Quaker Oats Rewards QR Code: Earn Perks in Every Pack
Peel, scan, and win? That’s precisely what the Quaker Oats reward QR code offers—your ticket to scoring fitness and wellness rewards.
Quaker’s latest QR code marketing stunt is catching the attention of eagle-eyed shoppers as it gives them a chance to win wellness perks like spa days, gym passes, and more with a simple scan.
But this isn’t just a lucky promo; it’s a smart use of a QR code generator that the brand has long trusted.
Let’s explore some of Quaker’s standout QR code campaigns and what makes each one a winning example of smart, scannable marketing.
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What is the barcode for Quaker Oats?
Traditionally, it would be 030000271131 (if we’re looking at a UPC barcode), but Quaker Oats also uses 2D barcodes like QR codes thanks to PepsiCo’s SmartLabel digital tool.
Their QR codes direct people to everything a consumer should know about Quaker products: ingredients, nutrition facts, third-party certifications, and usage information.
However, this isn’t the only innovative uses of QR codes.
Notable QR codes on every Quaker Oats container and pack
As a household name in breakfast foods, Quaker uses QR technology uniquely and effectively to engage consumers, keeping its position at the top of other major oatmeal and cereal brands.
Here are some of their most creative QR code campaigns:
Receive wellness rewards
This Quaker Oats reward QR code campaign turns your morning oats into a shot at fitness fun by merging nutritious eating with lifestyle motivation.
Launched by Quaker Oats Philippines, their Quaker Fit Rewards allows buyers to win and claim rewards worth ₱250 ($4.47) or more from January 15 to July 15, 2025.
All people need to do is purchase a Quaker Oats product with the QR code stickers and labels printed on it. From there, they have to follow the instructions included in the label and the promotion’s landing page to choose their rewards!
What made this promo more exciting is that buyers can choose from two groups of rewards: yellow for rewards worth a minimum of ₱250 ($4.47) and green for rewards worth a minimum of ₱400 ($7.16).
💡Guess what? QR TIGER’s QR code generator powers this Quaker Oats campaign, sending people on a rewarding journey towards wellness!
Learn simple and nutritious Quaker Oats recipes
More than three years before the Quaker Fit Rewards campaign, Quaker Oats India released new product packaging that included a QR code right next to the item’s barcode.
When scanned, the QR code would lead buyers to a list of tasty, nutritious, yet simple Quaker Oats recipes online.
With the hashtag #FuelForTheRealFit, Quaker Oats India sought to attract fans of Quaker Oats as well as people looking to add oatmeal to their diets.
Their list of recipes also made their customers’ health goals easier to reach, thanks to the easy-to-follow Quaker Oats directions.
Send personalized messages to music fans
This unique marketing campaign was specific to the Quaker Chewy Granola Bars.
Behind boxes of these tasty snacks is a QR code that, when scanned, shows a message that encourages parents to buy one to give their kids personalized messages from the one and only Nick Jonas!
After this preview, buyers can create StarGreetz e-cards for free, and the actor/musician sends the message with the recipient’s name.
According to Nidhin Mattappally, associate marketing manager of Quaker Snack Bars at the time, the campaign’s goal was to help mothers feel good about the choices they make while putting smiles on their children’s faces.
Why the Quaker Oats reward QR code packaging is a genius marketing tactic
Quaker is able to make their products stand out on the shelf using QR codes. But why are they successful? What makes them clever and unique? Here are the answers:
Provide value to consumers
Quaker’s QR codes provide more than what could be assumed from looking at the black-and-white squares.
Whether they are goodies and freebies from partnered brands or greetings from a big celebrity, the QR codes allow Quaker to give something back to consumers, which makes them feel rewarded for their patronage.
This method of forming relationships with customers and retention strategy bears fruit in the form of repeat customers and increased loyalty, which always leads to more sales.
Show knowledge of their customer base
If you wanna know how someone appreciates you, look at how much they know about you. Everyone’s favorite oatmeal demonstrated that with its Quaker Oats barcode, especially Quaker Oats India’s new product packaging.
Having extensive knowledge of what customers like about your brand is key to any business, and Quaker Oats has managed that brilliantly.
Whether the data was gathered through QR code tracking or more traditional methods, any brand can use it to give consumers anything they need.
Streamline the reward system
Adding QR code technology to a reward system can make access to it easier.
This advantage is evident in the Quaker Fit Rewards promo. While instructions can be found on the campaign’s website, the average consumer will only learn about it by following the brand’s social media.
The QR code serves as a shortcut to the guide, reducing the inconveniences of joining the online promo.
Establish the brand as innovation-ready
As famously said in their logo, Quaker Oats was established in 1877—almost a century and a half ago! Yet, the company continues to be a mainstay among oat products even today, even after the PepsiCo acquisition.
Part of what a company needs to stay strong in the ever-evolving business world is the ability to adapt to changes.
This involves time and new technologies. Their use of a QR code reward system and recipe sharing is proof of their commitment.
Encourage more purchases
Adding a QR code on Quaker Oats containers and packs is a good way to engage customers. More engagement leads to more interest and purchases, which can last a long time, depending on how the technology is implemented.
Case in point: the Quaker Fit Rewards system. Not every product has the green sticker, which offers bigger rewards compared to the yellow sticker. People will flock to buy Quaker Oats products with the green label to win greater prizes.
As the promotion runs for seven entire months (January 15, 2025, to July 15, 2025), people will continue to purchase, participate, and claim rewards.
Can I make my own QR code campaigns?
If you got interested in making a QR code for your brand after seeing Quaker Oats’ campaigns, it’s easy to see why.
While Quaker uses different barcode types—even two at a time—its most noticeable ones are its QR codes. They’ve used them for marketing and transparency, which shows us just how versatile they can be.
Fortunately, you can have successful QR code campaigns that are as effective as Quaker's. All you need is a platform like QR TIGER, and you’re good to go.
Create winning QR code campaigns with the best QR code generator
Quaker Oats knocked it out of the park with their most recent QR code campaign. This just goes to show you that a QR code on your product packaging can do wonders for your brand’s marketing.
With a trustworthy QR code platform like QR TIGER, you can achieve the same kind of success as the Quaker Oats reward QR code.
Join over 850,000 brands worldwide and create up to 3 dynamic QR codes for free by signing up today!
FAQ
What is the HS code for Quaker Oats?
The Harmonized System Code for oats, which includes Quaker Oats, is 11041200.
What are the barcode numbers on food?
The barcode numbers on food products are used to track inventory and facilitate store purchases. They usually use EAN/UPC symbology and have been around since 1974.
How to read Quaker Oats expiration date?
According to PepsiCo, a Quaker Oats product's "Best If Used By" date is printed in MMMDDYY format, followed by letters and numbers that provide manufacturing information. 
