How to Use QR Codes for a Roofing Company and Marketing

QR codes for roofing companies allow you to optimize and grow high-quality leads.

The roofing industry is expected to reach $19.9 billion in market value last year.

Despite the pandemic, the industry has a massive opportunity for a roofing company to maximize its customer reach. 

Technology like QR codes has been used by many businesses to improve their marketing activities.

It helps them promote their company’s services to existing and potential customers.

Your business needs to stay competitive and relevant to bring more roofing leads.

And QR code is proven to connect more offline audiences to online space, engage them through valuable content, and digitize your promotional materials.

QR codes for a roofing company: What is a QR code, and how does it work?

QR code or Quick Response code is a two-dimensional barcode that stores information such as a website (URL), an image, a document, a video, and audio files.

A person can access the data embedded in a code by scanning it using a smartphone camera or a QR code reader app. 

It can be integrated as part of a marketing strategy and can be used to make internal operations fast and easy.

Related: How Do QR Codes Work? We've Got All Your Questions Covered

QR Code Basics: Static QR code and Dynamic QR code

Static QR code

A static QR code, also known as an offline QR code, is a type of QR code you can create using a QR code generator.

It does not allow changing the destination address of the QR code once started.

It also does not allow you to track the data of the scans and only leads a scanner to one URL. Why is that so?

The graphics of the QR code is where the data are stored, and the more information it holds, the smaller the dots get.

Since the information is directly encoded on the QR code pattern, a person scanning the code can access the content even without an internet connection.

However, if you want to edit your QR code content or input the wrong information, you can no longer modify it after generating the code. 

In QR TIGER, static QR code is free to create, and you can generate as many as you want. 

Dynamic QR code

What if you want to edit your QR code content even after printing or distributing it?

It is still possible to edit or modify your QR code content using a dynamic QR code. 

A dynamic QR code allows you to redirect one URL to another URL or a file like audio to another audio file.

The data in the dynamic QR code is stored online via a short dynamic URL on the QR code graphic.

Many businesses and marketers have used this QR code type as it allows them to track the scans’ data and the scanners’ profiles. 

Another unique feature of dynamic QR code is that it now has a password feature to limit access to your QR code.

You can add a password to your URL QR code, Landing page QR code, and PDF QR code.

Why do you need dynamic QR codes for roofing company marketing efforts?

Dynamic QR codes are advanced and flexible ones specially designed as a new-generation marketing tool. 

Ability to edit landing pages

With dynamic QR codes, you can edit the landing pages and update your QR code anytime you want.

You can redirect your QR code content throughout your marketing period to engage your customers or audience.

And within the next few weeks, you can update your Dynamic QR codes and lead them to another video content with reviews about your services from your customers!

You can employ different strategies in your marketing campaign, and a dynamic QR code can come in handy as one of your support tools.

Cost-efficient

Like any other industry, most roofing contractors have suffered many challenges brought about by the pandemic.

It includes material delays, canceled jobs, delays in inspections, and even layoffs.

Roofing companies must first discern if a technology is a good investment to minimize expenses.

With dynamic QR codes, roofing companies can save up on resources such as printing and distribution costs.

Since the QR code contents are editable, you don’t have to regenerate another code and pay for redistribution and workforce. Apart from being editable, you can also generate QR codes in bulk if you are planning to create QR codes in large volumes.

This way, you can save time by making QR codes one by one.

QR code tracking

As mentioned, dynamic QR codes allow you to keep updated on the QR code scan data and the profile of your scanners.

The data are vital to helping you develop a better marketing campaign and gauge the success of your QR code campaign. 

Of course, you don’t want to use QR codes without measuring their effectiveness, right?

To help you better understand how your QR code marketing campaign is doing, you can refer to the metrics of your QR code tracking system.

These metrics are total scans, unique scans, devices used to scan by scanners, location, and time of the scan. 

Furthermore, you can also use the email scan notification feature when you track the QR code data of your URL QR code, File QR code, and H5 Editor QR code.

This way, you will know if your QR codes are getting enough attention from your customers.

You can receive scan notifications via email hourly, daily, weekly, or monthly.

Related: QR code analytics: How to track the statistics of your QR code campaigns

Marketing a roofing company: How to use QR codes for a roofing company

1. Immersive home show marketing

To disseminate as much information to all the attendees and engage them during the event, you can integrate QR codes in your marketing collaterals, such as event banners, flyers, and brochures.

You can also engage your attendees by employing a contest QR code using a scan-based multi URL QR code solution.

You can also use QR codes for your event registration and post-event feedback form.

2. Boost social media presence 

From Facebook to Instagram and everything in between, social sites have become an excellent platform for customers to interact with customers and share their views on how your company treats them as customers.

As part of your social media marketing strategy, increasing your page followers and encouraging your customers to connect with you is vital to the success of your online brand presence. 

You don’t want to bombard your customers with multiple social media links where they have to click or type your URL or username, correct?

A fitting QR code solution for this is the link in the bio QR code: this solution houses and links all your social media profiles to one landing page.

You can add as many or as few social media platforms as Facebook, Yelp, Twitter, Instagram, and many more. 

3. Trade shows

Trade shows are an excellent avenue to sleuth the competition, create new business partnerships, and boost your company’s awareness.

