QR codes on product packaging are more than just design. They are also used to enhance the overall customer experience by giving value-added information to consumers.
Generating Quick Response (QR) codes for product packaging helps businesses be flexible and technology-based. Because of this, product QR code catches up with the world’s pace so quickly.
Due to its versatile functions, people are now flocking over to find the best QR code generator to create their QR codes.
Since these codes are readable or scannable through mobile or specialized QR scanning machines, it also offers convenience and a fast-paced service.
Furthermore, QR codes store key information necessary for promotional campaigns.
- QR codes on the product packaging: Why does it matter?
- Three major types of packaging where QR codes can be applied:
- How to use a QR code on the packaging to make it interactive?
- How to create QR codes for product packaging
- A real-life example of brands using QR codes for product packaging
- 5 Tips to make your QR codes on product packaging successful
- QR codes on packaging: Engage your customers through your product packaging using QR codes
QR codes on the product packaging: Why does it matter?
Your next game-changer is a QR code!
Adding a QR code on the packaging is an effective communication tool since the introduction of this advanced technology.
You can create a QR code by simply choosing a QR code generator with an online logo, and connecting it to sources that provide more information about your products, like URLs and PDFs, for instance.
And since it was designed to be viewed using the camera on the smartphone or a specialized QR code scanner, accessing the information is easier than most people might think.
Having just the mobile app ensures that everybody can open a portal to any information that you want to share about your service!
There’s no reason for customers to go through their laptops or computers and face the hassle of manually searching for information when the tool is already in their hands.
QR codes on the packaging make it simpler for you to share and pass on valuable details about the products you offer directly to your customers.
Whether your aim is to advertise your company, or item, gain reviews from consumers, exchange details or advertise your business’s social networking accounts, all of this can be achieved with a QR code.
The introduction of this genius development definitely brings added value to your ordinary packages.
Three major types of packaging where QR codes can be applied:
- Primary packaging
- Secondary packaging
- Tertiary packaging
In all these packaging strategies mentioned, the placement of products with QR codes can be efficiently done.
There are multiple reasons why you should opt for the QR codes on the packaging, some of which are as follows.
How to use a QR code on the packaging to make it interactive?
1. QR codes for products details and information
The current competition, as well as the awareness of the customers, require the companies to win their utmost trust.
For instance, people want to know if their packaged food is organic or not.
Using a QR code in food packaging, you can send your consumers detailed recipes for the food products. It's also easy to learn how to scan for product details on QR codes—you can use your smartphone.
This will increase the market value of your product.
With this, you can generate a video QR code or convert your PDF file into a QR code! You can share your product’s details in a scan!
2. Video linkages with QR codes on product packaging
Doing this will not only save the consumers from claiming opened yet used goods or FMCG the next day but also show your dedication toward your customers.
Another example would be using video on gym QR codes showing a simple workout routine or how to use gym equipment.
3. Add a social media QR code to boost online social platforms
Creating this innovative digital tool makes sharing and connecting virtually even easier.
Place your social media QR code in your products’ packaging where it can be seen easily so they can also easily scan it.
4. Customized landing page QR code for product information
There’s no need to establish a website for your business just so you can have a landing page for your QR code on product packaging.
You can go all out on providing details and more interesting deals for your customers by generating an H5 QR code.
Deploy the QR code on the products’ wrappers and boxes so that customers will immediately scan and access more information on an H5 page when they see it.
5. Multilingual product manuals
If, by chance, your business serves an international market and your products need extensive instruction manuals employing a certain type of QR code solution on any surface of your product packages is a wise choice.
And by QR code solution, there exists a QR code for language to make a QR code content for various languages.
This type of multi-URL QR code has a language-based redirection process that detects the language set on the device used for scanning.
So, for instance, if customers scan the QR code using a phone set in the Chinese language, they will be redirected to a product manual transcribed in Chinese.
The ease and intelligence of this tool are highly suitable for any company that wishes to cater to the demands of the international and multilingual market.
6. Redirect to the app download page
Suppose you have developed an application software designed to provide digital services, and you are aiming to increase download traffic.
The best QR code generator provides you with the solution to this situation.
Get creative with the content you wish to embed on your QR codes for product packaging.
Generate an App stores QR code to send out links to your applications to consumers easily.
In this way, your app’s potential to increase its download statistics is also highly possible.
7. Easier alternative for customer feedback and support
The old-school way of providing contact details to gather customer feedback is long gone.
Instead, QR codes are used nowadays so that customers can just scan them and are immediately led to a feedback landing page.
Generate and print a feedback QR and get faster feedback and customer reviews immediately!
8. Faster alternative for product inventory and tracking
Since QR codes do not only benefit the customers, it functions in a way that is also advantageous to the QR code owners.
Converting a text to a QR code solution gives you a convenient alternative to placing serial numbers and other product information for easy inventory.
