How to: Maximize O2O marketing with QR Codes

Last updated:   August 17, 2022

Offline-to-online or o20 marketing is one of the main factors that give a ~seamless customer experience~

But how does a QR code in o2o will help you maximize your customer base? 

Long story short. QR codes at any point of sale can be used to connect your offline customers to online channels such as a brand’s website by scanning the QR code using only a smartphone. 

So instead of manually looking for your website which takes time, why not create a QR code for it and let your customers access it using a QR code? 

The main goal of omnichannel marketing is to provide an immersive customer experience. And the QR code technology is a great digital tool for enabling such. 

Whether your target audience is waiting for the bus or on the way to work, QR codes are a great tool to connect to your audience outside of your store.

Read this blog to know more. 

Related: How do QR codes work? The beginner’s ultimate guide!

QR Codes in O2O Marketing

Have you heard about QR Codes in the O2O campaign in marketing?

Integrating QR codes in O2O marketing or “Offline-to-Online Marketing” will make your job easier!

QR codes in O2O campaign marketing can drive customers to see a brand’s presence from a physical store to a digital platform such as a company website, Facebook page, or Instagram account in just a scan of a smartphone device. 

This makes more offers for your customers to enjoy and explore.

QR codes in o2o campaign marketing and how does it work?

phone scanning qr code mall signage

A QR code in O2O campaign marketing is a seamless integration where customers can scan the QR code using a smartphone and be directed to a certain landing page online. 

The landing page could contain a discount voucher that your customers can redeem, a freebie, or you could also direct them to a product discount sale where they can proceed to check out.  

The QR codes can be printed on physical material, or even displayed in the online space and they will still be scannable. 

Using QR code technology can attract and maximize your customer base as QR codes can generate offers.

Moreover, you can also reveal the story of your business using a video QR code to establish a brand-customer relationship. 

Imagine, a person can be reminded of your brand and be able to experience it at any time of the day. Crazy it may seem but it can happen.

On their way to work? A QR code on the subway can bring them to a company’s latest products.

Waiting for the bus? People scan a QR code on the waiting shed to connect to your brand’s social media pages and be updated.

Falling in queues? Your customers can access the QR code while waiting for their turn to get entertained.

It is an integrated experience that hooks the customer not just to your brand, but your brand experience entirely.

QR codes also help products, brochures, and other print materials easy to remember and interactive in the eyes of customers.

Even with small spaces such as a newspaper ad, you can direct readers to more information online. The point of contact is simply a QR code and the person’s mobile phone. 

An updated way to engage with your customers personally and digitally.

Related: How to use QR codes in Magazines & Newspapers?

O2O campaign marketing using visual QR codes

How can you spice up your marketing campaign?

Visual QR codes create better interactions between your customer and the brand through smartphone device innovations.

The brand and its audience will have a distinct connection between them thru this.

You can embed a QR code with a video, image, URL, or anything you want your customers to know.

You can also personalize your QR code according to your liking.

You may modify its appearance by its color, and the eyes, and you can also add a logo for your brand. A unique and distinct way for you to portray your QR code to customers!

Related: How to create a Visual QR Code in 6 steps

Brands and Companies with QR Code Integration in O2O Marketing

Here are the brands and companies which integrated QR codes for their O2O marketing.

QR Code for Lumos Helmet Video Manual

scanning qr code on a manual

A QR code in their manual brochure for the Ultra helmet is incorporated in the Lumos Helmet. The QR code directs the scanners to a video manual where it shows a learning video about the Lumos Helmet.

Related: QR codes in user instruction manuals and documentation

QR Code for McDonald’s posters and food packaging

mcdo poster with qr code

QR codes are placed on posters for the marketing campaign McDonald’s. This is where the customers check in inside the fast food chain by scanning a QR code.

Moreover, it also displays QR codes on the food packaging that redirects customers to the McDonald’s website.

QR Code for Levi’s Jeans

levi's jeans pricetag with qr codeThe integration of QR codes on Levi’s jeans tag will let the user see how the jeans look when fitted.

QR Code for Zara

zara store window qr code

The retail store of Zara has integrated QR codes for their O2O campaign marketing to attract and engage a wider customer base for their brand. 

When the QR code is scanned, it directs shoppers to Zara's product sale. 

QR Code for Jumia

download jumia app with qr code

Image Source

As the number one online retail store in Uganda, Jumia displays a QR code where shoppers can scan the code to download their app right away on their smartphone.

Bubbles Technology QR Code

The country of South Africa where Bubbles Technology was established greatly used the essential role of QR codes in giving life to textbooks to enhance richer learning for students.

