During the SXSW Festival, Paramount pulled an incredible feat as it launched over 400 QR codes to create an enormous QR code over the city of Austin, Texas.
The QR code redirected scanning users to the series’ official trailer.
Advantages of using QR codes in series
Here are four reasons why QR codes are practical and strategic for TV series:
For a small price (or, at times, none), producers can create multifunctional QR codes to increase their audience pool or provide special gifts to fans to keep them satisfied.
QR codes on series provide viewers with an interactive watching experience.
They can redirect scanning viewers to exclusive series-related content such as images or games.
For example, producers of detective shows can use QR codes to let people collect evidence so that they can solve the crime as the story unfolds.
With this feature, producers can monitor how often viewers scan QR codes on specific episodes and scenes.
They can also track the location and time of each scan and the device used in scanning.
There are instances when a user embeds incorrect data within a QR code.
This is when the editable QR code feature of the dynamic QR solution comes in handy.
With a dynamic QR code, series producers can still change or correct the data within a QR code even after an episode’s release.
Use QR codes for an upgraded viewing experience
QR codes are being used more and more in TV shows, movies, and other forms of entertainment.
Viewers can look forward to seeing more QR codes on series and show as these digital squares hold great potential for marketing and promotions.
When making QR codes for a series, one can trust QR TIGER: the most advanced QR code generator with a logo online.
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