QR Codes for Planograms: Optimize Space and Increase Sales in Retail Business

Retail businesses use QR codes for planograms to boost sales, cut costs, and improve employee efficiency and productivity.

Store design and visual merchandising are important to sell your products effectively but require you to arrange your products strategically. 

A planogram is an answer so you can organize your products in your store and let customers find them easily.

It ensures product placement and helps store employees’ stock, and maintains displays. 

It also helps you place items in the right visual position to attract the most attention and tempt customers to buy more.

However, a well-design planogram is just part of the puzzle in enhancing your visual merchandising efforts. You must know your customer’s buying behavior and use technology to implement your planogram effectively.

Planogram implementation doesn’t always go the way it was intended.

There will be incorrect sizes, out-of-date planograms, and wrong store layouts; worse, a wrong planogram may have been implemented. 

QR codes for planograms allow you to gain a competitive advantage, making implementing the planogram easier. 

What is a planogram in retail, and why is it important?

It takes into consideration the retailer’s perspective and the shopper’s perspective when visual layouts are made. 

Apparel stores, supermarkets, hardware, and bars and pubs are among the retail businesses that bank on the selling potential of shelf space. 

These businesses use planogram software tools to create a visual layout of their shelf space and a visually appealing product selection display.

Planogram is essential as it allows retailers to increase sales and stock rotation. 

The customers will be able to see the products they need easily, and customer behavior is considered when lay outing a product display on shelf space.

For suppliers, it also justifies space allocated to brands, and it helps new product development.

Why do you need to use QR codes for planograms in the retail business

QR codes or Quick Response code is a game-changing tool for retail businesses to maximize sales.

It can store large amounts of information such as URLs, audio files, video files, an image, or a document like PDF or word.

It allows users to scan the code to access information by tapping their smartphones. Information is now at the fingertips of the customers.

As the use of mobile phones continues to surge, QR code is fit to use by retail businesses. 

The QR code technology is convenient and seamless to use by your supplier stores and in-store employees. 

As you strategize how to display your products in your store using a planogram properly, you can leverage the use of QR codes in this sales strategy.

QR code is easy to integrate with your existing planogram software.

Use QR codes for planograms to share your layout or chart with your store employees and brands. 

You can minimize communication breakdown by using QR codes for planograms.

Store managers and employees can instantly access the planogram and implement them effectively.

Of course, you should observe the best practices when creating planogram QR codes to maximize their uses.

There are also various QR code solutions you can use to maximize the use of QR codes in your visual merchandising efforts.

5 advantages of using QR codes for planograms in retail business

Communicate your planogram quickly and effectively

QR codes for planogram and virtual merchandising help you communicate well with staff and supplier stores.

You don’t have to send it by e-mail or print the visual chart. 

They can implement the right store design and product display well by scanning the code displayed and referring to the content embedded in a QR code.

Easier product replenishment for staff

Planogram QR code helps store employees monitor the stocks properly and minimize empty shelf spaces. 

When the pandemic happened, panic buying pushed a lot of consumers to switch brands due to availability.

You can see empty shelves, and store managers must respond to out-of-stock issues immediately. 

By looking at the shelf space with empty stocks, store employees will just scan the code to know what product to replenish and how to display it correctly.

Minimizes printing costs

The cost of printing and reprinting planograms is high. And paper usage has an impact on the environment. 

Using a dynamic QR code for your planogram process, you don’t have to reprint the code when editing the content you embed.

Up-to-date planogram

It’s difficult to monitor if your retail stores have up-to-date planograms. It also makes it difficult for the merchandising team to execute as planogram availability becomes an issue. 

Through dynamic QR codes, you can easily modify and update the planogram whenever the need arises.

It is always available to your store employees hence improving efficiency and productivity in your retail stores.

Improve product placement consistency 

Large retailers with multiple stores would send the same planogram to each store for branding compliance. Some would also want to spotlight key products consumers would likely buy for a certain season.

