The best landing page builders for 2023 can help marketers create high-quality landing pages more efficiently as they create digital marketing campaigns for the year.
Landing pages have always been a reliable marketing tool, having an average conversion rate of 9.7% across various industries (HubSpot).
And though they’re the least popular signup form, they have a conversion rate of 23%—the highest rate among all signup form modes (Omnisend).
Landing pages have changed over the years. Marketers then used short links to share these pages.
But now, more opt for QR code generator software to create QR codes for their page’s links.
With one scan, the user can find the landing page.
If you’re looking for a platform for creating custom landing pages that will push your brand, you’ve come to the right place.
In this article, you’ll find our top ten picks for landing page makers you should try in 2023.
Things to consider when choosing the best landing page builder
The right tools and software can make a huge difference between a landing page that sells and one that doesn’t.
But with so many landing page builders on the market, it can take time to know which one suits your needs best.
To find your best choice, here are a few things you must consider:
A good example can be a QR code landing page builder that includes various design and customization options and the ability to add and edit elements like forms, images, and videos.
Ease of use
Creating a landing page should be a simple process.
The landing page builder should be intuitive and user-friendly, even for those with little design experience.
Suppose you use your landing page with other tools, such as email marketing software or analytics platforms.
In that case, choosing a builder that integrates seamlessly with those tools is essential.
A landing page builder is a paid service, so you must ensure you’re getting your money’s worth.
You need to take note of the features and perks you’ll get and evaluate whether they’re worth the price.
The top 10 best landing page builders for 2023
The user’s journey starts with your landing page.
It connects your brand to the user and convinces them to take action with targeted content, making them efficient for converting leads.
It’s only wise to invest in a landing page builder with comprehensive tools and advanced functions to create a page that will get consumers’ attention.
To help you decide, we have gathered ten of the best landing page builders used by leading brands and companies worldwide. Check out the list below:
HubSpot’s landing page builder is a feature within the HubSpot marketing platform that allows businesses to create and optimize landing pages for their campaigns.
The landing page builder includes a drag-and-drop editor, which makes it easy to customize the layout and design of the pages.
Additionally, HubSpot’s landing page builder includes features such as A/B testing, which allows businesses to test different versions of their pages to see which performs best.
It also includes built-in analytics, which provides insights into visitor behavior and how the pages perform.
Key features: Offers a wide range of integrated features with marketing, sales, and service tools, which makes it a great platform for businesses that want to manage everything in one place.
Pricing: $50 per month for the Basic plan, which includes up to 1,000 contacts and a limited number of landing pages.
Businesses that use HubSpot: Drift, HubSpot, and Delta Airlines.
Unbounce is a popular builder designed for marketers and agencies.
With Unbounce, companies can easily create and customize landing pages using a drag-and-drop editor and a variety of templates.
The platform also offers a wide range of design customization options and the ability to add various elements such as forms, buttons, and images.
Built-in analytics and heat maps provide insights into visitor behavior.
The platform also includes lead generation forms, lead tracking, and integration with various marketing and analytics tools.
Key features: Dynamic Text Replacement—a great tool to show different texts based on the user’s location and search terms
Pricing: $79 per month for the Essential plan, which includes up to 75 unique visitors per month and eight published landing pages.
Businesses that use Unbounce: Shopify, Hootsuite, and Trello
Leadpages is another well-known landing page builder geared towards small businesses and entrepreneurs.
The software’s analytics provide insights into visitor behavior, including lead generation forms, lead tracking, and integration with various marketing and analytics tools.
One of the strengths of Leadpages is its ability to create high-converting landing pages quickly.
It also has many pre-designed templates that you can use and customize.
The platform also offers a variety of integrations with other marketing tools, such as webinars, email marketing, and social media platforms.
It also has A/B testing.
Key features: SMS text lead generation, allowing you to acquire leads via SMS.
Pricing: $25 per month for the Standard plan, which includes up to 100 unique visitors per month and unlimited pages.
Businesses that use Leadpages: Amy Porterfield, The Huffington Post, and Michael Hyatt
Instapage is designed for enterprise-level businesses.
It offers many features, including personalized dynamic content, real-time analytics, and optimization tools.
