Advertising and marketing tools have taken exceptional forms and mediums over the past several years. For example, QR codes on flyers and brochures, are one of the most attractive and tangible means to communicate with your customers or target audience is a way to connect with them even more enticing.
The general public like a tangible advertisement that they can hold with them and use at the time of need. Flyers and brochures serve as a decent reminder for the people to keep in their offices and homes.
However, most of the time these flyers and brochures end up in the trash once the people have scanned through them.
Therefore in order to make these flyers and brochures more beneficial, QR codes can be inscribed on them. Let’s see the details of it.
When you generate your QR code, you can either select a static or dynamic QR code. Now, what is the difference between the two? Let’s find out!
Static QR code
When you generate your QR code solution in a static model, the URL or landing information of your QR is permanent and you cannot track your QR code scans.
Dynamic QR code
When you generate your QR code solution in a dynamic mode, you can edit the landing page or URL to where your QR code points you even after printing which makes them cost-efficient. Moreover, you can also track the data of your QR scans.
Following are some case studies and modern ideas to use QR codes on flyers and brochures for better customer engagement.
1. A connection with the customers
QR Codes can be efficiently used to create the perfect blend of conventional and online marketing tactics. For all the businesses these days, it is important for you to provide mediums to your customers through which they can connect with you.
And this is fairly easy if the QR Codes are properly used on the flyers and brochures.
It is easy for you to customize the QR Codes according to the size. Once you have decided about the theme and scheme of the flyers and brochures, it becomes relatively easier to use the QR frames accordingly.
These codes can be conveniently placed on the flyers and brochures to suit the needs of the customers and attract them simultaneously.
5. It makes your flyers stand-out
QR codes on flyers set an edge apart from other plain-looking flyers and brochures. It connects the offline world to the online dimension!
How to design your QR codes on flyers and brochures? 5 best tips!
1. Make a visual QR code
Visual QR code will pique your target audience’s curiosity!
We are visual beings and we usually turn to something that stimulates that senses.
Customize your flyer QR code and make it attractive for your target audience. Create a brochure QR code that will leave a visual impact on your scanners once they see it.
Steer away from plain-looking QR code does as it does not get much result you want.
Custom design your QR code and add colors, set unique edges, choose the patterns, and your preferred layout to make it more personalized.
Note: Make your QR code as noticeable as possible without compromising the scan-ability of your QR code. Do not invert your QR code colors.
One rule of thumb is making the foreground color darker than the background color. Avoid light colors such as yellow and pastel colors, as it is not suitable for scanning. Darker colors and a white background are an ideal color combination.
3. Add a frame and call to action in your QR code.
One way to bring life into your QR codes is by adding it with frames. Adding frames makes the overall appearance of your QR code stand-out. Frames come with a different, customizable call-to-action (CTA).
It encourages scanning among your target audience as well-designed frames give your users an idea of your QR code’s content.
Note! It is very important to add a call for action along with your QR code like scan me or scan now!
Also important to make use of dynamic QR code as they can help you in updating all your information behind your QR code like URL instantly and Dynamic QR codes allow you to track valuable consumer data!