10 Best Black Friday QR Code Strategies to Boost Your Sales

Black Friday QR code allows you to seamlessly maximize your Black Friday sales campaigns and engage with your customers in new and unique ways.

Black Friday is one of the biggest shopping days of the year, and a report from the National Retail Federation says that people spent a record $886 billion in 2021—that’s a 14% increase from the previous year.

And with QR technology, it’s easy to make your brand stand out from the sea of deals and promotions during the holidays.

Join brands like JCPenny and Macy’s, who have started using QR codes in their marketing campaigns.

Using a reliable QR code generator for your Black Friday campaigns ensures that your business has the edge over the rest and that customers can easily benefit from your deals.

Best QR code strategies for a supercharged Black Friday campaign

Here are ten ways to boost your sales during Black Friday using advanced QR code solutions:

1. Lead customers to your website

Easily boost your website visibility and traffic using a dynamic URL QR code. It can store any links, including your website.

With a customized website QR code solution, your customers can visit your website with just a quick smartphone scan. 

Even better, you can highly promote your website even offline. You can add QR codes to your promotional materials—whether online or offline.

You should probably think about the different items or services you are selling at a discount and ensure that none of your customers miss out on them.

You might have more sales online, so giving customers something extra will be very much appreciated.

2. Use QR codes as a giveaway promo portal

One great way to hold a good giveaway is by letting users scan a QR code and get them to discover the prizes by scanning them.

Macy’s is one of the biggest shops that use QR codes for their Black Friday marketing.

Their giveaway promo works by giving their customers a steal deal on the prices of their best-selling products.

You can use the multi URL QR code solution to execute a QR code-powered giveaway promo and post your automated giveaway promo on social media or posters and flyers.

Retailers can then set up a loop system for their designated discount vouchers by setting up the number of scans they want to change their promo URL.

3. Promote your social media platforms

There’s a whopping 4.89 billion social media users worldwide. If you’re not making use of your social media today, you’re missing out on big opportunities.

One brilliant way to effectively promote all your social platforms online and offline is to use a QR code for all social media solution. You can do this using a Link in Bio QR code solution.

Link in Bio QR code for social media is an emerging advanced and smart social media marketing tool that can boost your social media visibility and reach.

Once scanned, your customers can connect, follow, like, and subscribe to your various channels. No more jumping from one app to another, making it very convenient for them.

4. Provide paperless sale catalogs

As printing physical sales, and catalogs can increase your marketing spend for Black Friday, investing in a trusted QR code generator is the key to saving money and leading a more sustainable campaign.

Using file QR codes makes it easy to achieve a paperless sales campaign. In this sense, you can reduce printing costs, saving you more money.

QR codes are a great tool for storing and sharing all kinds of product information to let your customers easily view your paperless sale catalogs. Plus, they can access the deals with their devices anytime, anywhere.

Scanning one allows them to enjoy scrolling through the catalog easily and conveniently.

5. Increase your app downloads

If you have a mobile app, make sure it gets the spotlight it deserves. You can effectively promote your mobile app and boost its downloads using an App Store QR code solution.

This QR code solution for mobile apps leads scanners directly to their device app stores: Google Play Store (Android), App Store (iOS), or AppGallery (HarmonyOS).

Once scanned, they can instantly download and install your mobile app on their device. Your customers no longer need to manually search for your app on app stores.

6. Give e-gift cards

Use QR codes to store digital gift cards. Offering discounts, vouchers, or gift cards is the best way to highly encourage customers to shop in your store.

Promote your gift cards using QR codes and let them scan them using their smartphones to redeem them inside your store.

This not only boosts your sales but also helps in increasing foot traffic inside your store.

You can even use a URL QR code to lead them to your promo site, where scanners can claim rewards or redeem their e-gifts or discounts.

With QR technology, you can easily implement a self-claim or auto-claim reward system, making it much easier and more convenient for your customers.

7. Offer contactless payments

More than 51% of Americans are now using contactless payment methods. More years to come, this number could be even bigger.

Because of that, businesses must have an efficient and convenient payment system to cope up with this advancement and cater to the demands of their customers.

One effective and cost-efficient way to achieve this is through QR technology.

QR codes are a great contactless payment option, especially for on-the-go customers, whether in physical or online stores. 

Simply posting a payment QR code on your checkout counter allows customers to pay for their purchases quickly.

8. Maximize your promotions through videos

Using video QR codes, you can store your promotional videos. You can even run engaging and interactive promotional campaigns offline with QR codes.

This smart solution converts any video into a scannable code, which customers can view in just a swift QR scan using a smartphone.

Even if you’re using print materials like posters, billboards, flyers, brochures, and the like, you can still add your promotional video.

This way, they will automatically view your video on their phones and learn more about your updates, promos, and other products.

9. Highlight special deals and items

When running campaigns during Black Friday, make sure to give a spotlight to exclusive deals and best-selling items.

During Black Friday, customers are out on a hunt for the best deals. So make sure to promote your offerings effectively in the most unique and engaging way.

QR code experts recommend using a landing page QR code to make this a reality.

This advanced QR code solution, you can create your own customized webpage without a domain or a website builder.

