QR code for loyalty programs is becoming an essential supporting tool to keep current customers engaged and
Studies showed that acquiring new customers is more expensive than retaining an existing customer. Furthermore,
it showed that increasing customer retention even at 5% could increase profits by 95%.
This goes to show how
necessary customer retention is in your business.
But how do you do this?
If you’re a brand with consistent customer flow, you’ve probably already employed various customer retention
strategies, including loyalty and rewards programs. And if you’re a brand that is starting to build trust with
your first few customers, then you’ll have to exert more effort in gaining their trust first.
Using the various QR code solutions in QR TIGER, we’ve broken down key steps to building your loyalty program and
some customer retention strategies.
In each step or technique, we’ve incorporated the correct QR code solution
you can use.
Table of Contents
should you have a loyalty program in your customer retention strategy?
code-based loyalty programs: What’s in it, and why should I need one in my business?
ways to use QR code-based loyalty program in your customer retention strategy
to create a QR code for my customer loyalty program
and editing your QR code for a loyalty program
that implement QR Code-based loyalty programs
your QR code for loyalty programs with the best QR code generator now! Grow your sales and retain more
Why should you have a loyalty program in your customer retention
As part of any business’ customer retention strategies, loyalty programs are one of the most effective tactics
for increasing revenue and inspiring customer loyalty.
research found that 84% of consumers say
they’re more apt to stick with a brand that offers a loyalty program.
At the same time, 66% of customers
expressed that the ability to earn rewards changes their spending behavior.
stating, you shouldn’t forget about your loyal customers in the process. After all, they’re the ones who have
contributed to your success.
your customer loyalty program, you can reward customers for their continued support and trust in your brand.
encourages them to shop and interact with your business while at the same time, they are being rewarded.
makes them happier because they’re getting more from experience than just your product or service.
since the top percentile of your customers spends much more than the rest of your customer base, you have to
make sure these users are more than satisfied.
the importance of introducing QR code-based loyalty programs to your customers.
QR code-based loyalty programs: What’s in it, and why should I need
one in my business?
a QR code-based customer loyalty program means you’ll be giving discounts, sales, early access, etc.
QR codes in your loyalty programs, you are not just giving incentives to your customers but also advocating
Most businesses opted to use QR codes to minimize paper wastage in printing discount coupons and gift cards.
being said, brands could cut down on wasted paper, ink, and resources used in the past in distributing coupons,
gift cards, and more.
Digitizing marketing collaterals also entice customers to connect with their brand even more.
Furthermore, the Juniper Research study has found that the amount of coupon QR codes that have been redeemed thru
mobile devices will increase to 5.3 billion by 2022, from an estimated 1.3 billion in 2017.
This means that many current consumers are mobile users who use their devices to engage with brands.
The payoffs for having this innovative QR-code-based reward system in place are the following:
customer reach with using different channels
code has flexible uses and applications.
You can incorporate it in your flyers, brochure, posters, and store
banners to encourage an offline audience to scan it and get exclusive discounts on their next
You can leverage using social media and even your website to share your coupon
QR code to entice your current customers to avail yourself of your offers.
If your loyal customers are more active on emails and other platforms, you can customize your QR code discounts
and coupons and integrate them.
The main takeaway here is to use omnichannel platforms where your loyal customers are most active.
for outside-of-home advertising efforts
If you’re promoting your loyalty programs using billboards, metro locations, or
even buses, you can effectively engage your audience using QR codes.
When combined with digital advancements such as QR codes, OOH advertising drives
more traffic and engagement, meaning you will get more scans and interactions from your target
3. Engages your tech-savvy
like new and innovative tech solutions that give them convenience and surprises too!
Using QR codes, your tech-savvy customers, especially Gen-Z consumers, will
have high digital comfort when scanning and interacting with your QR code-based loyalty programs.
By whipping out their smartphones, they can have instant access to your discounted
offers and gifts. It’s efficient, more interactive, and resonates well with your hyperactive and tech-savvy
4. Easy to edit and track
QR codes, when generated in a dynamic form,
allow you to edit the embedded content.
