Boost Your Marketing ROI with QR Codes for Trade Shows: 9 Pro Tips

Update:  November 15, 2023
Boost Your Marketing ROI with QR Codes for Trade Shows: 9 Pro Tips

QR codes for trade shows enhance customer engagement for brands by delivering interactive and personalized product showcases, ensuring attendees can instantly access detailed information with one scan.

Savvy brand owners use QR codes to upgrade their marketing efforts by using dynamic QR codes to provide real-time updates and exclusive content, thus increasing their ROI.

These codes can link industry experts with their target audience’s desires with a single scan. 

What’s even better is that QR codes offer a cost-effective solution that’s extremely easy to create and highly customizable. 

You only need a reliable QR code generator and an attention-grabbing exhibition booth that turns heads. With this combination, you’ll be well on your way to making a significant impact at trade shows.

 Read more to explore how to use customized QR codes for your next trade show.

Nine innovative ways to use advanced QR code solutions at trade shows

Successful QR code campaigns creatively transform how you present your brand at trade shows. These versatile tools offer many innovative applications to enhance your trade show experience.

Explore innovative QR code applications that can amplify your trade show experience:

1. Promote the company website using URL QR code

Here’s an interesting fact: according to Trade Show Labs, a trade show consultant website, 38% of attendees will visit a company’s website after visiting their booth at a trade show.

URL QR codes store links that offer attendees a seamless gateway to your website’s homepage or a designated landing page, providing them with an in-depth online experience about your brand, products, and services.

Place a URL QR code on your booth signage, inviting attendees to scan it. It prompts them to explore your website, where they can find in-depth information about your offerings, company history, and more.

2. Expand your network with a custom vCard QR code

vCard QR code

Creating a vCard QR code packed with all your contact essentials: name, phone number, email, and title—upgrades your networking game at the trade show.

When you meet potential leads or industry peers at the trade show, actively distribute your vCard QR code to them. They can then scan it, and their phones will automatically add your contact information to their contacts. 

3. Boost your social media presence using a Link in Bio QR code

This QR code solution is ideal for brands aiming to increase the number of followers on their social media accounts. 

The link in bio QR code enables your target audience to effortlessly explore all your social media profiles in one customized landing page with a single scan. 

No more searching and clicking through different platforms. It streamlines the process, offering potential followers a convenient gateway to your social media accounts.

4. Share product information with a PDF QR code

Create a PDF QR code to offer attendees easy access to downloadable resources like brochures, catalogs, and whitepapers. It’s a smart way to provide in-depth information to interested visitors.

When they scan the code, they can instantly download these resources to their devices. It ensures they can explore your products thoroughly, even after the event has wrapped up. It’s a convenient passport to a world of information right at their fingertips. 

5. Showcase your brand using a Video QR code

According to the leading CRM software HubSpot, 52% of companies agree that creating videos for your brand is a strategic move to educate their target audience about their products. 

Using video QR codes, you can communicate complex information about your brand or products during trade shows. 

Use the best online QR code generator to create a QR code linked to an engaging video and display it on screens or banners at your booth. 

As attendees pass by, they can scan the code to watch a captivating video highlighting your brand’s story, showcasing your products, or providing insights into your industry.

6. Redirect customers to their preferred language with a Multi URL QR code

Quality Logo, a well-known product promotions blog, indicates that 56% of trade show visitors are willing to travel over 400 miles to attend an expo. It shows the dedication of attendees from various corners of the globe.

To cater to the diverse linguistic preferences of your international audience, consider using the language redirection feature of the Multi-URL QR code. 

This powerful tool ensures attendees from different regions feel comfortable accessing essential information in their preferred language.

Providing this inclusive experience can enhance attendee engagement and make your trade show even more appealing to a global audience.

7. Provide a customized website using a Landing Page QR code

Building a dedicated landing page for an event can be costly, ranging from $75 to $3,000. However, the landing page QR code is a more cost-friendly and efficient alternative.

This dynamic QR code directs attendees to a customized landing page tailored to the event. Not only does it save you money, but it also offers flexibility and brand alignment.

