Some fashion labels have added QR Codes on clothing label and t-shirt to turn ordinary clothing into something more than meets the eye.
They have used the Event QR Code to redirect buyers to events and experiences which relate to the label, promote their company or brand, and giving a little more back to their valued customers than you might expect.
For example, Rochambeau, the New York-based fashion design brand, came up with a QR code initiative on its “smart jacket” product.
The innovative-sounding jacket held a QR code on its zip pocket on one arm.
By scanning the codes, item wearers could find out about different events being organized under the Rochambeau company, like art events, fashion or music, and even access discounts at The New Stand, which is a retail partner of the brand.
QR codes can also be used for product authentication. Just like the well-known brands’ Diesel and Ralph Lauren, which are both prominent fashion industries, have used QR codes to secure their brands from counterfeiters.
Diesel, the jeans company, incorporated a QR code to its product around its waistline with a call for action ‘Scan for Authenticity,’ to help buyers verify the originality of the product before they buy it.
Creating a trendy yet sophisticated visual QR code ignites craftiness and opens support for the local arts industry.
To create an appealing visual QR code, you must follow the recommended guidelines on how to customize your QR code, as well as not compromise its scan-ability function.
Your ticket on crafting appealing visual QR codes for QR codes on fashion awaits.
2. Add a logo, image, or icon.
Adding significant objects, such as logos, images, or icons, in QR codes signifies brand identity and greater object retention to people.
Also, it makes your QR code look professional and scan-worthy since it steers people away from recognizing it as a spam QR code.
As people are concerned about what the QR codes are all about, this tip can easily provide a gist through the use of your brand logos and icons.
In this way, the QR code gives customers confidence in scanning as it has safe and secured features.
3. Add a frame and call to action in your QR code.
Adding a frame and witty scan tags in your QR code increases the chance of garnering more scans.
This tip can help you secure a unique yet recognizable branding in the fashion industry.
Call to action lines such as “Scan to Know More”, “Scan to Reveal” and “Scan to Unveil Secrets” are great call to action lines for your apparel labels.
Clothing companies such as Zara and Forever 21 incorporate their unique tagline in their shopping bags and shirt labels.
4. Consider the right size
Since a QR code’s scan-ability is crucial in transmitting information to the person who scans the QR code, considering the right size of the QR code is a user’s top priority.
By saving the QR code in SVG format and scaling the QR code’s size according to the space provided in your product, brochure, advertising post, etc., the tendency of scan delays minimizes.
The universal sizing of QR codes depends on an aspect ratio of the distance you want a person to scan your QR code.
For short-range scans, 2 x 2 cm (0.8 in x 0.8 in) is recommended for better scan results, while for long-distance scans, the ratio between the distance of the QR code and the scanner is 10:1 (e.g. 20 m distance equates to 2 x 2 m QR code size).
Moreover, the sizing formula for effective QR code scanning is the distance of the person who scans it divided by 10.
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QR codes play a very efficient and effective role to ensure customer loyalty and retain them in a long-term relationship. Unquestionably, these codes help you for better customer engagement.
Therefore, it is valuable to opt for QR codes, to give your customers the best possible experience while shopping.
It’s highly important to make use of dynamic QR codes as they can help you in updating all your information behind your QR codes like URL instantly and on top of dynamic QR codes enable you to track valuable consumer data! Make your QR code on QRTIGER:www.qrcode-tiger.com
If you want to generate your QR codes in bulk or have a QR code API integrated to your system, you can also contact us now for further assistance!