9 Ways to Use QR Codes as the Best Email Marketing Tool in 2024

Update:  December 12, 2023
9 Ways to Use QR Codes as the Best Email Marketing Tool in 2024

Are you looking for the best email marketing tool that will help you convert more leads from your email campaigns? This article is for you.

A 2020 Statista report revealed that the popularity of email resulted in 4 billion users worldwide, and in the same year, users sent and received more than 306 billion emails daily.

The number speaks for the marketing power that emails have in reaching more customers and making high returns by being cost-efficient at the same time.

By 2027, the worldwide e-mail marketing market will have grown from its 2020 valuation of USD$7.5 billion to USD$17.9 billion, which makes it a suitable platform to help grow your business.

Several email marketing tools surfaced on the web, but some can be pricey.

But fear not; there’s one tool you can use that costs less but still works the same or even better at times—QR codes.

In this article, you’ll learn how to use the best QR code generator to create QR codes that will boost your email marketing strategies.

9 best email marketing campaigns with QR codes

QR codes became popular when restaurants used them as alternatives to printed menus during the pandemic, but they have proven their flexibility as more industries now use them for various purposes.

Whether to expand the mailing list, promote engagement, or turn potential clients into users, QR codes are guaranteed to be of help.

Below are some of the best email marketing strategies with QR codes that you may apply to optimize your email marketing.

1. Increase sign-ups

Businesses have a great advantage when converting newsletter subscribers into full-fledged consumers; the more sign-ups, the more chances of extending market share.

Instead of simply sending your mailing lists with text invitations, you can create online forms, embed their links within a QR code email, and then share them on your social media posts or printed materials.

Users can then directly fill out the form after scanning the QR code. 

2. Create brand loyalty

Coupons can be one of the best email marketing campaigns, as a Statista survey revealed that 88% of US shoppers used coupons in 2020.

Businesses can take advantage of this by incorporating QR codes into promotional emails containing coupons to develop consumer brand loyalty.

Marketers can use a QR code generator to embed their QR codes with a poster of discount instructions or coupon codes they can use upon checkout. It is a big factor in retention.

3. Increase website traffic

One of a marketer’s goals is to increase website traffic, hence the backlinks to the business’ website attached in all promotional tools. 

You can create an intriguing lead-nurturing email for curiosity among scanners to build up, then redirect them to your website.

Your website, however, must have all the necessary information they need, or you might turn out to be clickbait—and you don’t want that to happen as this can hurt your brand.

4. Promote products or services

Email marketing is an effective and cost-efficient tool to advertise your product because of its high ROI capability. You can guarantee a $36 return for every $1 spent on email marketing (Litmus).

With the best QR code generator at hand, you can embed your QR code with a custom landing page to promote your product. This is possible through the H5 editor QR code solution.

The landing page editor is easy to navigate and comes with pre-designed templates for your page. You can easily add media like images and videos that vividly promote your product.

The best part about this is you won’t need to code or buy a domain or hosting service.

5. Boost social media engagements

Social media is another powerful platform for marketing, considering its whopping number of users, so incorporating social accounts into your email QR codes can boost visibility even more.

For instance, run a promotion using a newsletter where users can get further instructions when they scan the social media code attached to the email. It should redirect to your social media custom landing page.

Users can only read the instructions after following one, if not all, of your social media accounts and increase your followers in return.

6. Collect feedback

According to ThinkJar’s CEO, Kolsky, only 1 out of every 26 unhappy customers complain. It means that more than 90% keep to themselves the reasons for their dissatisfaction, and that could have been vital data to improve service.

To note: Businesses could prevent 67% of customer churns if only their customers would voice their concerns immediately. It shows the importance of feedback.

Incorporating feedback forms into your email campaigns can make a huge difference in creating decisions. You can do so using the Google Form QR code.

Users who scan the code will find your Google Form, where they can leave honest reviews. The advantage of using Google Forms is that it organizes all responses, making it easier for you to go through them.

7. Beta-test app with the best email marketing tool

Mobile apps can rise to over $613 billion in 2025 (Statista). But app managers need help with user churn or retention. Technically, some percentage of users tend to abandon an app 30 days after installation.