It also offers a range of templates you can customize with the drag-and-drop editor, allowing businesses to create professional-looking pages without needing design skills.
One of the unique features of Instapage is its advanced targeting capabilities.
It allows businesses to personalize their landing pages for a different target audience.
This way, marketers can create different versions of the landing pages for different customer segments and target those specific pages to those segments based on factors such as location, referral source, or device type.
Key features: Personalization features with dynamic text replacement, personalization tokens, and A/B testing.
Pricing: $149 per month for the Business plan, which includes up to 250,000 unique visitors per month and 100 published pages.
Businesses that use Instapage: Marketo, AdRoll, and Optimizely
ClickFunnels is a popular landing page and sales funnel builder developed for entrepreneurs and small businesses.
Brand managers can use these landing pages to capture leads, promote products or services, or direct visitors to other pages on the website.
The builder includes features such as drag-and-drop editing, customizable templates, and the ability to add forms, videos, and other elements to the page.
It also allows you to A/B test your landing pages, which can help you to optimize the pages for better conversion rates.
Key features: Offers a huge variety of pre-built templates and pre-made funnels that you can use as is, or you can make customizations to them.
Pricing: $97 per month for the basic plan.
Businesses that use ClickFunnels: Tony Robbins, Grant Cardone, and Russell Brunson
OptimizePress is the best landing page builder for WordPress.
It features a drag-and-drop page builder, customizable templates, and a variety of design elements and options for creating high-converting pages.
It also provides integration with popular email marketing services and payment processors.
OptimizePress aims to help businesses increase their online conversions and sales by providing easy-to-use tools for creating effective marketing pages.
Key features: Offers native support for WordPress, which can be very useful for websites running on WordPress.
Pricing: $97 per year for the Core plan.
Businesses that use OptimizePress: Michael Hyatt, Digital Marketer, and Pat Flynn
Mailchimp is an email marketing platform that also includes a landing page builder, which helps businesses create and publish landing pages without coding or design skills.
The best no-code landing page builder integrates with email marketing campaigns and even e-commerce stores.
Users can create targeted campaigns and track the performance of their landing pages.
It’s an excellent solution for small and medium businesses that need a quick and easy way to create marketing pages and integrate them with email campaigns.
Key features: It is known for its email marketing capabilities, and its landing page builder is a bonus feature that you can use in addition to other email marketing tools.
Pricing: $9.99 per month for the Essential plan, which includes up to 50,000 contacts and three landing pages.
Businesses that use Mailchimp: The New York Times, Ben & Jerry’s, and Crate & Barrel
Webflow is a website design and development platform that includes a website builder, CMS, and hosting services. It also offers a landing page builder.
Marketers can create custom landing pages using the drag-and-drop interface and a wide range of design elements.
The main difference with Webflow’s landing page builder feature is that it is not a standalone tool like Clickfunnels or OptimizePress—it is integrated into the web design platform.
This allows users to design, develop and publish landing pages seamlessly integrated with the rest of their website, ensuring a seamless user experience.
Key features: It offers a visual drag-and-drop editor that allows you to design your website and landing pages from scratch and provides a wide range of developer features.
Pricing: $16 per month for the Basic plan, which includes up to 2 projects and 3 team members.
Businesses that use Webflow: GitHub, Netflix, and Stripe
Moosend is primarily an email marketing platform that offers a landing page builder feature that allows users to create custom landing pages for their campaigns.
The landing page builder includes a drag-and-drop editor and a variety of customizable templates.
The pages can be optimized for conversions and can be integrated with forms for lead capture, as well as with web analytics tools to track performance.
Marketers can use Moosend for various purposes, like lead generation, webinars, and product launches.
However, it’s worth noting that Moosend’s landing page builder feature is less comprehensive than other dedicated landing page builders like Unbounce or Leadpages.
Key features: Offers a feature called ‘Page trigger’ that allows you to display targeted messages to returning visitors.
Pricing: $8 per month for the Pro plan, which includes 2,500 contacts and a limit of 100 pages.
Businesses that use Moosend: Zendesk, Hootsuite, and Shopify
QR TIGER is a professional QR code generator that allows you to create and manage dynamic QR codes—advanced codes that are editable and trackable.
One of its highly-functional QR codes is the H5 QR code, a dynamic QR solution that lets users create a custom startup landing page.
