QR Codes for Cyber Monday: 13 Business Applications and Use Cases

QR codes for Cyber Monday have become a popular way for businesses to offer exclusive deals and discounts to their customers.

Data from the National Retail Federation (NRF) reveals that over 196.7 million Americans shopped for Cyber Monday in 2022, which is 9.4% more than the previous year. Revenues from the one-day shopping holiday are also increasing year after year.

In fact, several big-name brands, such as Macy’s, Samsung, Skechers, and Lululemon, use QR codes to reap the most benefits in their marketing campaigns.

If you’re a retailer participating in Cyber Monday, kickstart a QR code strategy by launching a campaign from a trusted dynamic QR code generator where you can make a custom code, track its scans, and monitor performance and effectiveness, among other things.

Read on to learn more about the best practices and applications of QR codes for marketing campaigns during shopping holidays, such as Cyber Monday.

What is Cyber Monday?

Cyber Monday is an e-commerce shopping holiday that happens every Monday after the American Thanksgiving. In 2025, it falls on December 1.

It’s part of the series of shopping holidays occurring within Thanksgiving Week, which includes Black Friday, Small Business Saturday, and National Secondhand Sunday. 

Customers can enjoy the lowest prices and the best deals this season. 

With interactive content and various deals, Cyber Monday is specially created to encourage customers to shop online. However, some retailers still offer a range of deals in their physical stores.

13 of the best business applications of QR codes for Cyber Monday

Using QR codes to promote your Cyber Monday gimmicks helps convert offline customers to online buyers if you do things right.

Here’s some know-how for using QR codes for the shopping holiday.

Lead customers to your website or e-commerce website

An overwhelming majority of Cyber Monday customers shop online. The NRF says that in 2022, online purchases accounted for 77 million, compared to 22.6 million in-store purchases.

As a retailer, it’s important to focus your Cyber Monday marketing strategy on targeting online customers, using tactics such as display banners, influencer marketing, and text ads across search and social media platforms.

There are endless smart uses of QR codes in marketing for your business.

To invite offline customers to your online store, using free Cyber Monday discounts on in-store posters, OOH flyers, and tabletop standees is among the most effective measures.

Additionally, allowing customers to scan the QR code ensures they’re led to a legitimate store. This can be a great measure against scams, fake items, and other fraudulent activities.

Show shoppers discounted items from your stores

What’s better than having Cyber Monday discounts? Knowing exactly which items have discounts! 

With the shopping craze this event brings, help your customers save time by showcasing the best deals from the start. 

Embed a landing page that displays discounts for each category, and distribute your QR code online and offline for more sales.

⭐️Best practice: If your store has multiple branches, you can use the Multi-URL QR code solution to display branch-specific discounts!

Introduce a loyalty program based on QR codes

Invite customers to participate in a QR code-based loyalty program using dynamic QR codes as an effective strategy.

A loyalty program based on QR codes helps you increase engagement by incentivizing customers to scan with big rewards, promotions, and cashback.

It’s like hitting two birds with one stone: expanding a loyal customer base while improving the effectiveness of your QR code marketing strategy on Cyber Monday.

Hold contests for the best deals

Make the Cyber Monday shopping spree more exciting by holding contests through your QR codes. Through these contests, you can offer exclusive discounts not available through your Cyber Monday promotions.

What makes this use case effective is that it increases the likelihood of converting participants into future repeat customers. 

Your contests can involve sharing a social media post accessible from your QR code. It could also be a raffle where participants enter their details for the chance to receive coupons for certain items.

Provide a product catalog with accurate information

Electronics are among the top products for Cyber Monday promotions. An accurate catalog helps customers make smarter purchases, especially for higher-end products.

Achieve innovative electronic promotions using a file QR code solution—a dynamic solution that stores PDFs and other files (JPEG, PNG, MP4, Excel, Word).

By scanning the QR code for Cyber Monday, customers are able to view a comprehensive list of specifications or video tutorial guides for these electronics. 

This lets them easily compare the prices and features against their other choices and helps them find the best one that matches their needs.

While QR codes for catalogs are best used for electronics, they can also be very useful for other products, such as garments, where specific washing instructions may be required.

Offer an immersive purchase via a virtual experience

For products such as cosmetics, clothing, caps, and shoes, customers may want to try them on first before purchasing to ensure they get the right size, color, and fit.

