Jupiler QR Code: Score and Win Big with Red Devils on EuroCup 2024

Update:  July 04, 2024
Jupiler QR Code: Score and Win Big with Red Devils on EuroCup 2024

With the whole nation abuzz as the Belgian Red Devils chase glory in the 2024 UEFA European Football Championship (EuroCup 2024), Jupiler QR codes are also making surprise appearances right next to your favorite players.

It's not every day that you see QR codes—created via QR TIGER QR code generator (a separate company not affiliated with the campaign)—plastered next to Kevin De Bruyne, Romelu Lukaku, Jérémy Doku and other top players of the Belgian football team.

But that's exactly what Jupiler, an AB InBev brand, has done this summer. Jupiler, the go-to Belgian beer for national pride and celebrations, is uniquely blending these worlds.

Keep reading to get more details on this exciting Jupiler code campaign. It’s sure to be a hit with Red Devils fans everywhere!

Jupiler QR code mania: Your gateway to summer fun

Fans are in for a summer of excitement with Jupiler’s QR code campaign. 

This innovative QR code strategy isn't just about satisfying your thirst—it's your ticket to unforgettable experiences, exclusive prizes, and a chance to celebrate your love for football with the legendary Red Devils.

For over three decades, Jupiler has proudly backed Belgium's national football team, the Red Devils. 

This enduring partnership transcends mere sponsorship; it embodies the essence of Belgian spirit, passion, and steadfast support for their national pride, the Red Devils. 

How to scan?

Scanning the Belgian Jupiler QR code is as effortless as raising your can for a toast. Here's how it works:

  1. Grab your ice-cold Jupiler Euro 2024 can.
  2. Find the unique QR code displayed prominently on the can.
  3. Open your smartphone camera app and aim it at the QR code.

Here’s the exciting part: after scanning the QR code, you'll instantly land on a dedicated Jupiler code landing page filled with exciting possibilities. 

‘Tada’ experiences and prizes

Tada experiences and prizes

Scan the codes to unlock a world of exciting experiences on the Tada platform—an exclusive hub for unique rewards and everything Euro Champs. 

Designed to boost your Jupiler experience, the Tada platform invites you to play games, earn exclusive rewards, and stay updated on the European Championship action. 

Remember their motto: "Belgians never lose!" That winning spirit extends to the fantastic prizes you can win, which include:

  • Tickets
  • Behind the scenes
  • Football shirts

Don't miss out on your chance to win something extraordinary with a simple scan. The Jupiler beer QR code is the ultimate summer companion for any passionate football fan.

Jupiler code limited edition

Join the excitement with the limited-edition Jupiler packs featuring QR codes, available in sizes to fit your thirst and your football fandom:

  • Jupiler 25cl bottle (crate of 24)
  • Jupiler 50cl can (pack of 8)
  • Jupiler 33cl bottle (crate of 24)
  • Jupiler 33cl Cold Grip can (pack of 6)
  • Jupiler 50cl Cold Grip can (packs of 4 and 8)
  • Jupiler 35.5cl can (pack of 15)

The winning formula of the Jupiler QR code marketing strategy

Jupiler isn't just clinking glasses with a standard marketing campaign this Euro 2024; they're raising the bar with a QR code strategy that scores high on engagement. 

Let's explore the brilliance of their approach and how they've crafted a blend of innovation and brand loyalty that is as refreshing as a perfectly chilled Jupiler on a hot summer day.

360° advertising campaign 

Jupiler interactive advertising campaign

Jupiler is turning up the heat for Euro 2024 with an interactive campaign that goes far beyond just quenching your thirst. 

Their special-edition cans, featuring Belgium's soccer stars, are more than just collector's items—they’re gateways to win amazing prizes. 

A quick scan of the QR code on each can enter fans into a contest for exclusive shirts, behind-the-scenes, or an unforgettable matchday experience. 

This clever twist turns every Jupiler purchase into a potential winning moment, heightening excitement and anticipation for the tournament.

But Jupiler's strategy extends beyond the cans. They recognize that today’s fans are inundated with messages, so they’ve crafted a 360° campaign. 

The limited-edition cans serve as constant reminders of the brand’s connection to Euro 2024, and the QR codes bridge the physical and digital worlds, deepening engagement with every scan.

