How to Use QR Codes in Construction Business and Marketing
By: Nove P.Reviewed by: Ricson E.
Update: February 21, 2024
QR codes in construction businesses are becoming a popular tech tool to establish and increase brand awareness as well as to streamline operations.
As the new era of device-driven technology takes over from marketing to operations, construction business owners embraced it to meet the ever-changing needs of customers.
QR code or also known as the ‘Quick Response’ code, has been used by many businesses –from agriculture, FMCG companies, and roofing contractors to pharmaceuticals.
It has flexible uses making it a very good investment in terms of marketing a new product or service and in engaging customers.
From a customer standpoint, they can easily scan and access valuable content through their smartphone camera.
Tech-savvy clients would agree that QR codes for construction make information sharing fast, safe, and convenient.
If you’re a contractor, developer, or construction business owner, you can use QR codes to build your brand and increase leads.
The data can be stored in a manageable centralized platform or software to access and consolidate the information once the QR code tags are scanned.
Make sure that on your end, you have Enterprise resource planning (ERP) systems, CRM, or an in-house system.
These systems hold this product information along with the history of the transaction of the item for tracking the distribution chains.
With the help of the best QR code generator online, you can create secure QR codes in construction site campaigns to help you keep a tab on your construction equipment.
2. QR code for construction site safety
Accidents and faulty installations usually happen on construction sites. Make it easy for your employees to properly install or assemble equipment with handy reference guides via QR code.
To share safety protocols, you can make a video and convert it to a video QR code. Then print it on on-site posters.
When scanned by your employees, it will automatically display the video on their smartphone screen.
Another QR code solution you can use is to convert your PDF document into a PDF QR code.
You can always update the content as this QR code is in dynamic form. If there are changes to the instruction guides, you can modify the content anytime even after printing.
3. Share confidential documents with a password-protected QR code
Data breaches can cost you huge impact in terms of finances and reputation. Protecting your company’s sensitive information can be heightened using password-protected QR codes.
With password-protected QR code construction business campaigns, you can share a document or file to select people only.
The information on your documents will only be accessed by the people with whom you shared the QR code password.
In case you want to allow more people to access the document, you can disable the password feature as well.
You can activate the password feature in the URL or website QR code, file QR code, and H5 QR code.
4. Streamline construction equipment selling
If you run a physical or online store that sells construction tools and equipment, you can easily manage your store and amplify your sales using QR codes.
You can integrate an Amazon, eBay, Shopify, or Etsy QR code solution.
This QR code campaign will immediately redirect users to your online store once it’s scanned.
This makes it even more convenient for your target customers to add your items to their carts and easily increase your sales.
QR codes in construction marketing strategies
1. Social media QR code
Social media is a rich platform that helps you grow your brand awareness, help you reach more people, and gain a better position in your construction company.
Contractors and companies in home building and remodeling services can use Facebook, Twitter, and Instagram to reach more homeowners.
To effectively reach more followers, subscribers, and leads, you can use a social media QR code or what we call now the link in bio QR code solution.
The social media QR code connects all of your social media channels in a QR.
When scanned by a user, it will display all your social media links on their smartphone screen for easy viewing.
2. Dynamic URL for your website
Having a website for your construction company helps build trust among your customers.
It helps to establish your legitimacy as a company.
To boost the web traffic of your website, you can share it not only online but also offline.
By converting your URL into a dynamic URL QR code, you can share your website with more audiences and entice them to visit.
Since it is dynamic, you can redirect your audience to another landing page of your website that you want to promote.
You don’t have to reprint again the code, and you can just edit the URL content any time you want.
3. H5 webpage for your construction business
In this mobile-centric era, you can promote your services to the mobile community using the H5 QR code webpage.
It is a dynamic QR code solution that uses H5 technology to make lighter versions of desktop web pages.
You can use this solution to create event mobile pages, your marketing video, or any other interactive content.
If you don’t have a website yet, you can use this H5 QR code solution so you don’t have to pay for a domain.
4. Video Marketing
Sharing video content has become a necessity for many construction-based businesses as it has become a new engaging platform to showcase their firm’s capabilities, secure new project bids, and keep stakeholders in the loop.
With videos, you can share your company’s services and its success stories via video content.
To easily share your videos, you can convert them into a video QR code.
A video QR code will lead your scanners to a video display after scanning the QR.
