The fashion and apparel industry is booming each and every day. QR codes on clothing are becoming a norm as people crave more information and are becoming more and more self-conscious about their style and appearance.
The youth has become more fashionable, chic, and stylish than ever before. Social media platforms as well as the easy access to the celebrity culture, have made people set and follow trends of today.
In a market of thoroughly aware customers, the apparel brands are opting for all the strategies and possible strategies to maximize their customer engagement. Today, QR codes are utilized everywhere including tickets, banners, lottery tickets, table tents, flyers, etc.
Related: How to Make a QR code
Employing strategies that would use the right technology saves brands and companies from the dilemmas of traditional approaches. QR codes are considered one of the latest tools for customer retention and ease, thereby the apparel industry is opting for it.
How are QR codes on clothing being used by the apparel brands?
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The use of dynamic QR codes has not reached its full potential around the globe, however, it has been embraced fully in many countries. This also stands true for the fashion and clothing companies. People in these industries are recognizing the significance of QR codes.
Since there is a lot of scope for QR codes to engage with the customers. Let’s see how QR codes on clothing are helping apparel brands.
Related: Top 10 Luxury Brands that are Using QR Codes for Marketing!
How to generate QR codes for clothes and t-shirts?
- Open a QR code generator online.
- Select what type of QR code you want to generate
- Select what kind of QR code do you want to generate (Static or Dynamic)
- Click the “generate QR code” icon and customize your QR code
- Test your QR code if it works well on any devices.
- Download, print, and put the QR codes in your apparel brand label.
Related: What is the Difference Between Static QR Code and a Dynamic QR Code?
7 Ways You can use QR codes on clothing!
1. Make urban experiences mixed with high fashion
Some fashion labels have added QR Codes on clothing and t-shirt to turn ordinary clothing into something more than meets the eye.
They have used the Event QR Code to redirect buyers to events and experiences which relate to the label, promote their company or brand, and giving a little more back to their valued customers than you might expect.
For example, Rochambeau, the New York-based fashion design brand, came up with a QR code initiative on its “smart jacket” product.
The innovative-sounding jacket held a QR code on its zip pocket on one arm. By scanning the codes, item wearers could find out about different events being organized under the Rochambeau company, like art events, fashion or music, and even access discounts at The New Stand, which is a retail partner of the brand.
Related: QR code types: 15 primary QR solutions and their functions
2. Elaborate details of the products
These codes give you a chance to talk to your customers instantly. For instance, by placing the QR codes on different dresses, you can enable them to get all the information about the sizes, colors, and options available to them.
Moreover, these codes can give ingenious ideas of dressing up to your customers. The attachment of videos with these codes is going to give extra details to convince them to make the purchase, which could, in turn, boost sales.
3. Share the vision
As a brand, you need to be able to stand apart from your competition and QR codes are a great way to tell your customer your story.
Share a little bit of the brand’s history or show them the inspiration board used when creating the latest collection.
Do you use only organic fabrics when manufacturing your garments? Share a video with your customers showing how this is done.
In other words, you can use QR codes to help your customers know you a little better and to be able to identify with your brand’s goals.
Related: How to set-up QR Code Tracking: A step-by-step guide!
4. Product Authentication
QR codes can also be used for product authentication. Just like the well-known brands’ Diesel and Ralph Lauren, which are both prominent fashion industries, have used QR codes to secure their brands from counterfeiters.
Diesel, the jeans company, incorporated a QR code to its product around its waistline with a call for action ‘Scan for Authenticity,’ to help buyers verify the originality of the product before they buy it.
5. Styling advice
Ralph Lauren, on the other hand, did not only secured its products by adding QR Codes to it in which each item has a unique digital identity to verify its authenticity.
Furthermore, they also provide their valued customers’ information and styling tips when the QR Code is scanned! This allows their clients to be more engaged with their brand! Because, why not?
Related: Big luxury brands are all moving to customized branded QR codes did you?
6. Accumulation of feedback
These QR codes work as an exceptional tool for getting direct feedback from your customers. This can get easily done by scanning the codes.