Limited-edition can quest

Limited edition jupiler cans

Jupiler's EuroCup 2024 campaign stands out as a champion, featuring limited-edition Jupiler pro league cans that can turn into instant collector's items. 

These cans not only quench your thirst with delicious beer but also become prized possessions for die-hard fans eager to commemorate the tournament. 

The limited availability creates a sense of urgency, making these cans fly off the shelves faster than you can say "hat trick."

But Jupiler's brilliance goes beyond the cans. By partnering with retailers, they've crafted a win-win scenario. 

These limited-edition collectibles draw customers in, boosting sales for retailers and reminding everyone why Jupiler is the perfect way to celebrate the beautiful game. 

It's a marketing masterstroke that puts the “limited” in “limited edition” and the “impulse’ in “impulse purchase.”

Retail partner power plays

Jupiler in retail stores

Jupiler's (AB InBev) playing a winning hand this Euro 2024 with a smart marketing strategy focused on connections. 

They’re teaming up with major retailers across Belgium, creating a network of stores buzzing with Euro spirit. 

Imagine walking into your local shop and being greeted by Jupiler’s EuroCup 2024 campaign everywhere—eye-catching displays, special offers, and friendly staff eager to chat about the Belgium football league.

This retail blitz ensures Jupiler stays top-of-mind for consumers, driving sales and amplifying the campaign’s reach. 

These partnerships are a genius marketing move—they raise brand awareness while also driving sales.

How to create a custom QR code for your campaign using QR TIGER QR Code Generator

Suddenly feeling inspired? Here's the kicker: You can create your own custom QR codes using the most advanced QR code software in town. 

In just five simple steps, you can craft your own unique gateway to summer magic.

  1. Go to QR TIGER and log into your account or register if you haven’t done so yet. 
  2. Choose a QR code solution that fits your needs.
  3. Select between Static or Dynamic QR, and then generate.
    Tip: Opt for a dynamic QR code to access advanced features like data editing, tracking, retargeting, and more.
  4. Customize and add a personal touch by incorporating your brand logo and choosing a color scheme that complements your brand identity.
  5. Test-scan your dynamic QR codes first. If it works smoothly, hit 'Download.'

Tips for a successful QR code campaign 

Five QR code campaign strategies

Simply slapping QR codes in marketing materials won't cut it. To truly reap the benefits, you need a strategic approach. 

Here are the five key elements to consider: 

Use an advanced QR code software

QR codes are evolving beyond their boxy, black-and-white origins. 

Instead of settling for generic options, use an advanced generator to create multiple unique QR code for URL and unlock a world of personalization that can significantly boost your brand

How? Imagine your logo seamlessly integrated into the code, subtly reinforcing your brand identity with every scan. 

Advanced tools offer a diverse range of QR code solutions beyond just storing URLs. You can create QR codes for vCards, files, menus, Google Forms, app stores, social media, and much more. 

Plus, these tools let you break free from monochrome and embrace color! Experiment with hues that match your brand or campaign theme. 

A vibrant, eye-catching QR code is more likely to spark curiosity and encourage scans.

Incorporate colors

Speaking of colors, let's shine a spotlight on their impact. Colors wield significant psychological influence, shaping user behavior and perception.

To harness this power, ensure your QR code features a clear contrast between its design and the background, especially in printed materials, to maintain scannability. 

Incorporate your brand colors into the design for a cohesive appearance across all marketing materials, enhancing brand recognition. 

Lastly, consider the emotions you aim to evoke with your campaign. 

For example, red can convey excitement, while blue evokes trust. Select colors that strategically back up your message.

In the case of Jupiler, the brewery used the classic black-and-white QR code frame to let it stand out against the red background.

Add a compelling call to action 

Ensure users know exactly what to do after scanning—guide them with a clear and compelling call to action (CTA) placed right next to your QR code. 

Whether it's "Scan to Win" or "Unlock Secret Deals," use a straightforward phrase that ignites excitement and clearly communicates what awaits them.

Here's why a strong CTA is your secret weapon: it eliminates user confusion by cutting through the mystery and directing them toward the exciting rewards you've prepared. 

Moreover, a persuasive CTA acts as the gentle push they need to scan, enhancing engagement and ensuring your QR code campaign is a resounding success for everyone involved.

