Metsä Board QR Code Leads in Sustainable Packaging Solutions
At a dire time of climate crisis, the Metsa Board QR code is a step toward sustainable product packaging and ethical operations.
This global initiator of forest-based products focuses its energy on reducing carbon emissions and waste throughout its production process—QR codes are how they continue their mission at a customer level.
Allow us to break down this extraordinary initiative and how QR code generator technology has been the secret ingredient in helping consumers with simplified and guided recycling methods.
Table of Contents
- What is Metsä Board?
- Metsä Board QR code on sustainable packaging materials
- What is a packaging QR code?
- How QR codes on packaging make a difference
- Clever ideas to emulate Metsä Board’s QR code
- Create a custom QR code with a reliable QR code generator
- Other organizations using QR codes to impact change
- Metsä Board: A pioneer in smart and sustainable packaging
- FAQs
What is Metsä Board?
Metsä Board is a Finnish company and a forerunner in premium European paperboards. Their products are made with lightweight, pure fresh fibers that are renewable and safe to contain food.
Climate change remains a prevalent issue, with catastrophic effects worldwide and disproportionate impacts on the most vulnerable. Metsä wishes to mitigate this by promoting the sustainable use of natural resources.
They have set a goal of 100% fossil-free production by the end of 2030, using their innovative paperboards to cut down packaging’s carbon footprint by over 50%.
Metsä Board QR code on sustainable packaging materials
The leading producer of paperboards combines QR codes and sustainability to launch a new solution aiming to make recycling information about Metsä packaging materials accessible to all.
Scanning the QR codes for recycling on the pallet and reel labels of their products redirects customers to an intuitive app that illustrates how to properly recycle the materials that protect the paperboard throughout the logistics chain.
Isto Hongisto, Product Safety Specialist at Metsä, explains, “The implementation of the new recycling QR codes on our paperboard deliveries stems from a strong commitment to sustainability and customer convenience.”
“Recycling can sometimes be complex, and our goal is to make it as seamless and straightforward as possible for our customers. This initiative will not only save them time, but it will also ensure that the materials used in our deliveries are recycled in an optimal way.”
What is a packaging QR code?
A QR code on product packaging is a common marker that more information about a product awaits, whether that is recipe ideas, allergen details, instructions, or compliance with international safety standards.
Other times, marketers use these QR codes to direct users to fun marketing campaigns or prompt users to share their thoughts about the product and see what others say about it.
How QR codes on packaging make a difference
QR codes are a simple yet effective way of adding a digital dimension to ordinary packaging. Here are a few of their advantages:
- Strengthens marketing campaigns. Traditional marketing collateral often has limited space, but branded QR codes link to helpful videos and promotional content, providing a richer and more interactive experience.
- Drives sustainability. Strategically placed QR codes on packaging attract more traction and attention for environmental initiatives, encouraging responsible consumer behavior.
- Has tracking capabilities. Aside from social listening and online reviews, it is tricky to gauge how far a product’s reach is. With QR code tracking data, it easily captures user engagement.
- Provides substantial information. Small real estate is also a problem when you want to share in-depth information, such as the benefits of recycling or ingredient lists. QR codes help by leading to dedicated websites.
- Improves customer satisfaction. It is frustrating for customers not to have readily available customer support. Reduce this friction with a QR code that directs customers to an FAQ page and tutorials.
Clever ideas to emulate Metsä Board’s QR code
The Metsä Board QR code showcases an admirable commitment to eco-conscious business. Take a look at some ways to take advantage of the dynamic nature of QR codes to enhance your products and packaging:Suggest helpful tips
Often, brands assume that customers eventually understand how a product works. This means going to YouTube or Reddit and seeking help from anyone generous enough with their time.Help them out by using a link QR code generator to provide a URL QR code on your product packaging, let’s say for a skincare product, that links to morning or evening routine tutorials and best practices for application.
Provide nutritional information
Embedding a custom QR code landing page in your food item’s packaging lets you connect customers to a page detailing its nutrition facts, allergen warnings, and even meal ideas for different diets (e.g., vegan, keto, gluten-free).