Popular QR code solutions for O2O Marketing

A wide array of QR code solutions is best suitable for your O2O Marketing. You can choose to generate from any of these and make it customizable and unique as you want.

URL QR Code to redirect to Online Information

scanning qr code in store window poster

A URL QR code is a solution that converts a link into a QR code and directs scanners to a specific landing page.

Moreover, you can change the destination address of your dynamic URL QR code anytime and redirect your audience to a different landing page without regenerating another URL QR code.

For example, you can direct scanners to a shopping link online and to a discount promo the very next day using the same QR code. 

Related: How to edit a QR code in 9 quick steps

Social Media QR Code to Maximize Visibility in Social Media

A social media QR code solution allows you to integrate all your social media channels together in one QR code.

scanning social media qr code on book

This is the quickest way for your audience to follow all your social media networks, e-commerce apps, messaging apps, and other social media channels without individually searching for such links.

Related: Social media QR code: Connecting all of your apps in one scan

App stores QR Code for better App Marketing Strategy

scanning qr code in a websiteThe App Store QR code solution for your O2O campaign marketing will direct scanners to download your app whether it's in Google Playstore or the Apple store.

The user will just scan an App Store QR Code.

With QRTIGER’s powerful software, it will be able to detect what operating system the user is using to scan the code.

Related: What is an app store QR code and how to use it?

Multi URL QR Code for Multiple URL/Campaign redirection

A Multi-URL QR Code guides and redirects users based on the location, number of scans, time, and language when the QR code is scanned.

With Multi-URL QR Code, you can generate individual QR Codes for these features:

Multi-URL QR Code Location Redirection

Multi-URL QR Code Location Redirection

The audience that scans the code will be redirected to a landing page based on their specific location (country, region, city) and the device’s operating system.

The user can embed multiple URLs for different locations.

Multi-URL Number of Scans Redirection

Multi-URL Number of Scans Redirection

This will redirect the audience to a landing page based on how many times the QR code was scanned.

Take, for instance, the first 15 QR code scans will redirect to an alpha URL; the next 15 QR code scans will redirect to a beta URL, and so on.

Multi-URL Time Redirection

Multi-URL Time Redirection

With the multi-URL time redirection feature, it will redirect the audience to a landing page/s based on the time you have set.

Related: Time multi URL QR codes: Promote bar happy hours using QR code technology

Multi-URL Language Redirection

Multi-URL Language Redirection

This will redirect the audience to a landing page based on their language setting.

Related: How to use a QR code for language for multinational customers

Video QR Code for Enhanced Advertisement

phone scanning qr code in street signage

The Video QR code solution redirects your audience to a video display once the QR code is scanned.

Convert your video to a QR code now and let this alternative approach engage with your audience as it sparks curiosity with the information embedded inside the code.

Related: How to create a video QR code in 7 steps

Image Gallery QR code for showing a series of images about your ads

phone scanning qr code in a magazine

Image gallery QR code solution displays multiple images to the phone screens of its target audience when the code is scanned.

It is mostly integrated into product packaging, portfolios, business services, events, and offers for your O2O marketing.

Related: Image Gallery QR code: Displaying multiple images in a QR

H5 QR Code for customized landing page optimized for smartphones

QRTIGER H5 qr code editor

Make a web page about your product or website as part of your O2O campaign marketing strategy, you can use the H5 editor QR code solution.

You can integrate more information about your products or offers inside the QR code which makes it easier for your target market to acquire.

Related: How to use HTML QR code generator

File QR code for embedding multiple files

phone scanning qr code in a document

The File QR Code solution converts any type of file into a QR code.

This is a better use for your O2O marketing as it will redirect the user to a document/file embedded inside the code making it displayed on the phone screen after being scanned.

It could be a ppt file, Docx file, excel file, mp4 file, and others.

Related: File to QR code: How to use a File QR code converter

Generate your QR code solutions in dynamic QR for a flexible O2O campaign marketing

QRTIGER dynamic qr code

Generate your QR code solution for 020 marketing with a dynamic QR as this is an editable type of QR code.

This allows you to edit the content behind your QR code, change its destination address, and other features even after you have printed the code.

No need to re-print the QR code since you can already edit it. Also, track the data of the scans if being generated with a dynamic QR code.

Moreover, you can also track your QR code scans and determine your ROI with dynamic QR codes and access to other important features. 

Here are the features you need to consider in a dynamic QR code.

