10 Best digital marketing software in 2023

Last updated:   January 18, 2023

Using digital marketing software tools for your business and marketing is essential to advance you within the selling game. 

In fact, companies nowadays have integrated a minimum of 60% of SaaS solutions into their operations according to Computer Economics.

This is to increase and maximize their sales.

There's no denying that the utilization of SaaS will only still increase within the coming future.

Thanks to technology advancement. 

These advances offer companies and businesses the flexibility and convenience it needs.

Each SaaS tool is meant to possess unique functionality and is utilized for a particular purpose.

Indeed, any tool will slingshot your business niche – whatever it's going to be – to the sport's forefront.

That is why choosing the proper SaaS tool may be a must, leading your business to a hit breakthrough. 

Here are the lists of the 20 must-have digital marketing software today for your business and marketing. 

1. QRTIGER QR code generator 

QR code generator
A QR code generator like QRTIGER is one of the most used digital marketing software today and it is one of the most recommended QR code generator for SAAS products. 

If you haven't used QR codes in your business and marketing yet, you're at an enormous loss of opportunity.

QR codes are generated using a QR code generator online, and it gives an online dimension and added value to any of your products, services, or items you offer in just a scan away!

Thus, connecting the physical world and the online world is possible using the QR code technology. 

A QR (Quick Response) code is a 2D barcode that stores four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji).

The information is directly accessible using smartphone devices or QR code reader apps. 

Creating a QR code is easy, fast, and affordable, and you can use it on your products or business, to instantly boost customer engagement and experience.

QRTIGER comes with many QR code features and solutions in which you can generate various types of QR codes such as:

Related: QR code types: 15 primary QR solutions and their functions

Create custom QR code

Moreover, this QR code generator allows you to customize your QR code according to your brand, aim, target, and purpose. 

What's more interesting is that you can edit/change the URL or the information to where your QR code points you. Anytime. You don't also need to produce or generate another QR code.

This allows you to retarget your campaign in different stages.

You can track the data of your scans, and the demographics of your scanners and all of this is possible using the dynamic QR code!

QR code track dataFor every business, tracking is essential to know the overall stance of your QR code marketing campaign.

This contributes hugely to the success of its implementation. 

Tracking brings certainty to money management and the return of your ROI. Tracking processes allow business people and marketers to realize insights on what practices are effective and what methods aren't.

  • Are you getting enough QR code scans and traction?
  • What improvement should you do more?
  • Where are your scanners are from?
  • When do you get the most scans? Or what are campaigns working great, and which one isn't?

 These insights leave the elimination of unprofitable QR marketing strategy and allow enhancements in the current QR strategy. 

A personalized QR code gets more scans instead of the traditional black and white QR code. 

Nowadays, using a QR code is essential to your business success! A lot of companies are using this technology now. You can use QR codes in sales to maximize your sales force! 

2. Canva 

Canva QR codeImages play an enormous role when it involves social media marketing. Canva isn't only free but also easy to use and navigate. 

You can customize your own designs for wedding invitations, projects, and business materials in only a brief amount of time. You don't have to be a professional and tech-savvy individual when it involves creativity and graphic designing.

Canva may be a user-friendly photo editing platform online that's designed for everyone! You can alter the design of your photo or image using its settings with filters, tints, and brightness.

Furthermore, it offers many templates and fonts during your image generation process! 

Related: How to add a dynamic QR code on Canva? Canva QR code

3. Ubersuggest 

Best digital marketing software When it comes to digital marketing, content is the king, as they say! 

Ubersuggest is a free Search Engine Optimization (SEO) tool that focuses on generating thousands of keyword, needed for content.

 Keyword research plays an important role in making your content successful. In a competitive in the search engine, Ubersuggest can help you with this! 

This software suggests short and long-tail phrases for you.

It gathers data from Google's Keyword Planner, which provides you keyword ideas similar to your searches on Google. 

It is an excellent strategy that allows you to get an insight into the plan or strategies that are working for your competitors within your target market.

So you'll use, adapt, and incorporate them as a plan of your marketing framework.

Using Ubersuggest will allow you to possess a foothold over your business competitor.

This provides you a thought of keywords that people are typing and searching into Google. This is one of the best digital marketing software online

4. Google Analytics 

Google analyticsGoogle Analytics is among one of the free webs and most used digital analytics platform of today.

Setting up your Google Analytics Account can offer you an in-depth detail and automatic collection of knowledge about the traffic of your website.

Therefore, you can collect the data and the number of individuals who visited your page. 

Furthermore, it gathers and reveals important information such as the demographics of your audience and where are they coming from. 