Share product journeys
A 2024 sustainability survey reveals that 85% of Gen Z and 84% of Millenials are concerned about the environmental impact of products, including their supply chain journey.Most younger consumers value brands that consider sustainability in their production and deliveries and are willing to spend more for green products.
Adopting a GS1 QR code as part of your brand helps maintain customer loyalty and trust. This neat tech complies with global GS1 barcode standards to deliver consistent and transparent information across the supply chain.
It also means having the chance to show your customers the lengths you will go to ensure your products are ethically sourced, safe for consumption, and environmentally friendly.
Show environmental impact
To really drive home the point Metsä Board aims to make, go the same route and incorporate your own app QR code into your packaging.
Your app can highlight your brand's steps to reducing its carbon footprint and provide recycling guides for each product and packaging component. This sustainable QR code gives customers a glimpse into your initiatives and mission.
Offer exclusive content
If you struggle to engage consumers beyond the initial product experience, try using a multi URL QR code to add an interactive element to the mix.This dynamic QR code solution is perfect for targeted marketing campaigns, sending users to tailored pages depending on their specific location, time, language settings, and more.
Also, consider getting creative with your content by curating language-specific or relevant playlists that complement your product (e.g., workout turns for activewear) or offer time-sensitive deals and discounts to generate excitement.
Create a custom QR code with a reliable QR code generator
Here’s how you can make one in a few simple steps:
- Go to our QR code generator with logo integration and log into your account. Don’t have one? Simply click REGISTER. No credit card is required.
- Choose a QR code solution (e.g., vCard, File, Landing page).
- Select Static QR or Dynamic QR, then click Generate QR code.
- Customize your QR code. Play with different color schemes, patterns, and eyes, and upload a company logo for better brand recall.
- Test-scan your QR code, then click Download to save it.
Pro-tip: Create the best QR code marketing campaigns by signing up for QR TIGER’s freemium plan and generating up to three free dynamic QR codes.
Other organizations using QR codes to impact change
Patagonia’s eco-conscious codes
Patagonia, an American clothing brand, is known for its high-quality outdoor apparel. It values environmentalism and business sustainability above all, which is showcased by its efforts to make existing products greener.One of their initiatives in doing so involves QR codes to create “smart packaging.” By conducting market research, they found that QR codes were on the rise and were a viable business move.
The company now has minimalistic QR code labels or hang tags with a front and back design (featuring a QR code on one side) that prioritizes information consumers care about most, such as a product’s price, size, and functionality.
For online shoppers, an Order Page offers an immersive unboxing experience, complete with product pages, information on sustainability, links to actions after unpacking an order, and a message on environmental impact.
The Ocean Cleanup QR campaign
Founded in 2013, The Ocean Cleanup is a non-profit organization composed of engineers, researchers, and scientists who develop technologies to rid the world’s oceans of plastic.Their ultimate goal is to “Put ourselves out of business once the oceans are clean” and remove up to 90% of floating ocean plastic by 2040.
The Ocean Cleanup Sunglasses, made with recycled plastic, feature a QR code near the hinge to aid their noble mission of cleaning up the seas.
These codes allow users to access background information about the product, such as where the material comes from, when it was collected, and the story behind the project.
The American Red Cross app QR
As a humanitarian organization, The American Red Cross provides emergency assistance, blood donation, international services, and disaster relief and educates communities in the United States.It is part of the global Red Cross and Red Crescent Movement, with a common mission to alleviate human suffering in times of emergencies by mobilizing a network of volunteers and generous donors.
The American Red Cross has a Blood Donor QR code that directs users to an app that streamlines the blood donation process and makes scheduling appointments easy.
Metsä Board: A pioneer in smart and sustainable packaging
The Metsä Board QR code is an exemplary case of sustainable business in action.With an ambitious goal of mitigating the effects of climate change, this company presents itself as a leading innovator of packaging solutions, combining eco-friendly materials with smart tech.
Initiatives such as Metsä’s recycling guide allow others to follow suit and create positive, lasting change. With QR TIGER’s dynamic QR code maker, this is possible and easy to achieve.
