QR Codes for Cyber Monday: 11 Best Business Applications

QR codes for Cyber Monday have become a popular way for businesses to offer exclusive deals and discounts to their customers.

Data from the National Retail Federation (NRF) reveals over 196.7 million Americans shopped for Cyber Monday in 2022, which is 9.4% more than the previous year. Revenues from the one-day shopping holiday are also increasing year after year.

In fact, several big-name brands, such as Macy’s, Samsung, Skechers, and Lululemon, have used QR codes to reap the most benefits in their marketing campaigns.

If you’re a retailer participating in Cyber Monday, kickstart a QR code strategy by launching a campaign from a trusted QR code generator where you can make a customized code, track the scans, and monitor performance and effectiveness, among other things.

Read on to learn more about the best practices and applications of QR codes for marketing campaigns for shopping holidays, such as Cyber Monday.

What is Cyber Monday?

Cyber Monday is a shopping holiday that happens every Monday after Thanksgiving. In 2023, it falls on November 27.

It’s part of the series of shopping holidays occurring within Thanksgiving Week, which includes Black Friday, Small Business Saturday, and National Secondhand Sunday. 

Customers can enjoy the lowest prices and the best deals this season. 

With interactive content and various deals, Cyber Monday is specially created to encourage customers to shop online. However, some retailers still offer a range of deals in their physical stores.

How to use QR codes for Cyber Monday campaigns

Using QR codes on Cyber Monday deals helps convert offline customers to online buyers if you do things right.

Here’s some know-how for using QR codes for the shopping holiday.

Lead your customers to your website or e-commerce website

An overwhelming majority of Cyber Monday customers shop online. The NRF says that in 2022, online purchases accounted for 77 million, compared to 22.6 million in-store purchases.

As a retailer, it’s important to focus your Cyber Monday marketing strategy on targeting online customers, using tactics such as display banners, influencer marketing, and text ads across search and social media platforms.

There are endless smart uses of QR codes in marketing your business.

To invite offline customers to your online store, using free Cyber Monday QR code coupons on in-store posters, OOH flyers, and tabletop standees are among the most effective measures.

Additionally, allowing customers to scan the QR code ensures they’re led to a legitimate store. This can be a great measure against scams, fake items, and other fraudulent activities.

Introduce a loyalty program based on QR codes

Invite customers to participate in a QR code-based loyalty program using dynamic QR codes as an effective strategy.

A loyalty program based on QR codes can help you increase engagement by incentivizing customers to scan with big rewards, promotions, and cashback.

It’s like hitting two birds with one stone: Expanding a loyal customer base while improving the effectiveness of your QR code marketing strategy on Cyber Monday.

Provide a product catalog with accurate information

Electronics are among the top products for Cyber Monday deals. An accurate catalog allows customers to make smarter purchases, especially for higher-end products.

Achieve innovative electronic promotions using a file QR code solution—a dynamic solution that can store PDFs and other files (JPEG, PNG, MP4, Excel, Word).

By scanning QR codes for Cyber Monday, customers can view a comprehensive list of specifications or video tutorial guides for these electronics. This lets them easily compare the prices and features against their other choices and helps them find the best one that matches their needs.

While QR codes for catalogs are best used for electronics, they can also be very useful for other products, such as garments, where specific washing instructions may be required.

Offer an immersive purchase via a virtual experience

For products such as cosmetics, clothing, caps, and shoes, customers may want to try them on first before purchasing to ensure they get the right size, color, and fit.

With the combination of AR and QR codes, retailers can offer an immersive virtual purchase experience where customers can find the right item without going in-store. A virtual try-on makes shopping easier in online or e-commerce stores. 

Retailers can unlock this possibility by providing a simulated experience similar to customers physically fitting the clothes or applying different cosmetic products.

Through advanced QR code software, they can use QR codes in augmented reality advertising strategy to store the virtual try-on link. With just a smartphone scan, customers can see what the product looks like on them.

