QR Codes for Coffee Farms: How to Use Them & Why You Should

Update:  August 04, 2023
QR Codes for Coffee Farms: How to Use Them & Why You Should

The use of QR codes for coffee farms is growing today, making the coffee industry the latest addition to the expanding list of businesses that use QR code technology.

A Statista survey revealed that 74% of Americans drink coffee daily, which explains the huge demand for the product.

In 2023, the market size for the coffee production industry is at a whopping $13 billion, according to IBISWorld.

The US Department of Agriculture (USDA) also estimated an increase in global coffee production from 7.8 million to 175 million bags in 2023, with Brazil, Vietnam, Colombia, and Indonesia as top contributors.

These numbers lead to tight competition between coffee producers, requiring them to innovate marketing and advertising strategies. And with its versatility, QR code technology is the perfect tool to help them.

Check out how to create QR codes using the best QR code generator to be ahead of the game.

9 ways to use QR codes for coffee farms

QR codes are very flexible. With an innovative mind, one can devise many ways to use them. Below are some of the practical uses of QR codes in coffee farms:

1. Farm promotion

Coffee farm google form QR code

Coffee farms can use QR codes to promote their place if they open it for public viewing.

A farm can earn extra from entrance fees paid by walk-in visitors who want to see how coffee grows and how farmers care for them.

Farms can create a Google Form QR code to lead users to an online form they can accomplish to schedule their visit, eliminating the need to register at the entrance manually.

2. Product authenticity

Intelligence.com cited that China is experiencing a counterfeit coffee crisis.

Cheaper coffee beans are repacked and labeled as high-quality beans for consumption.

Coffee farms that process their goods for export can use coffee QR codes to combat this counterfeiting.

They can print a QR code on each package that redirects to an authentication page.

The QR code can also store a code that consumers can run on the company’s website to check whether it’s authentic.

3. Product Transparency

QR codes are great tools to show product transparency.

Farms in Cerrado Mineiro, Brazil, use QR codes to share the traceability of supply chain processes, from cropping to finished goods.

Receiving ends like cafes can also create coffee shop QR codes to show the brewing process.

This gets consumers more involved, leading them to appreciate the hard work poured into their cup of coffee.

4. Boost social media visibility

Coffee product social media QR code

There are over 4.2 billion social media users worldwide.

This number presents an opportunity to market your goods quickly since you can reach more potential leads.

Guess what? QR codes can be the best tool to strengthen your presence on social media.

You can create a social media QR code and add it to your coffee bags.

This dynamic QR code can hold multiple social media links, so whoever scans the code can instantly follow you on all those sites.

The greater your following is, the wider your market reach becomes.

Related: Social Media QR Code: Connect All Your Apps in One Scan

5. Increase site traffic

71% of businesses now have websites, including the coffee industry.

Business owners can use a website to promote or sell products or run special promos.

You can use a URL QR code to promote your website.

It can bring convenience to your consumers since they won’t have to type in your link or search for your website manually. One scan is all it takes to find it.

6. Promotions and discounts

Discounts are proven to help businesses drive sales.

For promotions, you can embed a QR code with voucher codes or promotional posters with details of upcoming deals.

You can then use the QR code on your posters and limited-edition packaging to promote your special offer.

7. Feedback collection

Coffee feedback QR code

Feedback helps you assess customer satisfaction and your product and service quality. Get your customers’ feedback using a feedback QR code.

You no longer have to come face-to-face with your consumers and hand them down feedback forms.

Scanning a QR code will allow them to give valuable feedback using their smartphones.

8. Personal landing page

Hiring developers and buying domains can be costly. But if you want a landing page without that, you can use the H5 QR code.

This dynamic QR solution lets you create and custom QR code landing page.

You can add images and videos and design them however you like.

The H5 QR code’s short URL is the landing page’s link. But if you want a custom domain, you can use the white label feature.

With your landing page, you can create engaging and informative content to promote your coffee farm.

9. Multilingual marketing

Multi lingual QR code

Language barriers could be a hindrance to international marketing. But with the multi URL QR code, you can easily resolve this issue.

This unique dynamic QR code can store multiple links and redirect scanners to a landing page that matches their device’s language.

For instance, a scanner using German on their device will find a landing page translated into German.

If their device uses Korean, they’ll see a page set in Korean.

This multilingual QR code can connect you better with foreign consumers as they can fully understand your product. It also shows that you value your customers, regardless of their language.

Static vs. dynamic QR codes: which should you use for your coffee farm?

A QR code has two types: static and dynamic. Both codes vary in function and features.

A static QR code stores data directly in its pattern; the more information you use, the denser its pattern will look.

Congested patterns often lead to slower scans. Most generators offer it for free.

It is permanent once generated; it can accommodate unlimited scans and will work forever, granted that its embedded data remains active.

Most companies use them for their website URLs.

Meanwhile, dynamic QR codes are more advanced. Each one stores a short URL that directs to the embedded data.

No matter how big your data is, it won’t affect the number of squares on your QR code’s pattern.

This unique feature allows you to change and update your data anytime without creating a new QR code.

You can also track scan analytics, including time and date, location, and devices used.

And in some cases, you can add passwords and expiry dates to your dynamic QR codes.

With these features, it’s clear that dynamic QR codes are the better choice for your coffee farms.

They come at a price, but they’re a worthy investment in the long run.

7 reasons why you should use QR codes for your coffee farm

QR codes—especially dynamic ones—can greatly boost the sales and performance of any company, which is why more businesses now use them in their operations.

Here are seven reasons why it’s a good idea to use QR codes for your coffee farm:

1. Cost-efficient

Instead of spending on printing marketing materials like brochures or coffee cards, you can include a dynamic QR code on the coffee bag and packaging to compensate for that.

