How Louis Vuitton QR Code Enhance Luxury Shopping Experience
Louis Vuitton QR codes present a crucial layer of protection for its products and a better luxury shopping experience for customers.
Since its establishment in 1854, Louis Vuitton has been synonymous with success, fashion, and timeless elegance.
To protect its brand reputation from the proliferation of counterfeits, Louis Vuitton has adopted QR code technology, adding a modern layer of security to its luxury products.
Get more of the story about how Louis Vuitton uses a QR code generator to protect its products and consumers against counterfeits.
Table of Contents
- What involves a Louis Vuitton authentication?
- How to double-check the originality of Louis Vuitton products
- How Louis Vuitton and other luxury brands benefit from QR codes
- Creative uses of QR codes in the luxury industry
- How to create a product authentication QR code for your brand
- Use the best QR code generator for secure and scan-safe QR codes
- Frequently Asked Questions
What involves a Louis Vuitton authentication?
Since people are more open to a transparent brand, Louis Vuitton strives to maintain that reputation using a QR code authentication system.
Authentic Louis Vuitton products, particularly bags, have a serial number flap sewn at a specific area of the bag.
The luxury brand does not have a certificate of authenticity, although there is a small cream-colored card with a bar code inside every brand-new purchase.
Those who buy bags with a Louis Vuitton code at pre-loved markets usually go to reputable third-party authenticators. These authenticators are usually a mix of human judges and AI systems to verify a product’s authenticity.
When it is certified authentic, that’s when they issue a certificate containing a QR code that you can scan to retrieve all the other product information.
With customers paying big money to buy Louis Vuitton items, it’s just right that the luxury house reciprocates that trust with premium-quality goods.
How to double-check the originality of Louis Vuitton products
What is thought to be a “Louis Vuitton check code” is actually a QR code that is brand-specific to Louis Vuitton. How do QR codes work for this brand? Let's discuss them:
Find your item via the Louis Vuitton QR code authentication
Counterfeit manufacturers are getting bolder nowadays. If brands used to only deal with weeding out fakes, there are some instances where even QR codes are illegally duplicated.
Because standard QR codes are prone to duplicates, brands have taken extra measures by producing secured and branded QR codes embedded into items to provide secure, tamper-proof verification.
A QR code sticker can be embedded into a brand's tracking system, like the Apple Air Tag. This is how brands like Louis Vuitton can track down an item as it leaves the factory and reaches the stores.
You can also scan a unique QR code from your LV item and access a secure database where you can double-check whether the product is authentic.
Educate yourself with Louis Vuitton products
Do you know how to differentiate between a genuine and fake Louis Vuitton product? Here's how QR codes can help.
Louis Vuitton prides itself on using premium materials and employing craftsmen who have been trained for years before making most of their products by hand. Now, it has tapped QR technology by incorporating QR code branding as a strategy.
Numerous websites and videos offer tutorials differentiating fake Louis Vuitton vs. real bag products from the famed brand.
When in doubt, don’t hesitate to approach a third-party authenticator to confirm if your Louis Vuitton item is genuine or fake. The costs to authenticate may vary, but peace of mind is priceless.
Get help from cybersecurity
Like other successful QR code campaigns, Louis Vuitton has taken a more proactive stance in cracking down on counterfeiters—thanks to the QR code authentication tool.
Having a trademark to protect the brand can only do so much. There have been instances where luxury brands are tipped off by local citizens about the existence of shady factories producing fake goods.
The Louis Vuitton authentication system through QR codes is one way to fight the issues circulating around the luxury brand. Of course, this ongoing battle still requires a united effort from the brand, cybersecurity team, and consumers.
How Louis Vuitton and other luxury brands benefit from QR codes
Brands earn millions from potential consumers and have become very innovative in enticing people to shop.
With a drastic upsurge in online shopping, luxury brands like Louis Vuitton have taken a whole new approach to bringing their luxury brand to your doorstep, all with the help of QR codes.
Below are some of the advantages they bring to the table:
Hassle-free online shopping
With a Louis Vuitton QR code, customers can directly access a particular product page on the Louis Vuitton website. Shopping has indeed never been this easy with just one scan.
Usually, when it's out of stock online, you can shift to finding a physical store availability of a particular item.
Sufficient information on Louis Vuitton products
Louis Vuitton is rich in history. Most of its collections were either inspired by its heritage or a pop icon. And let's face it: story sells.
