There are lots of creative uses of QR codes and creative ways to design them, too.
Customization is key for QR codes that attract users, but the design should not compromise their readability. Here are some points you need to consider when designing your QR code:
Choose a proper color scheme
A color scheme guides you on which colors look best together.
Follow the rule of thumb: Dark colors for the pattern and light ones for the background. Using the same colors for both won’t do you any good because scanners won’t be able to identify the QR code points necessary to decode the data.
Choose colors that have high contrast from each other. Do away from pastels; they are too light and might take scanners some time to read.
Use dynamic QR codes
Take note that static QR codes store data directly in their pattern. The heavier the data, the more congested the pattern will look, and it might cause scanning difficulties.
And to be honest, these crowded codes can be an eyesore.
You won’t have to worry about this with dynamic QR codes. They store a short URL that leads to a page that contains your data. Their pattern will remain optimal regardless of your data size.
Add a logo that directly speaks about the embedded content
Different celebrations and events fall in the fall, so you must give your audience an instant idea of what they should expect upon scanning the code to capture their attention.
Add a logo to your event QR code to provide context on what it’s for. Say you have a QR code for your Halloween party. You can add a pumpkin logo for that.
Use a compelling call to action
Sure, a good-looking QR code is effective, but you can add a compelling call to action to boost the chances of getting scanned.
It should be short but must provide scanners with instructions on what to do with your code. Most QR code generator platforms let you edit your CTA, too.
It would be best if it gives off a sense of urgency by using words like “now” or “limited only.”
Select the appropriate format
When creating a QR code, remember how you want to share it with your audience: digitally or printed. This way, you can choose the suited format.
If you plan on sharing your QR code digitally, the PNG format will do. But if you’ll print it, you should choose the SVG format. The QR code will remain clear and unpixelated even when stretched.
Let your marketing rise this fall with QR codes
QR code marketing for fall events creates an enchanting user experience, allowing you to celebrate and enjoy autumn’s treats. Through these codes, you can maximize your ability to reach a larger audience with minimal effort.
Their flexibility in marketing has proven effective, and even big brands worldwide have already incorporated QR codes in their campaigns.
So before bidding goodbye to the season’s vibrant hues, tap on QR TIGER—the best QR code generator—and create fall campaigns to skyrocket your marketing goals.
How can I create a QR code for an event?
Go to QR TIGER and click the Event QR code solution. Add the event title, location, and event time. Hit on the Generate QR code button, and voila! You now have your QR code for an event. You can create this QR code for free.
How do you use a QR code for event tickets?
QR codes can work as event tickets. Attendees must present their ticket QR code to the staff at venue entrances to authorize their entry. They can print or save the QR code as an image on their smartphones.
QR codes can also be a security feature that will help organizers determine whether a ticket is authentic or counterfeit.