How To Create a QR Code For Google Reviews
A Google Review QR code automatically directs scanners to your Google review page, making it easy for them to leave a review.
Customers can scan the code with their smartphones to open a specific Business Profile, where they can quickly rate the business and share their honest thoughts.
A study by SOCi found that 91% of customers consult reviews before trying local businesses. Google remains a standout platform for this, with 45% of consumers choosing it to share their experiences, according to BrightLocal’s Local Consumer Review Survey 2026.
Using a QR code makes it smoother for your customers and audience to find and review your business online.
Read on to discover how to create a dynamic QR code for Google Reviews and implement it to encourage customers to scan and leave reviews.
The short version
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Table of Contents
- What is Google Review?
- How to create a QR code for Google Reviews
- Step 1: Sign in and set up your Google Business Profile
- Step 2: Find the “get more reviews” option
- Step 3: Copy your Google review link
- Step 4: Go to a QR code maker online
- Step 5: Customize your Google business review QR code
- Step 6: Test your QR code before printing
- Step 7: Download, print, and use your QR code to start getting reviews
- Why should you generate a QR code for Google Business Review?
- Why should you generate a dynamic Google Reviews QR code?
- Why are Google Reviews important for your business?
- How to boost your Google Reviews via QR codes
- Best practices when generating a QR code for Google Business Reviews
- Frequently asked questions
- Make a custom Google review link QR code with QR TIGER
What is Google Review?
Google reviews are independent evaluations by customers of particular businesses or services posted on Google. They are social proof, essential for providing your current and new customers with valuable information about your business based on others’ real experiences.
Reviews help your business build trust and stand out on Google searches in your locality, improving your online visibility, foot traffic (for local stores), sales, and revenue.
Google Business Reviews appear next to your Business Profile in Google Search and Maps.
How to create a QR code for Google Reviews
To create a QR code for a Google Review with QR TIGER, follow the steps:
Step 1: Sign in and set up your Google Business Profile
Go to Google Business Profile and sign in with your Google account. Select or add your listing/s.
Step 2: Find the “get more reviews” option
Go to the “Home” tab and find the “Get more reviews” section. Then click the “Share profile” or “Share review form” button.
Step 3: Copy your Google review link
Copy the provided Google review link in the pop-up window.
Step 4: Go to a QR code maker online
Go to an advanced QR code generator online and choose the Google reviews QR code solution.
Paste the Google Reviews URL in the required field and convert the link to a QR code by clicking the "Generate QR code" button.
Note: Select the dynamic QR code option if you plan to make changes to its destination link without creating a new code, and unlock its tracking feature.
Step 5: Customize your Google business review QR code
Use a QR code generator with logo customization to match your needs or branding. You can change the QR code to your preferred design, like adjusting its colors, patterns, eyes, and frames. Don’t forget to add your logo.
Step 6: Test your QR code before printing
Perform a QR code test to ensure it works as intended. Scan it using different smartphones and check if it directs you to the correct Google review page.
Step 7: Download, print, and use your QR code to start getting reviews
Create a QR code by clicking the “download” button and selecting a format. We recommend downloading it in PNG if you’re sharing it on your digital channels.
Download the code in SVG format for printing (it preserves the quality even when resized). Place it where people can easily spot it, like on receipts, table displays, or product packaging.
Why should you generate a QR code for Google Business Review?
A dedicated Google Review QR code helps you take your customers directly to your Google Business Review page, where they can leave their unsolicited thoughts about your company and the services you offer.
From QR code to Google review page, how so?
When customers scan the Google Review QR code to leave feedback, the review page opens on their smartphone. They can quickly rate the business, leave comments, post the review, and explore other customers’ experiences as well.
Once you create a QR code for Google Reviews, you can print it on product tags, your website, or in-store.
QR TIGER reviews highlight how effective this feature is for increasing customer feedback and engagement.
Why should you generate a dynamic Google Reviews QR code?
A dynamic QR code for Google reviews allows you to track your QR code scans, including the time your QR code is scanned, the demographics of your scanners, and the devices they use to scan it.
Moreover, you can change the destination URL to another URL without having to reprint your Google review QR code.
With a static QR code, you cannot track or edit the destination URL it links to.
Why are Google Reviews important for your business?
Improves your local visibility
Reviews on your Google Maps listing increase your visibility by helping boost your local SEO ranking. When you have many recent reviews, you appear in search results and stand out from other local businesses.
Good reviews, in particular, positively impact your business. They signal that you provide quality products or services that people love or enjoy.