This method has become increasingly popular across these types of products amid the rise of online shopping over the past few years.

Encourage customer feedback and reviews

One of the best ways to gauge your success is by gathering customer reviews and feedback on QR codes for Cyber Monday.

Feedback and reviews are a great way to identify your strengths and weaknesses, enabling you to revamp your product development according to what your customers need and want.

To ensure you get valuable customer feedback, you can send the QR codes via email after customers successfully deliver online purchases. Otherwise, place a Google Form QR code in receipts for in-store purchases.

Similarly, rewarding customers with a freebie or a discount for leaving a review can increase the chances of customers leaving feedback on your business.

Offer a Cyber Monday QR code coupon

There’s no better way to motivate customers to make a purchase than a discount!

Days or weeks before Cyber Monday, launch a coupon QR code campaign where you dish out a discount code that customers can redeem on the shopping holiday. 

To further boost engagement, you can set a time limit for the QR code coupon redemption. This can create a sense of urgency, heightening customers’ emotions of needing to use the voucher; otherwise, they lose their chance to snag the item at a discounted price.

Enable contactless payments for purchases

Scanning QR codes for mobile banking and mobile wallets has become the go-to payment method among customers, even when purchasing in-store.

If you don’t have a QR code for payment in your physical and online stores yet, you may miss out on a considerable customer base that mainly pays for their purchases through these methods.

The great news is that the application for contactless payments is straightforward. Simply print out the QR codes for payment from the bank or mobile wallet and place them on tabletop standees at the checkout for customers to scan upon their purchase.

Increase the download of your e-commerce app

If you developed an e-commerce mobile application specifically for your brand, promote it through an app store QR code promotion on posters, advertisements, emails, social media, and other channels.

This works well with the App Store (for iOS), Google Play Store (for Android), and AppGallery (for HarmonyOS).

What’s incredible is that if you choose an advanced QR code software with comprehensive features, you can use one QR code for different mobile app stores.

Once customers scan the app QR code, they’re redirected to the native app store of their smartphone, making the QR code campaign for Cyber Monday more effective overall.

You can generate a free QR code now if you wanna try this strategy.

Boost your social media engagement

Social media platforms have a great potential to boost your Cyber Monday sales. If you have a considerable following, utilize it for maximum engagement.

Across all your promotions, posters, paid ads, emails, and other forms of content, include a Link in bio QR code solution leading to a page that lists all your active social media platforms. Consider it a virtual business card for your online and social media presence.

Furthermore, social media is a great way to inform your audience about your ongoing promotions, discounts, exclusive Cyber Monday deals, and one-time redeemable QR code coupons, as well as future launches and expansions.

Direct customers to your Thanksgiving campaign

Thanksgiving, at its core, is a celebration of gratitude toward the people you work with, a growing customer base, an increase in overall sales, and other blessings you’ve received throughout the year.

Share this spirit of appreciation through a Thanksgiving campaign that showcases testimonials from the causes you support, small entrepreneurs you work with, contributions to the local communities, and more.

One of the most effective ways to inform customers about this campaign is to display Cyber Monday codes in both your physical and online materials.

Offer personalized recommendations 

Boosting your Cyber Monday sales can be as simple as offering personalized recommendations tailored to your customers' preferences. 

By analyzing browsing history and individual preferences, you can craft offers that resonate directly with them. QR codes add a powerful layer to this personalization. 

For example, a QR code scan could guide a customer to a curated page filled with products or services that match their interests. 

This approach enhances the shopping experience and significantly raises the chances of a successful sale.

How do I promote my business using QR codes?

QR codes may be an unassuming tool, but they can provide a one-stop shop for promoting your business during shopping holidays, such as Cyber Monday.

As listed above, QR codes can be used to create advertising materials, promote app downloads and social media engagements, build a loyal customer base, provide a holistic customer experience, and dish out coupons to boost your sales.

The great thing is that customers don’t need a QR code or a coupon scanner online tool, as most smartphone cameras come equipped with this feature.

