The fashion and apparel industry is booming and innovating each and every single day.
QR codes on clothing are becoming a norm as people crave more information and are becoming more and more self-conscious it when comes to their style and appearance.
The youth has become more fashionable, chic, and stylish than ever before.
Social media platforms as well as the easy access to the celebrity culture, have made people set and follow trends of today.
In a market of thoroughly aware customers, the apparel brands are opting for all the strategies and possible strategies to maximize their customer engagement.
Today, QR codes are almost integrated everywhere including tickets, banners, lottery tickets, table tents, flyers, etc.
Related: How to Make a QR code
Employing strategies that would use the right technology saves brands and companies from the dilemmas of traditional approaches.
QR codes are considered one of the latest tools for customer retention and ease, thereby the apparel industry is opting for it.
- How QR codes on clothing labels are being used by the apparel brands?
- 7 Ways You can use QR codes on clothing
- 5 best tips on how to get the best out of your QR codes on clothing and t-shirts
- Final Verdict
How QR codes on clothing labels are being used by the apparel brands?
The use of dynamic QR codes has not reached its full potential around the world, however, it has been embraced fully in many countries.
This also stands true for the fashion and clothing companies.
People in these industries are recognizing the huge role of QR codes play in this era.
QR codes are use to make an interactive buyer experience.
For example, brands can use QR codes to redirect to a PDF with an information about the proper washing of clothes.
QR codes can also be used to authenticate the clothing line or show a video information how is it manufactured and the story of the brand using a video QR code.
Thus, QR codes can connect a brand to buyers, creating a transparency, trust, and confidence.
Since there is a lot of scope for QR codes to engage with the customers. Let’s see how QR codes on clothing label are helping apparel brands.
7 Ways You can use QR codes on clothing labels
Some fashion labels have added QR Codes on clothing label and t-shirt to turn ordinary clothing into something more than meets the eye.
They have used the Event QR Code to redirect buyers to events and experiences which relate to the label, promote their company or brand, and giving a little more back to their valued customers than you might expect.
For example, Rochambeau, the New York-based fashion design brand, came up with a QR code initiative on its “smart jacket” product.
The innovative-sounding jacket held a QR code on its zip pocket on one arm.
By scanning the codes, item wearers could find out about different events being organized under the Rochambeau company, like art events, fashion or music, and even access discounts at The New Stand, which is a retail partner of the brand.
2. Elaborate details of the products
These codes give you a chance to talk to your customers instantly.
For example, by placing the QR codes on different dresses, you can enable them to get all the information about the sizes, colors, and options available to them.
Furthermore, these codes can give ingenious ideas of dressing up to your customers.
The attachment of videos with these codes is going to give extra details to convince them to make the purchase, which could, in turn, boost sales.
As a brand, you need to be able to stand apart from your competition and QR codes are a great way to tell your customer your story.
Share a little bit of the brand’s history or show them the inspiration board used when creating the latest collection.
Do you use only organic fabrics when manufacturing your garments? Share a video with your customers showing how this is done.
In other words, you can use QR codes to help your customers know you a little better and to be able to identify with your brand’s goals.
4. Product Authentication
QR codes can also be used for product authentication. Just like the well-known brands’ Diesel and Ralph Lauren, which are both prominent fashion industries, have used QR codes to secure their brands from counterfeiters.
Diesel, the jeans company, incorporated a QR code to its product around its waistline with a call for action ‘Scan for Authenticity,’ to help buyers verify the originality of the product before they buy it.
5. Styling advice
Ralph Lauren, on the other hand, did not only secured its products by adding QR Codes to it in which each item has a unique digital identity to verify its authenticity.
Moreover, they also provide their valued customers’ information and styling tips when the QR Code is scanned!
This allows their clients to be more engaged with their brand! Because, why not?
6. Accumulation of feedback
These QR codes work as an exceptional tool for getting direct feedback from your customers. This can get easily done by scanning the codes.
This would, in turn, direct them to form a maximum of five questions.
These questions can be answered in a simple ‘yes or no’ format.
QR codes would also give you the opportunity to store the statistics about the customer’s shopping inclinations.
7. Link the QR code to social media accounts
Similarly, these codes help the customers scan the tag, click their pictures, and upload them on social media.
The apparel brands that are using QR codes on clothing label make their customers a part of their brand story, this gives them a sense of belonging.
We see a big trend in luxury brands using QR codes to communicate their vision with their clients, QR codes also help also to verify the authenticity of a product.
How to generate QR codes for clothing label and t-shirts?
1. Go to QRTIGER QR code generator online.
2. Select what type of QR code you want to generate
3. Select what kind of QR code do you want to generate (Static or Dynamic)
4. Click the “generate QR code” icon and personalize your QR code
5. Test your QR code if it works well on any devices.
6. Download, print, and put the QR codes in your apparel brand label.