Ever wonder how to create a website QR code either for your online business or for your personal website? A website QR code is similar to a URL QR code where the users only need to copy and paste his URL address to a QR code generator to convert it into a QR code for easy access.
Using a URL QR code to redirect your customers to online food ordering as an example
According to Statista, the year-over-year decline of seated diners in restaurants globally was a staggering 82.68 percent on May 31, 2020.
Showing you here is one of the examples of how a website QR code is being used today. If you already have a website for your restaurant, then it’s already easy to generate your QR code. (You can also use a website QR code for your personal blog or account)
The main advantage of a website QR code for your restaurant is that it will drive people directly to your online restaurant by scanning the QR code, where they can order their favorite meals without having to go to your physical store.
You can encrypt the website address of your online restaurant and generate it into a QR code, and your customers will automatically be landed on your page when they scan it.
Moreover, you can advertise and distribute your website QR code in print material and even online. For example, if you have come up with an attractive graphic QR code design, you can share it on your social media platforms like Facebook, Instagram, Twitter, or even on your own website.
You can also place your physical QR code on your counter for your walk-in buyers or outside of your restaurant’s window where your customers can see and scan it and place their order online.
Or, you can also include it in your mail if you are mailing to customers. This is a more convenient and safer way for your customers during this COVID 19 pandemic.
QR codes are scannable in printed materials and computer screens, making them flexible and practical to use.
Your customers only have to scan the QR code and redirect it to your online restaurant service, where they can proceed and order their food. It’s a quick, easy, and hassle-free process.
If you don’t know how to get started with your website QR code for your restaurant, this article is for you!
How to make a QR code for a URL? A step-by-step guide!
Step 1. Choose a credible QR code generator with logo
The internet has thousands of QR code generators, but how sure you are of its credibility? Choosing a reliable and established QR code generator with a logo online like QRTiger is a must, as you will compromise your online restaurant’s website address, where your customers will have to place their orders.
The best QR code generator to use should be secured, continually updating, has responsive customer support, accurate data-tracking, and has multiple design options for your QR code.
Click the “Generate QR code” button to start generating your website QR code.
Step 6. Customize your website QR code
After generating your QR code, you can now start customizing the design of your QR code. Choose the layout and patterns, set unique edges, adjust the colors, add a frame, etc.
A customize QR code results in 80% scans than the standard black and white QR code, so it is vital to design your QR code. Moreover, it is also essential to make your QR code part of your branding to create brand awareness among your target audience.
Even before you deploy your QR code, you must test it in different smartphone operating systems to make sure it scans. It is essential to check if your QR code and see if it leads you correctly to the website address you enter.
Step 8. Download your QR code
You can download your QR code in SVG or PNG format. Both are great to use in print or online advertising.
Step 9. Deploy your website QR code
Once you are done checking your QR code, you can now start to deploy it in your print materials, product packaging, website, or in your physical store.
7 tips to get the desired outcome of your website QR code
1. Make the landing page optimize for mobile-only.
The clicks and scans won’t come from desktop computers; it will come from smartphone devices, so make sure your website QR code is optimized for smartphone users and that it loads at most 4 seconds when scanned.
2. Add your image or logo of your brand
Make your QR code part of your brand. A custom-made QR code with an added logo of your brand will generate more scans. Branded QR codes result in up to 80% more scans than monochromatic QR code colors.
3. Add a Call-to-action
To have a “call-to-action” in your QR code is important as it will prompt people to scan your QR code. Let your customers know why they should scan your QR code. A call to action could be like “Scan to order” or “Visit my page” which creates a clear call for action.
4. QR Code Sizing
Make sure your QR code is scannable. The size of a QR code will differ from your advertising environment. It will be different in product packaging, posters, billboards. But a QR code in close proximity is at least 1.2 inch (3-4 cm) in dimension to be scanned. The further you will place the QR code, the bigger the size should be.
Make your QR code the center of attention on your product and place it in areas easily scannable and noticeable to your customers so that you will get more scans.
6. Customize your QR code
A well-stylized QR code pulls your target audience’s interest instead of a black and white QR code. Make your QR code attractive and eye-catchy by customizing it according to your brand, aim, and purpose.
7. Use Dynamic QR code
Dynamic QR codes are editable and trackable, which makes it convenient to use when it comes to generating a URL QR code for online food ordering.
For example, you made an error in entering your restaurant’s web address; you can easily edit your website QR code and correct its link even if you have already printed them! This allows you to save time and money!
QR codes are a common sight that we see in product labels, items, posters, billboards, and practically everywhere. But now, the potential to make use of QR codes has also evolved, such as generating a website QR code for your personal website, online business, and even for restaurant use!
The flexibility of the QR code technology makes it a viable and wise option to integrate as one of the business tools in this generation.