Boxing Day: Extending Holiday Sales with QR Code Campaigns

By: Roselle V.Update: December 16, 2025

Boxing Day is a golden opportunity for businesses to unwrap bigger sales.

Once a Victorian gift-giving tradition, it has evolved into one of the biggest shopping events of the year, where gratitude meets spending power.

To stand out in the post-holiday rush, you need to apply holiday marketing innovations in your campaigns, including exclusive deals and giveaways that your customers can access through QR codes.

Keep reading to unlock 13 ways to enhance your post-Christmas campaigns using an advanced QR code generator.

Table of Contents

What is Boxing Day all about?
13 QR code strategies for a holly-jolly boxing holiday campaign
How to generate a custom QR code for Boxing Day
5 inspiring post-Christmas holiday initiatives using QR codes
Deck the halls of your holiday campaigns with QR codes
Frequently asked questions

What is Boxing Day all about?

Box Day is kind of an odd name for a holiday, don’t you think? And no, it has nothing to do with fisticuffs, red gloves, silky trunks, and a boxing ring.

The name traces back to a British tradition of giving boxed gifts to those in need. It’s a custom that flourished during Queen Victoria’s reign. Employers would reward staff, tradespeople, and people with low incomes with treats, cash, or Christmas leftovers.

Today, Box Day is a global celebration of family, food, and giving. It’s also recognized as a holiday shopping event where people can get items at their lowest prices.

And with QR codes for Boxing Day, you can create a festive, personalized shopping experience that brings customers back faster than you can say, “Merry Christmas!”

13 QR code strategies for a holly-jolly boxing holiday campaign

Holidays always call for deals to attract shoppers, and using QR codes in marketing is a great way to boost product visibility and clear out stocks before the year ends.

Encourage shoppers to visit your physical or online stores and convert their interest into sales. Here are different ways to use QR codes for a holly-jolly boxing holiday campaign:

1. Exclusive deals and discounts

Increase your revenue through your Boxing Day sales promotions by offering exclusive, scan-to-redeem discounts.

If you’re a retailer, use dynamic coupon QR codes to make it easier for shoppers to unlock limited-time offers without the hassle of typing promo codes or searching for deals.

As a barcode that can be scanned using smartphone cameras, QR codes help you create a mobile-friendly shopping experience for your customers.

A majority of consumers use their mobile devices to claim coupons, and according to a recent QR code statistics report, 36% of them scan QR codes to redeem incentives.

Moreover, implementing a QR code coupon system helps your retail operations track redemptions across your stores more accurately, as all scans can be reviewed from a single dashboard.

You can also run your scan-to-shop promotions with more flexibility, as you can update the links even during the campaign. This lets you save on reprinting costs.

2. Flash sales

Aside from offering exclusive discounts, flash promos are an effective way to create a sense of urgency and drive sales.

While it sounds exciting, you must also consider the challenges involved in executing it. One of them is updating multiple assets, such as social posts, emails, posters, and in-store displays, which can ruin the sense of urgency you’re aiming for.

How can your business release hourly or limited-quantity promos without wasting a second?

Use a smart URL QR code with time redirection. How it works is simple: it stores multiple links that lead to pages for specific sales. The QR code automatically redirects customers to the correct deal depending on the time you’ve set.

3. Product information

Using QR codes in retail promotions and sales is only a scratch on the surface.

The truth is, you can use them to provide shoppers with a deeper understanding of your products by storing essential details about them. This includes their materials, sustainability efforts, and other relevant information.

This inspires them to make more informed and thoughtful purchases, even during the post-Christmas holiday, which is filled with low-price deals.

Instead of overwhelming your packaging or displays with text, you can use a creative QR code to link customers to a single page containing all the details they need to make confident purchase decisions.

A landing page QR code can store multimedia content, including product specifications, video tutorials, care guides, customer reviews, and Box Day deals, all accessible with one scan.

You can place this QR code on product tags, shelves, or product posters where customers can easily find it.

4. Restaurant menu

Celebrating such a special day wouldn’t be complete without a hearty feast.