This would, in turn, direct them to form a maximum of five questions. These questions can be answered in a simple ‘yes or no’ format. QR codes would also give you the opportunity to store the statistics about the customer’s shopping inclinations.
Related: How to Use QR Codes to Measure Your Customer’s Satisfaction with a Survey
7. Linkage to social media accounts
By using these QR codes, you can simply link your customers to your social media accounts like Facebook. you can also use a social media QR code that will link all of your networks together. Similarly, these codes help the customers scan the tag, click their pictures, and upload them on social media.
The apparel brands that are using QR codes on clothing make their customers a part of their brand story, this gives them a sense of belonging.
We see a big trend in luxury brands using QR codes to communicate their vision with their clients, QR codes also help also to verify the authenticity of a product.
Related: What is a Social Media QR Code?
5 best tips on how to get the best out of your QR codes on clothing and t-shirts
1. Make an appealing visual QR code.
90% of information transmitted to our brain is visual, this is the reason why creative visuals clicked and molded long-lasting retention to people. Creating a trendy yet sophisticated visual QR code ignites craftiness and opens support for the local arts industry.
To create an appealing visual QR code, you must follow the recommended guidelines on how to customize your QR code, as well as not compromise its scan-ability function. Your ticket on crafting appealing visual QR codes for QR codes on fashion awaits.
2. Add a logo, image, or icon.
Adding significant objects, such as logos, images, or icons, in QR codes signifies brand identity and greater object retention to people. Also, it makes your QR code look professional and scan-worthy since it steers people away from recognizing it as a spam QR code.
As people are concerned about what the QR codes are all about, this tip can easily provide a gist through the use of your brand logos and icons. In this way, the QR code gives customers confidence in scanning as it has safe and secure features.
3. Add a frame and call to action in your QR code.
Adding a frame and witty scan tags in your QR code increases the chance of garnering more scans. This tip can help you secure a unique yet recognizable branding in the fashion industry.
Call to action lines such as “Scan to Know More”, “Scan to Reveal” and “Scan to Unveil Secrets” are great call to action lines for your apparel labels. Clothing companies such as Zara and Forever 21 incorporate their unique tagline in their shopping bags and shirt labels.
4. Consider the right size
Since a QR code’s scan-ability is crucial in transmitting information to the person who scans the QR code, considering the right size of the QR code is a user’s top priority.
By saving the QR code in SVG format and scaling the QR code’s size according to the space provided in your product, brochure, advertising post, etc., the tendency of scan delays minimizes.
The universal sizing of QR codes depends on an aspect ratio of the distance you want a person to scan your QR code.
For short-range scans, 2 x 2 cm (0.8 in x 0.8 in) is recommended for better scan results, while for long-distance scans, the ratio between the distance of the QR code and the scanner is 10:1 (e.g. 20 m distance equates to 2 x 2 m QR code size).
Moreover, the sizing formula for effective QR code scanning is the distance of the person who scans it divided by 10.
Related: QR code size: What is the correct QR code dimension?
5. Maintain a clutter-free QR code
The sole purpose of QR codes is to deliver effective and efficient scans. But when it comes to information utilization, there are two types of QR codes that you can generate with: static and dynamic QR codes.
Since information embedded in Static QR codes only relies on the code’s graphical capacity, the amount of information needed to be embedded is limited. To avoid having pixelated QR codes if you need to embed large data, dynamic QR codes are the best type of QR code that you can rely on.
When the QR code on your apparel tag’s readability in the QR code scanner is important, the QR code visuals should have a clutter-free pattern to avoid any quality compromisation.
Related: What is the Difference Between Static QR Code and a Dynamic QR Code?
Final Verdict
QR codes play a very efficient role to ensure customer loyalty and retain them in a long-term relationship. Unquestionably, these codes help you for better customer engagement. Therefore, it is valuable to opt for QR codes, to give your customers the best possible experience while shopping.
It’s important to make use of dynamic QR codes as they can help you in updating all your information behind your QR codes like URL instantly and on top of dynamic QR codes allow you to track valuable consumer data! Make your QR code on QRTiger: www.qrcode-tiger.com
Related: 2020’s Best QR Code Generator and How to Look for One?