You can also track the success of your video campaign by generating your video QR code in a dynamic form.
5. QR codes in marketing collaterals
You can’t put too much information in your print collaterals, right? QR codes can help you add more valuable content to your brochures, flyers, posters, and billboard.
If you want to convert files such as a document, video, audio, or image, you can use the file QR code solution.
This way, your customers can see more information by scanning the code.
Customers will feel more valued as they can get more information about your business, and this information is accessible to them.
6. Grow your network with vCard
To progress in the construction industry, networking is essential to your strategy.
Exchanging business cards are typical when you attend events and fairs.
However, since there is a high demand for safer communication, you can still give out your contact details using a vCard QR code.
A vCard QR code digitally presents your contact details to your scanners’ smartphone screen when they scan the QR code attached to your business card.
After scanning the QR code, the user can choose to download your information right away on their mobile device, making it more handy and valuable than the traditional business card.
Select the type of QR code you need for your construction business operations and marketing
Enter the corresponding details
Switch from static to dynamic QR code to edit and track your QR code
Customize your QR code
Scan test and check for errors
Download the QR code and deploy it
Why do you need to generate your QR codes in construction in dynamic form?
Dynamic QR codes are a powerful type of QR code that allows you to track your QR code data, and you can edit the contents of your QR code.
It is cost-efficient as you can save resources such as printing and redistribution costs.
Your employees will no longer have to reprint your QR codes even after printing them if they edit the QR code content.
Aside from being a versatile type of QR code, you can also make use of dynamic QR codes to push your sustainable initiatives in your company.
Editing your QR code content
To edit your QR code, click on the QR code tracking data.
Then go to your campaign, and click on the ‘edit data’ button for you to add another URL or file.
Tracking your QR code data
As mentioned, the Dynamic QR code tracks the QR code scans. You can see a detailed report of your QR code campaign via the downloadable CSV file.
The metric or statistical data are the following:
Real-time data of your QR code scans
You can see from the time chart the number of scans you get. You can filter the data by days, weeks, months, or years!
Device used by your scanners
Are your scanners iPhone or Android users?
Map chart for a wider QR code scans view
The map chart in the QR code generator gives you a comprehensive and better view from anywhere in the world where people have scanned your QR Code!
And under the map chart, you can see the summary of your QR code scans’ overall statistics.
Plus, you can integrate Google Analytics for rich and in-depth data of your QR code campaign.
QR code best practices for your construction business
1. Identify the purpose of your QR code
QR codes are created to simplify processes and to make marketing strategies more effective.
To date, QR codes have been used to advertise even the most bizarre products and services. Companies use QR codes for golf and sports marketing, file-sharing, retail and merchandising, and many more.
Integrating QR codes in your construction business is essential.
However, what’s more, important is understanding what type of QR code you will use to get your message across to your target audience.
It is better to keep your goals in mind as you select the best QR code solution you can use for your operations and marketing.
2. Add a catchy call-to-action
A call to action makes it clear to potential customers which action to take next as they see your QR code.
It also helps you remove friction in moving the scanner down the sales funnel as they access your valuable content.
Make sure your QR code aligns with the purpose of the QR code.
You can try to add these examples of call-to-actions, such as “Scan this QR to (compelling reason: read testimonials, to connect with us on social media, etc.).”
3. Redirect scanners to a mobile-friendly page
Your employees and customers use smartphones to scan your QR code. That is why it is important to have a mobile-optimized landing page.
This also ensures that your scanners have a smooth user experience accessing your content.
4. Ensure printing quality
To ensure that you don’t generate an invalid QR code campaign, download and save your QR code image as an SVG or PNG file. Ensuring its original quality will not change even after several resizing or modifications.
Moreover, avoid using non-porous or excessively shiny materials as it will affect the overall look of the QR code.
5. QR code placement matters
In deploying or distributing your QR code, make sure to consider the location where you will place the code.
Put them in areas with high foot traffic and where your target audience can easily see and scan the code.
In keeping with its scannability, don’t make the QR code too small that your audience might not recognize it anymore.
Ensure smooth operations and effective marketing with QR codes in construction
QR codes in construction enable you to streamline your work processes and information sharing.
It also makes your marketing efforts more engaging and interactive.
QR code technology is one of the most game-changing tech tools that are also scalable, cost-effective, and easy to use.
Visit QR TIGER now to learn more about how you can use QR code solutions in your construction business.