Users can design their landing pages with a drag-and-drop editor or use the available templates.
This solution allows you to create a web page without coding and hosting.
The QR code then stores your landing page.
With one scan, your target audience can access your page on their smartphones and mobile devices.
You can customize your QR code’s appearance to match your landing page and brand.
You can change its colors, use frames with calls to action, and add your logo.
And since it’s trackable, you can monitor your QR code’s metrics to see whether people are engaging with your campaign.
Key features: QR TIGER focuses mainly on creating and managing QR codes, which can be a great tool to direct your users to a landing page or website and also offers lead generation tools.
Pricing: $19/month, giving you access to many campaigns and pages.
Businesses that use QR TIGER: Amazon, Facebook, and Google.
How to make a landing page using a QR code generator
Using QR TIGER’s H5 editor QR code solution, you can link your landing page to a QR code.
This strategy takes you one step ahead of your competitors.
How you use this tool for marketing your business will depend on whom you’re trying to reach, your brand, and your goals.
You can bring your online campaigns to the offline world by printing your QR code on banners, flyers, and brochures.
And the best part is you can use QR TIGER for free—no need to create an account.
You can also register for a free trial or subscribe to access dynamic QR codes and more advanced features.
Here’s a simple guide to creating a custom QR code landing page:
1. Go to QR TIGER QR code generator
2. Select the H5 editor
3. Add a title, a short description, web design elements, and other details. You can also use any of the templates provided.
4. Select code view (the ‘</>’ icon) if you plan to add or run a program to your QR code landing page
5.Click Generate Dynamic QR code
6. Customize your QR code to make it attractive
7. Scan the QR code with your smartphone to check if it works correctly
8. Download your QR code and share it with your target audience
Why should marketers use a QR code landing page builder?
Easy to use
When building your landing page, you can start from scratch or use one of our many ready-to-use templates.
You don’t even have to learn how to code to build your landing page.
QR TIGER’s QR code landing page builder has an intuitive interface that is easy to navigate.
Marketers can easily find the tools and features they need to create and manage their landing pages.
You have complete control over how your landing pages look; you can customize them to match your brand image or color palette.
You can also modify your QR code’s appearance to complement your landing page. These customizations can help people recognize and remember your brand.
Track your QR code landing page metrics
A dynamic QR code landing page builder allows marketers to track the success of their campaigns.
It helps them link the latest campaigns and track how well they do.
They can track the number of scans and the user’s device and location using QR code analytics.
They can also monitor the pages integrated with web analytics tools to track the number of visitors, bounce rate, and conversion rate.
Merkle’s Customer Engagement Report found that 52% of marketers said their companies focused on digital experiences to get more first-party data.
Marketers can then use this data to optimize their landing pages and improve the overall ROI.
Edit your QR code anytime
You can edit your dynamic QR code and its contents on the QR TIGER dashboard anytime.
The changes you made also reflect in real time.
This makes it easy for you to update the content or design of the landing page, add or remove forms, or change the QR code’s call-to-action.
It also allows you to test different variations of their landing pages to see which performs best, which can help improve the campaign’s overall effectiveness.
This flexibility can save time and resources while improving the campaign’s overall performance.
Business Insider reports that 97% of first-time site visitors leave without buying anything, which is why retargeting is so important.
It helps your brand increase the number of people who buy from it.
A key feature of QR TIGER’s landing page builder is the ability to use Facebook pixels and Google tags for retargeting site visitors who did not convert.
This advanced feature can help you secure potential consumers and boost lead conversion rates.
Create your landing page with QR TIGER
Undeniably, all entries on our list of the best landing page builders for 2023 are helpful.
Each offers unique features and pricing options, making them suitable for businesses and marketing campaigns.
But the best landing page builder for you will depend on your specific needs and budget.
If you want to create a mobile-friendly, cost-efficient, customizable landing page that users can access more easily, choose QR TIGER.
Its landing pages come with QR codes, which are more suitable marketing tools today since most people use smartphones all the time, wherever they may be.
Furthermore, the QR code generator platform is relatively more affordable than others on the list, making them an excellent choice for startups and small businesses.
Subscribe to QR TIGER and create a QR code landing page that converts leads.