With this QR code, you can easily create your HTML landing page and customize the QR code to match your brand’s identity seamlessly. 

It’s a cost-effective solution that ensures your event attendees get the information they need while keeping your costs in check.

8. Gather customer insight with Feedback QR codes

Create a dynamic QR code linked to a feedback form where attendees can provide valuable insights and opinions about your booth or products.

Setting clear feedback goals helps align your trade show strategy with your broader business objectives. It ensures that your team and stakeholders are on the same page.

Strategically position Feedback QR codes throughout your booth, encouraging attendees to scan and share their thoughts.

This proactive approach demonstrates your commitment to enhancing your offerings based on valuable customer feedback, which can significantly improve your overall business performance.

9. Direct customers to your app with an App Store QR code

App QR code

Boost your booth engagement and event participation by promoting your event-specific mobile app through App Store QR codes.

These QR codes simplify the process for attendees to access the app’s download page instantly.

By scanning the code, attendees can effortlessly engage with event-related information, updates, and features, enhancing their overall event experience. 

This user-friendly approach ensures attendees stay informed and connected throughout the event, making it a valuable addition to your event promotion strategy.

How to make QR codes for trade fairs using a QR code generator

Streamline your trade show experience and make attendee engagement a breeze by creating QR codes with QR TIGER, the most advanced online QR code software.

Here’s how to create QR codes for business showcases with our easy-to-use, powerful tool:

  1. Go to QR TIGER QR code generator online 
  2. Choose your preferred QR code solution and enter your data in the field below.
  3. Switch to Dynamic QR, and click Generate QR code
  4. Customize your QR code. You can
  • Change the color, pattern style, and eye shape
  • Add your logo
  • Include a frame and a call to action 
  1. Run a test scan. And if it works, download your QR code. 

Tip: When downloading your QR code, remember that two formats are available: PNG (Portable Network Graphics) and SVG (Scalable Vector Graphics). 

PNG is ideal for digital use, such as websites or social media sharing. In contrast, SVG is perfect for printing, ensuring the highest quality and clarity.

It’s best to download your QR code in SVG format for printed materials like brochures or banners to ensure optimal print quality.

Five awesome benefits of using QR codes for trade show marketing

When you’re at a trade show, one big goal is getting the word out and getting people to talk about your brand. 

That’s where QR codes—the most effective digital marketing tool—come into play, allowing you to share your marketing content seamlessly.

Check out the benefits of integrating creative QR code uses at trade fairs:

1. Collect valuable leads

Hunting for potential leads to fuel your business growth? QR codes come to the rescue!

They offer a seamless way to direct interested prospects to a dedicated form where they can effortlessly submit their details or opt-in to receive valuable communications.

It means you can quickly build a database of potential customers who have expressed genuine interest in your products or services.  

QR code lead generation streamlines the process, saves time, and increases the likelihood that the leads you collect will convert. 

This approach enhances the effectiveness of your marketing efforts.

Missouri State University executed a highly effective QR code strategy during its Education Career Fair by using the power of Twitter. 

They ingeniously employed QR codes for student check-ins and effortlessly collected students’ email addresses. It’s a smart and innovative approach to generating valuable leads.

2. Create custom experience

Rather than providing folks with run-of-the-mill information, you can offer a tailored experience for each business showcase

Think of a custom QR code landing page as your digital showroom, with eye-catching booth visuals and all the juicy details about your products. 

Plus, it’s a breeze for attendees to get in touch with you, making the whole interaction feel like a personalized journey.

3. Promote social media platforms 

Link in bio QR code

According to Brandon Gaille, a trusted marketing blog, 78 percent of exhibitors consider social media a powerful channel for people to experience the activities at a trade show.

Boost your brand’s online presence by integrating social media QR codes for your trade show booth. 

By encouraging attendees to follow you on social media, you give them an exclusive backstage pass to your company’s digital realm. 

They gain access to your updates, announcements, and behind-the-scenes glimpses of your brand’s daily operations.

Integrating social media QR codes helps you expand your online audience effortlessly. It’s a strategic move to increase your followers and reach a broader demographic, strengthening your brand’s online influence.