It provides data on your website's bouncing rate, which suggests the web's traffic analysis about the people that enter and leave your site after a one-page visit, instead of continuously browsing other pages under an equivalent website.

This may offer you a valuable insight into what works and what doesn't work for your business, which will prompt you to make a new formula for your business success supported the info you gathered.

5. Toggl

iItegrated digital marketing softwareToggl is also one of the most popular digital marketing software. It is a time tracking or management service platform that's very important for each team, business companies, freelancers, or maybe just to one individual who wants to utilize and manage their time productively. 

Toggl tracks and determines the quantity of your time you spend on a particular task, duty, reports, or projects and the way much time you consume finishing on your specific work and how long it took for you to get to accomplish it. 

This way, you'll see how productively you employ your time, your weaknesses, and what you'll do to enhance them. You can also assist team members in ensuring proper use of their time.

6. Wix

Digital marketing toolsAre you planning to take your whole marketing to a whole new level? Building your website is one of the stepping stones to success! 

There's no denying that every business is now turning to digital schemes to boost your business sales even more.

Building an internet site for your business may be a much-needed approach that will boost your sales even more. The fact that we live in a digital age and incorporating modern technology like building your website is a must! 

Wix is one of the most popular websites that allow you to build your online store with impressive and eye-catchy layouts. 

It will make your website stand out from the rest by using their Wix ADI or Wix Editor that is easy and effortless to use. By creating your own website, you can start selling whatever products or services you have to offer.

Wix is among the foremost popular websites that enables you to create your online store with impressive eye-catchy layouts, it'll  make your website stand out from the rest of the competitors using their Wix ADI or Wix Editor that's easy and effortless to use. 

By making your website, you'll start selling whatever products or services you've got to offer to your target market. This is one of the must-haves digital marketing software online.

7. Go To meeting

Digital marketing platformsOnline meetings happen all the time, especially if you are working remotely. 

The GoToMeeting software package provides a high video quality for meetings and collaboration online and video conferencing for clients, customers, teammates, and colleagues. 

This platform for conducting meetings through the web will make you feel that you are just in the same room. Many people across the world employ this software because it makes it easier for them to be in-tuned with their important contacts by being accessible during seconds. 

It provides fast access, online sharing of individuals even to the remote part areas of the planet. This app is already employed by many people across the world, making the screen sharing of all of your contacts more effective!

8. Xero

Sales and marketing softwareXero is a web accounting service software that allows you to know and analyze your business performance's flow and overall health.

It will allow you to trace the info of your business income, and it enables you to see the income and resource usage of your company. 

This software is ideal for small and medium-sized businesses to attach their growing business to financial gurus and help them get a far better understanding of how to manage their finances more effectively. 

This software may be a great financial tool that will help you form sound and healthy business-related decisions, especially when it involves managing your finances. Furthermore, Xero makes it convenient for you to manage your account wherever you'll be.

10. Zoho

Digital marketing software free download If you are not boosting your business on social media, you are already far behind from your competitors. 

Everybody is present on social media now. If you're trying to find powerful Social Media Management software, to help you grow your social media engagements, then Zoho is the right SaaS platform for you. 

It's a useful software that helps business companies spice up and boost their social media presence and reach many people across the world.

It's the simplest way to run, manage, and advertise your business brands on social media networks and works great on Instagram, Twitter, LinkedIn, and Facebook.

It works great even if you're running a small, medium, or large commercial enterprise. Make your customers stay engaged and involved by giving them a time-to-time about the newest trend that you offer and selling them on your social media platforms.

What is the importance of digital marketing software?

Digital marketing toolsThe importance of digital marketing software tools is that you simply can track and monitor your campaigns and activities without a hassle.

Once you invest time and money into your campaigns using these tools mentioned above, you would understand how you are working on your marketing efforts.

Digital marketing tools make it easy for you to trace your campaigns, which allows you to adapt and drive better results.

Digital Marketing software today and beyond

There are still numerous digital marketing software tools available for you. Picking from those listed above particularly with using a QR code generator will catapult your business at the forefront of the game. 

Whatever sort of business you're running, these SaaS tools are valuable for business and marketing and are widely used to generate more sales while making your work faster, easier and more convenient today!

Related terms 

QR code creation software 

To make customized, trackable, and editable QR codes, QRTIGER QR code creation software is the one to use.

With QRTIGER, users can track the demographics of their scanners in real time setting and edit the content of their QR code anytime.

Moreover, QRTIGER also offers customizable QR codes so that users can make branded QR codes that aligns their brand and purpose. 

Brands using QR codes