This usually happens if you want to redirect your
scanners to another URL if you use a URL QR code, as the case may be.
You can also redirect your customers using the File QR code, and other primary QR
Marketers are also keen on using dynamic QR codes so they can track their QR code
This is important to know how many people are scanning your QR code, where they are
coming from, the devices they are using, etc.
You can also enable the email notification feature of your QR codes so you can get updates depending
on the frequency you’ve set whenever your audience scans the QR code.
This way, your QR code-based loyalty programs are easier to manage since the
codes are editable.
Moreover, you’ll get more data to determine how effective your campaign is.
5. Retargeting made easy
Using the retarget tool feature in QR TIGER, you can easily retarget or remarket to your customers who have
availed of your discounts or purchased products.
This way, you can maximize using your QR codes to connect to your hyperaware customers who have previously
interacted with your brand.
Related: How to create dynamic QR codes with Google Tag Manager retarget tool feature and
6. Customize QR
codes to align with your branding
Using the best QR code generator, you can customize your QR codes and set their
colors, frames, eyes, and patterns to match your design and branding.
You can even add your brand logo and a catch call to action to bolster brand
recall and engagement.
Related: 7 guidelines to follow when creating visual QR codes
7. More sales and
higher customer retention
If people find value in your program, they’ll likely stick around longer. Want a
higher average order value?
According to recent loyalty research, 49% of consumers agree they’ve spent more after joining a
By incorporating QR codes in your loyalty program, more people would promote your brand, and referrals would come
Creative ways to use QR code-based loyalty program in your customer
QR code loyalty cards to offer surprise gifts and discounts
Customers love and feel valued when brands appreciate them.
To show your
appreciation, you can give them gifts and discounts. You can use QR codes to redirect your
customers to a landing page to redeem their discount codes or gift cards.
For limited-time discounts, enable the expiry feature of dynamic QR codes (URL, File, and H5) so that your QR
codes will only be scannable for a specific period or after several scans.
Then along with it you can add a short and sweet message telling them why they’re receiving the surprise and
focus on highlighting that they are a loyal customer.
Moreover, you can also print your bulk URL QR codes to your loyalty cards which can be scanned when redeeming the
discount in your stores.
Send an exclusive email to your VIPs and repeat customers.
If you have a VIP list of your repeat customers or those who availed of your premium services, you can send them
a thank you email with a discount QR code.
is great for customers because they get a discount, feel appreciated, and feel like they are part of a
particular club – which they are!
Offering surprise gifts and discounts not only encourages customers to buy again, but it can also elevate your
Customers who receive surprise gifts and exclusive discounts often share them on social media, increasing your
exposure which can help attract new customers to your business.
3. Early access and exclusive
If you’re launching a new product or service, you can share an event QR code along with your email to your
carefully chosen guests and attendees.
This way, they only have to scan the QR code to register and get more event information as they confirm their
Inviting your customers and partners to early access or exclusive event gives them a sense of exclusivity. This
makes them feel more valued by your brand.
Value-based loyalty program with QR code to donate
can connect to your customers on a deeper level by initiating a donation program or charity works.
You can let your customers know that you are donating a percentage of your profits to charity or welfare
Make sure that your chosen charity genuinely aligns with your company and customers’ values.
You can also let your customers directly donate to the charity using a QR code. This way, you encourage them to
get involved in societal issues, and your brand becomes a great avenue to connect to deserving beneficiaries.
5. Mobile app for loyalty
Retailers usually create a mobile app to manage loyalty programs. It is easier as there’s no need to have a card
or even a sign-in.
can promote your mobile app to your customers and encourage them to order via the app store QR code.
This way, your customers will be redirected directly to your mobile app, whether it’s in Play Store or Apple
Gamification with scan-based multi-URL QR code.
Gamification is a fun way to reward loyal customers for benefitting your company, and it’s a very successful
You can offer customers a discount using the scan-based multi-URL QR code.
To do this, you can reward the first 20 scanners with a particular discount, and then the following day, you can
also reward the next batch of scanners with another discount value.
