How to Use QR Codes in Amusement Parks and Zoos
QR Codes in parks are convenient and reliable because of their fast readability and storage capacity. QR codes also become a new technological way of ensuring a seamless guest experience.
As QR code usage intensifies, parks are looking for more creative ways to maximize the potential of this wireless tool.
Zoo and amusement park QR Codes are rocking, from promoting tourism services to rendering a fun experience in amusement parks and zoos.
Many destination parks around the world use QR codes in diverse ways. This is because it provides fantastic entertainment to a multitude of guests.
You can use QR codes to scan for fun, as used by known zoos and amusement parks in their day-to-day operation can be seen in their educational walking trails and informational videos.
In this article, we will show you more ways how to use QR codes in parks and zoos QR codes.
But first, what is a QR Code?
What is a QR Code?
QR codes (Quick Response Codes) are two-dimensional barcodes that store data information. It was invented in Japan for the automotive industry.
A QR code typically looks like black squares arranged in a square grid on a white background.
But now, you can see QR codes with different color/s of squares.
Using a smartphone gadget, a person can scan the QR code and access the information embedded in it. It can be a website, a file, a social media page, and a lot more.
Now, QR code is used for product tracking, payment method, marketing, and a lot more endless purposes.
Related: What is a QR code, and how does it work? The Beginner’s Ultimate Guide
Why is QR code important in parks?
QR codes in parks are important. They are user-friendly, not capital-intensive, and can make print media interactive and actionable.
Guests will just point their smartphones to a QR code, and in a matter of seconds; they can access the embedded information.
It is hassle-free and easy to use. It is fit not only for adult visitors but also for young ones, as almost all people own smartphones.
Apart from that, you don’t have to spend a lot when using QR codes. There are options for free trials, monthly plans, and annual plans, depending on your needs.
When QR code is properly used, it makes print media of parks interactive and actionable.
Although parks already have thrill rides and exciting activities for every guest, QR code technology offers more. It makes the park experience a lot more engaging.
QR codes in parks immerse your visitors in a whole new level of experience that they can always remember.
Ways how to use parks and zoo QR codes
There are a lot of ways how to use QR codes in parks. Here are some easy ways you can try:
1. Shorter queues and reduced ticket fraud issues
Previously, parks used paper-printed entry tickets and checked the ticket validations with manual efforts. This resulted in long queues and fake tickets.
This may sound frustrating to many, but amusement parks and zoos can keep these queues as short as possible and avoid ticket fraud.
They can reduce ticket fraud issues by generating a Bulk URL QR code for a large volume of tickets.
The bulk URL QR code generates thousands of unique QR codes for tickets, which contain an authentication log-in and token (in this case, the token is the unique number per QR code generated).
When the unique QR code is scanned, this redirects to the website URL of the management with an authentication log-in and token seen on the URL of the website.
Prior to distribution, these codes are entered into the electronic database or an in-house system.
Thus, the management needs to have a website where the databases of tickets are found.
This is how it looks like https://yourdomain.com/login/authenticate=serial/9861
You can also download the template for the Bulk QR code with login and authentication serial number.
Make sure to save it in a CSV file when done, and upload it to the Bulk QR solution.
Furthermore, the database system does not allow two identical serial numbers, so the ticket cannot have a duplicate.
The staff can then verify the ticket details in the system and compare if it matches with the printed ticket by scanning the QR code.
Related: How to use a bulk QR code generator?
2. Park Maps
When going to a large amusement park or zoo, guests, especially kids, will sometimes get lost while roaming around.
Other guests will have a hard time looking for a restaurant, their favorite rides, a must-see animal, or ticket booths.
A creative way to introduce a contactless and paperless experience in giving park maps to guests is to use a QR code.
QR codes can be used to create or redirect visitors to the amusement park map maker.
Amusement parks and zoos can opt to create a customized map image and convert that map image into a JPEG QR code.
You can also have the map image saved as a PDF file so you can also convert it into a PDF QR code that still shows the map when scanned using smartphone devices.
Moreover, using the PDF QR code, you can also include instructions under the image of your map instead of just showing an image alone.
JPEG QR code and PDF QR code are under the file QR code solution. Just simply upload your file in the file QR code solution to generate your QR code for maps.
The guests will just scan the QR code using smartphones and access the park map. They can also download and save it on their phones.
This way, you can ensure that guests will have a convenient experience by distributing park maps digitally and innovatively.
Related: How to Convert File to QR code: PDF, Doc, Excel, Mp4, Mp3, etc
3. Virtual tour of the park and zoo for your multilingual audience
While nothing can truly substitute for face-to-face interactions and in-person experiences, amusement parks and zoos can still reach a wider audience via virtual tour activities.
With multi-URL QR codes, amusement parks and zoos can use this to redirect guests to customized landing pages of a virtual tour with content available and set up for their own language.
Multi-URL QR code is ideal for large-scale parks that cater to multi-lingual guests.
You can opt to use the feature of multi-URL code language feature, where you can reach an audience of different languages.
But how do you generate this?
Before you use a multi-URL QR code, you should make separate landing pages for your multiple types of audiences. These landing pages should be tailored for a specific language and audience.
For example, if your park is frequently visited by Chinese guests, you can make a specific landing page for them. This landing page is for a Chinese audience where the text or information is also in Mandarin (or any Chinese language variety).
Then, if the second-largest visitors to your park are from Germany, you can also make a landing page for them. This landing page uses the German language in its information.
On these pages, you can post a video of the virtual tour or a collection of still images of your park.
After that, you can convert these URLs or landing pages into a multi-URL QR code. Don’t forget to select the “language” option in the QR Tiger’s QR code generator.
