumeric characters that can encrypt information
  2. Incorrectly linking the code to a non-mobile-optimized site and broken-down landing page
  3. There is no standard format to the code
  4. These codes functionality often goes unnoticed or causes confusion.

Related: How to use QR codes on Food packaging?

However, despite these concerns, there are multiple reasons why you shall opt for the QR codes on the packaging some of them are as follows.

How to use QR codes on product packaging?

1. Extensive and free coverageqr codes on product packaging for coverage

If you choose to advertise your product on some commercial, you will have to bear hefty costs. However, using QR codes can get you further pitches and that too will be totally free.

Related: How to create a free QR code?

2. Video linkagesqr codes on product packaging with videos

If you want to fully elaborate on how your product works and how it will benefit consumers, you can simply attach a video to your QR code.

Doing this will not only save the consumers from claiming opened yet used goods or FMCG the next day but also show your dedication towards your customers.

Related: How to Create a Video QR Code?

3. Attractions and giftsqr codes on product packaging for gifts

You can utilize QR codes to offer gifts and free coupons. For example, it’s easy for you to gift free music downloads through the QR code inside the wrapping of a CD, music players/systems, DVD or iPod.

4. Tracking your business growthqr codes on product packaging to track growth

Track which stores, markets, or dealers are selling more of your products and goods through QR code scans, returning info from the consumer.

These statistics will help you develop a clever and effective marketing strategy that could help you market potential stores with higher consumers.

By making use of dynamic QR codes as they are trackable it’s easy to follow up your business growth. 

Related: Dynamic QR Codes Are Better for Your Marketing. Here is Why!

5. QR code for products storing product details/info qr codes on product packaging for details

QR codes on your product’s packaging will help your customers track the origin of all the ingredients and components of your final products.

The current competition, as well as the awareness of the customers, require the companies to win their utmost trust. 

For instance, people want to know if their packaged food is organic or not. Furthermore, by using a QR code in packaging or in food packaging, you can send your consumers detailed recipes for the food products. This will increase the market value of your product.

For this, you can generate a video QR code or convert your PDF file into a QR code! You can share your product’s details in a scan!

Related: How to use a PDF QR code generator online for an easy file sharing

Real-life example of brands using QR code for product packaging

One Degree Organics places QR code on product packaging for traceability

Organic foods maker One Degree touts on its website that its packaging has a QR code that consumers can scan to trace every product. Customers can also watch videos of the farmers and producers behind every ingredient.

QR code for product seen in Hershey's

Hershey's places QR code in its products to deliver detailed nutritional information to the consumer. The initiative aims to integrate technology in its food transparency efforts.

5 Tips to make your QR codes on product packaging successful

1. Add Color to your QR code

qr codes on product packaging exampleCustomizing your QR code is beneficial for a better outcome. Make your QR code beautiful and stunning so that you will attract more scanners to scan your QR code.

Steer away from monochromatic QR code colors. 
Upgraded QR code generators today like QRTiger allows you to custom-design your QR code the way you want it. 

Related: Things to consider when using customized QR Codes for Better Results

2. Never Forget to Put a Call to Action in your QR! Add frame!

A call to action guarantees 80% more scans of your QR codes on packaging. Make your customers take action to scan it, so never forget to add an appropriate CTA of your personalized QR code.

Related: How to use QR code frames and get more sales!

3. The Right Size of Your QR Code Matters

The size of your QR code is an important step to determine before finalizing putting it on your product packaging. A QR code gives a digital dimension to your products, so make sure people will notice it in one sight. 

Your QR code should be at least 2 x 2 centimeters in size on your packaging but it’s always better to be safe than sorry; thus, printing your QR code bigger for your packaging would be an advantage. Don’t print your QR codes too small.

Related: What should be the right size of your QR code?

4. Consider the Right Placement

Make your QR code the main highlight in your product packaging so your customers will notice it instantly. It will improve your scanning rates!

Also, don’t print your QR codes on uneven surfaces on your packaging that will crumple the image of your code, making it unscannable.

Related: Printing QR Codes: 10 Must-Follow Tips

5. Inspect Material of Your Packaging

While you will use specific labeling materials. You need to be cautious about selecting your product packaging material which reflects too much light, as this will interfere with your QR code’s scanning capabilities.

Any kind of resolution you want to print on, it is important that you choose the best available resolution. Make sure your QR code is printed in good quality. 

Engage  your customers through your product packaging using QR codes!

Different studies and researches show that the customers are keen to embrace the QR code technology. This is so because as they appreciate the interaction with conventional as well as emerging technologies.

Unquestionably, QR codes are an intelligent means to market the products. Therefore, the future packing strategies will make every effort to be ground-breaking and will go beyond the simple concept of visual appeal to packaging. 

It’s important to make use of dynamic QR code as they can help you in updating all your information behind your QR code like URL instantly and Dynamic QR codes allow you to track valuable consumer data!

Related: How to generate a free dynamic QR code in 5 steps