A QR code on clothing and t-shirts is becoming a norm as people crave more information and are becoming more and more self-conscious it when comes to their style and appearance.
The youth has become more fashionable, chic, and stylish than ever before.
The fashion and apparel industry is booming and innovating each and every single day.
Social media platforms as well as easy access to the celebrity culture, have made people set and follow the trends of today.
In a market of thoroughly aware customers, apparel brands are opting for all the strategies and possible strategies to maximize their customer engagement.
Today, QR codes are integrated almost everywhere including a QR code on fabric (t-shirts or clothing), tickets, banners, lottery tickets, table tents, flyers, etc.
Employing strategies that would use the right technology saves brands and companies from the dilemmas of traditional approaches.
QR codes are considered one of the latest tools for customer retention and ease, thereby the apparel industry is opting for them.
How QR codes on clothing labels are being used by apparel brands today
The use of dynamic QR codes has not reached its full potential around the world, however, it has been embraced fully in many countries.
This also stands true for fashion and clothing companies.
For example, Zara displayed a QR code fashion wear in their window store that will direct the scanners to their online shop. That way, shoppers don't have to enter the physical store.
People in these industries are recognizing the huge role QR codes play in this era.
QR code on shirt tag is used to make an interactive buyer experience.
For example, brands can convert a PDF to QR code embedded with information about the proper washing of clothes.
A QR code on fabric such as a t-shirt can also be used to authenticate the clothing line or show video information on how is it manufactured and the story of the brand using a video QR code.
Thus, QR codes can connect a brand to buyers, creating transparency, trust, and confidence.
Since there is a lot of scope for QR codes to engage with the customers. Let’s see how QR code on clothing labels is helping apparel brands.
Ways you can use QR codes on clothing labels
1. Make urban experiences mixed with high fashion
Some fashion labels have added QR code on shirt or any other clothing tag to turn ordinary apparel into something more than meets the eye.
They have used the Event QR Code to redirect buyers to events and experiences which relate to the label, promote their company or brand, and give a little more back to their valued customers than you might expect.
For example, Rochambeau, the New York-based fashion design brand, came up with a QR code initiative on its “smart jacket” product.
The innovative-sounding jacket held a QR code on clothes' zip pocket on one arm.
By scanning the codes, item wearers could find out about different events being organized under the Rochambeau company, like art events, fashion or music, and even access discounts at The New Stand, which is a retail partner of the brand.
2. Elaborate details of the products
Adding a QR code on fabric gives you a chance to talk to your customers instantly.
For example, by placing the a QR code on shirt, you can enable them to get all the information about the sizes, colors, and options available to them.
Furthermore, these codes can give ingenious ideas for dressing up for your customers.
A video QR code is going to give extra details to convince them to make the purchase, which could, in turn, boost sales.
3. Share the vision using QR code on merchandise
As a brand, you need to be able to stand apart from your competition and QR codes are a great way to tell your customer your story.
Share a little bit of the brand story and history or show them the inspiration board used when creating the latest collection.
Do you use only organic fabrics when manufacturing your garments? Share a video with your customers showing how this is done.
In other words, you can use QR codes to help your customers know you a little better and to be able to identify with your brand’s goals.
4. Product Authentication
QR code on clothing tag can also be used for product authentication. Just like the well-known brands, Diesel and Ralph Lauren, which are both prominent fashion industries, have used QR codes to secure their brands from counterfeiters.
Diesel, the jeans company, incorporated a QR code to its product around its waistline with a call for action ‘Scan for Authenticity,’ to help buyers verify the originality of the product before they buy it.
5. Styling advice
Ralph Lauren, on the other hand, did not only secure its products by adding QR Codes to it in which each item has a unique digital identity to verify its authenticity.
Furthermore, they also provide their valued customers’ information and styling tips when the QR code on clothing tag is scanned!
This allows their clients to be more engaged with their brand! Because, why not?
6. Accumulation of feedback
A QR code t-shirt work as an exceptional tool for getting direct feedback from your customers. It can get easily done by scanning the codes.