Luxury brands know that so well and tap into a potential customer's emotional quotient. Because at the end of the day, that will most likely lead to a sale.
A QR code can also contain more detailed information about how the product was inspired, what materials were used, as well as care instructions.
People love a good story, and you're more likely to be drawn to an item when it somehow relates to you personally.
Virtual experience
Pictures are powerful tools of communication. Even more so with videos. Aside from the advantage of a QR code authenticity check, it can also give customers a virtual tour of their products in the animated version.
Creative uses of QR codes in the luxury industry
Image Source: hypebeast.com
A QR code is more than just a way to authenticate an item. Everything can be personalized and customized; the same goes for QR codes.
Louis Vuitton gained so much hype in 2009 when famed Japanese designer Takashi Murakami customized a QR code with an LV design on it. The collaboration was fun and unique and was well-received by fans of both Louis Vuitton and Murakami.
There’s so much more you can do with them. Here are some added perks of customized QR codes, especially for luxury brands:
Promotion of brand
Image Source: adforum.com
Brands that use QR codes know how to maximize the marketing potential they can provide. With the presence of their unique QR codes everywhere, word gets around fast and easy.
Customers now have access not only to the latest products but also to information regarding the brand’s events.
One great example is Louis Vuitton’s campaign in China, wherein the luxury brand integrated a QR code on its digital touchpoints.
The code contains short videos for LV’s upcoming Beijing exhibit, piquing the audience's curiosity and effectively creating a buzz around the event.
Contact details
Physical calling cards are becoming more obsolete. Choosing a highly dependable and advanced QR code generator with logo integration can jampack a smart business card with your postal address, contact number, and even product reels.
It’s a wonderful way of marketing the brand you’re associated with.
Added awareness
People see the value in something, provided it imparts new knowledge or entertains.
When a customer scans a QR code laden with a wealth of information, the brand gets to have a higher recall compared to other brands that don’t see the power of integrating QR codes into their business.
Payment via QR code
Opt for cashless transactions and partner with a trusted QR code software to make paying for high-value items in your store stress-free.
In some cases, paying via QR codes can also store information and build a good client directory.
Going digital
With a QR code, the digital possibilities are endless. When you shift your marketing campaign to match modern advertising via technology, you can reach and connect with a broader market.
How to create a product authentication QR code for your brand
Here’s how you can easily create your code:
- Open a QR code generator on your browser.
- Choose among the available solutions and provide the required data.
- Select Dynamic QR code and generate.
- Customize your QR code according to your branding guidelines. Add your logo, use your brand colors, and add a call-to-action tag to encourage more scans.
- Perform a test scan before downloading your QR code in either PNG, SVG, PDF, or EPS.
Want to access more dynamic perks for your business or enterprise? Start a business plan for as low as $16 and upgrade anytime.
Use the best QR code generator for secure and scan-safe QR codes
Louis Vuitton's luxury items cost a lot and it is just fair that the brand imposes an added amount of security to protect both its name and customers.
Louis Vuitton QR codes signify that the brand acknowledges the merging of modern technology and fashion. The codes protect the brand's reputation and assure customers of the authenticity of their purchases.
And just as luxury brands and technology are forever evolving, more digital products will change how we shop.
Stay ahead of the curve—explore how QR code technology can safeguard your brand and redefine luxury for your customers.
Frequently Asked Questions
How do I scan and check if my Louis Vuitton bag is original?
You may scan using your phone camera if your Louis Vuitton bag is pre-loved and authenticated by a third-party authenticator. Louis Vuitton recently shifted to having their bags microchipped.
Using an NFC app downloaded to your smartphone, you can pull up the product information just by scanning over the bag. The technology uses an RFID tag, which is likewise used by other luxury brands as well.
What is the Louis Vuitton code list?
This list is a reference guide to indicate where your Louis Vuitton product was made. The date codes, as they are commonly referred to, varied over the years. Before the 80s, the alphabet referred to the country where it was made.
During the 1980s, Louis Vuitton introduced a set of numbers to accompany the corresponding alphabets. These numbers represented the month and year the product was made.
Before Louis Vuitton used microchips to tag its bags, date codes were the main factor in determining authenticity.
However, with counterfeiters able to replicate date codes, authenticating Louis Vuitton bags became tricky.
