Some fashion labels have added QR Code on clothing labels and t-shirts to turn ordinary clothing into something more than meets the eye.
They have used the Event QR Code to redirect buyers to events and experiences which relate to the label, promote their company or brand, and give a little more back to their valued customers than you might expect.
For example, Rochambeau, the New York-based fashion design brand, came up with a QR code initiative on its “smart jacket” product.
The innovative-sounding jacket held a QR code on clothes' zip pocket on one arm.
By scanning the codes, item wearers could find out about different events being organized under the Rochambeau company, like art events, fashion or music, and even access discounts at The New Stand, which is a retail partner of the brand.
2. Elaborate details of the products
These codes give you a chance to talk to your customers instantly.
For example, by placing the QR codes on clothes, you can enable them to get all the information about the sizes, colors, and options available to them.
Furthermore, these codes can give ingenious ideas for dressing up for your customers.
As a brand, you need to be able to stand apart from your competition and QR codes are a great way to tell your customer your story.
Share a little bit of the brand’s history or show them the inspiration board used when creating the latest collection.
Do you use only organic fabrics when manufacturing your garments? Share a video with your customers showing how this is done.
In other words, you can use QR codes to help your customers know you a little better and to be able to identify with your brand’s goals.
4. Product Authentication
QR codes can also be used for product authentication. Just like the well-known brands, Diesel and Ralph Lauren, which are both prominent fashion industries, have used QR codes to secure their brands from counterfeiters.
Diesel, the jeans company, incorporated a QR code to its product around its waistline with a call for action ‘Scan for Authenticity,’ to help buyers verify the originality of the product before they buy it.
2. Select what type of QR code you want to generate
3. Select what kind of QR code you want to generate (Static or Dynamic)
4. Click the “generate QR code” icon and personalize your QR code
5. Test your QR code if it works well on any device.
6. Download, print, and put the QR codes on your apparel brand label.
5 best tips on how to get the best out of your QR codes on clothing labels and t-shirts
1. Make an appealing visual QR code.
Creating a trendy yet sophisticated visual QR code ignites craftiness and opens support for the local arts industry.
To create an appealing visual QR code, you must follow the recommended guidelines on how to customize your QR code, as well as not compromise its scan-ability function.
Your ticket on crafting appealing visual QR codes for QR codes on fashion awaits.
2. Add a logo, image, or icon.
Adding significant objects, such as logos, images, or icons, in QR codes signifies brand identity and greater object retention to people.
Also, it makes your QR code look professional and scan-worthy since it steers people away from recognizing it as a spam QR code.
As people are concerned about what the QR codes are all about, this tip can easily provide a gist through the use of your brand logos and icons.
In this way, the QR code gives customers confidence in scanning as it has safe and secure features.
3. Add a frame and call to action in your QR code.
This tip can help you secure unique yet recognizable branding in the fashion industry.
Call-to-action lines such as “Scan to Know More”, “Scan to Reveal” and “Scan to Unveil Secrets” are great call-to-action lines for your apparel labels.
Clothing companies such as Zara and Forever 21 incorporate their unique tagline in their shopping bags and shirt labels.
4. Consider the right size
Since a QR code’s scan-ability is crucial in transmitting information to the person who scans the QR code, considering the right size of the QR code is a user’s top priority.
By saving the QR code in SVG format and scaling the QR code’s size according to the space provided in your product, brochure, advertising post, etc., the tendency of scan delays minimizes.
The universal sizing of QR codes depends on an aspect ratio of the distance you want a person to scan your QR code.
For short-range scans, 2 x 2 cm (0.8 in x 0.8 in) is recommended for better scan results, while for long-distance scans, the ratio between the distance of the QR code and the scanner is 10:1 (e.g. 20 m distance equates to 2 x 2 m QR code size).
Moreover, the sizing formula for effective QR code scanning is the distance of the person who scans it divided by 10.
5. Maintain a clutter-free QR code on clothing
But when it comes to embedding information in the QR code, there are two types of QR codes that you can generate: static and dynamic QR codes.
Since information encrypted in Static QR codes only relies on the code’s graphical capacity, the amount of information needed to be embedded is limited.
To avoid having pixelated QR codes if you need to embed large data, dynamic QR codes are the best type of QR code that you can rely on.
The QR code on your apparel tag’s readability is important, the QR code visuals should have a clutter-free pattern to avoid any poor quality QR code.
Create QR codes for clothing labels and apparel with the QRTIGER QR code generator today
QR codes play a very efficient and effective role to ensure customer loyalty and retain them in a long-term relationship. Unquestionably, these codes help you with better customer engagement.
Therefore, it is valuable to opt for QR codes, to give your customers the best possible experience while shopping.
It’s highly important to make use of dynamic QR codes as they can help you in updating all your information behind your QR codes like URL instantly and on top of dynamic QR codes enable you to track valuable consumer data! Make your QR code on QRTIGER homepage.
If you want to generate your QR codes in bulk or have a QR code API integrated into your system, you can also contact us today for further assistance!