There will be higher engagement as your customers cannot resist scanning the code to get discounts.
7. Start a customer
Having a customer education program demonstrates a long-term investment in your
Under this initiative, your business creates
various customer service tools like a knowledge base site, references, and a community forum.
Then, customers use these features to locate solutions to service problems before reaching out to your support
You can also incorporate video QR codes into these features to encourage
interaction and engagement among your customers. This way, they can see and view your educational videos on
their smartphones and save them for future reference.
To cater to your auditory learners and customers, you can use an MP3 QR code
when sharing your educational content.
create a QR code for my customer loyalty program
After getting to know about the various QR code solutions you can use for your customer loyalty program, here are
the steps to create your QR codes.
- Choose among the QR code solutions you need
- Click generate and always choose dynamic to edit and track your QR code
- Customize your QR code according to your brand or purpose
- Test your QR code loyalty program
- Hit Download
- Track the data of your QR code
and editing your QR code for loyalty program
Your QR codes for loyalty programs, when powered with dynamic QR code type, will help your campaign be more
data-driven and cost-efficient.
In contrast with a static QR code, a dynamic QR code allows you to have a more scan-able QR code as the patterns
are less dense.
you can edit your QR code content without the need to reprint your QR code. The changes will automatically
reflect in your QR code upon scanning.
Moreover, you can also track your QR code scans using the QR code analytics tool and gauge the performance of
your QR code campaign.
Editing your QR code for
In editing your QR code, proceed to click the QR code tracking
data. Then go to
your campaign, and click on the ‘edit data’ button for you to add another URL or file.
Tracking your QR code
for loyalty program
As mentioned, Dynamic QR code tracks the QR code scans. You can see a detailed report of your QR code campaign
via the downloadable CSV file.
The metric or statistical data are the following:
- Real-time data of your QR code scans
You can see from the time chart the number of scans you get. You can filter the data by days, weeks, months, or
- Device used by your scanners
Are your scanners iPhone or Android users?
- Map chart for a broader QR code scans view
The map chart in the best QR code generator gives you a comprehensive overview of the data revealing the location
of the people who have scanned your QR Code!
Below the map chart is the summary of your QR code scans’ overall statistics.
The incredible thing about QR code tracking is that you can integrate Google Analytics for rich and in-depth data
of your QR code campaign.
to set-up QR code tracking in real-time: A step-by-step guide
implement QR Code-based loyalty programs
Amazon’s SmileCodes users scan to get discounts and other offers
distributed its branded QR codes SmileCodes to
various pop-up shops and Amazon lockers in Europe and US magazines.
Customers who scan the codes using the Amazon app can instantly unlock Amazon benefits and discounts at the
specific location they find the code.
2. Promo QR code used by GCash
One of the largest Philippine mobile wallets, mobile payments, and branchless banking service providers, GCash,
uses QR codes to give customers exclusive vouchers, which they can use to get
discounts when paying using the scan to pay GCash QR.
customers scan the QR code, they’ll automatically receive a QR Voucher.
They’ll get it through the app, and
they’ll also receive an SMS with your voucher details – how much the voucher is, how long it is valid for, and
where they can use it.
uses QR codes to offer substitute gift cards
one of the largest retailers in the US, creatively debuted its Gift Cards All Gone QR-Code campaign.
When scanners scan the QR code, they will be redirected to Target’s gift
cards online stock or substitute.
Generate your QR code for loyalty programs with the best QR code
generator now and grow your sales and retain more customers
QR code-based customer loyalty programs help you build a more engaging customer experience.
This is equally
important to your company’s success as 75 percent of customers base their purchasing decisions on their
experience, according to our 2021 Customer Experience Trends Report.
Using QR codes, B2C companies can develop solid and interactive loyalty marketing programs to grow their revenue
and get higher returns.
This powerful technology that has taken the spotlight during the pandemic will encourage more customers to
interact with your brand.
You’ll be able to increase customer lifetime value by giving them appreciation and
We'll be happy to help you learn more about QR codes and how you can use them for your loyalty program and to keep customers coming back.