Restaurants are sure to offer special holiday dishes and beverages to enhance the dining experience for their customers and keep the festive mood alive.

To provide your clients with an even better experience, use a QR code menu software so they can immediately view the menu, complete with real-life photos of dishes and beverages, pricing, and ingredient details, right from their smartphones.

5. Gift guides

Feature your trending products and some discounts through a digital brochure. Using a PDF QR code, shoppers can quickly access and browse through the mobile-optimized Boxing Day gift guide.

Converting your PDF to QR code lets you update the file anytime, keeping promotions fresh all season without the need to print a bulk of PDF copies.

6. Gift with purchase

Boost appeal and drive more conversions by offering a gift-with-purchase deal activated through a quick scan of a QR code gift card.

Customers can instantly unlock exclusive freebies, such as sample-size items, travel bottles, or bundle upgrades, right through their phones, motivating them to complete their purchase.

This QR code marketing campaign strategy encourages shoppers to act fast while elevating customer satisfaction and helping increase profit margins.

7. Loyalty programs

Boost sign-ups and engagement by letting your customers join your loyalty program.

This Boxing Day holiday season marketing approach helps convert first-time buyers into loyal customers.

Scanning your brand’s QR code for loyalty programs lets them access and check out rewards, discounts, and exclusive perks quickly.

You can also offer QR code-exclusive deals to make loyalty membership more rewarding and worth sticking with throughout the year.

8. Scan-to-win contests

Everyone relies on their smartphones, whether for browsing, shopping, or making payments. This makes QR codes for Boxing Day the perfect tool for interactive promotions.

A simple scan can direct shoppers to a contest entry form or a virtual scratch-and-win game, where they can unlock prizes or exclusive discounts during the Box Day rush.

If you’re using the QR code in retail promotions, placing these scan-to-win codes on digital and in-store touchpoints will keep customers curious and naturally promote word-of-mouth marketing.

9. Social media promotion

Make it easier for shoppers to connect with your brand on social media by replacing multiple links with a single scan.

A Link Page QR code directs customers to all your social accounts in one place, boosting visibility and encouraging more follows, likes, and engagement.

It’s a simple way to strengthen your online presence and streamline social media promotion during the Box Day rush.

10. Contactless holiday donations

Encourage compassion and let shoppers join the Yuletide spirit by placing QR codes on donation boxes, standees, and points-of-sale counters.

A quick scan gives access to a secure donation gateway or charity website for fast, contactless donations during the holiday season.

This solution makes donation initiatives more accessible and appealing.

11. Personalized holiday greetings

Make your campaign more special by sending holiday greetings directly to your customers when they scan a personalized QR code.

Each code can be linked to tailored messages or videos based on a user's past purchases or preferences.

It’s a thoughtful gesture that strengthens customer relationships, makes them feel valued, and keeps your brand at the top of their minds during the holidays.

12. Faster in-store checkouts

We all know that the holiday rush is real, and long lines and crowded spaces immediately occur. This makes excited shoppers into frustrated ones.

To keep this from happening in your store, place payment QR codes for Boxing Day at checkout counters or product aisles. Customers can scan them and make payments on the go.

Adopting this smart retail technology helps reduce wait times, improve traffic flow, and keep customers happy as they score Box Day deals, boosting your sales efficiency during peak hours.

13. Scan-and-collect pickups

You can speed up shopping by letting customers scan a QR code and place their order online for fast in-store or curbside pickup.

This reduces queue times and ensures a smooth experience for those grabbing last-minute Box Day finds.

It’s a convenient contactless shopping solution that drives both online conversions and in-store foot traffic during the holiday rush.

How to generate a custom QR code for Boxing Day

Integrate dynamic QR codes into your seasonal marketing strategy and see how they increase customer engagement and drive sales for your business.