Schedule Redirection feature

A time-based feature, for example, the multi URL QR code time redirection,  redirects you to different URLs according to the time scheduled inside the code.

Moreover, if you edited the content, it will then be updated inside the code and shows you an up-to-date version of your information.

Scan Analytics

QRTIGER scan analytics

QR code tracking is essential as it can be used as a marketing tool. It will contribute more and give impact on the improvement of the current QR marketing strategies.

This will enable you to track your QR code statistics or scans in real-time and monitor the QR code scans. Tracking QR codes using dynamic QR will let you see the demographics of the scanners such as the time, location, and the device used.

Related: How to set up QR code tracking in real-time: A step-by-step guide

Password Protected QR

QRTIGER password protected qr code

This feature allows the user to generate a QR code with a password.

Authorized personnel/individuals can access the generated QR code when being given a password to unlock the information embedded in it. Works best with confidential and exclusive documentary content.

Expiry Feature

QRTIGER expiry feature qr code

You can set an expiration feature on how you portray your QR code. It can be set in terms of the number of scans and their time.

Related: How To: Deliver limited-time offer discount to customers using QR codes with expiry feature

Email Scan Notification feature

QRTIGER email scan notification feature

The email scan notification feature allows the user to receive up-to-date email updates regarding how many scanned and engaged with the QR code campaign.

It can be set depending on how frequently you want to receive alerts, may it be hourly, daily, or so.

Related: Get notified of your QR code scans using the email notification feature

Google Tag Manager Integration

The user can add tracking codes, tags, and other snippets in monitoring the effectiveness of the marketing campaign.

This will let the user add the codes of the QR campaign ID into their Google Tag Manager and track who has scanned and engaged with the QR codes.

The Google tag manager integration feature will give an overview of the behavioral pattern of his target audience and monitor them in the GTM account.

It can also get insights into how his audience behaves towards the QR campaign making the user retarget landing pages based on how users interact with the campaign.

Integration to Google Analytics Account

Integration to Google Analytics Account

The integration of the Google Analytics Account to QRTIGER’s software lets the users see the behavior of the visitors on the website. 

This will make them interact amongst the pages of the website and identify its bounce rate.

With this feature, the user can have an overview of the QR code scans which will be then reflected in the QR code analytics.

Integration to Zapier and HubSpot 

QRTIGER QR code generator is an innovative QR code software online that also has integration with Zapier and HubSpot software for marketing automation! 

Making O2O campaign marketing easy using QR code high resolution

black and white vs branded qr code

According to investigations, a branding QR code can improve more than 30% scans compared with a black and white QR code.

A branded QR code is a high-resolution QR code that ensures a quality image of your QR code even if printed or showcased online.

This would signify the authenticity of your brand since you are personalized and customized it accordingly to how you want to present your company.

To make sure that you have QR codes in high resolution for your widespread prints, you can generate the QR code in SVG or in EPS format.

QR codes in high-resolution

QRTIGER QR code generator is a professional QR code software that provides the high-resolution and the best quality for your QR code images whether they are printed or displayed online.

A high-quality QR code image is vital for your marketing. It needs to get attention as a better sight and impression to customers.

Thus, it is also important for users to have options when it comes to the format of their QR images. 

You don’t want a QR code that is hard to scan because of the poor quality image, right? Better generate a QR code using QRTIGER as we provide different formats for you to save the QR for major prints.

Deliberately engaging with the audience, it may seem.

Moreover, brands all over the world are integrating QR codes into their business for maximizing sales and boosting engagement with consumers.

These brands are also using dynamic QR codes to gauge the efficiency of their marketing campaign. Making it connects seamlessly with their target audience.

Related: How to Get the Most Out of Your QR Code Marketing?

Maximize your O2O marketing with QR Codes today

The advanced technology of QR codes is immense potential for interacting more with customers in retail stores, brands, and companies.

Business marketing and commerce have evolved to a more advanced platform where they can engage in online and digital software. E-commerce has been a great revamp for getting a more customer base for your brand.

Integration of QR codes in Offline-to-Online marketing will offer better audience engagements. This will give the user a smoother, seamless user experience, and better conversions.

In case of further queries or information, feel free to contact us today. 

Related terms 

QR code generator offline

QRTIGER is an offline and online QR code generator. Should you wish to explore and try the free feature of QRTIGER, you can create a static QR code anytime for free.

However, business and marketing campaigns should use dynamic QR codes for these are always far better for it is editable and trackable using the QR code generator dashboard. 

To try QRTIGER’s free dynamic QR codes, click here. 

brands using qr codes