This would, in turn, direct them to form a maximum of five questions.
These questions can be answered in a simple ‘yes or no’ format.
QR codes would also give you the opportunity to store the statistics about the customer’s shopping inclinations.
7. Link the QR code to social media accounts
By using these QR codes, you can simply link your customers to your social media accounts like Facebook, you can also use a social media QR code that will link all of your networks together.
Similarly, these codes help the customers scan the tag, click their pictures, and upload them on social media.
The apparel brands that are using QR codes on clothing labels make their customers a part of their brand story, this gives them a sense of belonging.
We see a big trend in luxury brands using QR codes to communicate their vision with their clients, QR codes also help also to verify the authenticity of a product.
How to generate QR codes for clothing labels and t-shirts?
Creating a trendy yet sophisticated visual QR code ignites craftiness and opens support for the local arts industry.
To create an appealing visual QR code, you must follow the recommended guidelines on how to customize your QR code, as well as not compromise its scan-ability function.
Your ticket on crafting appealing visual QR codes for QR codes on fashion awaits.
2. Add a logo, image, or icon.
Adding significant objects, such as logos, images, or icons, in QR codes signifies brand identity and greater object retention to people.
Also, it makes your QR code look professional and scan-worthy since it steers people away from recognizing it as a spam QR code.
As people are concerned about what the QR codes are all about, this tip can easily provide a gist through the use of your brand logos and icons.
In this way, the QR code gives customers confidence in scanning as it has safe and secure features.
3. Add a frame and call to action in your QR code.
Adding a frame and witty scan tags in your QR code increases the chance of garnering more scans.
This tip can help you secure unique yet recognizable branding in the fashion industry.
Call-to-action lines such as “Scan to Know More”, “Scan to Reveal” and “Scan to Unveil Secrets” are great call-to-action lines for your apparel labels.
Clothing companies such as Zara and Forever 21 incorporate their unique tagline in their shopping bags and shirt labels.
4. Consider the right size
Since a QR code’s scan-ability is crucial in transmitting information to the person who scans the QR code, considering the right size of the QR code is a user’s top priority.
By saving the QR code in SVG format and scaling the QR code’s size according to the space provided in your product, brochure, advertising post, etc., the tendency of scan delays minimizes.
The universal QR code size depends on an aspect ratio of the distance you want a person to scan your QR code.
For short-range scans, 2 x 2 cm (0.8 in x 0.8 in) is recommended for better scan results, while for long-distance scans, the ratio between the distance of the QR code and the scanner is 10:1 (e.g. 20 m distance equates to 2 x 2 m QR code size).
Moreover, the sizing formula for effective QR code scanning is the distance of the person who scans it divided by 10.
5. Maintain a clutter-free QR code on clothing
The sole purpose of QR codes is to deliver effective and efficient scans.
But when it comes to embedding information in the QR code, there are two types of QR codes that you can generate: static and dynamic QR codes.
Since information encrypted in Static QR codes only relies on the code’s graphical capacity, the amount of information needed to be embedded is limited.
To avoid having pixelated QR codes if you need to embed large data, dynamic QR codes are the best type of QR code that you can rely on.
The QR code on your apparel tag’s readability is important, the QR code visuals should have a clutter-free pattern to avoid any poor quality QR code.
Create QR codes for clothing labels and apparel with the QR TIGER QR code generator today
QR codes are a very efficient and effective way to get customers to stay loyal and keep them for a long time.
Unquestionably, these codes help you with better customer engagement.
Therefore, it is valuable to opt for QR codes, to give your customers the best possible experience while shopping for clothing.
It’s highly important to make use of dynamic QR code on clothing tag as it can help you in updating all your information behind your QR codes like URL instantly and on top of dynamic QR codes enable you to track valuable consumer data!
Make your QR code on QR TIGER now.
If you want to generate your QR codes in bulk or have a QR code API integrated into your system, you can also contact us now for further assistance!
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Ralph Lauren, on the other hand, did not only secure its products by adding QR Codes to it in which each item has a unique digital identity to verify its authenticity.
Adding a frame 
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