How to Use QR Codes on eBooks for Marketing Benefits

Update:  August 18, 2023
How to Use QR Codes on eBooks for Marketing Benefits

QR codes on eBooks benefit businesses, authors, or publishers who want to reach a wider audience and increase loyal customers and clients.

Since eBooks constantly grow in popularity, they can now serve promotional purposes in the marketing world through accurate and detailed content.

Furthermore, QR codes can further improve the functionalities of these digital tools by storing various information that readers can access by scanning with their smartphones.

Why QR codes on eBooks matter

Ebook QR code

QR codes on eBooks help companies and writers provide additional details about their eBook’s content without putting too many words and information on the eBook.

Since a QR code can store any digital information, eBook marketers can embed web links, videos, and documents within the code.

Readers would only have to scan the QR code with their smartphones, making it convenient and easy to access the content within the code.

Advantages of using QR codes on eBooks

Generate leads

Use QR codes on eBooks to direct your readers to a landing page where they can avail of free offers by signing up with their email.

You can then integrate the data with your email marketing software to add the readers who signed up to your mailing list.

You can then keep them up to date on the newest specials and offers.

This strategy increases the odds of turning your readers into buyers and loyal customers.

Get your readers to scan the QR code by adding a call to action.

Click here to know how to create a compelling CTA.

Real-time tracking

Using dynamic QR codes gives you access to real-time tracking data, such as the number of scans, the location and date of the scan, and the device used in scanning.

You can use this advanced feature to determine the number of users reading your eBook.

Moreover, you can take note of the devices they use to optimize the eBook according to their devices’ interface.

Optimized for printing

QR code ebook

Some readers prefer printing their eBooks, and when they do, they will no longer have access to the links and other digital information within the eBook.

However, a QR code can solve this issue!

Readers who printed their eBooks can still access online sources by scanning the QR code with their smartphones.

Since QR TIGER optimizes the quality of its QR codes, you can guarantee the readability of these codes even when printed.

You may also like to read this: QR Code Generator for Print with High-Resolution Image

Increase website traffic

You can use a URL QR code to direct your readers to your business website.

Furthermore, you can show them your company’s background, other products and services offered, and special promos and discounts.

Boost social media following

When more users follow you, you can reach a much wider audience.

You can employ a Link in Bio QR code on eBooks to direct your readers to follow you on your social media pages.

How you can use QR codes on eBooks

eBook QR codes as business cards

Authors and businesspersons can create digital business cards using a vCard QR code on their eBooks to connect with their audiences easily.

Their readers can then view it by scanning the code.

Video guides

Digital book QR code

Some audiences learn better by watching a video instead of reading.

You can create a video QR code and include it in your eBook for their satisfaction.

Moreover, this QR code type allows chefs with e-cookbooks to show their readers a video guide on cooking meals and delicacies.

Customer feedback

Let your audience know that their voice matters. Create a feedback QR code by embedding a Google Form in a QR code.

To further encourage your audience to scan the code, you can add a CTA to it.

QR codes on eBooks for advertising

You can opt for a landing page QR code to redirect your readers to a landing page where you can promote your products and services or offer a special promo.

Additional information

Provide complete details to your readers without putting too much in the eBook by using a file QR code.

You can use this to route them to slideshows and PDFs with detailed explanations.

Widen audience reach

Share your social media pages using a social media QR code on eBooks.

With this method, you can increase your followers and stay in touch with them.


Restauranteurs and café owners can create an eBook of the food they serve.

They can then add a URL QR code that would direct readers to their business page to place an order.

Online learning

Teachers can use QR codes on eBooks to redirect their students to educational websites and online learning materials.

Related: Creative ways to use QR codes in the classroom

Multilingual eBooks

You can use a multi-URL QR code for language to provide your non-English readers with a link where they can download an eBook set in their language.

Promote apps

App creators and developers can create an eBook using their app correctly and include an app store QR code.

Readers interested in the app may then scan the code, redirecting them to the App Store or the Google Play Store.

How to make an eBook QR code for free

1. Go to QR TIGER to create an eBook QR code.

QR TIGER is a free QR code generator that offers many QR code solutions for your eBook QR code.

For starters, you may use the URL QR code.

2. Enter the URL.

Enter or paste the URL of the website onto the entry bar and click “Generate QR code.”

A QR code will then appear on the right side of your screen.

3. Modify the design of your URL QR code on eBooks.

Customize your QR code to draw their attention.

You can select your desired pattern and eyes, set the colors and add a logo.

Make sure also to add a call to action or CTA, as this helps encourage your readers to scan the code.

4. Test scan

Test your QR code first by scanning it with your smartphone to see if it works.

This step allows you to fix any errors that may occur before you put the QR code on the eBook.

