On Top of List: Successful QR Code Campaigns Worldwide
By: RoselleUpdate: August 21, 2023
As QR codes are re-entering the marketing limelight, companies are successfully implementing the use of QR code campaigns into their marketing routine.
Since QR codes are introduced in 1994, many complicated processes are redefined and simplified. Because of their ability to redefine complex tasks, small and large brands create a QR code powered marketing campaign.
Aside from their ability to simplify tasks, creating and scanning a QR code is can be utilized with the use of your mobile device.
If you are planning to start your marketing campaign with QR codes, here are the following concepts that you can follow.
With a campaign that helps them increase their sales and promote Oman, attaching a QR code that shows Oman’s landmarks in the product packaging is in a roll.
7. Maimonides Medical Center COVID-19 Contact Tracing Census
Aside from the business sectors’ QR code campaign for better marketing results, the health care system also launches its COVID-19 contact tracing census campaign.
Maimonides Medical Health Center is a hospital in Brooklyn, New York City. And with New York topping U.S. COVID-19 case count, Maimonides introduced a new way to census people who go in and out of their emergency room area.
The QR code works as a contact tracing portal where people will no longer need to use a pen and paper to fill up their information.
This helped the hospital keep up with the increasing amount of admissions while maintaining its COVID-19 health protocol.
8. Thank My Farmer Coffee Tracking Campaign with a QR code
Coffee company Beyers Koffie in the Thank My Farmer campaign in the U.S. and Canada, their coffee products are embedded with QR codes where consumers can scan them via the Thank My Farmer app.
The QR code they scan directs them to the coffee’s origin farm and how they are being processed.
9. Macy’s Black Friday QR code bonanza
Macy marks its tenth-year usage of QR codes in its Black Friday sale in 2020.
As 2020 is the year where shopping becomes different than the previous Black Friday sale, their use of QR codes has paid off and become a major success in preventing the spread of COVID-19.
By personalizing your QR code, you can increase your scan rate by 130%.
5. Run a test scan to see if the QR code works
To test your QR code accurately, you can use different devices with different OS to scan the QR code.
6. Download and deploy
To display a high-quality QR code output in your print marketing materials, downloading your QR code in SVG format is recommended.
Why brands of the future choose QR codes?
1. Creates an easy offline-to-online connection
As providing easy access for the consumers is important to wield a successful marketing campaign, the QR code choice materialize it. Because of that, brands are getting more attention from their customers.
2. Stores more information
One thing that the use of QR codes fascinates brands is its ability to store more information in one code. Because of their ability to store more data, brands can empower a successful digital marketing campaign with it.
Believe it or not, creating a QR code doesn’t require a greater budget.
With their partnership with the best QR code generator, brands are efficiently killing their QR code campaign with higher ROIs.
4. Data is editable and trackable
Thanks to its data editing and tracking features, brands can keep up with the market demand.
Also, it enables brands to track their campaign scan data with its comprehensive tracking feature.
One thing brands look for in an effective marketing campaign tool is its capability to provide usage convenience for all.
As more than half of the world’s population have their own smartphones and access to the internet, the usage of convenience QR codes can give to their customers is remarkable.
That is one of the reasons why brands of the future use QR codes.
Tips on How to create a successful QR code campaign?
To create a successful QR code campaign, QR code experts recommend the following tips.
1. Think of interest piquing ideas for your campaign
The first tip QR code experts can give to you is to think of interesting ideas for your QR code campaign.
One way to create one is by considering the existing QR code solutions that can work for your campaign, or browsing through some of the successful QR code campaigns made by other brands and improve them.
2. Revolutionize your QR code design output
As a well-designed QR code can bring more scan impressions, upscaling its design is a bonus point for increasing marketing results.
There are three notable ways on how to revolutionize your QR code design output:
Make a visually appealing QR code look: you can make your QR code more visually appealing by choosing the right color contrast and element blend.
Ensure its accuracywhen scanning: to ensure accuracy when scanning, create a QR code template that will not disrupt your customer.
Add a compelling call to action tag: to get more scans, make a compelling call to action tag. When making one, make sure that your target audience can get a hint about the QR code’s content.
3. Partner with the best and a professional QR code generator
To run a successful QR code campaign, you should partner with the best QR code generator online.
When choosing one, you should always consider its value for your buck deals.
Also, you should select one that values your business growth. In this way, you can ensure a smooth QR code campaign period.
4. Track your market penetration with the use of dynamic QR code tracking
This way, you can measure your marketing success rate.
You can monitor the following metrics of your dynamic QR code: