Mexico QR Code Use Cases: What Their Impact Looks Like
The impact of Mexico QR code adoption is evident with how the country’s government and businesses function today. It’s even making a huge change in its economy.
In 2024, the Mexican QR code payment market alone generated $309.8 million.
Some of the country’s top companies have also answered the consumers’ call for convenience, efficiency, and modernity by producing outstanding QR code initiatives, powered by the best dynamic QR code generator.
In this article, we discuss how different sectors in Mexico use QR codes and the advantages it brings to the country. While we're at it, you can learn some best practices and apply them to your own campaigns.
Table of Contents
An overview of Mexico’s QR code usage
The use of QR codes in America continues to increase over the years, thanks to their many advantages. In Mexico, this was primarily driven by the introduction of CoDi.
CoDi, which stands for Plataforma de Cobros Digitales, was rolled out in September 2019 by. With this system, customers with a bank account that uses CoDi can select the option to pay via QR codes when making a purchase.
Because of its ability to simplify payments, it quickly became a popular method of paying for goods and services in the country. In fact, with 70% of point-of-sale terminals being mobile devices, CoDi played a part in the growing adoption of QR codes in Mexico.
According to a report by Grand Review Research, Mexico QR code payment market is expected to grow at a CAGR of 18.7% from 2025 to 2033. This will result in the market reaching a revenue of USD 1,379.4 million by 2033.
How are QR codes used in Mexico?
The applications below show how widespread the use of QR codes in Mexico is.
1. Mexico immigration QR code
Mexico’s Digital Multiple Migratory Form (FMMD in Spanish) makes the immigration process much easier for foreign nationals.
They are only required to fill out this form to enter the country. To make the system more convenient, visitors won’t need to have a printed copy of the FMMD.
Instead, they can acquire the digital copy by scanning a QR code. This saves them from the costs and effort needed to print and store the physical form.
Using this QR code to leave Mexico is also required by airport staff.
2. Citizen identification
A QR code for Mexico’s citizens is now a required identification document in the country.
Known as the Unique Population Registry Code (Clave Única de Registro de Población or CURP in Spanish), it is set to contain the personal and biometric information of every citizen. This will include a QR code containing their biometric fingerprint and iris data.
While this new system was approved only recently, it is expected to be introduced gradually all over the country by February 2026.
3. Marketing campaigns
QR codes in marketing campaigns offer numerous benefits to any company with only a little effort on their part.
For one, businesses can establish a seamless connection to their customers through feedback, URL, or a social media QR code. Simply adding them to product packaging or marketing materials can drive traffic to a brand’s corner of the internet.
QR codes also provide businesses with opportunities to learn more about their customers thanks to scan tracking and analytics.
One Mexican QR code campaign demonstrates how companies in the country recognized its potential even before it was the norm.
Back in 2012, three companies (Snipp Interactive Inc., Sección Amarilla, and VirKet) signed an agreement to develop mobile solutions for their clients.
Known as Mobilize Me, the platform was launched in the 2012 issue of Sección Amarilla's Yellow Pages for Mexico City.
On the cover was a very prominent QR code, while many more were printed across several pages. At the time, it was the largest mobile marketing event in the history of the country.
4. QR code menus at restaurants
Digital menu software with QR codes were very popular during the pandemic as a means of providing an excellent dining experience while remaining contactless. Years later, it remains an effective tool in speeding up a restaurant’s service.
QR code menus aren’t simple menus, but in digital form. By scanning a QR code menu, diners can choose their desired meal and order straight away, removing the need for waiters to take their orders.
Valentin Imperial Maya resort, for example, uses QR codes for their menu. They also use a map QR code to help guests navigate the place.
5. Maps for tourists
Other than a QR code for entering Mexico, location QR codes help local and foreign customers avoid getting lost.
The advantage of using a QR code over a map is that tourists looking for a business don’t have to enter the address into the app manually.
