When consumers see you care about them more than earning, you’re more likely to gain their trust.
If you want your brand to capture the hearts of many, you must set CSR goals that would benefit them, and you can relay them to the public by using a personalized landing page.
The H5 QR code lets you create a custom landing page thru a QR code generator—no need for coding or web hosting. Here, you can design it however you like or use the available templates.
Share your advocacies on both printed and digital platforms. You can add a QR code on magazines to target conventional readers and share your brand’s advocacy with them.
You can also post your QR code online so readers can keep in touch with your brand’s advocacies. You can also take this chance to call for volunteers who might want to join.
Use a vCard QR code with the contact details of your brand’s representative to whom they can enlist themselves. This will entice them to connect more with you.
How to create QR codes using a free QR code generator
- Go to QR TIGER online and sign in to your account. You can sign up for the freemium version if you don’t have one yet.
- Click any of the QR code solutions you wish to use.
- Provide the necessary data
- Click the Generate QR code button to proceed.
- Customize your QR code. You can add colors, change frames, and eyes, and even add a logo and CTA.
- Test if your QR code works fine. Here's a tip: Scan it using different devices and under various lighting conditions.
- Download, print, and share your QR code
Static vs. Dynamic QR codes: Which should you use?
Today’s online QR code generator platforms offer two types: static and dynamic. Let’s get to know these QR codes better:
Static QR codes are also known as the basic QR code. Most QR software offer these for free; you don’t have to have a subscription to create one.
But here’s the thing: Whatever data you embed in your QR codes in public relations campaigns stays there permanently. If you want to apply edits, you must create a new one.
You’ll need an account or a subscription to use dynamic QR codes, but they come with advanced features that can help you.
Dynamic QR codes are editable; you can edit the embedded data anytime so you don’t have to regenerate a code each time you need to update the content.
Here’s why: A dynamic QR code stores a short URL that leads to your embedded data. Since your data isn’t hard-coded, you can change or update it anytime.
You can also track your QR code’s scan analytics: the scanning devices used, the number of scans, the date and time, and the location.
QR TIGER’s dynamic URL, File, Landing page, and Google Form QR code solutions also come with a GPS feature that lets you identify the precise location of each scanner.
These solutions also come with geofencing, an advanced feature lets you set the boundaries of your QR code’s availability: Only those within the location’s radius will access the code.
The goals of public relations campaigns
PR strategies are flexible enough to target different issues mainly because you can use them to achieve various goals. Some of these goals are as follows:
Increase brand credibility
Credibility builds trust among your customers, which is fundamental to market expansion. PR professionals connect this trust gap to open the public’s mind to what the brand can offer.
They capitalize on the best features of the brand and reviews from past clients who’ve benefitted from doing business with the brand.
Brands and businesses also get to drive sales from PR campaigns—it’s like marketing, but not really.
For instance, in marketing, there are materials like a QR code in advertising that aims to sell out your product or service by openly selling it.
In PR campaigns, you plainly communicate your brand’s social values, significance, and purpose so listeners may find your brand relevant and will market the product for you.
Educate the public
If your brand is marketing your product to solve specific problems and issues, you must begin with a PR campaign that educates the public.
Educate them about the issue’s existence and feed them with information that will pique their interest. That way, you don’t have to hard-sell your brand because people themselves will look for you.
Benefits of using QR codes in public relations campaigns
Provides easy access for audiences
QR codes allow all sorts of potential customers to access your printed or digital campaign material easily just by using their smartphones.
What’s great is most smartphone models have built-in scanners already. If yours has none, third-party scanners are also readily available for download from the Play Store or the App Store.
Holds more information
Most campaign materials —especially printed ones—have limited spaces, and this may not be enough to share the entirety of your campaign script or all the important details of your PR.
But embedding it in your QR codes in public relations campaigns and printing them instead saves you so much space. This way, you won’t have to hold back on the amount of information you wish to speak about.
Integrates seamlessly into all platforms