Successful QR code campaigns and how these brands are killing it
October 18, 2022
As QR codes are re-entering the marketing limelight, companies are successfully implementing the use of QR code campaigns into their marketing routine.
Since QR codes are introduced in 1994, many complicated processes are redefined and simplified. Because of their ability to redefine complex tasks, small and large brands create a QR code powered marketing campaign.
Aside from their ability to simplify tasks, creating and scanning a QR code is can be utilized with the use of your mobile device.
If you are planning to start your marketing campaign with QR codes, here are the following concepts that you can follow.
As the food industry is one of the most affected sectors during the COVID-19 outbreak, contactless dining measures are deployed to every dining establishment. And one of the establishments that conform to this call is McDonald’s.
As contact tracing is one of the preventive measures that the health community requires, McDonald’s display their contact tracing QR codes in their customer registration booth.
The use of the QR code campaign allows their customers and staff to maintain a contact-free interaction with each other.
Currently, the countries that implement this campaign are Russia, Australia, and, Singapore.
2. QR codes advertising of Burger King VMA Whopper using discount QR codes
The 2020 MTV VMA follows no in-person ceremony. As viewers are advised to watch the show at home on their televisions, Burger King partners with Lil Yachty to drop a Whopper discount and 2021 VMAs tickets giveaway with the use of QR codes.
The campaign kicks off as Lil Yachty performs his song and the QR codes start to flash throughout his performance.
Through the use of the performer’s VMA performance, Burger King connects with the viewers and successfully create a definitive move with technology.
3. Ikea Buy Back QR code offer campaign
As furniture shopping is one of the hardest things to do today, some buyers mistakenly purchase an item that they no longer needed in their offices or homes.
Because of that, Ikea, a Swedish furniture company, created a new buyback system that incorporates the use of QR codes.
The Buy-Back system allows customers to return a product from Ikea in exchange for an in-store gift card that they can redeem on their next Ikea product purchase.
To successfully return the product, there are some terms and conditions that a customer should follow. And with the confirmation QR code that they will scan to get the referral number to its physical store staff, the transaction simplifies their means of returning the product.
Thus, giving Ikea a more customer-friendly service with their QR codes.
4. NikePlus personal QR code acknowledgment system
In 2020, Nike upscale their customer loyalty campaign with the use of QR codes. With NikePlus as part of their customer loyalty campaign, personal QR codes are formed.
The use of QR codes allows Nike staff to scan their customer’s information.
Through NikePlus personal QR code acknowledgment system, Nike’s campaign to bring their customers closer to them becomes a success.
5. Amazon Halloween delivery boxes
As people do get bored with the stay-at-home policy being implemented during the Halloween season, Amazon adds a QR code in their Halloween delivery boxes to spark up the customers’ creativity.
With QR codes attached in the boxes, Amazon shoppers craft their own pumpkin design on the box and scan the QR code attached to it on Amazon’s AR app.
The campaign was a success and brought the Halloween spirits of Amazon’s shoppers back.
TopFruit is one of Oman’s juice beverage brands that focuses on bringing more added-value in their product packaging.
Oman RefCo, TopFruit’s company, started a TopFruit tourism campaign with QR codes.
With a campaign that helps them increase their sales and promote Oman, attaching a QR code that shows Oman’s landmarks in the product packaging is in a roll.
7. Maimonides Medical Center COVID-19 Contact Tracing Census
Aside from the business sectors’ QR code campaign for better marketing results, the health care system also launches its COVID-19 contact tracing census campaign.
Maimonides Medical Health Center is a hospital that is located in Brooklyn, New York City. And with New York topping U.S. COVID-19 case count, Maimonides introduces a new way to census people who go in and out of their emergency room area.
The QR code works as a contact tracing portal where people will no longer need to use a pen and paper to fill up their information.
Its utilization helped the hospital keep up with the increasing amount of admissions while maintaining its COVID-19 health protocol.
8. Thank My Farmer Coffee Tracking Campaign with a QR code
Thank My Farmer is an IBM blockchain-based tracking app that focuses on tracking the origin of the food people purchase and consume.
The app helps consumers know where are the products come from.
With Beyers Koffie‘s participation in the Thank My Farmer campaign in the U.S. and Canada, their coffee products are embedded with QR codes where consumers can scan them via the Thank My Farmer app.
The QR code they scan directs them to the coffee’s origin farm and how they are being processed.
9. Macy’s Black Friday QR code bonanza
Macy marks its tenth-year usage of QR codes in its Black Friday sale in 2020.
As 2020 is the year where shopping becomes different than the previous Black Friday sale, their use of QR codes has paid off and become a major success in preventing the spread of COVID-19.
10. L’Oréal’s virtual makeup try-on QR code campaign
With the pandemic hindering our cosmetics shopping and sample testing, L’Oréal Paris comes up with a QR code campaign that let makeup enthusiasts virtually try on some products before purchasing them.
The campaign started in September 202 and is receiving great praises from its avid cosmetics fan.
As experimentation contributes to product wastage, L’Oréal Paris found a virtual solution that can help their customers try the makeup on before buying them.
Each cosmetic product has a corresponding QR code where you can scan it with your phone and proceed in trying a new makeup shade on.
As providing easy access for the consumers is important to wield a successful marketing campaign, the QR code choice materialize it. Because of that, brands are getting more attention from their customers.
2. Stores more information
One thing that the use of QR codes fascinates brands is its ability to store more information in one code. Because of their ability to store more data, brands can empower a successful digital marketing campaign with it.
Believe it or not, creating a QR code doesn’t require a greater budget.
With their partnership with the best QR code generator, brands are efficiently killing their QR code campaign with higher ROIs.
4. Data is editable and trackable
Thanks to its data editing and tracking features, brands can keep up with the market demand. Also, it enables brands to track their campaign scan data with its comprehensive tracking feature.
One thing brands look for in an effective marketing campaign tool is its capability to provide usage convenience for all.
As more than half of the world’s population have their own smartphones and access to the internet, the usage of convenience QR codes can give to their customers is remarkable.
That is one of the reasons why brands of the future use QR codes.
Tips on How to create a successful QR code campaign?
To create a successful QR code campaign, QR code experts recommend the following tips.
1. Think of interest piquing ideas for your campaign.
The first tip QR code experts can give to you is to think of interest piquing ideas for your QR code campaign. And one way to create one is by considering the existing QR code solutions that can be useful for your campaign. Or browse through some of the successful QR code campaigns made by other brands and improve them.
2. Revolutionize your QR code design output
As a well-designed QR code can bring more scan impressions, upscaling its design is a bonus point for increasing marketing results.
There are three notable ways on how to revolutionize your QR code design output:
Make a visually appealing QR code look – you can make your QR code more visually appealing by choosing the right color contrast and element blend.
Ensure its accuracywhen scanning – to ensure accuracy when scanning, create a QR code template that will not disrupt your customer.
Add a compelling call to action tag – to get more scans, make a compelling call to action tag. When making one, make sure that your target audience can get a hint about the QR code’s content.
3. Partner with the best and a professional QR code generator.
To run a successful QR code campaign, you should partner with the best QR code generator online.
When choosing one, you should always consider its value for your buck deals.
Also, you should select one that values your business growth. In this way, you can ensure a smooth QR code campaign period.
4. Track your market penetration with the use of dynamic QR code tracking
This way, you can measure your marketing success rate with the QR code tracking measures.
The data that you can track with your QR code campaign is the total number of scans made, timeline of the scans made( day, week, months, or years), device used in scanning(IOS, Android, or PC), and location of the scans made (Region, Country, and City).