How to Use QR Codes for Agricultural Marketing

QR (Quick Response) codes are a common sight in today’s technologically driven world, and they are particularly used in the business and marketing sectors.

These codes are often used by marketers to connect buyers to online information about their products.

The information behind the code is accessed using a smartphone device. 

The reach of these Quick response codes has become so wide and penetrative that even in the agribusiness sector, it has come to reap its advantages and is widely used for different purposes. 

QR codes for agribusiness marketers and professionals are an on-the-go smart tool available for every vendor in any marketplace, whether in the high street mall or flea market.

But how do these codes work? 

How do QR codes work for the farming and agricultural sector? 

QR codes are 2d barcodes that are a popular digital element that opens online information optimized for mobile devices. 

These codes are commonly seen printed on product and food labels that lead to information online about a certain item or product when scanned using a smartphone device.

The information embedded in the QR code is generated using a QR code generator online.

Unlike the standard barcodes that only provide the numerical value of a product, QR codes provide 100 times more information than barcodes.

QR codes can store a wide variety of information like documents, videos, landing pages, redirection to multiple data, and many more.

This allows agribusiness marketers to be more flexible and transparent when it comes to providing consumers with the rightful and valuable information about local and exported agricultural products and goods.

Countries using QR codes in agricultural marketing 

England 

To inform and educate consumers about Goldhill Organic, the meat box company added a QR code to their meat packaging.

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The QR code redirects buyers to FollowThisFood, where buyers can learn more about the products that they offer i.e. meat.  

Moreover, this also aims to provide transparency to their customers and gain their confidence and trust in their brand by providing them with value-added information. 

Vietnam 

To trace the origin and processing of agricultural products, agricultural products of Hanoi in Vietnam use QR codes to track the origin of their goods sold at supermarkets and convenience stores. 

Furthermore, this also aims to establish sustainable value chains and build resilient agriculture because of the Coronavirus pandemic.

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On the other hand, QR codes were also used to trace the origin of fruits and ensure consumer health in Hanoi.

Hanoi’s people committee rolled out QR code integration to fruit packaging to provide information about the fruits sold at shops in the city. 

Italy 

Fellini Patrizio, a fruit and vegetable wholesaler in Italy, uses QR codes on the plastic strips of their products, such as celery, chicory, and beets.

The QR code, when scanned by customers, redirects them to the nutritional information of the vegetables and even a few recipes.

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How to use QR codes in agricultural marketing? 

QR codes in agribusiness have many possible use cases that can leverage the experience, trust, and transparency of your products to your consumers by providing them with value-added information about your goods.  

Direct to your website 

If you own a website for your agricultural products information, you can generate a URL QR code that will redirect your customers to your online website.

They can explore and research more about your products and learn about the overall production of your agricultural goods, farming, management, livestock, and crops.

QR codes for coffee farms, for instance, can provide farm-to-market updates so that consumers would feel more involved in the process.

Provide information using a file QR code 

In your product packaging, like in sugar and sweeteners, vegetables, wheat, soil bean, and oil crops, you can add a file QR code that lets you embed any kinds of documents/files that will redirect your buyers to the information online of your products such as a PDF or word file that will give them details about your products.

Lead them to agricultural product videos 

Did you know that 68% of consumers prefer watching videos to learn about new products, goods, or services than any other content type? 

To make your content interactive and readily made available for your consumers, you can also redirect your buyers to video content using a video QR code that shows the journey and production of your goods. 

This will leverage consumers’ trust and confidence in your brand, thus, also builds consumer loyalty in the long run. 

Maximize social media following 

Social media is a powerful tool for any business that can increase your leads and increase brand recognition. With that being said, in the agricultural business and marketing sector, no matter how traditional it may sound, is no exemption to this.

According to a study conducted by redeggmarketing, 40% of potential customers research a business’s social media profiles before making a purchase. 

That is why it is very important to establish brand identity in the social media world and leave a social footprint on your agribusiness. 

To maximize it even more and gain more followers, a link in the bio QR code will grow the number of your social media following. 

The social media QR connects all your business profiles, e-commerce apps, and other digital resources in one QR and displays it automatically to your buyer’s smartphone screen when they scan it.

This makes it easy for your buyers to follow you on your social media platforms instead of having to look for your profiles individually.  

Create a customized QR landing page 

If you don’t have online information about your agribusiness, an H5 QR code editor allows you to create your landing page.

You don’t have to learn how to code or program to make your webpage, as the H5 QR code is a quick setup where you can build your landing page instantly.

You can place links, videos, images, and other information about your agribusiness products using the H5 QR code.

Multi URL QR code for multiple languages redirection

Multi URL QR code from the word itself is used for multiple data/information redirection.

The Multi-URL QR code has 4 features: Multi-URL QR code for Location, Multi-URL QR code for Number redirection, Multi-URL QR code Time redirection, and Multi-URL QR code for Language redirection.

For domestically produced agricultural products exported internationally, you can generate a multi-URL QR code for language redirection that will redirect your customers based on their smartphone device language set-up.

Note that you can redirect them to their own language using one QR code. In the multi-URL QR code language redirection, you can embed multiple URLs for various language redirections.

This makes it easy for you to connect with your international consumers by providing them with information specially made available in their language.

Tracking and Editing your QR code’s content for Agricultural Marketing 

A QR code content is editable if your QR is generated in a dynamic model.

Using the power of dynamic QR codes, not only can you redirect your consumers to online information about agricultural products, but you can also have a flexible marketing agricultural campaign by editing your QR code’s content at any time of the day without having to print another QR code.

You can do this even if your QR codes have already been printed, which saves you time and money.
Furthermore, you can also track your QR code scans using the QR code analytics tool and gauge the demographics of your scanners.

How to scan a QR code?

To scan and access the information embedded in the QR code, the user only needs to point his camera device to the QR code and wait for 2-3 seconds to open the link that associates with the QR.

Another way to scan the QR code if the camera doesn’t detect the QR code is to download or install QR code readers.

QR codes for the farming sector: Use QR codes for agricultural marketing today

QR codes for the farming sector provide added value when especially when it comes to agricultural marketing as well as for the overall distribution chains. 

These codes can inform, educate and entertain customers with the flexibility to present different types of content to buyers.

For more questions on how you can use QR codes in agricultural marketing, you can contact us today for more information.