How to Use QR Codes to Collect Customer Feedback
By Vall V.
Reviewed by Blessie Rae, Copy Editor
Use a QR code for feedback to send your customers to a short feedback form or survey. Place the code at key customer touchpoints to make it easier for them to respond immediately.
When you ask for customers' opinions at the moment they interact with your business, you get timely information that helps you better understand their pain points and needs, improve what you offer, and make informed long-term business decisions.
Read on to learn how a feedback QR code works, how to create one for your business, and how to use it to get scans and actionable responses from your customers. Plus, tips on what to do with the feedback you receive.
Key takeaways
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How does a QR code for feedback work?
A QR code for feedback links to a short online survey or questionnaire to collect customer comments, suggestions, and complaints about a product, service, purchase, or event.
After you create a Google Forms QR code or a similar QR for a customer feedback form, place it on banners, posters, product packaging, and other spaces where your customers can comfortably scan and fill out the form.
The people who scan it with their smartphone’s camera immediately open the form, enter their response, and submit it to you while the experience is still fresh in their minds.
The dynamic QR code for your feedback form provides scan information, such as how many people scanned it, when, their estimated location, and the types of devices they use.
Meanwhile, the online form collects all responses from those who submitted feedback. Depending on the platform and how you set up your feedback form, you can see satisfaction ratings, a percentage breakdown of the answers on multiple-choice questions, or full comments.
How to create a QR code for a customer feedback form
Follow the steps to create a feedback form and generate a QR code for it.
1. Create a feedback form
Build a feedback form in Google Forms or an online form builder of your choice. Add the questions or metrics you want customers to answer, such as experience ratings, comments, and suggestions about your service, product, or event.
If you want to keep it simple, start with three to five questions. You can copy and adjust this sample:
Sample customer feedback survey
- How would you rate your overall experience? (Very poor / Poor / Average / Good / Excellent)
- What did you like most about your experience?
- Was there anything we could have done better?
- How likely are you to recommend us to someone else? (1 – Not likely to 5 – Very likely)
- Is there anything else you would like us to know?
You do not need to use every question. Pick the ones that will give you information you can actually act on.
2. Copy the shareable link of the online feedback form
Once you are done making your feedback form, select the “copy” or “make a copy” button to get its shareable URL.
3. Open a QR code generator on the web
Go to QR TIGER and select “URL” or “Google Form.” Then, paste your feedback form link in the required field.
4. Select the “Dynamic QR” option
Choose a dynamic QR code to edit the destination to another feedback form later, without reprinting or creating a new QR code. You can also track the code’s scan counts, dates, times, and locations.
Select the static QR code if you will use the same online form or platform to collect customer feedback for your business. Remember that it embeds the link permanently. If you’re changing the online form later, you'll need to create a new QR code for it.
To learn more about the differences, advantages, and disadvantages of the two, read our static vs. dynamic QR code guide.
5. Click “Generate QR code” and customize
Click the “Generate QR code” button and customize its design to fit with your purpose, business style, or branding.
Add your business logo, apply your brand colors, and select a new frame, eye, and pattern design for your code.
Tip: Use a darker color for the eye and QR code pattern, and keep the background color a lighter shade. This helps smartphone cameras recognize the QR code faster and more accurately.
6. Test the QR code
Run a QR code test first using the preview to make sure it redirects to the correct online feedback form.
7. Download your QR code
If everything works fine, download it, then distribute your QR code online and in print—it's scannable in both formats.
More to Explore:
Static vs. dynamic QR codes for customer feedback
Both static and dynamic QR codes can open a feedback form but work differently once the code has been shared or printed.
| What it can do | Static QR code | Dynamic QR code |
| Edit destination later | No | Yes |
| Track QR code scans | No | Yes |
| Needs a new QR code if the form URL changes | Yes | No |
| Best for | Simple, fixed feedback forms |
Choose a dynamic QR code if the form may move to another URL later or if you want to see how often, when, or where the code is being scanned. A static QR code works well when you expect to keep the same form link for a long time and do not need scan analytics.
Keep in mind that QR code analytics tell you about the scan, not the answers submitted through the form. Your form platform handles the responses.
Best practices for using a feedback QR code
The QR code’s placement, survey design, question quality, timing, mobile experience, and CTA determine whether people actually scan and respond. Make sure to follow these best practices when using a QR code for feedback collection.
- Keep your feedback form short: Ask only for the information you actually need. Keep your customer feedback survey questions focused on what you want to learn about from them.
- Make the feedback form mobile-friendly: The QR code feedback form is designed to be accessible on customers’ smartphones. Keep the form easy to read with short questions, simple answer choices, and buttons that are easy to tap on small screens.
- Test the QR code and the feedback form: Scan the QR code before displaying it to confirm it directs to the correct feedback form. Fill out the form on your smartphone to ensure the questions, buttons, and submission process work well.
- Place the QR code at the right customer touchpoint: Make sure customers can see and scan it easily, shortly after the experience is still fresh, without interrupting them.
- Tell customers the purpose of your QR code: Include a CTA near it so customers know what will happen when they scan it. Add a simple guide like “Share your feedback” or “Scan to rate your experience.”
Optional: You can offer incentives for completing a survey only when it is appropriate. Public review platforms, such as Google Reviews, have strict rules against incentivized reviews.
Where and when to place a feedback QR code
QR codes for feedback should be placed where people are most likely to see and easily scan them. The right timing also gives people enough time to genuinely share their thoughts about your products or services.