Strategically position the QR code

Before you scatter QR codes everywhere, think about where you place them, just like how Jupiler put a QR code on its beer cans. 

Strategic positioning ensures your QR code is easily noticed in well-lit areas with ample space around it. 

Imagine a gigantic vCard QR code on a business card—not quite ideal, is it? 

Aim for a balanced approach, such as a one-inch square, and position it where users naturally glance during their journey, like on the back of a product or near a call to action.

Create the perfect mobile-friendly landing page

The QR code sets the stage, but the real enchantment unfolds on the landing page users are directed to after scanning. 

Here’s why your landing page holds the key: envision a seamless, lightning-fast experience with precise guidance, perfectly optimized for smartphones. 

This is what keeps users enthusiastic and immersed.

Moreover, whether it’s exclusive content, a tempting discount, or an opportunity to win big, deliver it prominently on the landing page. 

Jupiler's Tada landing page hits the mark perfectly. It's easy to navigate, mobile-friendly and features the iconic red and yellow colors of Jupiler and the Red Devils. 

Plus, it includes fun games to keep visitors entertained while they're there.

How others are rocking QR codes

Jupiler isn't the only brand upping the engagement game with QR codes. We'll showcase real-life examples of how other major brands are using this technology in creative ways.

Sprite ‘Obey Your Thirst’ campaign 

Sprite QR code

Sprite is reviving its legendary "Obey Your Thirst" campaign from the 90s, now aimed at inspiring a new generation to chase their dreams. 

Just like the original, which was steeped in counterculture, basketball, and hip-hop vibes, the revived campaign encourages being true to yourself and following your instincts. 

"Obey Your Thirst 2024" keeps Sprite's legacy alive while reflecting the current cultural landscape.

This relaunch includes limited-edition Sprite and Sprite Zero Sugar cans with four unique designs that boldly proclaim "Obey Your Thirst" in various creative styles, resonating with fans on a deeper level. 

The coolest feature? QR codes on the cans. Scan them with your phone to unlock a treasure trove of digital content, like behind-the-scenes footage that embodies the spirit of obeying your thirst.

Additionally, these QR codes grant access to "Obey Days," an exclusive online hub brimming with experiences in fashion, art, music, sports, and entertainment. 

This innovative use of QR codes on product packaging allows Sprite to connect with people in a dynamic, interactive way, telling their story and engaging their audience like never before.

Four Peaks Brewing Co. recycling campaign 

Four peaks QR code

Four Peaks Brewing Company, a craft brewery based in Arizona, has partnered with the CIRT to provide consumers with easy-to-follow recycling instructions. 

They have added a QR code to their packaging, making it simple to recycle beer cans and bottles. 

Scanning this QR code takes users to CIRT's website, where they can find recycling guidelines specific to their location. 

These guidelines ensure the responsible disposal of Four Peaks products.

Reshape the game of marketing with QR codes

QR codes are rapidly transforming the marketing landscape by adding a digital dimension to static product packaging and ads. 

The Jupiler QR code campaign is a prime example of this shift. 

By embedding QR codes on limited-edition cans, Jupiler introduces an interactive element that entices consumers, fosters brand loyalty, and unlocks a world of exclusive rewards. 

This technology has moved beyond novelty status to become a powerful tool for brands to connect with customers deeply. 

With the help of an advanced QR code generator with a logo like QR TIGER, any business can create unique codes, opening up new possibilities for data collection, targeted promotions, and interactive storytelling. 

Expect even more innovative campaigns that blur the lines between the physical and digital worlds with QR codes in action.


What is a Jupiler Pro League map?

A Jupiler Pro League map pinpoints the locations of all teams competing in Belgium's premier soccer division, showcasing their cities or regions on a map of the country.

Where to buy Jupiler beer USA?

Jupiler is not widely available in the USA and is unlikely to be found at most stores. Your best option is to check online retailers that specialize in imported beers.

What is a Juliper pro league can beer?

Jupiler is a Belgian beer brand that sponsors the Jupiler Pro League, Belgium's top football league. As a result, you might come across special edition Jupiler cans celebrating the league. 

Recently, they introduced a limited edition series featuring both cans and bottles adorned with unique designs.

Brands using QR codes
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