QR Code Retargeting: Generate Leads and Boost Conversions
When running a QR code campaign, don’t just stop from getting scans. Use QR code retargeting, and you can convert them into loyal, paying customers quickly.
Khalid Saleh, CEO of Investp and an expert in remarketing, found in their survey that 56% of businesses use it to boost customer acquisition.
In terms of conversion rates, a 30% increase in mobile users and a 121% increase in desktop users are seen when using retargeting strategies, according to Criterio.
You can power these up using QR codes—highly flexible and user-friendly marketing tools that bring success to online and offline campaigns.
Combine them with your retargeting strategy and see how they double or triple your engagement and conversion rates.
Read on to learn the art of retargeting customers through QR codes and how to make this happen in your campaigns using the best QR code generator.
Table of Contents
- Can you retarget from a QR code?
- What makes QR code retargeting effective?
- How to set up retargeting in your QR code campaigns
- How do you attract customers to scan QR codes?
- Practical QR code marketing ideas to apply retargeting
- How industries can use QR codes in their digital retargeting ads
- Why QR TIGER is the top choice for dynamic QR codes with retargeting
Can you retarget from a QR code?
Yes! Dynamic QR codes have this unique feature that allows you to retarget users with ads when they scan the QR code from your billboard, flier, or online post.
How do dynamic QR codes work in a way that allows retargeting? We’re glad you asked. Basically, these advanced QR codes are embedded with a short URL that directs scanners to your content. These short URLs is how retargeting tags can be applied.
And here’s what makes it convenient, subtle, yet impactful: you no longer need to convince users to accept cookies.
This is a hard pill to swallow for marketers using them, but many users actually find cookie pop-ups annoying.
Using QR codes in marketing this way is the best technique for improving user experience and actually getting them to take action. It’s cookieless marketing!
Once users scan the QR code with Google Tag or Facebook Pixel retargeting, ads tailored to their interests or recent actions automatically start appearing on their Facebook feeds and other web pages they visit.
What makes QR code retargeting effective?
Advertising is the best way to get potential customers to purchase your products and services. After all, you can’t sell if no one knows what you have to offer.
But only letting them scan and view your brand’s offering once is not enough, and it’s only a matter of time before your presence slips from their minds.
Targeting them with a QR code-powered campaign is the best way to encourage prospects to engage with your business and retain your customers' attention.
Backing it up immediately with retargeting, you can fuel their slumbering curiosity and interest again, encourage them to return to your brand, and ultimately convince them to make a purchase.
It’s the best method for retargeting you could ask for.
How to set up retargeting in your QR code campaigns
With a dynamic QR code generator, setting up a QR code campaign with a retargeting mechanism is as easy as pie. Begin with this process:
1. Open QR TIGER on your browser and sign up for an account.
Note: The retargeting feature is available to Advanced, Premium, and Professional users. Claim your $7 discount to save on your FIRST purchase!
2. Select from any of the dynamic solutions with retargeting features (e.g., Dynamic URL, Multi-URL, File, or Landing Page). Input the required details.
3. Hit Generate QR code.
4. Design your QR code with branding and style.
5. Test and download.
You can integrate your QR code into your marketing collaterals. Since dynamic QR codes are editable, you can update their content and set up the retargeting afterward.
Retarget via Facebook Pixel
Facebook, the world’s largest social network, naturally has the means to retarget your audience with ads.
Here’s what you need to do to activate the QR code Facebook Pixel retargeting feature:
- Find or create your Meta Pixel ID by going to Meta Events Manager on your Facebook account.
- Add your Meta Pixel code to your website and set an event and action.
- Head over to your account’s dashboard on the QR code maker. Select the QR code campaign and add the retargeting pixel ID.
Retarget via Google Tag Manager
Follow the steps below to activate the QR code Google Tag Manager retargeting mechanism:
- Create or add a new account in Google Tag Manager.
- Make a container for your QR code campaign and name it.
- Choose your target platform. Make sure to accept the Google Tag Manager Terms of Service Agreement.
- Click the Create button. A box with two codes will pop up. Copy the GTM code on the first one.
- Go to the QR code maker’s dashboard and find the QR code campaign. Click the retarget tool icon, paste the code, and save.
- Copy the short URL below your QR code campaign name.
- Preview your container. It will redirect you to Google Tag Assistant.
- Paste the short URL to connect Tag Assistant to your website. Click the Connected button.
- On the upper left, click the exit button. Then, click the “stop debugging” button that appears.
How do you attract customers to scan QR codes?
Of course, before we can retarget anyone with our QR codes, we need to grab the attention of our intended audience to actually scan them.
Below are the best practices to make this happen:
Use unique shapes and patterns
QR codes are often seen as a collection of small black and white squares.
Change the patterns and “eyes” to a variety of other shapes. You can make them circles, 4-pointed stars, diamonds, and many more.
This gives you a unique and eye-catching QR code.