Restaurant tables and menus
If you’re a restaurant owner or manager, place the QR code for your feedback form on separate cardboard, table tents, receipts, or checkout containers.
Customers can scan the code after they eat to leave some feedback on the food, service, or overall experience.
You can do the same if it's a QR code for customer reviews. To make it easier for customers to organize their thoughts and post a public review more confidently, you can use a tool like ReviewCook that supports both feedback and review writing.
Customers can scan the code, leave a voice message or text, and the platform creates a clear review draft based on their own ideas that they can edit, approve, and post on the restaurant's Google Reviews page.
Airports
For airport administrators, you can place the QR codes at various points in the establishment, such as halls, bathrooms, check-in areas, entrances, and other service points where passengers gather.
Whether it’s about the area's tidiness and maintenance, the available airport services, or staff support, passengers and visitors can simply scan the QR code to share their experience and leave feedback instantly.
Product packaging
The fewer steps customers need to take, the easier it is for them to respond.
You can position your product feedback QR code in the packaging so customers can share their feedback straight away using your product.
Once the code is scanned, it redirects to the fill-out form to rate it, report an issue, or leave comments about their experience.
Events
Event organizers like you can set up the feedback survey QR codes inside the venue. This leads guests directly to the form when they scan it, allowing them to quickly enter their thoughts about their experience, the venue, or management.
You can print and place them on booth tents, the attendance area, or right at the entrance.
Webinars and conferences
Display a feedback QR code at the end of your presentation or between conference sessions. This gives participants an easy way to share their thoughts while the experience is still fresh, instead of relying on them to remember to respond after the event.
At DigiCon 2025, organizers used feedback QR codes to gather attendee feedback more efficiently. By displaying a code on the screen after each session, they recorded more than 11,500 QR code scans and collected 7,425 responses from attendees.
Hotels
Hotels can encourage guests to rate their stay by adding a Google Review QR code to their room service. You can collect their feedback at various points throughout a guest’s stay rather than waiting until checkout.
The Fern Residency Chembur and its affiliated property, The Acres Club, show how it works in practice. They use a QR code to let their guests conveniently share their thoughts online.
The hotel also uses QR codes to provide guests with the menu and important hotel information.
How to choose a QR code generator for feedback
Your feedback form will usually remain hosted on Google Forms, Microsoft Forms, Typeform, or another survey platform, while the QR code simply gives customers a faster way to reach it.
When comparing generators, look at a few practical things:
- Form support and integrations: Check whether the generator works directly with your preferred form platform or lets you connect any shareable form URL.
- Design options: Look for useful customization such as your logo, brand colors, frames, and a clear call to action.
- Analytics: If you need to measure scan activity, choose a generator that offers dynamic QR codes and shows data such as scan counts, times, locations, or devices.
- Editing: Dynamic codes should let you replace the destination URL without printing the QR code again.
- Pricing: Check which features are included in the free plan, along with any scan, code, analytics, or subscription limits that could affect long-term use.
Choose one that covers the way you plan to collect, update, and measure feedback without necessarily needing the platform with the most features.
What to do with customer feedback after they scan
After customers scan the QR code and submit their feedback, review, organize, and act on their responses. Use the feedback to identify recurring issues, understand customer preferences, and prioritize improvements.
- Track how many people scan: QR code scan counts show how many times the code was scanned.
- Compare scans with submissions: Form submissions show how many responses were actually sent, which you can compare with the number of scans.
- Check the form completion rate: This shows how many people who started the form finished it. For example, if 80 people start and 60 submit, the completion rate is 75%.
- Organize the responses: Group feedback into categories such as product quality, customer service, pricing, maintenance, or suggestions to make common themes easier to recognize.
- Identify recurring issues: Look for problems or concerns that multiple customers mention. Pay particular attention to feedback that points to areas where the customer experience could be improved
- Act on issues you can address quickly: For more complex issues, document them and assign them to the appropriate team. Resolve straightforward problems as soon as possible instead of waiting for the next review cycle.
- Track the changes you make: Keep a record of the improvements made based on customer feedback, then compare later responses to see if the same issues persist.
- Follow up with customers when appropriate: If a customer raises a specific concern and provides a way to contact them, let them know how you or your team plans to address it.
Instead of just waiting for scans and responses, take appropriate action based on what your customers tell you. Address recurring concerns, make practical improvements, and follow up when necessary.
Collecting feedback is only the first step; acting on it is what helps you improve your customer service and create a better customer experience.
Generate a customized feedback QR code for your business
A feedback QR code gives your customers a convenient way to rate their experience, leave comments, and share suggestions. Their responses can help you identify areas for improvement and make more informed decisions about your products or services.
You can create and customize the QR code to fit different customer touchpoints, whether it’s on packaging, receipts, tables, displays, or event materials. Remember to follow best practices to encourage people to scan and actually respond.
Make it easier for customers to share their thoughts when it matters. Create a dynamic QR code for your feedback form or survey with QR TIGER.
This article is for general informational purposes only and does not constitute legal, financial, or other professional advice. For questions about QR TIGER's products or services, please contact our support team at [email protected].
Frequently Asked Questions (FAQ)
Which feedback form platform works best with a QR code?
Can a QR code link to a feedback form?
Can I use a feedback QR code without Google Forms?
How many questions should a feedback QR code have?
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