When using visual QR codes, it is important to follow a set of best practices to achieve the desired results. Although the process of getting started is easy, following these practices would bring you twice the results.
A recent academic study has shown terribly low customer engagement using QR codes. In this survey, a group of students was able to conclude that 4 out of 5 people had a smart device.
Also, only 1 out of 5 people were able to scan a QR code from a particular product/service.
Moreover, people agreed that they are not likely to scan QR codes from certain things they use in their daily lives.
Examining this study might let business owners think to skip the use of QR codes in their marketing techniques. However, QR codes can be a great way to boost your sales, customer engagement, or website traffic, if used correctly with a definite technique
Best Strategies for your Visual QR Codes
QR codes bring innovation and a new tool must still be constantly improved and new ideas must be incorporated to maintain and increase its efficiency. Here is a list of some things you should consider before customizing visual QR codes to be included in your marketing campaign.
Unfortunately, most of the business cards, brochures, even invite, and other material includes visual QR codes without any further information.
You will just see a plain QR code without knowing what is in there. So, new users may not know what they are missing, which results in low scan rates.
Make sure to add enough information to let people know if you’re offering a coupon, discount, promotional code, or further information about your service or product.
Related: How to Create a Video QR Code?
Who's interested in scanning a QR code without any idea where it redirects? A good and interesting call-to-action with a frame is the key to increase customer curiosity and interest.
A short and concise call-to-action will make people scan your code and see what is your brand offering. Some call-to-action added to QR codes are "Scan to see offers" or "Scan to get a chance to win tickets."
Add Value to your Visual QR code
Visual QR codes possess the same concept as other advertising campaigns. Efficient added value to the product is the key to action. Definitely, I will too demand something in return for my precious time while scanning a QR code.
For instance, big brands can add more information about their product, coupons, special discounts, and promotional codes within the visual QR code.
Those black and white QR codes do not attract people as much as customized branded QR codes do. You can even cut rectangular points of your visual QR code – making it round shaped.
Thanks to QR codes error tolerance. For example, remove the central part of the code and add your brand’s logo or a particular picture to attract more audience. Or change the pixel colors to match your brand color scheme.
Clearly, a QR code that matches your brand identity and provides great communication is more likely to be scan than your competition. Adding this personal touch to your visual QR codes will give out a sense of recognizability to your customers.
In case you’re using visual QR codes to drive traffic to the brand's website. Make sure you’re using a mobile version of the website as landing pages.
QR codes are scanned by mobiles, so it is important that people are receiving data optimized for mobile phones; this increases readability thus boosting customer engagement.
The probability of users scanning your code increases when you offer content that is specially tailored for mobile phones also lets users scan your products furthermore.
Testing is Crucial
While our free customized QR code generator creates the best QR codes ever, still you cannot expect some complex designs to be scanned easily.
It's very common to overdo the customizing of your visual QR codes. Some colors might not compliment each other. Make sure you add complimenting foreground and background colors.
Therefore, it is recommended to test your QR code on several QR code scanners as you don’t want your customers to try and get a blank page or error.
Not only examine that if the code is scanned and readable, but also make sure that the content stored in the code is rendered for most frequently used devices. You don’t want an irritated audience, right?
Always examine and change your campaign for better results
You are not bounded by rules for your business, especially when you are fiddling with modern technologies. Thus, modifying your QR code information will help you improve the effectiveness of the marketing campaign.
It will let you choose what type of information, design, or strategy works best for your audience – provided you have employed all steps and measurement systems all through.
Dynamic visual QR codes are the best option you can get. With dynamic QR codes, you can track your data embedded. By taking a look at the demographics, you can reinvent and recalculate strategies and make it more interesting and more customer engaging.
Don’t hesitate before making new decisions; every marketer wants to be one step ahead of its competition. So, your customers will be more likely to forgive you for experimenting.
Visual QR Code: Overall thoughts
In the end, I would like to conclude this post as every marketing campaign doesn’t get positive results from the start. Follow the tips mentioned above and keep implementing new ideas without hesitating. Who knows one random step in your QR code campaign may become an example for your competitors.
QR codes have become a mainstream tool to market your products, you get 80% more scan when you add a call for action like "scan", "see the video" under your QR code. In case of further queries and suggestions, feel free to contact us.
Start your free QR code marketing campaign with us now!