Using QR codes for jewelry lines and collections can help create compelling campaigns that will give you an advantage over other jewelers.
This industry took a dip amid the pandemic, but recently, it saw a rise in numbers.
Last year, the market made over 269 billion dollars in revenue, and marketers see no signs of slowing down.
Consumers are also more inclined to buy expensive jewelry online.
According to Zippia, online jewelry sales climbed by 3.9% annually from 2012 to 2021.
Here’s when QR codes come into the picture.
These 2D barcodes can seamlessly facilitate online transactions. In one scan, buyers can browse for jewelry, place orders, and pay for them.
And with a QR code generator online, you can easily create QR codes and integrate them into your system to provide convenience to your consumers.
Keep reading to learn how to create a QR code and how you can apply them to your jewelry business.
How jewelry brands use QR codes
Bulgari Octo Finissimo
Bulgari released ten Octo Finissimo Ultra timepieces, each engraved with a QR code.
When users scan the QR code, they will find a custom landing page explaining the design and history of the piece.
They’ll also get an exclusive NFT artwork to confirm the watch’s authenticity.
American specialty jewelry brand Kay Jewelers gave away a trip for two plus pieces from Jane Seymour’s Open Hearts collection for Valentine’s Day.
Participants can join the raffle by scanning the QR code on any Kay catalog, posters and displays, and direct emails.
Alex and Ani
This jewelry company from Rhode Island integrated its checkout process with QR codes to make it efficient for customers.
They aimed to remove the laptop-based POS system and replace it with mobile devices.
This technology allows consumers to make payments by swiping credit cards or scanning a QR code.
This also allows the store to send e-receipts to clients using their emails.
They believe this QR code-powered mobile POS system can provide greater analytic capabilities for retailers and associates.
Tiffany & Co.
Luxury jeweler Tiffany & Co. hosted the Vision & Virtuosity exhibition for their 185th anniversary.
Jewelry lovers of all ages filled the indoor gallery amidst the London heat.
But despite the volume of people, there were no long queues since the brand used QR codes to check in guests.
Pandora has used QR codes in multiple campaigns for Mother’s Day, Super Bowl, and Valentine’s Day.
For instance, the Mother’s Day campaign encouraged consumers to create their designs through instructions from their mobile ads.
To connect to offline consumers, Pandora placed QR codes on its campaign posters to drive brand awareness.
7 ways to use QR codes for a jewelry line
Here are some innovative ways to use QR codes in your jewelry.
Every jewelry piece has so much value as each item is intricately crafted.
You can share details about your pieces using dynamic URL QR codes in your jewelry barcode labels.
People are more concerned with authenticity when it comes to jewelry, so giving them enough background of the piece will boost their confidence in your line.
You can embed your website link in your QR code, where buyers can check all the materials used to create it and other related details.
Share proper jewelry care
Some buy jewelry for investment, and no one wants to purchase damaged pieces.
That’s why proper caring is important for them.
For every purchase, you can include an MP4 QR code with a video tutorial on properly cleaning for the jewelry to avoid damaging the material.
Customers would love services that extend even after purchase.
To do this, simply upload a video on a QR code generator and convert it into an MP4 QR code.
Highlight social media platforms
Advertising is crucial in any business, and customers love connecting with a brand they can easily reach out to.
Make every purchase a chance to promote your platforms using the social media QR code.
You can include a social media QR code on jewelry receipts or tags.
Scanning leads to a landing page containing all your social media accounts.
This way, customers can follow all your accounts without manually searching for them online.
Promote limited-edition pieces
Limited-edition pieces have special complex designs, and they cost higher.
You surely want it kept and reserved for potential customers as much as possible to protect the originality of the design, and the H5 QR code can help you with this.
The H5 QR code solution of a QR code generator lets you personalize your landing page to match your brand’s theme. And the best part is you won’t need coding skills or hosting service.
You can add images of your limited-edition jewelry on the page and all their details, then share them with customers who love wearing jewelry pieces that are one of a kind.
Provide contact information
Instead of providing your clients or potential customers with printed business cards, use a digital card through the vCard QR code.
This dynamic QR solution can store various contact details like phone numbers, email addresses, and social media sites.
It lets you cut expenses, and it’s easier for your clients to contact you when they have queries or concerns. And on top of that, it’s more sustainable and eco-friendly.
Improve app downloads
Some of the most prominent jewelry brands have official apps where consumers can get updates on new releases and browse or shop for available pieces.
You can launch an app for your jewelry line to promote your collections, then create an app store QR code so more people will install it on their devices.
This dynamic QR can detect the device’s OS and redirect the scanner to the corresponding app marketplace—Play Store for Android and App Store for iOS.
Gather customer feedback
A Google Form QR code is an effective solution for gathering client feedback quickly and securely.
You can attach it to their receipts, your marketing materials, and social media posts.
Make sure to ask questions regarding the uniqueness of your designs, the authenticity of the materials, and whether the price is reasonable for you to make sound decisions.
How to make a QR code using the best QR code generator
- Go to the QR TIGER homepage online and log in or create an account
- Choose among the QR code solutions, then add the required details
- Select Dynamic QR for better quality, then click Generate QR code
- Customize your QR code’s design, then add a frame and a CTA
- Run a test scan using your smartphone to check if it’s working
- Download, print, and deploy your QR code
QR code on jewelry: Additional tips
Today, QR codes are seen not only in jewelry packaging but also on the jewelry itself as part of the design.
Several sellers on Etsy have applied this strategy. If you want to expand your QR code ideas for jewelry, here are some tips you can use:
QR code on necklaces
Who wouldn’t love a luxurious necklace with a hidden meaning inside?
Elevate your necklace design by adding a QR code on the pendant, either by engraving or printing.
Offer this customization to your clients, especially those who plan on gifting the item.
You can ask them to provide you with a video or message that you can embed in the code.
Adding this element to jewelry will make it even more valuable and meaningful.
QR code on earrings
Earrings are relatively small, so you must guarantee your QR code is big enough to be recognized when scanned.
Aside from embedding special messages, you can use this QR code to promote your business or provide jewelry details.
Or you can embed the client’s contact details in the earring QR code so that if it’s lost, people who find it can easily reach and return it to them.
QR code on bracelet
A QR code’s typical black-and-white pattern already looks attractive. Print on a bracelet to add to the overall look of the jewelry.
Embed the QR code with details about the material used, so clients no longer have to visit elsewhere to have it checked.
For custom pieces, you can ask clients whether they prefer adding a photo, video, or text for their QR code on the bracelet.
Accent your jewelry line with QR codes
QR codes are where style and function meet. They can add to the piece’s aesthetic while serving their true purpose—providing information in one scan.
Using QR codes for jewelry lines creates a distinct and unique impression toward clients, which helps convince them to purchase.
Creativity is the metric of competition in the jewelry market. By incorporating digital technology such as QR codes, you add a new depth to your products.
Go to the best QR code generator online and create an account. Start your QR code integration with QR TIGER today.