Not only that, but you can also generate leads that convert to more sales.

To attract attendees to your booth, you can provide valuable educational content to them through coupons, giveaways, and even run contests.

With QR codes, you can redirect them to your website or a specific landing page to redeem a coupon. You can also run contests using a scan-based multi-URL QR code solution. 

Related: How to use QR codes in your business showcase event

4. Direct customers to video blogs

Video blogging can help you teach your customers about your company and the services you’re offering.

Many businesses use video content to enhance their persuasion ability and increase conversion rates.

You can make a 30-second commercial video, a testimonial of your loyal customer, or video blogs about the recommended roof system. 

But producing good videos is just a piece of the puzzle in video marketing.

How can you promote your videos not just online but also offline? How do you do this?

You can convert your videos into a QR code with a video QR code (under the File QR code category), you can convert your videos into a QR code. 

A video QR code will directly lead scanners to a video display once the QR code is scanned. Since this is a file QR code, you can set when you want your QR code to expire by indicating a date or several scans.

You can print the QR code on your promotional materials so they can reach more potential prospects.

5. Boost customer reviews with a QR code

Online customer reviews help you improve your reputation in a competitive market.

Yes, you heard it right; online reputation directly correlates with your future success in this business.

Aside from asking your customers personally to make a review on your website or a review platform, you can also use another QR code solution for this.

You can convert the URL of your review page into a dynamic URL QR code and place the code in your emails and promotional materials.

We recommend using a dynamic URL QR code so you can edit the content or redirect it to your other review platforms like Yelp and Better Business Bureau.

Furthermore, you can track your code to gauge how your customers respond to this strategy. As mentioned, you can set a scan email notification for your dynamic URL, so you will know how many people are scanning your QR codes according to your frequency. 

6. Email marketing

Your lead generation channel should supplement your marketing efforts with email marketing.

A HubSpot report found that businesses and brands that use email to nurture leads generate 50% more sales-ready leads and at a 33% lower cost.

QR codes can make email content more engaging for your audience. You can lead your scanners to online information or a website where they can redeem the coupon.

You can set the expiry date of your coupon QR code (when you generate it using a dynamic URL QR code).

You can integrate a coupon QR code to reward your loyal customers, use other QR code types that they can use for different purposes, and even use one to power up your email marketing campaign!

Related: How to Create a Coupon QR code and get discounts

7. Grow your networking potential

Business events and networking opportunities come together.

That is why ready your business card is a must-have if you’re representing your company.

But you can digitize your business card using a vCard QR code. 

vCard allows you to embed your business information and contact details in a QR code.

When scanned, it will automatically let the scanner save your information to their mobile phones. Fast and easy. 

This information includes contact numbers, addresses, company/organization affiliation, social media, website, email, and profile picture.

vCard QR code makes it easier and safer to connect online and to network. 

8. Engage customers using QR codes in your promotional materials

You can integrate QR codes into your promotional materials.

Your QR code will connect your offline audience to the online space.

 You can include a URL QR code (company website) or your vCard (company’s contact number) in your yard signs and service vehicles to give you an idea.

You can even display your warranty information document by converting it into a PDF QR code.

This way, your customers can access and download the copy on their smartphones.

There’s no need to look through the warranty information printed on paper.

How to create QR codes for a roofing company

• Visit QR TIGER QR code generator online
• Choose the QR code solution that you want to generate for your roofing company and marketing
• Fill in the needed information and content for your QR code
• Generate and customize the QR code
• Test the QR code scannability
• Download and display the QR code

Tips to make your QR codes for a roofing company and marketing a success

Design wisely

Make your QR code reflect your brand identity, and don’t just create it for aesthetics. 

A custom QR code with your company logo will ensure that your customers are scanning a legitimate QR code. 

Remember that the foreground color should be darker than the background color. This way, it is easier to scan your QR code.

It also has a higher conversion rate with an 80% scan rate since it is more appealing, unlike a traditional black and white QR code.

Add a call to action 

Want to increase your QR code scans? Or maybe draw the attention of your customers? Then add a captivating call to action to your QR code.

It gives your customers clarity on the purpose of your QR code; it also makes your QR code campaign more effective.

Make sure to add a brief yet compelling call to action that speaks directly to the desired outcome. 

Mobile-optimized landing page

All your customers will be using their smartphones when scanning your QR codes.

It stands to reason to optimize your landing pages and make sure it’s mobile-friendly.

This way, you’ll be able to ensure a smooth customer experience while accessing your content online.

QR code placement

Your potential audience should scan your QR code.

That is why it is necessary to put them where they can be easily spotted, scanned, and appreciated.

Test your QR code

Technology like QR codes is not perfect. It is always better to double-check if your QR code redirects to your desired information or URL.

Do this before printing and distributing your QR codes so you won’t waste your time recreating another QR code.

You don’t want to disappoint your customers with a defective or non-functioning QR code.

Kickstart your QR code marketing in your roofing contractor company

QR code is now a game-changing tool you shouldn’t miss using in your business.

At present, there’s a growing number of QR code users globally. Even in the United States, around 45 percent of responding shoppers had used a marketing-related QR code.

Start optimizing your marketing strategy, and contact us today.