5. Download and deploy

Once the QR code works fine, you can download it and incorporate it into your eBooks.

Sign up for a free trial!

If you want to use more QR code solutions and be able to edit your QR codes, you can sign up for a free trial.

You will have access to more QR code solutions offered by QR TIGER.

Moreover, you will get three dynamic QR codes for free.

Each dynamic QR code has only a 100-scan limit, but that’s still better than a static QR code.

Benefits of using dynamic QR codes on eBooks

You have to avail of a subscription to use dynamic QR codes.

However, they come with advanced features that make them worth every penny.

You can enjoy the following advantages when you use dynamic QR codes on eBooks:

Updatable anytime

Since dynamic QR codes are editable, you can change them anytime or when necessary without creating a new QR code.

This feature lets you update the URLs and other digital information you have embedded in the QR codes even though you have released the eBooks to your audiences.

Track your eBook QR codes

Tracking your dynamic QR codes allows you to create better and more effective campaigns.

You can monitor your dynamic QR code to assess its performance and effectiveness.

You can then use the data you have gathered to analyze the users scanning your QR codes.

Email notifications

You can receive automated email notifications about the number of scans your dynamic QR code has accumulated.

Furthermore, you can set the frequency of receiving emails.

Password-protected QR codes on eBooks

You can set passwords on your dynamic QR codes for extra security.

Moreover, you can use this feature for sharing premium content with your eBook readers.

Users who avail of the content will receive a password to access the information within the dynamic QR code.

Furthermore, you can change and disable the password anytime.

Set expiry

You can set an expiry date for a dynamic QR code.

Furthermore, you can set the dynamic QR code to expire after a certain number of users scan it.

Moreover, you can reactivate the expired code any time you want to.

As a result, this can help you run limited-time promos for your eBook readers.

Retargeting with eBook QR codes

The retargeting tool allows you to add your Google Tag Manager (GTM) ID and Facebook pixel ID to the dynamic QR code.

With the GTM, data will appear on Google Analytics when readers scan the QR code.

Meanwhile, the Facebook pixel ID allows you to retarget the users who scanned the code for future ads.

Why you should use QR TIGER in creating QR codes on eBooks

We at QR TIGER aim to deliver excellent service when generating QR codes, especially dynamic ones.

Here are some of the reasons why you should use our generator:

QR TIGER is ISO 27001 certified

QR TIGER recently garnered certification from the ISO 27001 or the International Security Management System (ISMS).

This accreditation proves that we value your privacy and protect every piece of information you enter on our site.

Affordable prices

We offer reasonable subscription plans with various inclusions! Check out our subscription plans.


We now have integrations with Zapier, which enables you to connect our API to over 3,000 other apps without the need for a coding system.

Various QR code solutions

QR TIGER offers sixteen QR code solutions.

You have to pay for half of these code types, but you can use the other half for free.

High-quality QR codes

When you use QR TIGER, you can guarantee the quality and readability of your QR codes, be it in digital format or printed material.

Responsive customer support

Here at QR TIGER, we have customer support representatives ready to help you anytime.

If you have any issues, questions, or recommendations, you can contact us, and we will respond right away.

Best practices for QR codes on eBooks

1. Add your brand logo to your eBook QR code.

Logos often work as a seal of legitimacy.

Users would have no second thoughts in scanning a QR code with your logo since they would not think of it as a threat.

2. Track your campaign

Take advantage of the tracking feature in dynamic QR codes.

You can use real-time tracking data to identify your current campaign’s strong and weak points, enabling you to create better campaigns.

3. Create a visual QR code.

If you use black and white QR codes on your eBooks, readers may not quickly notice them.

Take advantage of QR TIGER’s customization tools to create attractive QR codes that will surely catch your readers’ attention.

4. Always use a call-to-action (CTA).

QR code cta

CTAs such as “Scan to Know More” or “Scan for a Surprise!” intrigue users and make them curious.

Users would then scan the code to find out its content.

5. Use the appropriate size.

You cannot possibly place a QR code about the size of a phone on a billboard.

Make sure that the size of your QR code matches its environment.

6. Place your eBook QR codes in a strategic location.

When placing QR codes on eBooks, make sure to put them where your readers would quickly see them.

7. Optimize your landing page for mobile users.

QR codes cater to smartphones, so make sure that your readers will land on a page optimized for mobile devices.

QR TIGER: the best choice for QR codes on eBooks

The versatile nature of QR codes enables establishments to use them for various functions.

One of them is on eBooks with promotional or informative content.

Take advantage of this innovation with QR TIGER.

You can make free QR codes for your eBook or use dynamic QR codes and enjoy their advanced features.

Sign up for a free trial or avail yourself of a subscription plan today!

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