QRators in Action: How The AR Firm’s QR Codes Unlock 100K+ AR Interactions
QRators in Action showcases how tech-forward brands are using QR codes to bring everyday visuals to life through unforgettable augmented reality experiences.
In this edition, we shine the spotlight on The AR Firm and its successful augmented reality applications.
This next-gen creative studio is known for working with high-profile brands and personalities, pushing the boundaries of immersive storytelling through augmented reality and interactive media.
By partnering with QR TIGER, the studio successfully launched campaigns that enabled scanners to see street art come to life, transforming it into an engaging, interactive moment powered by augmented reality (AR).
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An immersive studio that brings art to life
Before we dive into how QR codes in augmented reality advertising are changing how we interact with the world today, let’s first get to know The AR Firm and its creative journey of bringing these experiences to life.
Founded in 2016, the studio dedicated itself to being the first full-service immersive studio in Los Angeles, with a mission to craft innovative digital experiences for design agencies, artists, and more.
With over a decade of industry experience and more than 30,000 hours of AR and XR development, The AR Firm became an industry expert, using the latest tech to create work for popular brands like Warner Bros., Adidas, McDonald’s, and Coachella.
The studio is committed to blending the physical and digital worlds by delivering immersive experiences that are not only visually compelling but also engage its audience in new and futuristic ways.
With the help of QR code technology, the idea becomes a reality. Without the need for special tools, only a smartphone, The AR Firm is able to integrate this once-considered “tech of the future” into the physical world, allowing people to immerse themselves in augmented reality.
How the AR Firm’s QR codes transformed art into engagement
An augmented reality QR code for the mural of Shohei Ohtani by Robert Vargas (left); Hello Blue Hour x Live Nation’s AR activation collab for Bruno Mars’ upcoming album The Romantic and accompanying tour (right) screenshot via Hello Blue Hour/Instagram.
We had the opportunity to speak with Andrew Iwankiw, the XR Director of AR Firm, to gain his perspective on how QR codes played a role in bringing his AR project to life.
He then reveals that QR codes were a vital component of their success, and that QR TIGER helped ensure the campaigns are being deployed smoothly.
Tell us briefly about your company. What makes your brand or service unique?
“We create and execute immersive AR solutions for brands, AR/XR/AI.”
Why did you decide to use QR codes, and what made you choose this approach for your campaign or event?
“We chose QR codes because they create a seamless bridge between physical experiences and digital engagement.
They are simple, scalable, and instantly interactive, making them perfect for driving real-time audience participation in our campaign.”
How has QR TIGER helped your company achieve its goals?
“QR TIGER enabled us to deploy, track, and optimize our campaign in real time, helping us increase engagement, gather actionable data, and create more meaningful audience interactions.”
What key insights or learnings did you gain from using QR TIGER in your campaign?
“We learned how audiences move, engage, and interact with our activations in real time, allowing us to define creative, improve placement, and make data-driven decisions that boosted performance.”
Can you share any results or numbers you're comfortable providing? (Engagement, reach, leads, conversions, ROI)
“Over 100,000 (101,204) scans.”
Would you recommend QR TIGER to other businesses? Why?
“Yes. QR TIGER is reliable, easy to use, and powerful for brands looking to connect physical experiences with digital storytelling while gaining clear, measurable results.”
What the AR Firm’s 100K+ QR code scans teach us
The AR Firm’s QR code campaigns transform public art into interactive, unforgettable experiences for everyone who scans them, proving that the audience can immerse themselves in art rather than just observe it.
With over 100,000 scans recorded, it’s clear that QR codes were the key factor linking physical art to augmented reality. These also enabled the studio to track, refine, and deliver impact to their audience in real time.
With a brilliant mind, the right strategy, and proper execution, platforms like QR TIGER can help businesses boost audience participation and create more impactful campaign experiences.
The takeaway is clear. If a single QR code on a mural or poster can generate over 100,000 scans, imagine what your next campaign could achieve with the same approach.
