Lay’s QR Code Campaign Bears Exciting Offers for Fanatics
In the world of marketing, Lay’s QR code campaigns have made their mark with their creativity and brilliance.
With these little digital footprints on its packaging, the crisp brand is able to engage customers and strengthen its brand visibility effortlessly.
This just shows how effective QR codes are as promotional tools, especially when they're made from the best QR code generator.
In this article, we explore how Lay’s uses QR codes in its marketing campaigns and what makes them successful.
Table of Contents
- How is Lay’s QR code making their campaigns fun and exciting?
- How Lay’s benefited from using QR codes in their marketing
- How to achieve the same success in your campaigns as the Lay’s chips QR code
- Other genius ways to use QR codes in your campaigns
- Launch the best QR code campaigns with QR TIGER QR code generator
- FAQs
How is Lay’s QR code making their campaigns fun and exciting?
Lay’s is an American snack brand popular for its 30 famous snack brands, including Doritos, Cheetos, and Fritos.
Continuing their growth as a titan of the snack industry, they’ve introduced QR codes to their marketing campaigns. Here’s how it pulled off these three cracking QR code-powered campaign promotions:
Offer exclusive rewards
In one of its campaigns in the Philippines, the snack food company partnered with several institutions to offer rewards to consumers.
QR codes on the packaging of Cheetos, Doritos, and Ruffles can be found. When scanned using a smartphone’s camera, they direct buyers to a registration page containing the full mechanics and information on several unique rewards.
These rewards range from music lessons to an all-expenses-paid staycation worth PHP 100,000.
Another campaign they ran was for the Super Bowl LVIII. By scanning a QR code on specially marked snacks, the fans get the chance to press the official Super Bowl LVIII confetti button.
Provide interactive engagement
Partnering with Hasbro, Lay’s chips code can also be found on variety packs containing popular snacks from Doritos, Fritos, Ruffles, and Cheetos.
By scanning the code, Hasbro fans gain access to a virtual world inspired by both companies. In this game, players can choose which environment to play in before riding a car all the way to the finish line, collecting Frito-Lay snacks along the way.
Unlock cashback opportunities
One of the best ways to be more appealing to your consumers is to give back. This is why, in India, the company integrates Google Pay QR codes on Lays, Kurkure, and Doritos packs.
During this campaign, consumers can receive a voucher that offers cashback rewards ranging from ₹5 to 30 INR. To participate, they need to scan Lay’s cashback QR code with the latest version of Google Pay and enter the code printed inside their snacks.
How Lay’s benefited from using QR codes in their marketing
Those are only some of the most creative ways Lay’s uses QR codes in its campaign promotions.
But what do QR codes possess that makes them effective tools for marketing? How do QR codes work? Let’s discuss them one by one.
Flexibility and versatility
QR codes on packaging or other marketing channels can store several types of content within their data modules, which are the colored squares that make up the barcode, and all it takes to access them is one quick scan.
If a campaign needs a landing page for its new promotion, it can use an HTML QR code. Or if, for instance, a consumer of Lay’s asks, “How do I contact Lay’s potato chips?” the company can also use a QR code to direct him to its email for direct communication.
Customizable
Aside from being highly versatile, QR codes are also highly customizable. This allows them to create eye-catching QR codes like what they did for their cashback promo.
Customizing QR codes can be done with an QR code generator with logo online. The parts of the QR code that can be personalized include its colors, patterns, and eye shapes.
Easy editing and updating
Sometimes, the content needs to be changed or updated to keep up with current campaigns. Fortunately, there is a way to do this without generating new QR codes.
How? Well, you can actually edit a QR code as long as you are using dynamic ones. They are more advanced than static QR codes and come with several features that make them the preferred type for marketing.
Cost-effectiveness
What made Lay’s chips QR codes on packaging perfect for its marketing was the results it could bring while also being worth its cost.
For one, all it takes to distribute a QR code is to have it printed or displayed in specific areas. For Frito-Lay, this was on its food packaging. With people buying the brand’s products left and right, it was the fastest and easiest way to spread the word and get engagement.
Secondly, QR codes for marketing can connect people to loads of information within a small space. No need to cover posters or packaging with tons of promotional material. All Lay’s had to do was to let the Internet and their QR code do all the work.
Access to scan tracking and analytics
Data is essential to any marketing effort. With a dynamic QR code generator, brands like Lay’s can track the performance of their QR codes and see how well their campaign is doing.
