How to Create a Customized Visual QR Code

So, you need to create a visual QR code, but you don’t want it to look like every other black-and-white square out there? That makes sense.

A plain QR code gets the job done, but if you’re using it for your business, brand, or even just for fun, why not make it look good, too?

The best part? You don’t need to be a designer or mess with complicated software. There are easy tools that let you add colors, logos, and even cool patterns to make your QR code match your style—without messing up its scannability.

Let’s break it down step by step, and I’ll help you find the best QR code generator to bring your design to life.

How to create a visual QR code in QR TIGER? A step-by-step guide

Follow these simple steps to design a QR code that reflects your brand and grabs attention.

Step 1: Log in to QR TIGER

Go to QR TIGER and log in to your account. If you don’t have one yet, sign up for free access.

Step 2: Select the type of QR code you need

Do you want to create a free logo QR code or a free visual QR code for your brand? Decide and select the type of QR code that best suits your brand identity, product requirements, and needs.

Step 3: Add the data for the type of QR code that you selected

Depending on the type of QR code data you’ve chosen, enter the content for the visual QR code, such as your business’s website, your brand’s social media platform, product promos, customer reviews, feedback, etc.

Step 4: Generate your QR code

Click the “Generate QR Code” button to create your QR code. If you’ve chosen a static QR code, the data will be permanently stored. For a dynamic QR code, you can edit the content anytime without needing to create a new one.

Step 5: Design your visual QR code

Using the handy color picker, you can change the shape, eyes, and color of your QR code visually. You can also add your logo or any other image you want to your QR page.

Step 6: Download your visual QR code

Once you're satisfied with your design, you can download your completed free visual QR code image in various formats (PNG or SVG).

Step 7: Track your QR code data

You can easily track your visual QR codes and see how many people scanned them, where they scanned, and from what device.

These kinds of demographics will help you improve and maybe target and realign your marketing strategies and customer targets.

This will be a recipe for a successful marketing campaign.

Design and codes

Over the years, QR codes have been proven to be an effective digital marketing tool.

These black-and-white pixels bridge the gap between the offline and online worlds.

But despite the technological advancements QR codes can offer, they don’t really do what they are intended to do—to attract the attention of scanners and be scanned.

Why? QR codes are, by nature, boring black-and-white squares, and honestly, customers and potential targets fail to be caught by them.

But does a QR code have to be black and white? Not at all. Modern QR code generators allow full customization.

Some designers and artists even consider QR codes limiting their design and overall creativity.

These artists see QR codes as invaders in their overall layout. Because of this problem of being basic and simple, QR codes limit the imaginative possibility of attracting users, let alone scanning the QR codes and taking time to make use of them.

A visual QR code is a new solution to the creativity block of some artists and designers.

These QR codes are integrated with a unique design to become eye-catchers and will grab attention.

QR codes are combined with logos, color schemes, pictures, or anything that people have knowledge of.

This type of strategy helps with people’s familiarity with brands and names and, in a way, can be recognized easily.

A customized QR code can be designed to match a company's branding and product requirements, making it more visually appealing and engaging.

Big and small businesses and companies have made their QR codes relatively appealing to everyone’s eyes without compromising their purpose – to redirect people from offline to online content or platforms.

Simple tips for designing a visual QR code

Here are tips on creating the most visually appealing QR code you can without compromising the purpose and quality.

Add rich colors

Colors affect how we perceive things. There is color psychology in every color scheme that you incorporate into your design.

The best choice is a light background with dark QR patterns. This ensures high contrast and easy scanning.

While traditional QR codes are black and white, you can customize them with colors—just ensure there is enough contrast.

Customize and make a branded QR code

Adding your brand logo or any familiar brand image is also a good way to integrate it into your QR code.

This way, people will recognize the branded QR code even from afar.

Add background

Add background to your QR codes to increase the ease of scanning.

Adding a background that will be in contrast with the overall QR code can help attract attention as well.

Add text

Within your background or frames, you can add text to increase the possibility of attracting customers.

Adding a Scan Me QR code frame with a clear call-to-action encourages users to scan.

Certain call-to-action texts, such as “Scan me” or “Scan to reveal,” make your QR code more interactive and visually appealing.

Ensure the scannability

Making it visually appealing can really help to attract customers, but what is aesthetics when your QR code is not scannable in certain light settings or distances?

To ensure this, test your QR code every time you finish customizing. 

Where to use a customized QR code?

A customized QR code isn’t just a fancy design; it’s a tool that can make information easily accessible while looking great. Here are some of the best places to use a visually appealing QR code.

1. Marketing materials

Imagine handing out a flyer, but instead of cramming it with text, you place an attractive QR code in the center. QR codes on flyers make your print ads more interactive and give customers an easy way to connect with you.

2. Product packaging

Have you ever seen a product with a QR code on the box? Businesses use this to share important details, like how to use a product, or for customer reviews.

Adding a well-designed QR code to the packaging makes the experience more engaging and saves space on labels.

3. Business cards

A traditional business card is still great, but what if you could give more than just your name and phone number? A vCard QR code on your card lets people instantly save your full contact details.

Plus, a branded QR code makes your card look more professional and modern.

4. Restaurants and cafes

Menus don’t have to be printed on paper anymore. A visually appealing digital menu QR code with the restaurant’s theme and colors adds a stylish touch while keeping things hygienic and convenient.

5. Payment and transactions

Cash and card payments aren’t the only options anymore. Many businesses now use QR codes for quick and easy digital payments. Adding a customized QR code with your brand colors makes it more recognizable and builds trust with customers.

A QR code’s visual appearance is the way to go today

Create a visual QR code, and you turn a basic black-and-white square into something that grabs attention. A little color, a logo, or a unique pattern can make all the difference. It’s a small change that helps your brand look more polished and professional.

Let’s be real—plain QR codes aren’t exactly exciting. But when you customize them, they feel more inviting and personal. People are more likely to scan something that looks good and matches your brand.

If you want to make one without any hassle, use the best QR code generator, which lets you design it your way while keeping it easy to scan.

FAQ

Can I create my own QR code for free?

Yes, you can make your own QR codes for free using online tools like QR TIGER, Adobe Express, Canva, QR Code Monkey, and more.

How do you generate a personalized QR code?

To make a personalized QR code, use a free online QR code generator, enter your details (like a URL), customize the design with colors, logos, and shapes, and then download the final image.

Can you make a custom shape QR Code?

Yes! You can design a QR code in a custom shape using online generators or by modifying a standard QR code in a design tool.