Augmented reality QR code: How QR codes are used in AR?

Last updated:  March 29, 2021

Augmented reality QR code. What is the role of these codes when it comes to augmented reality or AR? Well, who would have thought that QR codes in AR would ever become a thing of today?

Did you know that you can get more out of your current marketing ads, engage more customers by incorporating interactive experiences through augmented reality (AR) advertising through QR codes? 

Now that AR experience has become more widely known and has successfully taken its spot in the digital space of marketing and advertising, marketers, and business people are quickly adapting this enhanced and innovative way of advertising to boost their sales.  

According to Marketing Week, the AR market will be worth between $70bn and $75bn by 2023. Now you may ask, "what does the QR code have to do with it?"  

Simply put, QR codes will serve as your doorway to your augmented reality advertising. 

Related: What is a QR code and how does it work? The Beginner's Ultimate Guide!

How do QR codes help in your AR advertising?

qr code distanceQR codes enable multimedia content and will instantly launch a unique experience just by scanning the QR code using only consumers' smartphones, making your campaign accessible to everyone.

When a customer scans a QR code on your advertisement, you can redirect them and give them access to different content. It can be in the form of awards, prizes, coupons, music, a video of a brand story, a poll, or a game that they have to play and win. 

Marketers and advertisers can embed a variety of information behind their QR code using a QR code generator with a logo online, wherein they get to choose whatever type of content they think might work, aligning with their advertising goals.

How they will plan their marketing campaign to hook their customers is entirely up to them. However, QR codes will play as the key element to put all of their planning into successful marketing action. 

Related: Best free QR code generator online 

How are QR codes integrated into the AR experience gamify your TV ads?

QR codes are scannable both in print, TV, or computer screens, leading you to various types of marketing content.

Smart marketing and advertising campaigns through gamified and augmented television advert has been gaining enormous popularity in the past few years- shaping a new marketing paradigm needs in this era. 

The age of digital marketing and the availability of the smartphone, smart TV, tablets, and internet connection have made augmented reality QR code experience more practicable than ever.

That is why many business owners and different marketing companies were quick to adopt and embrace QR codes, bridging AR applications to TVs a whole new fun experience, allowing viewers to explore and discover what is around them within a physical-world setting. 

How to use QR codes in augmented reality advertising

Lead viewers to free meals
augmented reality qr code

People love to eat, of course, and getting a free meal always sounds fantastic. Burger King, one of the fast-food chain giants in the world, recently used QR codes in a fascinating way that will surely entertain their home viewers while giving them a chance to win a free whopper deal, while sitting comfortably on their couch!

A moving QR code will appear a few times on television screens that they have to scan. If the viewer is quick enough to catch and scan the moving QR code, he might get a chance of winning a free whopper deal! 

Related: Dynamic QR Codes Are Better for Your Marketing - Here is Why!

Allowing viewers to play fun games
augmented reality qr code games

Level up customer experience by using QR code to redirect viewers to fun games like scavenger hunts, trivia questions, PokemonGo, or even play your own game.

With most people stuck in their homes and are binge-watching on their television screen, it can be your best opportunity to promote and turn your marketing campaign into exciting games that viewers will love to play. 

Award gift vouchersaugmented reality qr code vouchers

You can engage your television viewers by giving them awards like gift vouchers if they completed a task, in which- they can redeem the voucher online and use later.

You can also award more points or free coupons if they share it with friends or around social media. 

Related: How to use QR codes on Giveaways and discounts?

Drive purchasesaugmented reality qr code purchase

Allow your TV viewers or costumers to purchase products, items, or goods by embedding your online store or e-commerce store behind your QR code and redirect consumers straight to that experience. 

Update information Quickly

With a Dynamic QR code which is a modifiable type of QR code, you can make changes behind your data whenever it's necessary. And no- you do not need to reprint your ad and make another QR code.

You just need to go over your Dynamic QR code generator online and make your quick changes and update. 