Choose colors that stand out
Aside from unique shapes and patterns, you can also catch your audience’s attention by using colors that match your brand, making it essential to color QR code designs and styles.
See how Tiffany & Co. successfully made people associate the iconic robin's-egg blue color with their brand alone? You can also pull that off with your QR codes.
As long as you maintain a high contrast of colors (dark foreground and light background), people can recognize the QR codes and scan them in no time.
Add your brand logo
Including your brand logo in your QR codes can help your customers trust and scan them even more.
Choose a QR code generator with logo integration that’s free, and you can create branded QR codes anytime for any type of campaign!
Include a frame and call-to-action tag
Even with unique shapes and colors, it can’t hurt to add a couple of words to encourage QR code scanning.
Add a frame and call to action to effectively convey to your audience what the QR code is meant for and encourage them to scan it.
Display it in an ideal place and position
No one can scan your QR code if it is out of reach.
To encourage your audience to scan your codes, ensure they are easily seen and scanned. This can be anywhere, from the tables where they eat to your store’s point of sale.
If you’re placing them on billboards, make them big and clear enough that people can still scan them even from a distance.
Practical QR code marketing ideas to apply retargeting
Retargeting is extremely beneficial to any business that uses QR codes. To help you get started with your remarketing campaigns, take a look at these ideas that can take advantage of this strategy.
QR codes for lead generation
Using QR code forms as a lead generation method offers another way of bringing back interested customers.
While the forms generally help gather contact details, sometimes, these can be abandoned halfway through being filled out.
By using QR codes and retargeting tools simultaneously, you can reignite past users’ interest in your goods and services, capture quality leads, and, even better, convert them into paying customers quickly.
QR codes on advertisements
QR code retargeting is especially useful in any form of advertisement, whether digital or physical.
Reminding consumers of your goods and services after they scan your code and check your website helps you get the most out of your ad.
Product packaging with QR codes
Marketing teams have learned to use QR codes on product packaging effectively. These 2D barcodes provide buyers with information on the product, which helps their customers with their purchases.
But customers are not the only ones who learn from this initiative; marketers also gain insights into customers' interest in the items they sell.
With this knowledge, retailers can retarget their customers with relevant ads to remind them of their interests and promote products they might also find appealing. In fact, this is how QR codes can be used successfully in retail stores.
Real estate QR code ads
One of the many QR code marketing ideas for real estate is to direct prospective homebuyers to landing pages of their desired property.
While this is already a great way to advertise, you can maintain their interest by using personalized ads based on their interactions with these pages. These ads can prompt them to finally contact your agents and schedule a property viewing.
Video demonstrations through QR codes
Sometimes, a video demonstration of your product in action might not be enough to convince a customer to buy on the spot.
They may need some time to think before purchasing, or they might want to look into alternatives.
With retargeting, you can slightly nudge them back into considering your product and buying it.
How industries can use QR codes in their digital retargeting ads
Retargeting is essential in ensuring that you and your consumer base don’t miss out on doing amazing business with each other.
While it is very useful no matter the industry, here are the TOP FIVE that can benefit the most from this marketing technique:
Retail
Retail is one of the top industries to benefit from QR codes, thanks to their increased capacity and improved scannability.
For retail marketers using retargeting ads, QR codes provide another way of learning more about their customers and improving their offerings.
Restaurants
Everyone loves to eat good food, and restaurants know this. In fact, walk anywhere in your city and you will find dozens of places to eat in every block. With this amount of competition, any food business needs to use every tool at its disposal.
Through multi-URL QR code redirection, restaurants can offer menus and discounts and retarget their customers with relevant ads—all at once!
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Health and fitness
The health and fitness industry covers products and services that promote a person’s well-being, nutrition, and overall health. This includes gyms, wellness coaching, and health supplements.
With so many goods and services in this industry alone, QR codes are a great way to connect consumers to more information and services.
Moreover, businesses in the industry can use tools like Meta Pixel on their QR codes to encourage customers to engage with them continuously after scanning.
Hotels and resorts
Like those in the food and beverage industry, hotels and resorts can use QR codes to gain an advantage over their competitors.
Not only can they make booking and feedback gathering more convenient, but they can also launch campaigns with digital retargeting ads after their guests' checkout.
Real estate
QR codes provide many benefits to the real estate industry.
First, they can provide homebuyers with an agent’s contact information. Second, they can direct scanners to a virtual property tour to make a prospective buyer’s decision much easier.
Retargeting ads via QR codes is just another advantage of using these squares in real estate marketing.
Why QR TIGER is the top choice for dynamic QR codes with retargeting
QR codes have truly revolutionized the digital world. Once, they were used to provide instant access to information. Now, they allow convenient and effective marketing across any industry.
If you want to create your own dynamic QR codes, we have the best platform for you. With our software, you can incorporate QR code retargeting in your campaigns securely, thanks to our internal audits and two-factor authentication.
With over 21 QR code solutions to choose from, you won’t be found wanting while using our software. Sign up today and generate three dynamic QR codes for FREE!