Learn how to create them with this step-by-step guide:

1. Use our advanced QR code generator with logo integration.

2. Select a QR code solution for your campaign.

3. Set it to Dynamic QR.

4. Input the details (e.g., link or content).

5. Generate the QR code.

6. Customize it with your logo, brand colors, and call-to-action.

7. Download the QR code in your desired format: PNG, SVG, PDF, or EPS.

Take advantage of dynamic QR codes to quickly refresh deals, track your campaigns’ performance, and reach customers with QR code-exclusive offers.

5 inspiring post-Christmas holiday initiatives using QR codes

1. Bay Ward’s Giving Tree

The Bay Ward's Holiday Angel Tree initiative makes spreading holiday cheer easier than ever. This heartwarming project unites local communities to shower seniors at nearby centers with thoughtful gifts.

The magic happens with a simple wish list QR code. Scan it with a smartphone, and people will see a list of gift requests from seniors in participating centers.

This removes the guesswork, allowing anyone to pick gifts that match their holiday wishes, whether it's a cozy scarf, a book, or a puzzle, and then purchase, wrap, and drop them off at the designated location.

The QR code makes the process seamless; it’s a festive way to share the spirit of the season, one scan at a time.

2. Wish on a StAR by Disney and Verizon

Who would have thought that doing good deeds could be fun and exciting?

The "Wish on a StAR" is a project by Disney and Verizon that uses Augmented reality (AR) and quick-response (QR) code technology to initiate a donation drive for children.

With a quick scan of the holiday QR code campaign, people can explore the starry sky. Each star represents a child's wish.

People can make a direct donation at their local Toys for Tots chapter within the platform.

This initiative demonstrates how contactless holiday donations can be fun, safe, and convenient.

3. Salvation Army Red Kettle QR code fundraiser

The Salvation Army’s iconic red kettles, a familiar sight during the holiday season, have long symbolized support for those in need.

Now they’ve gone digital with a QR code fundraiser, making it easier than ever to make a donation.

The church added QR codes to the kettles, which allowed donors to make secure digital contributions.

Adopting new technologies like this also draws in younger, mobile-first generations, which keeps the tradition of giving alive and accessible for all.

4. Operation Christmas Child – Shoebox Donations

Samaritan’s Purse is making it easier for donors to participate and track their contributions by using QR codes for its shoebox gift program.

When donors order shoebox labels, they receive QR-coded tracking labels that can be scanned or entered online to activate a suggested $10 donation and track their shoebox.

Scanning the QR code provides real-time updates on the shipping status and destination country of each gift. This allowed donors to see exactly where their generosity was going.

5. Local Food Bank QR Drives

Many local food banks have incorporated QR codes on collection bins, posters, and flyers to make donations easier, faster, and more interactive.

Donors can scan the code to contribute money, access lists of needed items, or even sign up for volunteer shifts.

This digital approach transforms traditional food drives into a seamless fundraising initiative, expanding reach and engaging more people while maintaining a contactless process.

By integrating QR codes, food banks can also track contributions, update donation campaigns in real time, and provide a transparent way for the community to see the impact of their generosity.

This makes giving during the busy holiday season simpler, safer, and more rewarding for everyone involved.

Deck the halls of your holiday campaigns with QR codes

As Boxing Day approaches, it’s time to elevate your holiday promotions by integrating QR codes into your marketing strategy.

Through the years, QR codes have improved and enhanced retailer operations and consumer experience by bringing together offline and online experiences.

From interactive gift guides and scan-to-win contests to contactless donations and loyalty programs, they bridge the gap between digital convenience and in-store engagement.

Unlock new marketing potential with an advanced QR code generator to create dynamic, trackable codes that make your campaigns into immersive, efficient, and interactive experiences that delight customers throughout the Christmas weekend.

Frequently asked questions

Which countries celebrate Box Day?

Box Day is mainly celebrated in countries with strong bonds to the UK, such as Australia, New Zealand, South Africa, Canada, and some European countries like Germany, Norway, and Belgium.

Why is Box Day famous?

Box Day is popular not just because it’s the holiday when employers give money, food, and clothing as a token of appreciation for service workers, but it has also become a day associated with shopping and sporting events like football.