9. For newsletter subscription and email marketing
Rather than manually typing your company’s email, you can introduce a better alternative to your audience with an email QR code.
Now, strengthening your connection with your customers is even easier with this.
They can reach out to you and easily send you an email in just one scan.
Marketing advantages of integrating QR codes for product packaging
1. Cost-effective marketing campaign with a Dynamic QR code
Business marketers who have used Dynamic QR codes attested that it is the best QR code for any marketing campaign.
The reason? Because it is trackable and editable.
If you choose a Dynamic QR code, you won’t have to worry about committing errors while generating your product packaging QR codes.
Since it allows its users to edit out embedded contents and URLs, you can go back to your chosen QR generator and correct those mistakes.
Rather than spending another hefty budget on re-printing and re-generating another QR code, using a Dynamic QR code saves you from doing financial realignments and still getting the best results you aim to have.
2. Tracking your business growth
Track which stores, markets, or dealers are selling more of your products and goods through QR code scans, returning info from the consumer.
These statistics will help you develop a clever and effective marketing strategy that could help you market potential stores with higher consumers.
Using dynamic QR codes as they are trackable makes it easy to follow up on your business growth.
3. Extensive and free coverage
If you choose to advertise your product in some broadcast commercials, you will have to bear hefty costs. However, using QR codes can get you further pitches, which will be totally free.
4. Attractions and gifts
You can use QR codes to offer gifts and free coupons.
For example, it’s easy for you to gift free music downloads through the QR code inside the wrapping of a CD, music player/system, DVD, or iPad.
How to create QR codes for product packaging
Using a computer or a smartphone device, one can readily create a QR code for their business’ product packaging.
- Go to the free QR code generator online
- Select the type of QR code you want to create.
- Choose between “Static” or “Dynamic”.
- Click the “Generate QR code” button, then proceed to QR code customization.
- Do a scan test of your QR code to ensure no errors.
- Download and deploy your QR codes for product packaging.
QR codes can rightly be considered a new development in interactive packaging and are even readily scannable using a simple smartphone device anywhere and anytime.
Today, QR codes are incorporated everywhere, including ticket passes, lottery tickets, table tents, flyers, etc. Even gyms and fitness products are incorporating QR codes.
A real-life example of brands using QR codes for product packaging
The partnership between Nestle and Google for the KitKat QR code
To provide unique entertainment for their Kitkat-loving customers, Nestle partnered with Google to create a QR code for the said chocolate’s packaging.
Their ‘Have a break have a KitKat’ campaign promotes the use of QR codes that, when scanned, will lead customers to videos on YouTube to help them be entertained.
Lay’s informative QR code campaign
Developing packaging that connects well with the consumer is the goal of the world-famous Lay’s Chips to use a QR code for food information.
Furthermore, the heightened use of technology and digitalized marketing become the pushing force behind this campaign.
5 Tips to make your QR codes on product packaging successful
1. Add Color to your QR code
Customizing your QR code is beneficial for a better outcome. Make your QR code beautiful so that you will attract more scanners to scan your QR code.
Note: Steer away from monochromatic QR code colors!
Upgraded QR code generators like QR TIGER allow you to custom-design your QR code how you want it.
2. Never Forget to Put a Call to Action in your QR and add a frame
A call to action guarantees 80% more scans of your QR codes on packaging.
Make your customers take action to scan it, so never forget to add an appropriate CTA of your customized QR code.
3. The Right Size of Your QR Code Matters
The size of your QR code is an important step to determine before finalizing and putting it on your product packaging.
A QR code gives a digital dimension to your products, so make sure people will notice it in one sight.
Your QR code should be at least 2 x 2 centimeters on your packaging, but it’s always better to be safe than sorry; thus, printing your QR code bigger for your packaging would be an advantage.
Don’t print your QR codes too small.
4. Consider the Right Placement
Make your QR code the main highlight in your product packaging so your customers will notice it instantly.
It will improve your scanning rates!
Also, don’t print your QR codes on uneven surfaces on your packaging that will crumple the image of your code, making it unscannable.
5. Inspect the material of your packaging
While using specific labeling materials, you must be cautious about selecting your product packaging material that reflects too much light, which will interfere with your QR code’s scanning capabilities.
For any kind of resolution you want to print on, it is important that you choose the best available resolution.
Make sure your QR code is printed in good quality.
QR codes on packaging: Engage your customers through your product packaging using QR codes
With new trends in food packaging popping up all the time, you can always try out new ways to make your product packaging interesting and fun for your target market.
Different studies and researches show that customers are keen to embrace QR code technology.
This is so because they appreciate the interaction with conventional and emerging technologies.
Unquestionably, QR codes on the packaging are an intelligent means to market the products.
Therefore, future packing strategies will make every effort to be ground-breaking and go beyond the simple concept of visual appeal to packaging.
It’s important to use dynamic QR codes as they can help you update all your information in your QR code on the packaging.
In addition to that, it also allows you to track valuable consumer data.