4. Gather valuable insights

By seeking out the opinions and preferences of your booth visitors, you put your customers at the heart of your improvement efforts.

Adding feedback QR codes makes it simple to direct attendees to a confidential and honest questionnaire, signaling that your business invests in meeting their needs.

Using QR codes to collect feedback isn’t just about data collection; it’s about building a customer-centric approach, driving continuous improvement, and future-proofing your trade show strategy. 

It demonstrates your commitment to meeting customer needs and propels your business toward long-term success. 

5. Champion environmental responsibility

Realizing that trade shows in the US alone generate a whopping 600,000 tons of waste each year is staggering.

However, you can actively contribute to environmental responsibility by opting for QR codes instead of traditional printed materials.

It’s not just a symbolic gesture; it’s a tangible and impactful way to showcase your unwavering dedication to sustainability. 

By reducing the need for printed brochures and materials, you minimize waste and leave a lasting positive impression on your customers, highlighting your commitment to a greener future. 

This eco-conscious approach benefits the environment and aligns your brand with conscious consumer values, enhancing your reputation and attracting like-minded attendees to your trade show booth.

Seven QR code strategies for trade show success: Proven pro tips

Incorporating QR codes into your trade show marketing strategy offers a fantastic opportunity to showcase your brand, products, and services to a broad and diverse audience. 

QR codes can bridge the gap between your physical booth and the digital world, enhancing engagement, lead generation, and overall success. 

Here are some pro tips and best practices for using QR codes effectively at trade shows:

Strategic QR code placement

Determine the ideal locations for your QR codes within your booth. Place them on banners, booth signage, promotional materials, and product displays. Ensure they are easily visible and accessible to attendees passing by.

Clear call-to-action (CTA)

Add a compelling QR code call to action to let attendees know what they can expect when they scan the code. 

Whether accessing exclusive content, receiving special offers, or entering a contest, make the benefits crystal clear.

Mobile optimization

Ensure the landing pages or content linked to your QR codes are mobile-friendly. Most attendees will scan the code using smartphones, so the content must be responsive and load quickly on mobile devices.

Customized landing pages 

Create customized landing pages for your QR codes tailored to the event and its attendees. Highlight the key offerings, products, or promotions related to the trade show to capture attendees’ interest effectively.

Engaging content

Offer engaging and valuable content behind your QR codes. It could include product videos, downloadable brochures, interactive demos, or access to exclusive resources. The more value you provide, the more likely attendees are to engage.

Testing and quality assurance

Before the trade show, thoroughly test your QR codes to ensure they function correctly. Test them on various devices to guarantee a smooth user experience for all attendees.

Print quality

It’s essential to avoid any blurriness or distortion that might hinder effective scanning  to guarantee the optimal print quality of QR codes featured on banners or promotional materials, 

Remember to choose the appropriate format, such as SVG for printing or PNG for digital use, to ensure clarity and accuracy.

Create a successful QR code campaign for trade shows with QR TIGER

QR codes have revolutionized how businesses engage with their audiences at trade shows. 

When used strategically, these versatile tools offer many benefits that can enhance your trade show experience.

As you plan your next trade show campaign, consider incorporating QR codes for trade shows into your strategy. 

These digital bridges can connect you with attendees meaningfully, providing them with information, engagement opportunities, and a seamless experience.

QR TIGER emerges as the best QR code generator when crafting a successful QR code campaign for trade shows. 

With its user-friendly platform and versatile QR solutions, this software empowers businesses to take their trade show experience to the next level.

Explore our cost-effective plans to access dynamic QR codes with advanced functionalities. If you’re just starting, you can sign up for a freemium account, granting you three dynamic codes, each with a 500-scan limit.


How do you use QR codes at a trade show?

At a trade show, you can use QR codes by generating them with relevant information or links to engage attendees—place QR codes on booth displays, brochures, or signages. 

When attendees scan the code with their smartphones, they can access specific content, such as your website, product details, videos, or contact information.

Are QR codes free?

Yes, QR codes are typically free to generate. Many online QR code generators offer their services without charge. 

However, some platforms may offer premium features or customization options at a cost.

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