With its ability to embed codes and rich media like videos, multiple images, and audio, there are countless ways to keep your customers engaged.

10. Listen to your customers

One way to improve customer service is to gain customer feedback and suggestions.

With QR codes, you can get faster customer service feedback by scanning the Google Forms QR code and answering survey questions.

Using it, you can prompt an easy-to-access customer feedback service with your customers and easily hook them with your Black Friday promos.

Benefits of using dynamic QR codes for Black Friday retailers 

Black Friday retailers can unlock hidden opportunities and endless possibilities for their marketing campaigns with dynamic QR codes.

Here are five reasons why retailers must use a dynamic QR code for their QR code-powered campaigns:

Gain valuable campaign insights

A dynamic QR code can provide you with these data:

• Number of total & unique scans – the total number of scans helps retailers know how many customers engage with their QR code Black Friday gigs.
• Location of scans – obtain the user’s location 
• Date and time of scans – determine how frequently people scan your Black Friday QR code.
• The device used in scanning – as most of the scans come from the customer’s mobile devices, the operating systems that dynamic QR codes can track are Android, IOS, and PC.
• GPS heat map – shows exactly where scanners spent the most and least time on your QR code.
• Map chart – shows the number of scans per region

Offer fresh content

One of the best benefits retailers get with dynamic QR codes is the ability to edit the QR code’s stored content.

So if an update comes up or you decide to change the link or file behind the QR code, you can simply edit the data behind the code.

You can edit a QR code to change or update the stored content whenever you want.

Through this, they will no longer need to generate a new set of QR codes for their Cyber Monday or Christmas sale.

Save your money

QR codes are trackable and editable, businesses can save a lot of marketing material costs.

QR code campaigns are a low-cost but effective way to promote products and services, as it applies to offline and online campaigns.

Sustainable marketing tool

As it allows businesses to edit their mistakes or update their campaigns without the need to reprint every time, QR codes are considered one of the environmentally friendly tools any business can use.

By using these, retailers can save money and have more sustainable long-term promotions.

Accelerates sales generation

Thanks to their scan and view cue, QR codes can prompt easy sales generation. Because of this, retailers can let their customers shop easily and conveniently.

Through its use, they increase the generation of their sales by letting their customers quickly access their online shops.

Effective tips to make the most of your Black Friday QR codes

Make the most of your Black Friday QR code campaigns with these essential tips:

1. Give a clear direction

Make sure your users understand your QR code’s specific purpose.

People won’t trust your posts enough to scan if it looks unclear or dodgy.

For example, If you want to redirect your customers to your online shop, create a URL QR code with the right call to action like “Scan to shop online.” 

If you want them to be redirected to a video page, make a video QR code for that file, and do not over-complicate your QR code’s purpose.

That’s why clear and direct call-to-actions are important. You can add a CTA such as ‘Scan to watch the video’ or ‘Scan for Discount.’

2. Create visually appealing QR codes

Gain more scans by creating eye-catching Black Friday QR codes for your deals using QR TIGER’s advanced customization tool.

A custom QR code creates more interest and engagement than regular black-and-white codes. Boost your sales and drive traffic by adding colors to your QR codes.  

Remember to avoid using colors that might compromise the QR code’s scannability, like yellow, light orange, and pastel colors, to retain its readability. 

3. Match your QR code design with your brand

Get your customer’s attention with your Black Friday QR codes by matching your QR code with your brand design. 

Adding personalized QR codes to your product packaging will help you stand out from the rest and boost brand recall. 

4. Use dynamic QR codes

Your Black Friday marketing campaign doesn’t end with the sale.

Even though you may have gained new customers, working on building lasting relationships is important.

Using dynamic QR codes, you can find out some basic information about who your end users are. 

With QR TIGER’s analytics, you can see the total number of scans by time, location, and device used.

You can use this information to figure out how people act and then adjust your marketing strategies to fit.

5. Add your brand logo and call to action (CTA)

You can create a professional-looking Black Friday QR code by adding your logo and call to action (CTA).

When businesses optimize their call-to-action, their website performance and conversion rates can increase by 80%.

You can try “Scan for our Black Friday sale” or “Scan to get 10% off” as your call to action.

6. Print high-quality QR codes

Retailers post most Black Friday deals on their store windows, standees, and mall bulletin boards.

Even though it might not seem like a big deal, it’s very important to make sure the QR code image is good, especially if it’s going to be used on different platforms and materials.

QR TIGER QR code generator enables users to download QR codes in SVG format and secure QR code image quality. 

Given its resizability, you can avoid having pixelated QR codes using the SVG format.

You can use the same QR codes on small prints like brochures to bigger ones like billboards.

Exceed your sales target with QR TIGER’s advanced QR code solutions now

Every year, the Black Friday sale takes a futuristic approach for its shoppers. Most brands even reach their annual sales goals during the whole holiday season.

You should take advantage of the once-a-year chance to generate sales during Black Friday. 

Using QR codes, you can maximize your Black Friday marketing strategy. They are easy to make, cost-effective, and a great way to market your business.

With the help of a trusted QR code generator like QR TIGER, shoppers can get the most out of their Black Friday shopping.

Sign up today to get started with your QR code journey.