Related: How to Make an Editable QR Code?

Give real-time feedback

It isn't always about you as an advertiser, but it's more about your consumers, right?. You can use a QR code to ask for direct feedback from your customers for some improvements and allow them to give you ratings. 

Benefits of augmented reality advertising through QR codes

Related: How to Use QR Codes to Measure Your Customer's Satisfaction with a Survey

Hook customers or viewers with interactive content augmented reality qr code interactive content

The interactive visual interface keeps viewers visually hooked and engaged, unlike traditional advertising. Augmented reality using QR codes makes room for interactive content such as videos, images, polls, games that connect with consumers in a more unique, direct, and intimate way that allows a more compelling customer experience.

This grows customer interest in the brand even more as it enables them to be part of it in a more personal manner rather than just being a distant audience. 

Getting your point across your audience more understandable augmented reality qr code audience

An interactive experience using QR codes on your advertising materials delivers a more understandable and comprehensive message across your target customers instead of just dull ads.

For example, you can lead your scanners to answer a series of questions until they completed the challenge and get their prize! This shows their understanding of the message you're trying to convey. 

Empowers marketing campaign

Brands and companies can make use of QR codes and integrate them into the augmented reality experience and provide more enhanced and interactive content ads and drives brand awareness. 

Related: How Important Dynamic QR Codes Are In Generating More Sales In Business Industry

Establishes company or business recognition

Gamified virtual ads will make a way to enhanced brand recognition. It allows for the quicker purchase of your items or goods.

Moreover, it builds excitement among your customers wherein they will likely share the experience with their circle of friends, which increases your publicity and sales at the same time. 

Related: QR code types: 15 primary QR solutions and their functions

Build brand loyalty among your customers

People will usually retain in their minds what they regularly see and experience. The more they see your ad and have a unique and digital experience out of it (especially if you offer discounts and deals), the customers will likely remember your brand or product.

They will be even more into it and eventually will build brand loyalty. 

Direct access to smartphones

I can't stress this enough. This is probably one of the most crucial driving factors why advertising using QR codes are very beneficial, and why is it very rampant today.

Everyone- literally gets to have access to your ads just by scanning the code using people's smartphones. 

Are there any businesses or advertising companies using QR codes on TV?

Definitely, a lot of business giants are taking the lead of using QR code to advertise straight to their customers, including:

Burger King


Image Source

As I've mentioned above, the fast-food burger chain giant just recently used QR codes to give free a whopper deal to viewers who are sheltered indoors. If they are lucky enough to scan the QR code that contains the free whopper deal, then a free meal awaits them!

FashionTV Channel

The global fashion broadcasting TV channel is also taking advantage of the QR code marketing campaign.

Every once in a while, a QR code will flash on the TV screen of the fashion TV channel that will drive the viewers to their website, where viewers can watch and browse different fashion stories and stream campaigns of high-end brands while driving traffic to their site! 

Related: How did FashionTV Channel Use QR Codes to Advertise Through Television

Lacoste

Image Source

The well-known French clothing company also joined the bandwagon of QR codes advertisement on television. Lacoste rolls out a shoppable TV advertisement using a QR code, that once scanned, will redirect the viewers to their e-commerce store where viewers can shop the brand's product. 

Related: Top 10 Luxury Brands that are Using QR Codes for Marketing!

Summary:

There is no doubt that the future of marketing and advertising will rely on the use of advanced innovations with the use of QR codes as e-commerce and digital marketing are booming than ever, making them switch to augmented television advert.

Rendering content in augmented reality can turn your marketing campaign into an enjoyable one, making your consumers interact with your brand a memorable and exciting experience. 

Smart technology, like a Dynamic QR code generator online, allow advertisers to track how many people have responded and scanned their displayed ads.

It also reveals their scanners' demographic data details, enabling marketers to understand and analyze their target audience even better and what needs to be done.  

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