With this solution, people will only have to scan the QR code from your banner and give their reviews using their devices or smartphones, making it more convenient and efficient.
How to make a customized banner ad QR code using a QR code generator
Using QR codes in advertising can elevate your print campaigns. And with advanced yet easy-to-use QR code software such as QR TIGER, creating QR codes is a breeze.
Follow this easy-to-follow guide to create the best custom banner ad QR code:
- Go to the QR TIGER QR code generator website and log in to your account.
Note: You can sign up for QR TIGER’s freemium plan to enjoy its full features for free if you don’t have an account yet.
- Select the type of QR code solution you want.
- Enter the needed details onto the empty field.
- Choose Static or Dynamic QR, then click Generate QR code.
Tip: Use a dynamic QR code to edit the data anytime and track it to measure its performance.
- Customize your QR code according to your preference. Add your brand logo, then use a frame and a call to action.
- Run a test scan to check if your QR code works.
- Download and print the QR code on your banner ad.
The difference between static and dynamic QR codes
Although all QR codes may look the same, they have distinct features that provide different benefits.
Dive deeper into QR codes by learning the difference between static and dynamic ones.
Static QR code
A static QR code stores your data directly into its pattern.
So, once you create and use a static QR code, you cannot change or edit the embedded information.
But what’s great about them is they last forever and can accommodate unlimited scans.
Static QR codes are great for data that won’t require updates, such as your company website’s URL and e-commerce platform links.
They’re also ideal for one-time marketing campaigns.
However, your data size will affect a static QR code’s pattern; bigger data means more congested or denser patterns, which can result in slower scans or scanning errors.
It’s best to keep your data at a minimum when using a static QR code.
Dynamic QR code
Dynamic QR codes are more advanced. When you create one, the QR code software keeps your data in a web server and stores a short URL in the code’s pattern.
When you scan the QR code, the short URL directs you to the target website — the link you initially embedded — or leads to a landing page where you can view and download your data.
Since your data is not hard-coded, you can edit or update the embedded data whenever you’d like without making a new one, saving you time, effort, and money.
With the short URL, you can store bigger file sizes and rich media content such as customized landing pages, images, videos, and files.
Another brilliant feature distinguishing dynamic QR codes from static ones is their tracking capabilities.
You can access real-time data on your QR code’s scans: the total number of scanners, the time and location of each scan, and the type of device used to scan the QR code.
Dynamic QR codes are ideal for businesses since users can extract valuable insights from the data and accurately measure each QR code campaign.
Why you should use dynamic QR codes on banners
There are various benefits of employing dynamic QR codes on your marketing banners. Here’s why it’s wise to integrate QR code technology into banner ads:
1. Comprehensive marketing campaigns
QR code software allows you to create sophisticated and sleek QR code banner designs with comprehensive information.
QR codes can help you give complete campaign details even with limited space leaving more room for other essential elements.
QR code technology integration can enhance your brand’s transparency, building customer trust and fostering strong brand loyalty.
2. Trackable and measurable banner ad
One problem with using traditional banner ads and other print campaign materials is that you cannot measure their engagement.
But thanks to QR code technology, you can now turn the tables.
Marketers can now use dynamic QR codes to track each QR code campaign’s real-time performance.
Trackable QR codes are a true game-changer, especially in the marketing industry.
This way, brands can improve or adjust their existing or future campaigns.
3. Overall convenience
With a simple scan, users gain instant access to a wealth of promotion-related data, eliminating the need for time-consuming searches or manual input.
QR code technology allows people to retrieve information and take advantage of exclusive offers, discounts, or details about products and services.
4. Multi-platform audience reach
Effortlessly bridge the gap between offline and online platforms with QR codes.
You can seamlessly integrate them across digital and print mediums, connecting diverse audiences across various channels.
Strategically place them on your marketing materials for a seamless transition from physical to digital realms, creating immersive customer experiences.
Whether capturing the attention of tech-savvy individuals browsing the internet or captivating those who prefer tangible materials, QR codes are a versatile marketing tool.
With QR codes, businesses can reach a vast audience without breaking the bank.
Marketers gain access to a versatile tool that bridges the two marketing streams — offline and online.
With their affordable price and comprehensive features, QR codes allow businesses to engage with customers, deliver captivating content, and drive conversions, all while keeping costs under control.
Upgrade your banners with custom QR codes
QR codes on banners are the new-age marketing strategy to give your print campaign a digital upgrade.
Their advanced mechanism allows you to bridge offline and online marketing streams.
QR codes are a brilliant integration for your marketing campaigns; they widen your reach and boost your visibility.
This is why it’s wise to invest in reliable QR code software.
QR TIGER is your wisest and most budget-friendly choice.
This advanced QR code generator offers 17 cutting-edge solutions and has the highest levels of security and privacy.
Level up your banner advertising strategies with QR TIGER. Sign up for a freemium account today.