It also makes navigating easier since digital maps display the user’s current location for easy reference. They can even find a route to their destination, saving them time and effort.
In some popular sites in Teotihuacan, self-guided tours are available using a QR code and the SmartGuide app.
Visitors can scan the code to access the audio guide, digital map, and 3D exploration, providing additional insights of the landmarks and experiencing more immersive explorations without sweat.
🌟 Tip: Pick a trusted location QR code generator to create your own location-sharing QR code, whether for personal or business use!
6. Product information and anti-counterfeiting
Since QR codes are amazing information storage tools, it makes sense to use them as a means to provide product information to customers.
Instead of the typical Mexico barcode, QR codes won’t limit your products to their packaging anymore. Everything a customer would like to know about your goods and brand will be available with only one scan.
This is set to be the norm thanks to Sunrise 2027, an initiative by GS1 to introduce QR codes into retail point-of-sale technology.
One of the pioneers in this area is Cuvitek Software Solutions, a software development company that integrated QR codes into their inventory management software, Satya.
Is this necessary? Absolutely, because some of the information you can include in your QR code are certifications and traceability details your product has. These details will prove that the product is legitimate and trustworthy, leading to increased sales.
7. Real estate
Real estate is another industry that can benefit from QR codes. For starters, agents can embed links to the listing pages of properties, where buyers can see more details on the house.
QR codes can also link people to the virtual world, allowing real estate agents to give clients a tour of a property at their leisure.
Other areas QR codes can serve well in include open house management, networking, lead generation, and lead conversion. Because of its communication capabilities, QR codes are a tool any real estate agent will want to have in their toolbox.
Hugo Padilla PV Realtor, a real estate brokerage firm in Puerto Vallarta, Mexico, uses QR codes in its marketing collateral to direct interested buyers to specific property details.
8. Access to health services
Mexico is one of several countries that implemented QR codes for their healthcare services, especially during the COVID-19 pandemic.
To increase the number of tests and promote contact tracing, Mexico City deployed QR codes all over the city.
These QR codes registered the phone numbers of users who scanned them. When a positive case was identified, citizens who scanned the QR code were notified that they may have come into contact with an infected person.
The Mexican government didn’t stop there. To handle the influx of foreign nationals during this period, the government created a Mexico health form QR code.
Before visitors were allowed to enter the country, they were required to fill out a health declaration form for contact tracing. The registered information will then be encoded into a QR code, which will be scanned upon arrival.
Two top companies with notable Mexico QR code applications
QR code adoption is on the rise in the country as consumers demand for more efficiency, transparency, and even security.
These two brands in Mexico have taken them to new heights through their quick and innovative thinking and trust to QR TIGER, an advanced QR code generator known for custom and secure QR codes.
BanCoppel
BanCoppel is one of the most widely recognized retail banks in the country. Known for its extensive branch network and retail stores, its banking services serve millions of customers both offline and digitally.
The company uses QR codes to transform its services through two methods: One, it integrated the CoDi system into its banking app, allowing more customers and businesses to connect to each other.
The second method is through the use of a Google Play QR code for their BanCoppel mobile app.
Available on their website and some social media posts, the QR code directs users to the store page of the banking app, allowing them to quickly download it on their devices.
Grupo Aeroportuario del Centro Norte
Grupo Aeroportuario Centro Norte, S.A.B. de C.V., also known as OMA, is an airport operator headquartered in Monterrey, Mexico.
Operating 13 airports across the central and northern states of the country, the company serves millions of passengers every year.
Unfortunately, their inclusion in this list isn’t because of a Mexico immigration QR code. Instead, its status as a major operator made it a target of malicious actors.
In October 2024, hacker group RansomHub stole 3 terabytes of data and threatened to leak it if a ransom wasn’t paid. During this incident, the company continued airport operations through backup and alternative systems while it investigated the attack.
In addition to these protocols, the company also used airport staff and QR codes to help passengers find their boarding gates.