QR codes can also serve different functions.

Aside from marketing, they can also help with your loyalty programs, inventory management, and customer service.

You only need an active subscription to continuously manage your QR code, which can help you save more.

2. Transparency

Transparency builds loyalty and trust in customers.

When customers see that brands are transparent, they repeat business.

QR codes are perfect for sharing with users everything they need to know about the product, including added ingredients or processes involved in making the final goods.

3. Convenient

Since dynamic QR codes are editable, you can update your data anytime.

This is useful when you make changes in your initial processes in production.

Plus, for every new campaign of these coffee farmers, they can also update their QR codes without exerting more effort; no need to create a new one.

They won’t have to pull out the product from the market to replace the QR code on the packaging and return it after. 

4.  Traceability

Since dynamic QR codes are trackable, coffee farmers can easily trace the metrics of their QR code scans.

This allows them to track the engagement of their campaigns and assess their efficiency.

5. Dual-platform marketing

QR codes bridge the gap between offline and online marketing.

You can print a QR code on the packaging and, at the same time, share it online via social media or other platforms.

They can also give a digital edge to traditional marketing materials like flyers and posters.

People can scan the QR code in the print media to access the online world.

6. Wider audience reach

Because of its flexibility in both digital and print media, QR codes can cater to a much bigger and wider audience.

The bigger the market, the greater the chances of converting potential leads into sales.

7. Trendy

QR codes are a rapidly rising trend among businesses for a good reason.

With this in mind, riding the QR code trend is a good idea for your coffee farm.

Using QR codes can spark interest among your target and existing customers and leave a great impression on them.

They will see you as a brand that can adapt to changes.

Coffee companies that have used QR codes

QR codes have become a popular marketing tool for businesses in various industries, even coffee production. Here are three coffee producers that use QR codes:

Hala Coffee Tree

Hala Coffee Tree, a Hawaiian coffee farm, uses QR codes in farm products for traceability.

This farm specializes in producing Kona beans and believes in product transparency as an integral part of the business.

When consumers scan the QR code in their bean bags, they can access information from picking to manufacturing.

1850 Coffee by Folgers

This Columbian coffee brand uses QR codes to show product details to consumers.

Users will land on the Thank My Farmer website when they scan the code.

Here, they can access the coffee’s origin, where it gets roasted, and the processes involved.

They can also view the Farmer Connect projects for coffee producers’ families, such as clean water and agricultural initiatives.

Kahawa 1893

Kahawa 1893 is a specialty coffee company founded by Margaret Nyamumbo, a Kenyan third-generation coffee farmer. Its base is in San Francisco, California.

Fun fact: Kahawa is a Swahili word that means ‘coffee.’

The company sourced coffee from African women laborers who are often underpaid in other fields.

To help them, the company initiated putting QR codes on bags of beans.

Consumers get to tip these laborers when they scan the code.

Why choose QR TIGER QR code generator

QR TIGER is a reliable QR code software that offers valuable features at reasonable prices.

Over 850,000 brands worldwide trust this generator, including TikTok, Disney, Lululemon, and Sodexo.

Note the following features that make QR TIGER the best choice:

Security certificates

QR TIGER QR code generator is ISO 27001 certified and GDPR compliant.

ISO-27001 certified means it follows international security rules for organizations and guarantees the safety of your data shared with QR TIGER.

Other than that, QR TIGER also abides by the GDPR—the strongest global privacy law.

It means QR TIGER follows strict guidelines and protocols to collect, handle, and protect user data.

Comprehensive solutions

QR TIGER offers various QR code solutions to cater to different data, from files to links to digital business cards. You can guarantee that you’ll find a solution for anything you need. 

It also has unique QR code solutions like the multi-URL QR code and the social media QR code.

Customization features

With QR TIGER, you can personalize your QR code however you like. There is a wide color choice for your QR code design and numerous frame shapes, and you can also add your brand logo.

It also has template logos for leading platforms like Facebook and Instagram, so you won’t have to look for one. And if you’re worried about adding a call to action, it comes with the frames, but you can edit it also to match your code’s purpose.

Advanced features

Aside from editing and tracking, QR TIGER’s select dynamic QR codes have the most sought-after features that improve their functionalities.

These include adding passwords for confidentiality, setting QR codes to expire, receiving email notifications on QR code scans, and using them for retargeting.

Responsive customer service

It may be confusing to navigate a software, especially if it’s your first time using it.

QR TIGER has an easy interface, but if you need assistance, you can quickly contact our customer service. It’s available 24/7, and you can expect a response as fast as a minute.

How to make QR codes with QR TIGER

To create a QR code using the best QR code generator, just follow these steps:

  1. Go to QR TIGER and log into your account. 

If you don’t have one, you can quickly sign-up for a freemium account.

  1. Choose a solution you want to use, then enter the required data.
  2. Select Dynamic QR, then click Generate QR code.
  3. Customize your QR code’s colors, pattern, and eyes. You can also add a logo and use a frame with a call to action.
  4. Test your QR code first, then download your QR code.

Brew goodness with QR codes for your coffee company

QR codes for coffee farms are a worthy investment for any coffee company. Their ability to provide instant access to data can improve the customer experience.

As consumers enjoy their hot or iced coffee, they can scan the QR code to view engaging content such as a website, images, and videos.

The QR codes can make your coffee packs more engaging, making them an effective tool for marketing and advertising. And since they’re easy to make, you can quickly start using them.

Create QR codes for your coffee farm and business using the best QR code generator online. Go to QR TIGER today and sign up for an account.

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