Offline-to-online or o2o marketing is one of the main factors that gives a ~seamless customer experience.~
Visual QR codes at any point of sale can be used to connect your offline customers to online channels such as a brand's website or store.
The main goal of omnichannel marketing is to provide an immersive customer experience. And the QR code technology is a great digital tool for enabling such!
Whether your target audience is waiting for the bus or on the way to work, QR codes are a great tool to connect to your audience outside of your store.
QR Codes in O2O Marketing
QR codes are part of the whole offline-to-online marketing. But how can you do that?
Imagine a person being constantly reminded of your brand and being able to experience it at any time of the day.
On their way to work? A QR code on the subway can bring them to a company's latest products.
Waiting for the bus? People can scan a QR code on the waiting shed to connect to your brand's social media pages and be updated.
It is an integrated experience which hooks the customer not just to your brand, but your brand experience entirely.
QR codes also help products, posters, packaging materials, brochures, and other print materials easy to remember and more interactive in the eyes of customers.
Even with small spaces such as a newspaper ad, you can direct readers to more information online. The point of contact is simply a QR code and the person's mobile phone.
O2O Marketing Campaign Using Visual QR Codes
By creating a visual QR code from our free visual QR code generator, you are free to track user scans anytime. It can all be accessed through our data tracking page.
You can keep track of everything from the time of scan, device type (Android or iOS), the number of scans, to the location of the person.
You can also change the URL within the code anytime without having to change the QR code itself.
Data generated from this type of business marketing help brands to quickly determine their weak and strong points and help them identify their online sources of traffic. Here is a list of what information you can access to build a strong advertising campaign.
- GPS location
- The operating system or mobile device
- Unique scans
- Time tracking
Creating trackable QR codes from our free generator allows you to see from where, when, and which device scanned the code.
This enables you to analyze your o2o marketing and understand the behavior of your scanners.
You will also get to know the number of unique scans and visits for each code you create. Each QR code will track the following.
- Number of total scans
- Unique visitors
- Average scans per day
QRTiger QR code generator allow its customers to define at which time a particular QR code is redirected to their appropriate landing page.
This feature is best for people who want to automatically schedule targeted URLs for their campaigns. This feature automatically adapts the time according to the user’s time zone.
Making O2O Marketing Easy
Brands all over the world are integrating QR codes to their business for maximizing sales and to boost engagement towards consumers. Moreover, these brands are also using dynamic QR code to gauge the efficiency of their marketing campaign.
In case of further queries or suggestions, feel free to contact us today!