Email marketing can be a solution to this. For instance, you can invite everyone on your mailing list to test your app before launching. Include an app QR code to your invitation that users can scan to access your app.

8. Cater international clients

Marketing products or services internationally is great for a business, but language barriers can sometimes be a problem. But would you believe there is a QR code marketing solution that can address that?

The multi-URL QR code lets you redirect prospective clients to a landing page with a language translation so users can better understand your email’s context. Simply attach a QR code to your message with a call to action, such as “Scan to translate.”

9. Provide digital contact information

Marketing is not limited to products and services. Individuals can also market their expertise using a QR code in any of the best email platforms mentioned above.

There is no need to include all contact details in the mail text; add a vCard QR code in your message so that clients can directly save your details on their devices when they scan your code.

How to make QR codes using QR TIGER

Now that you know some ideas for properly using QR codes for your email marketing campaigns, it’s time to learn how to make QR codes.

You can trust QR TIGER, the best QR code generator online, to create efficient and attractive QR codes to upgrade your email marketing strategies. Simply follow the guide below:

  • Go to the QR TIGER homepage
  • Select your desired QR code solution
  • Provide or fill out the data needed
  • Click generate QR code and wait for the image to load
  • Customize your QR code by adding colors, changing the eye shape and frame, and adding CTA
  • Test your QR code to see if it leads to the correct data
  • Download, print, and distribute your QR code thru email 

Other best email marketing software on the market

Interested in using a dedicated email marketing platform for your campaigns and newsletters? Go for it. You can even use them together with your QR codes.

It can be hard to find one that suits your needs and budget. To help you out, you may want to check out the following tools:


Activecampaign website

ActiveCampaign has hundreds of pre-built automation, including email automation, marketing automation, and CRM categories.

It has more than 900 integrations with other popular softwares. ActiveCampaign offers a 14-day trial and four paid plans ranging from $15 to $187.


Mailchimp website

Investopedia hailed Mailchimp the best email marketing software because of its easy-to-use interface. It includes features like A/B test copy, a campaign scheduler, customized sign-up forms, and lets you view your campaign reports.

Mailchimp offers a free plan for up to 500 contacts with 2,500 monthly email sends. Its paid plans range from more than $13 to $350 per month and give nonprofits a 15% discount.

You can explore your Mailchimp account to create a sign-up form. Then convert this form into a QR code, which you can attach to your emails later.


Mailerlite website

While most email software battles for complexity, MailerLite intends to remain simple.

Its drag-and-drop email editor, subscriber manager, and website builder are all user-friendly features. 

Newbies with little background in email marketing can use this software with much ease.

Its free plan includes 1,000 subscribers with 12,000 email sends. Its paid plans, however, depend on the number of subscribers you have but range from $10 to $54 per month.


Hubspot website

HubSpot is the leading CRM platform that helps you attract an audience through social media, blogs, and ads.

At the same time, it converts leads through HubSpot email marketing, live chat, A/B testing, and more.

Aside from that, it also provides campaign reports, website traffic analytics, and attribution reporting. HubSpot offers a 14-day trial and three paid plans ranging from $45 to $3,600 monthly.


Moosend website

Moosend’s top features are its ability to manage subscriber lists, customer segmentation, campaign management, and spam checking. 

Investopedia also considers Moosend the most affordable software because of its pay-only-when-you-send emails option.

The downturn, though, is that it can’t send emails from a Gmail or Hotmail address and has limited integrations compared to other software.

Make the best QR code email campaign this 2024

QR codes can greatly improve your email strategies. With their versatility and the ability to provide instant data access, they have the potential to be the best email marketing tool on the market.

With that, it is crucial to consider using the best QR code platform to guarantee quality and secure QR codes for your email campaigns.

QR TIGER is a leading QR code generator trusted by over 850,000 brands worldwide, like TikTok, Lululemon, and Cartier. It is also an ISO-27001-certified software with different QR code solutions and customization features.

Visit the QR TIGER homepage today to sign up. Customer service is up 24/7 to answer your queries and help you in your QR code venture.

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