Sharing planograms via QR code ensures displays are consistent with the company’s branding.

It is always updated, and implementation is done correctly.

QR code solutions for planogram implementation

PDF QR code

Creating planograms requires much effort, but implementing them correctly is as important.

Using QR codes, you can easily let your store employees access a visual chart.

By integrating QR codes in your planogram software, you can convert your planogram chart into a PDF QR code (under file QR code solution).

When scanned, your store employees can access the planogram and save the PDF document on their smartphones. No need to email or print a planogram to your employees. 

These codes can be printed on your shelf spaces. 

To make it easy for store employees to access the planogram, ensure you display the codes in a position where they will be easily seen and scanned.

Bulk URL QR code to review planogram from supplier partners

Retailers can review planograms made by supplier partners by only scanning the QR code for planograms.

Supplier partners can send the QR code of the planogram to retailers for implementation.

You can have the option to convert the planogram created in planogram software into a dynamic URL QR code. 

After creating the planogram or layout in the software, copy the URL and convert it into a dynamic QR code. If you share different planograms with various retailers, you can generate a bulk URL QR code using this template. 

No need to create QR codes one by one, as you can generate hundreds of URLs in one go!  

This way, retailers will be redirected to the website to view the design plan for implementation.

H5 QR code editor

If you only used a template and made it your planogram for your store, the H5 editor QR code is a great alternative to sharing the product layout to store branches and employees.

The H5 QR code solution creates an online landing page without buying a hosting or domain name. 

You can place details about your planogram using an H5 editor, such as URLs, images, and videos, and customize it using web designing elements.

You have the option to switch to the code view setting if you plan to add a mini-program, like an overview of how displays should be placed to one another.

Restrict access to planogram with password-protected QR codes

You can have two options in sharing a planogram: public or secure with the password. If you want to limit access to your planogram, you can add a password feature to your QR code.

Since it requires a password, a person who scans the code will be redirected first to a webpage to input the password of the QR code.

Note that the QR code password feature can only be used in a dynamic QR code. 

You can only activate it on a QR code that redirects to a website (URL QR) code, a QR code that redirects to an H5 webpage (H5 QR code), and a QR code that contains files such as pdf, audio, videos, and images (File QR code).

How to create a QR code for a planogram

• Go to QR TIGER QR code generator online
• Select the type of QR code you need for planogram implementation
• Enter the corresponding details to generate the QR
• Switch from static to dynamic QR code to edit and track your QR code 
• Customize your QR code  
• Scan test and check for errors 
• Download the QR code  and distribute it to store managers

Editing and tracking your QR codes for planograms using dynamic QR codes from the best QR code generator

Dynamic QR code solutions such as PDF, Bulk URL, and H5 Editor can be edited. 

Even if your store employees printed the code on the fixtures, you could edit or update the content whenever the design changes or you have to employ a different strategy.

You can even edit the landing page and redirect it to different content when you use file QR code solutions which are also dynamic.

It is flexible to use and cost-efficient in retail businesses. Not only does it save you ink and money, but it also improves efficiency.

Editing your QR codes for planogram

To edit your QR codes in case of mistakes, click on the QR code tracking data.

Then go to your campaign, and click on the edit data button to replace the file. 

Tracking your QR codes for product display layout

If you want to track the scans of the QR codes, especially if you have multiple stores, you can do it with a dynamic QR code.

By tracking the QR code, you will know the demographics of the scanners, the device they are using to scan the QR code printed in shelf spaces, and the number of scans they get in a day/week/or year.

For reporting and recordkeeping purposes, you can download the CSV file of your QR code data. 

Improving the planogram implementation process with QR codes for planogram

The best QR code generator online has smart solutions for retail businesses to implement planograms and maximize sales.

This technology helps you market your products by having a consistent product display, no matter how big or small the stores are.

It is also a cost-effective way to improve efficiency among store employees.

If you have questions about QR codes and their various solutions for planogram implementation, feel free to contact us today.