How QR Codes in the United Kingdom is a Game-changer

Do you wonder if QR codes in the United Kingdom are still thriving?

Here’s a little recapitulation of the history.

When QR codes first started to surface in the market in around year 2011-2012, the use of the internet and smartphones were comparatively low as compared to the current situation.

Still, these codes were scanned 3.3 million times back then.

If we compare the figures, Smartphone penetration reached 76.6% from 44% in 2011, and internet usage also increased to 42.77% from 32% in 2013.

It means that companies that use QR codes as a marketing tool are at a great benefit and one step ahead of their competition.

And most successful business marketers in the UK understand this prospect and have already used QR codes to boost their customer engagement.

So how are QR codes a game-changer?

There are certain examples of how these codes are being utilized in today’s industries and government bodies. Some of them are as follows

• To make payments of consumer energy bills.
• To engage donors for charity and make their journey quick and easy.
• To engage the audience in social media marketing campaigns.
• To direct the customers to your landing page, website, or even your business number to send a message or contact you.
• To improve in-store conversion rates and, in turn, boost sales.
• To assist people with a location using QR codes’ integrated trails.

Game in QR code and how gaming companies use QR codes in video games

Gaming companies in various countries, including the United Kingdom, use QR codes to promote video games and even incorporate them into the game narrative.

For instance, Ubisoft Entertainment, a French video game company, uses a QR code that redirects Assassin’s Creed players to a coupon landing page and earns an Eivor DNA fragment.

The players can recruit Eivor, a hero in the game, as part of the Rebellion brotherhood.

The QR code is an engaging tool to reward players with a limited unlock of a hero.

Another game company also uses app store QR codes to increase downloads of their mobile game.

Sonic Dash, which is an endless runner mobile game by a Japanese game studio, Segause QR code so users can download the mobile game on their smartphone gadgets.

Government in United Kingdom uses QR codes for contact tracing

The government in the UK mandates all business owners and event organizers to create a QR code and display it in venues and establishments. Visitors can scan the QR code using the NHS COVID-19 app.

Summary

Businessmen, brand marketers, and industry analysts show that as QR codes become more effective, pervasive, and quick, consumers can be helped with their functionality in almost every field of life.

If you’re already looking forward to creating a QR code for yourself, you can do one in a free QR code generator.

According to our investigation, a customized QR code could enhance 30% of scans compared with a traditional black-and-white QR code.For more questions, feel free to contact us now on our website.