A QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently and effectively.
For example, in your book, you can print a QR code above your text and redirect that QR code to an image gallery online related to that.
Therefore, instead of printing static images that can sometimes be dull and uninviting, so why not make the experience anew through QR codes? Moreover, you can embed any kind of data you want in a single QR code.
What’s more interesting with QR code is that- you also have the freedom to redirect your QR code’s information to another file even though it has been printed using a dynamic QR code.
Yes, you read that right! Even though it has been printed. Therefore, there’s no need for you to generate another QR.
Two types of QR codes for books: Static and Dynamic
The information embedded in Static QR codes is hardcoded. Meaning, you cannot edit its data file once it’s printed in your books.
It stays permanent and will lead you forever to the information you have embedded
On the other hand, if you generate a QR code in dynamic mode for your books, you can retarget your data to another data anytime you want even when printed, without having to generate another QR code again, or worse, produce a new chapter of your book just because you got it wrong or you want to redirect it.
Depending on what type of information you want to show to your readers, there are different types of QR codes you can use. We will discuss how you can use QR code for books and the type of QR feature that corresponds to it.
For Publishing Houses and Authors
Website or web page redirection
If you want to redirect your readers to a certain landing page or website online, you can use the URL QR code solution for this.
A URL QR code will redirect scanners to a website when they scan the QR code. For example, if you’re an author, you can redirect your scanners to your personal blog or website to read more of your posts and encourage them to subscribe to your email so you can keep them up-to-date.
You can also redirect them to Goodreads or Author Central if you have your works available in there.
Sharing of your personal profile or contact details
If you’re the type of author who is open about sharing your profile to your readers and is open for possible contact in the future, you can use a Vcard QR code for this.
Using a Vcard QR code, you can share your complete profile with your readers and connect with them. This is also one way to market yourself to your readers!
Moreover, you can’t add your complete profile on the book. There’s just a little to no space to that, and a Vcard QR code is a solution for that without being too obvious.
Engage and acquire more readers!
Connect with your readers in different media platforms
Have you heard about a social media QR code? Well, social media QR code will display and connect all of your social media channels together in one scan.
This is a great way for your fans to follow you directly on your social media platforms without looking for your individual profile.
Connect with your fans using a social media QR code! You can also make individual social media profiles for a particular social media you want to be followed.
If you gain more followers, they might buy your upcoming books too.
Redirect your readers to an image gallery
Make your pictures alive for your readers by using a QR code that will redirect them to the online image gallery related to the text or the chapter of the book.
Instead of printing a static picture that doesn’t make any impact or impression, it also consumes the already limited space around a book.
For this, you can use a file QR code and upload your file image.
Would it be just lovely to bring the readers to experience online by showing them not only an image but also a video?
File QR code lets you upload Jpeg, PNG, and MP4 files. You can use this to replace static file images with different media file using a QR code. This gives more feels to the readers by leveraging the physical world’s experience in the online world.
Using a file QR code, you can also upload a video file so they will understand the story even better.
The file QR code is dynamic in nature. Therefore you can replace it with another file type anytime, even though it has already been printed. Yup, that’s the power of QR codes!
There are two ways you can generate a video QR code: It’s either you use a file QR code and upload your video, or you can also redirect them to a YouTube video using the Youtube QR code solution.
There are kinds of people who like to listen to an audiobook rather than reading it. Well, you can offer this to your readers by generating an MP3 QR code.
Book preview marketing
A book’s preview is usually printed on the back of the book to give readers a teaser preview about the plot of the book, its characters, and the genre of the book. But sometimes it leaves us quite hanging with the little to no amount of information.
Using a PDF QR code, you can redirect your readers to a more juicy detail or information of your book preview or teaser that you can use as a competitive and innovative edge for your book marketing!
They can scan the QR code attached to your book using their smartphone devices, and save the PDF file for a later read. If they like it, they might even go back to the book store to get a copy of your item!
You can have it advertise through prints or social media! Use all the marketing platforms you can reach a wider audience!
You can apply it to e-books as well!
For educational textbooks
Innovative textbook learning
You can make textbook learning fun with QR codes! You can use QR codes as a way to make learning interesting and exciting for them with the use of technology.
Using QR codes, you can redirect them to videos using a Video QR code, image, QR code, or an audio QR code that will allow them to listen to sound files!
QR code for books best practices: What should you know before deploying them?
Use a dynamic QR code
Dynamic QR codes will allow you to redirect or edit your QR code to any media types, even though it has been generated or printed. For example, if you want to show your readers a file image of a text and decided to redirect it to a video page the next day, you can do this!
Moreover, using a dynamic QR code, you will have a clutter-free looking QR code. Your QR code will not get pixelated even though you put a lot of information in it. The code graphics contain a short URL that leads to a piece of online information.
Do not over customize your QR
Your QR code will be hard to read if it is over-customize. Make sure the dots are still clear, and it is scan-able. Always test your QR code.
Add a call to action in your QR code, like “scan me.” Let your readers know that they should scan the QR instead of just plainly displaying it. Otherwise, how are they going to know that they are supposed to scan it?