Metrics that can be measured include:
- total number of scans
- number of unique scans
- time and location of a scan
- the devices used to scan
With this information, any marketing team can adjust their ongoing campaign and prepare for upcoming ones.
How to achieve the same success in your campaigns as the Lay’s chips QR code
With genius incentives and the clever use of cool QR codes, Lay’s has really shown the world how it’s become the giant it is today. If you are a business owner looking to launch a winning marketing strategy like Lay’s, start creating your own QR code now!
Creating QR codes for a marketing campaign can be done with a few easy steps.
- Open QR TIGER on your browser.
- Choose the best QR code solution for your needs. We offer both static and dynamic QR code solutions, such as for landing pages, vCards, or social media pages.
- Fill out the fields with the information you wish to encode into your QR code. Then, click the Generate QR code button.
- Customize your QR code to make it attention-grabbing. You can change its colors, shapes, and patterns. You can also add a compelling call to action through a frame.
- Perform a scan test to see if the code works.
- Download in either PNG or SVG format and deploy!
Other genius ways to use QR codes in your campaigns
Apart from Frito-Lay's campaign, there are many other customer success stories that will testify to the significance of QR codes in all industries.
The methods that Lay’s QR code campaigns used to promote their brand were genius in their own right, but you can also employ the power of QR codes in other ways as well. Here are the five best QR code ideas to try:
Share interactive content
Having interactive content in your campaign is a fun and creative way to engage with your audience. Such content can include quizzes, infographics, and videos.
QR codes can effectively distribute this content, as they give scanners instant access to your materials. By using them, you will quickly gain engagement and satisfied customers.
Provide valuable information
Learning is important to everyone, particularly consumers looking to buy a product. This is why another way of using QR codes in marketing is by providing useful information to your audience.
Not only does it provide customers with a good thing, but it also shows transparency and trustworthiness.
An example of this is a QR code that provides the nutritional information of the food served in a restaurant. If people want to know more about their food for health-related reasons, they can scan the right QR code to gain access to the information.
Increase brand loyalty
It’s always a good sign when customers continue to purchase your products over your competitors. Brands today achieve this through several means, including, but not limited to, providing effective customer service and offering loyalty programs.
What makes QR codes perfect for this purpose is that the sky is the limit when it comes to inspiring brand loyalty through them. No matter what strategy you can come up with, there is a QR code solution that can help out.
Virtual trial of products
Some people want to see your product in use before purchasing it. To offer this service without wasting stock, you can use a video QR code.
By linking a virtual demonstration of your product to a QR code, you can build a customer's confidence in your product on the spot. This is perfect for items such as beauty products, jewelry, and even software.
Promote tourism
During the first quarter of 2024, international tourism has increased to 97% of pre-pandemic levels. There is no better time to promote tourism and hospitality services than right now. Fortunately, QR codes are valuable assets that you can implement in your material.
These codes can connect tourists to a number of different experiences that will make their visit fun and convenient. They can also share a curated list of recommended restaurants in your area, saving them the effort of doing a lot of research.
Your QR codes can also direct visitors to interactive maps to help them navigate the city more efficiently.
Launch the best QR code campaigns with QR TIGER QR code generator
Frito-Lay has definitely mastered the use of QR codes in its marketing campaigns. They are fun, engaging, and generous with what they give back to customers. It’s no wonder that the brands under their belt are so popular amongst foodies.
Fortunately, you can follow in their footsteps and perform effective marketing that matches Lay’s QR code campaigns. All you need is the right tools, and one of these is QR TIGER.
Our software is more than just a platform for creating personalized QR codes. Our compliance with GDPR and ISO certification has made us the most trusted QR code software for more than 850,000 brands, including McDonald’s and Red Bull.
Get one of our business plans today to get the best QR code tools and features for your brand. As a welcome gift, you’ll get a $7 discount for your purchase!
FAQs
Where can I check my QR code?
QR codes should always be placed somewhere that can make it easy to scan. Once you’ve found it, simply open your QR code scanner on your mobile phone and point the camera at the code.
How to get QR code for products?
Choose a QR code platform that suits your needs to get a QR code for your products. Our QR code software offers more than 16 solutions for making your own personalized QR codes.
How do I contact Lay’s potato chips?
To contact Lays, go to their website and check out their “Contact Us” page.