⚡Want to create dynamic QR code campaigns? Click the banner to start for free.
Why are QR codes a must-have tool?
The popularity of QR codes did not happen overnight. But when their potential was discovered, they became the tools that governments, businesses, and organizations around the world needed. Mexico QR code use cases are only just the tip of the iceberg.
Here’s why QR codes are essential tools today:
1. Tracking and analytics
A dynamic QR code generator is capable of scan tracking and providing comprehensive analytics based on the:
- scan numbers (both total and unique scans)
- scan locations
- time of scans
- scans over time
- GPS and Heat map of scans
2. Efficient marketing
A study published in Sage Journals found that QR codes influence purchase intention and customer satisfaction.
Implementing QR codes into promotional materials simply results in greater brand recognition and increased sales for a monthly subscription.
For example, Burger King Mexico created a QR code to promote its new Whopper, the Whopper Serrano. How? By adding QR codes to Serrano peppers. When scanned, the Mexico Burger King QR code redirected users to a landing page featuring the brand new burger.
From customized QR codes that feature your logo to comprehensive scan analytics, you can switch up your marketing tactics and generate engagement with your audience.
3. Direct customer connection
QR codes are access points, allowing for an instant connection with customers and vice versa. Even a simple black-and-white QR code is enough to direct customers to the support department.
While emails and phone numbers can do something similar, the one thing they don’t offer is convenience. Traditionally, contact details have to be memorized or constantly referenced before entering them manually.
With QR codes, this step is skipped in favor of directing customers to their email app, where an email template can be filled out. They can also lead to a feedback form instead, making communications even more streamlined.
4. Improved inventory management
QR codes were originally intended to streamline retail and manufacturing processes. While it's been decades since, they remain the ultimate form of storing product information, no matter where it is in the supply chain.
Manufacturers no longer needed to print several barcodes for all the necessary information on a product. This reduced the time needed to scan labels, resulting in a more efficient manufacturing process.
💡Did you know? QR codes will soon be replacing barcodes as the Sunrise 2027 initiative comes into reality. Create a GS1 QR code to meet the standards of the world’s top industries!
5. Cost reductions
During the aftermath of the RansomHub cyberattacks, Mexico airport QR codes were a great help for many passengers simply looking for their flight. What made this significant was that they were helpful while also being low-cost.
The addition of QR codes simplifies a lot of things in a business to the point that it can save them a ton of money.
For example, a technical product doesn’t have to ship with a thick manual anymore. Instead, manufacturers can encode the file into a QR code and just print it onto every box.
Power your campaigns in Mexico with the best QR code generator
Things in Mexico got a whole lot smarter and faster with the adoption of QR codes. Thanks to this technology, the government and businesses in the country are able to provide services conveniently and efficiently in ways that didn’t exist years ago.
The Mexico QR code trend doesn’t stop there. With a dynamic QR code platform, you get access to several QR code solutions for almost any situation you can think of.
Every scan from your codes becomes a learning experience, which can loop back to create more meaningful engagement between your customers and you.
Running a QR code campaign in Mexico? Generate up to three dynamic QR codes with 500 scans each for free by signing up to our Freemium plan. No credit card details needed.
FAQ
Do I need a QR code for Mexico?
Some airports in Mexico, particularly those in Mexico City and Cancun, feature automated kiosk lanes where tourists may register their entry to the country. After registration, the machine prints out a receipt with a QR code that allows visitors to download their Multiple Migratory Form, or FMM.
What is the QR code payment in Mexico?
CoDi, otherwise known as Plataforma de Cobros Digitales, is a mobile QR payment system used in Mexico. Created by the Bank of Mexico, it currently serves 14 million users.
How long are QR codes valid?
QR codes (static) are valid forever because they don’t expire. However, this all depends on the content embedded in the QR code. If the content is taken down or unavailable, the QR code will not work as intended. Meanwhile, paid QR codes expire and will require the creator to renew their subscription to a QR code software to keep them active.