Builds trust and credibility with your customers
91% of 18–34-year-olds trust online reviews as much as personal recommendations, and 86% of consumers read reviews for local businesses before visiting their stores or purchasing their products.
Online customer feedback is a key factor in how your customers respond to and engage with your service, as it reflects your business's trustworthiness and credibility.
Studies show that businesses with more than 82 total reviews earn 54% in annual revenue than average.
Because Google is one of the most widely used and trusted search engines, people are willing to extend the same level of trust and credibility to Google reviews.
Influences the purchase decision of your buyers
Online Google reviews can make or break your customers' decision to buy your product or avail of your service.
When consumers read Google reviews, they are looking for confirmation that will signal them to purchase your product or say goodbye to it.
Businesses aren’t all about good reviews. There can also be inevitable negative ones.
QR codes for Google Reviews enable your customers to see how effectively you manage and respond to these reviews and opinions, and provide a solution.
Encourages customers to recommend your business to their friends, family, and colleagues
Google Reviews are a great deal, and people’s recommendations buzz around the community like a hot topic.
They build a positive brand image for your products and services to potential customers. Ultimately, this builds brand awareness among your local customers and even those outside your location.
How to boost your Google Reviews via QR codes
Allow quick, easy review
Make it as frictionless as possible for your customers to leave feedback while their experience is fresh. A direct QR code at the right moment helps remove extra steps that often stop people from completing a review.
You can rely on tools like ReviewCook to help you manage the review collection process and encourage more customers to share their own experiences online with greater clarity.
This makes the review process more convenient and accessible.
Be responsive to your customer's review
Whether it’s a good or bad review, responding to your customers’ reviews will make them feel seen and heard.
Responding to reviews will make you appear polite and attentive to your customers’ opinions, and that what they have to say matters to you.
Provide a clear message
Tell customers that the main purpose of the QR code is to show what they are supposed to see or what they will do after scanning it. Keep the message short and ask for an honest review without offering incentives in exchange.
A few QR code call to actions you can use are:
- Scan to share your experience
- Scan to leave a review
- Tell us how we did
- Leave us a Google review
- Share your feedback on Google
Best practices when generating a QR code for Google Business Reviews
Make sure to use the correct Google Review link
Even the best QR code generator can’t just correct an incorrect destination link. To prevent customers from landing on the wrong business profile, check the URL you embed in your code. Check if it really opens the correct Google Business review page when scanned.
We recommend using a dynamic URL QR code so you can update the destination link immediately, even after printing the code.
Do not invert your QR code’s colors
An inverted color QR code, where the pattern is light and the background is dark, can make it harder for smartphones and other barcode readers to scan or detect. Always follow this formula: dark pattern + light background.
Also, avoid placing a QR code on a busy, multicolored, or low-contrast background, and removing the margin (quiet zone), as these can interfere with the scanner's ability to detect its positioning patterns.
Always test your QR codes
Scan-test your QR code after customizing its colors, frame, pattern, or logo. Test it again on the final printed product or materials to make sure it redirects to the correct destination and that customers can scan it.
Frequently asked questions
How to create a QR code for a Google Business profile?
Go to a QR code software like QR TIGER online and select the URL QR code solution. Paste the Google review link, then choose dynamic QR code (or a static one). Customize its design, then scan it before saving. Once all done, download and share it.
How do I get the Google review link for my business?
Open your Google Business Profile and select the option to ask for reviews. Copy the link provided and use it as the destination for your QR code.
Is a QR code for a Google review free?
You can create a static Google Review QR code for free with almost any QR code provider. Dynamic QR codes usually require a paid plan for such features like QR code tracking and editing the code’s URL.
Do Google Review QR codes expire?
A Google review page with a QR code doesn’t expire as long as its link remains active. As for dynamic QR codes, it may depend on the provider and plan used to create them.
Where should I put a Google Review QR code?
Place it near locations that customers will likely encounter or go near by. Common placements include receipts, checkout counters, table displays, or near the entrance.
Can I offer customers a discount for leaving a Google review?
No, Google restricts businesses from offering discounts, free products, or other incentives in exchange for reviews. You can just ask your customers to give their honest reviews instead.
Make a custom Google review link QR code with QR TIGER
A QR code for Google Reviews makes it easier for your customers to reach your review page and share their experience with your business.
A custom Google review QR code generator like QR TIGER can help you make a branded QR code for your Google business review page and get more reviews with just a scan.
Whether you use it on product tags, packaging, receipts, leaflets, business website, or at your business location, keep the QR code easy for customers to see and scan.