With the combination of AR and QR codes, retailers can launch Cyber Monday campaigns that offer an immersive virtual purchase experience where customers can find the right item without going in-store. A virtual try-on makes shopping easier in online or e-commerce stores. 

Retailers can unlock this possibility by providing a simulated experience similar to customers physically fitting the clothes or applying different cosmetic products.

Through an advanced QR code software, they can use QR codes in augmented reality advertising strategy to store the virtual try-on link. With just a smartphone scan, customers can see what the product looks like on them.

This method has become increasingly popular across these types of products amid the rise of online shopping over the past few years.

Encourage customer feedback and reviews

One of the best ways to gauge sales success is by gathering customer reviews and feedback through a QR code for Cyber Monday transactions of your business.

Feedback and reviews are a great way to identify your strengths and weaknesses, enabling you to revamp your product development according to what your customers need and want.

To ensure you get valuable customer feedback, you can use a form builder with QR code for quick sharing. 

You can send it via email after customers have made successful online purchases. Otherwise, place a Google Form QR code in receipts for in-store purchases.

Similarly, rewarding customers with Cyber Monday promo codes for leaving a review can increase the chances of customers leaving feedback on your business.

Offer a Cyber Monday QR code coupon

There’s no better way to motivate customers to make a purchase than a discount!

Days or weeks before Cyber Monday, launch a coupon QR code campaign where you dish out Cyber Monday QR code coupons that customers can redeem on the shopping holiday. 

To further boost engagement, you can set a time limit for the QR code coupon redemption. 

This can create a sense of urgency, heightening customers’ emotions of needing to use the voucher; otherwise, they lose their chance to snag the item at a discounted price.

Enable contactless payments for purchases

Scanning QR codes for mobile banking and mobile wallets has become the go-to payment method among customers, even when purchasing in-store.

If you don’t have a QR code for payment in your physical and online stores yet, you may miss out on a considerable customer base that mainly pays for their purchases through these methods.

The great news is that the application for contactless payments is straightforward. 

Simply download and/or print out the QR codes for payment from the bank or mobile wallet and place them on tabletop standees at the checkout for customers to scan upon their purchase.

Increase the downloads of your e-commerce app

If you have an e-commerce mobile application specifically for your brand, promote it through an app store QR code promotion on posters, advertisements, emails, social media, and other channels.

This works well with the App Store (for iOS), Google Play Store (for Android), and AppGallery (for HarmonyOS).

What’s incredible is that if you use an advanced QR code generator with logo integration, you can create one QR code for different mobile app stores.

Once customers scan the app QR code, they’re redirected to the native app store of their smartphone, making the QR code campaign for Cyber Monday more effective overall.

You can generate a free QR code now if you wanna try this strategy.

Boost your social media engagement

Social media platforms have great potential to boost your sales. If you have a considerable following, utilize it for maximum engagement.

Use a social media QR code generator to create a Link Page QR code you can use across all your promotions, posters, paid ads, emails, and other forms of content. 

This QR code is linked to a page that lists all your active social media platforms, making it a virtual business card for your online and social media presence.

Furthermore, social media is a great way to inform your audience about your ongoing promotions, discounts, exclusive Cyber Monday deals, and one-time redeemable QR code coupons, as well as future launches and expansions.

Offer personalized recommendations 

A report from Twilio revealed that 80% of businesses in 2023 experienced increased consumer spending when shopping experiences were personalized. This highlights the significance of personalized experiences in the customer journey.

With that in mind, boosting your sales on Cyber Monday can be as simple as offering personalized recommendations tailored to your customers' preferences. 

By analyzing browsing history and individual preferences, you can craft offers that resonate directly with them. QR codes add a powerful layer to this personalization. 

For example, a QR code scan could guide a customer to a curated page filled with products or services that match their interests. 

This approach enhances the shopping experience and significantly raises the chances of a successful sale.

Tease customers with your Christmas and New Year campaigns

Christmas, at its core, is a season of giving. While Cyber Monday marks the end of the Thanksgiving season and the start of Christmas, that doesn’t mean the time for marketing ends with it. 

You’re going to want to take advantage of the coming Christmas shopping, if it hasn’t already taken place. With that said, you can use your dynamic Cyber Monday QR codes to introduce your shoppers to upcoming sales during the Christmas season, even all the way up to New Year’s Eve! This way, you inform your customers of great deals while you already have their attention with Cyber Monday.