With this innovation, guests can visit amusement parks and zoos from the comforts of their homes. Take note that you will only generate one QR code for this, even if you have two different audiences.
When the multi-URL QR code feature is scanned, it will redirect scanners to the URL with the language set-up that is based on their browser.
Guests can have a 360-degree view of the park or zoo by simply scanning a QR code. They will have a closer look at the hot spots and rides, plus the different species of animals.
Related: What is a multi-URL QR code, and how to use it?
4. Carnival Rides information via a QR code
Guests visiting an amusement park will sometimes have no idea how a ride works or whether they will enjoy it. A QR code solution for this is to generate an MP4 QR code (under the File QR code category).
Amusement parks can make the ride information stand out using this video QR code so visitors can see how awesome the ride is!
Using the MP4 QR code, you can convert the video of the ride information into a QR code.
After generating the QR code, you can post it in front of a ride or attraction to make it more visible for visitors and to increase scans.
The visitors can scan the QR code using their mobile phones and view or download the videos efficiently.
Since the file QR code category is a dynamic one, you can edit the file or replace it without the need to generate a new QR code.
Another added feature is that you can redirect your current file to another file type.
For example, if you created an MP4 QR code, you can also redirect that into a PDF QR code within the same QR code, as these file types are under the same solution.
5. Access to Animal information via QR code
Aside from rides, guests will also wonder about the kind or variety of an animal they see in a park zoo.
You can also make a video or an infographic with information about an animal in a park zoo, such as its kingdom, family, genus, and species.
For the video information, you can convert it into an MP4 QR code.
The visitors can use the QR codes to scan for fun using their smartphones and instantly see or download the videos.
For an infographic of an animal/s, you can convert it into a PNG or JPEG QR code.
This way, visitors who scan the QR code will easily access the file on their smartphone devices.
As mentioned, MP4 QR codes, PNG, or JPEG QR codes are under the file QR code category, so you can change the file type anytime with the same QR code.
Related: QR code for dog tags: How to use QR code to protect your dog
6. Contactless dine-in experience in parks and zoos
As more people prefer a safer way to dine out, a contactless menu is an answer.
You can use the best QR code generator as a tool to create an amusement park map maker.
Amusement parks and zoos can generate a PDF or JPEG QR code (under the menu QR code category) for restaurant menus, and even food stand menus.
Note: The menu QR code category is similar to the File QR code category.
If you already have a PDF or JPEG file of your menu, you just have to convert this into a PDF or JPEG QR code.
When guests scan the QR code, they will see the digital menu through their phones instantly.
With menu QR codes, guests will not just have a safe dining experience, but at the same time, they will have a convenient and easy customer experience.
Zoo Show QR code
Due to COVID-19 social distancing restrictions, crowds at zoo shows must be avoided. Allow people to be still able to enjoy your show by using a Zoo show QR code.
Generate a URL QR code that redirects to your online live shows.
By scanning this QR code, people can easily see and enjoy your show as if they were inside the venue.
How to generate your QR code
There is a wide array of QR code solutions available in QR TIGER, where you can generate a QR code for parks. Just follow these steps:
- Open QR TIGER QR code generator online
- Select from the menu what type of QR code solution you need
- Enter the necessary data in the field below the solution
- Choose whether static or dynamic
- Click “Generate QR Code” and customize your QR code
- Choose multiple patterns and eyes, add a logo, and set colors to customize your QR code to make it more visually appealing
- Download your QR code
- Test your QR if it works
QR Code best practices
To further guide you in using QR codes in parks and in your day-to-day operations, here are some best practices you can follow:
1. Add a call to action (CTA)
Whether it is a menu QR code or a video QR code of ride information, don’t forget to add a call to action (CTA).
A call to action gives your park visitors instructions on what to do with your QR code. Without it, they wouldn’t know what to do.
With CTA, you will be able to get more scans as visitors understand what to do with your code.
2. Do not invert the QR code’s color
One important rule you should not forget is not to invert the QR code’s color.
The foreground color of your QR code should be darker than its background color. Why? This is because QR readers scan QR codes faster that are not inverted.
You should put enough contrast to your QR code’s color and make it blurry.
It should also be a high-resolution image so visitors can scan it easily.
Even when you customize your QR code’s color, make sure to follow a set of guidelines to ensure that your QR code is scannable.
3. Place your QR code in strategic spots
Similar to placing CTAs on your QR codes, make sure as well to place your QR code in a location or area where it can be easily seen and scanned by the park visitors.
For example, a QR code for your park maps can be displayed near the entrance area of the park or ticket booths.
These locations are more likely to have high foot traffic where visitors can see the QR code.
Remember, you created a QR code for it to be scanned by visitors, so you must ensure that the QR code is easy to see and scan.
Related: 10 QR Code Best Practices for a Successful Marketing Campaign
Why is a dynamic QR code better for parks and zoos?
Because of the constant updates and changes from the maintenance of parks to its marketing efforts, a dynamic QR code is a must.
A dynamic QR code allows you to have full control over the information embedded in your QR code.
You can change the data or the information anytime, plus you don’t have to generate a new QR code for this.
For example, if you want to update the ride information, just go to the Dynamic QR code generator online. Then, click the “edit” button.
With a dynamic QR code, you will not regenerate a new QR code even if you change the data behind it.
So if you already displayed the QR code in the park, you don’t have to replace it anymore. This is economical as it saves you time and money.
QR codes in parks: a new technological way to delight guests
QR codes offer a lot of uses to simplify park operations and engage park visitors.
From preventing ticket fraud to speeding up information sharing, QR codes in the park promise a new way to delight guests.
With the advantages of QR codes, it’s time to incorporate this into amusement parks and zoos.
If you have more questions on how you use QR codes in parks, just contact us today for further information!
