How to maximize your O2O Marketing with QR Codes today!

Last updated:  June 21, 2021

Offline-to-online or o2o marketing is one of the main factors that gives a ~seamless customer experience.~ 

Visual QR codes at any point of sale can be used to connect your offline customers to online channels such as a brand's website or store. 

The main goal of omnichannel marketing is to provide an immersive customer experience. And the QR code technology is a great digital tool for enabling such! 

Whether your target audience is waiting for the bus or on the way to work, QR codes are a great tool to connect to your audience outside of your store.

Related: How do QR codes work? The beginner's ultimate guide!

QR Codes in O2O Marketing

QR codes are part of the whole offline-to-online marketing. But how can you do that?

Imagine a person being constantly reminded of your brand and being able to experience it at any time of the day. 

On their way to work? A QR code on the subway can bring them to a company's latest products.

Waiting for the bus? People can scan a QR code on the waiting shed to connect to your brand's social media pages and be updated.

o2o marketing

It is an integrated experience which hooks the customer not just to your brand, but your brand experience entirely.

QR codes also help products, posters, packaging materials, brochures, and other print materials easy to remember and more interactive in the eyes of customers.

Even with small spaces such as a newspaper ad, you can direct readers to more information online. The point of contact is simply a QR code and the person's mobile phone. 

Related: How to use QR codes in Magazines & Newspapers?

O2O Marketing Campaign Using Visual QR Codes

Whether you are an entrepreneur or a customer, you may be fighting your own battles to get your deals, and that's when QR code tracking can before a fantastic choice.

By creating a visual QR code from our free visual QR code generator, you are free to track user scans anytime. It can all be accessed through our data tracking page.

You can keep track of everything from the time of scan, device type (Android or iOS), the number of scans, to the location of the person.

You can also change the URL within the code anytime without having to change the QR code itself.

o2o marketing dynamic qr codes

Data generated from this type of business marketing help brands to quickly determine their weak and strong points and help them identify their online sources of traffic. Here is a list of what information you can access to build a strong advertising campaign.

  • Pageviews
  • GPS location
  • The operating system or mobile device
  • Unique scans
  • Time tracking

Scans Analytics

Creating trackable QR codes from our free generator allows you to see from where, when, and which device scanned the code.

This enables you to analyze your o2o marketing and understand the behavior of your scanners.

You will also get to know the number of unique scans and visits for each code you create. Each QR code will track the following. 

  • Number of total scans
  • Unique visitors
  • Average scans per day
o2o marketing dynamic qr code generator

Related: Dynamic QR codes and its importance in business

Schedule Redirects

QRTiger QR code generator allow its customers to define at which time a particular QR code is redirected to their appropriate landing page.

This feature is best for people who want to automatically schedule targeted URLs for their campaigns. This feature automatically adapts the time according to the user’s time zone.

o2o marketing editable

Making O2O Marketing Easy

o2o marketing customizable qr codeQR codes have become a very important part of marketing, and it has never been easier to get information for a product, goods, or service as fast as we get from QR codes.

According to our investigation, a branding QR code can improve more than 30% scans compared with a black and white QR code. 


Brands all over the world are integrating QR codes to their business for maximizing sales and to boost engagement towards consumers. Moreover, these brands are also using dynamic QR code to gauge the efficiency of their marketing campaign.

In case of further queries or suggestions, feel free to contact us today!

Related: How to Get the Most Out of Your QR Code Marketing?

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