How to create a QR code for sales on Cyber Monday

1. Open the best QR code generator on your browser.
2. Choose a QR code type from the list of options, then add the necessary information.
3. Select Dynamic QR and click Generate QR code.
4. Make your QR code attractive. Choose your desired colors, eyes, patterns, and frame design. Don’t forget to add your logo.
5. Test your QR code by scanning it. Then, save your branded QR by clicking the Download button.

Don’t have an account yet? Sign up for the Freemium version — no credit card details needed!

Why should you use QR codes in your Cyber Monday marketing strategy?

Selecting the right QR code software can make or break your Cyber Monday run. Make a conscious choice to choose a dynamic QR code maker that offers these benefits:

• Comprehensive and precise QR code tracking
• Editable dynamic QR codes
• Easy management in one page
• Customization to appeal to your branding
• Add your logo and CTA
• High-quality QR code ready for printing
• Affordable plan pricing
• 24/7 customer support

Brand-inspired QR code uses to maximize sales on Cyber Monday

QR codes play a significant role in enhancing the shopping experience during the holiday season. Here are some holiday-inspired examples to spark your imagination:

Amazon Black Friday football game QR code

Over Thanksgiving weekend, QR codes took center stage during Amazon's Black Friday football game, appearing on-screen in commercials to give viewers instant access to exclusive deals and promotions. 

By simply scanning the QR codes with their smartphones, shoppers were quickly directed to Amazon's website or participating merchants' websites. 

This innovative approach, known as embedded finance, created a seamless shopping experience, merging TV viewing with online purchasing. 

Amazon showcased this feature with limited-time offers on popular items like Nintendo Switch bundles and Apple Watches, encouraging viewers to scan and capitalize on the exclusive deals.

Dairy Queen Cyber Monday sale QR code 

Dairy Queen used QR codes to deliver an exclusive Cyber Monday deal. By following the simple steps shared in the restaurant’s Instagram post, customers could unlock a unique QR code for a 50% discount on a $5 gift card. 

Scanning the code at any Dairy Queen location allowed them to easily redeem the offer. 

This creative approach offered a convenient way to shop through Cyber Monday offers while encouraging customers to engage with Dairy Queen’s social media, strengthening their connection with the brand.

National Bank of Dominica shopping holiday credit card promotion

The National Bank of Dominica extended its Cyber Monday credit card promotion until December 5th, giving customers a chance to win $1,000 cash back. 

To enter, customers simply scanned a QR code shared on the bank's Facebook page, which directed them to the promotion details on the bank’s website. 

By spending $500 or more on their NBD credit card, participants qualified for a chance to win the cash prize, offering a timely financial boost just in time for the holiday season.

Walmart’s contactless pickup service

Shopping during Thanksgiving can be a time-consuming process, but Walmart has come up with a way to speed things up.

To make things more convenient for online shoppers, the retail chain incorporated QR codes into its contactless pickup service. Upon completing their purchases, shoppers at home are given a unique QR code in their app. This code is tied to the order made by the customer, which helps staff identify which items to hand off at the pickup point. 

With this system, shoppers who have thousands of things to do during the holidays can avoid the crowds and get what they need as fast as a scan.

Target holiday season sales with QR codes 

To celebrate the holiday season, Target has also been using QR codes to increase sales. 

Previously, they used a QR code to promote the season’s Top 20 toys to make purchasing easier for customers. In 2025, QR codes were used to highlight the best gifts for every age, scannable from the available catalog.

Combined with season-long toy demonstrations every weekend, the shopping experience for the holidays becomes a magical time for Target customers.

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Our tools unlock the possibility of achieving record-breaking revenues from QR codes for Cyber Monday discount sales.

Know more about our platform to obtain the best QR code marketing tools for this shopping holiday season. 

Frequently asked questions 

Do prices get cheaper on Cyber Monday?

Yes, prices for a wide range of products get cheaper during Cyber Monday. This makes this shopping event the perfect opportunity to save money on items you want and need. 

Should I buy on Black Friday or Cyber Monday?

While both events offer amazing deals, the day you choose to do your shopping depends on a number of factors. However, buying products you urgently need during Black Friday is highly recommended to make sure you get one.

What comes first, Black Friday or Cyber Monday?

Black Friday always takes place on the Friday immediately after Thanksgiving, and Cyber Monday always falls on the Monday after Thanksgiving. This means that the former comes before the latter.