This convenience increases the likelihood of customers scanning your QR code, making it a powerful method of business promotion.

How to create a branded QR code for Cyber Monday campaigns

1. Open the best free QR code generator and log in to your account.
2. Choose a QR code type from the menu, then add the necessary information.
3. Select Dynamic QR and click Generate QR code.
4. Make your QR attractive. Choose your desired eyes, patterns, frames, and colors, and add your logo.
5. Test your QR code by scanning it. Save your branded QR by clicking the Download button.

Don’t have an account yet? You can sign up for the Freemium version — no payment needed!

QR codes in action: Shopping holiday use cases

QR codes played a significant role in enhancing the shopping experience during the holiday season. Here are some holiday-inspired examples to spark your imagination:

Amazon Black Friday football game QR code

Over Thanksgiving weekend, QR codes took center stage during Amazon's Black Friday football game, appearing on-screen in commercials to give viewers instant access to exclusive deals and promotions. 

By simply scanning the QR codes with their smartphones, shoppers were quickly directed to Amazon's website or participating merchants' websites. 

This innovative approach, known as embedded finance, created a seamless shopping experience, merging TV viewing with online purchasing. 

Amazon showcased this feature with limited-time offers on popular items like Nintendo Switch bundles and Apple Watches, encouraging viewers to scan and capitalize on the exclusive deals.

Dairy Queen Cyber Monday sale QR code 

Dairy Queen used QR codes to deliver an exclusive Cyber Monday deal. By following simple steps shared in the restaurant’s Instagram post, customers could unlock a unique QR code for a 50% discount on a $5 gift card. 

Scanning the code at any Dairy Queen location allowed them to easily redeem the offer. 

This creative approach offered a convenient way to shop the Cyber Monday sale while encouraging customers to engage with Dairy Queen’s social media, strengthening their connection with the brand.

National Bank of Dominica shopping holiday credit card promotion

The National Bank of Dominica extended its Cyber Monday credit card promotion until December 5th, giving customers a chance to win $1,000 cash back. 

To enter, customers simply scanned a QR code shared on the bank's Facebook page, which directed them to the promotion details on the bank’s website. 

By spending $500 or more on their NBD credit card, participants qualified for a chance to win the cash prize—offering a timely financial boost just in time for the holiday season.

What are the benefits of using a dynamic QR code generator?

Selecting the right QR code software can make or break your Cyber Monday run. Make a conscious choice to choose a dynamic QR code maker that offers these benefits:

• Comprehensive and precise QR code tracking
• Editable dynamic QR codes
• Easy management in one page
• Customization to appeal to your branding
• Add your logo and CTA
• High-quality QR code ready for printing
• Affordable plan pricing
• 24/7 customer support

Ready to boost your Cyber Monday sales? Start with QR TIGER

QR TIGER is a trusted QR code software with the most advanced features that can do wonders for a successful Cyber Monday.

Our tools unlock the possibility of achieving record-breaking revenues in your QR codes for Cyber Monday campaigns.

Know more about QR TIGER QR Code Generator to obtain the best practices in your QR code game for this shopping holiday season.

Ready to boost your sales on Cyber Monday? Start your journey with us now.

Frequently asked questions 

How do I create a coupon QR code?

Creating a branded coupon QR code with a logo using QR TIGER is easy. Simply go to their website online > Select a QR solution > Add link or information > Customize your QR code and add logo > Download to save your coupon QR code. 

What’s the best coupon scanner online? 

If you’re looking for a free and secure coupon scanner, you can download and install the QR TIGER QR code scanner and generator on Google Play Store or App Store for free. 

How do I tell customers to scan QR codes?

A QR code frame with a clear call to action is one effective way to tell your customers to scan your QR codes. Simply add a QR code CTA like “Scan Me” or “Scan to Win.”

The CTA has a crucial role—to tell and direct scanners what to do with your QR code and give them a hint of what is stored in it.